Golf Prince Edward Island (pei)

What Golf Prince Edward Island (pei) does

Golf Prince Edward Island (Golf PEI), operating as Golf PEI Inc., is a non-profit industry association founded in 2011 and headquartered in Charlottetown, PEI, that represents 18 member golf courses across the island and operates as the unified marketing, booking, and retail platform for golf tourism on Prince Edward Island. The organization runs a direct-call Reservation Centre (1-866-465-3734) and an online booking engine (golfpei.ca) powered by GolfSwitch, where a small team of approximately 5-6 golf travel specialists with 40+ years of combined destination expertise books tee times and bundled vacation packages combining green fees, accommodations (via 30+ partner lodging providers), restaurants, and Island experiences for non-resident, local, and cruise-ship golfers. Supporting products include the Golf PEI Mobile App (iOS/Android) with GPS, scorecards, course tours, and leaderboards; a Shopify-based online store selling gift certificates and value cards (Buddy $289.99, West $449.99, Green $719.99 CAD); the Fairway Finds retail hub consolidating all 18 member pro shops under one roof; and a destination content library featuring drone flyover videos of every member course.

Revenue is generated primarily through transaction fees on reservation-centre bookings, which reached $2.63M CAD in 2025 (up 25% YoY from $2.11M in 2024), with secondary one-time merchandise and pass revenue. The web engine also funnels approximately $2.59M of direct course revenue annually, while the broader PEI golf industry contributes an estimated $107M to provincial GDP and supports 1,800 jobs. Strategic positioning leverages PEI's status as the most golf-dense province in Canada (17.84 courses per 100,000 residents, 400+ fairways, all courses open to public play) and is amplified by marketing partnerships including the Tourism PEI x NHL Official Travel Destination collaboration and the Stony Wilds cruise-port alliance. A five-year strategic plan, 'The Way Forward 2024-2028,' governs governance, operations, marketing, and revenue generation under CEO Sam MacPhail (appointed May 2022).

Name

Golf Prince Edward Island (pei)

Legal name

Golf PEI Inc.

Website

https://golfpei.ca

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

1–10 employees

Short description

Golf Prince Edward Island is a non-profit association representing 18 member golf courses that operates a central reservation centre, online booking engine, mobile app, and retail platform to book tee times, vacation packages, and merchandise for non-resident, local, and cruise-ship golfers visiting PEI.

Ownership category

akta.pro rank

Product category

Golf Tourism and Destination Marketing

NAICS

Golf Courses and Country Clubs (713910)

SIC

Services-Amusement & Recreation Services (7900), Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Golf Courses & Golf Facilities (MPAKAEAD)

akta.pro secondary industry

Golf Equipment, Apparel & Pro Shop Retail (CRAMABAG)

Keywords

• Golf tourism services
• Tee time booking
• Golf vacation packages
• Destination marketing
• Course reservations

Headquarters

HQ city

Charlottetown

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. Reservation Centre Bookings: Golf PEI operates its own reservation centre booking tee times and golf vacations at member courses. Revenue comes from commission/booking fees on vacation packages including green fees and accommodations.
2. Vacation Packages: Bundled golf vacation packages combining tee times, accommodations, and after-golf experiences at partner venues.
3. Merchandise Sales: Online store selling golf merchandise including Gift Certificates, Buddy Card, West Card, Green Card, East Card, and various golf passes

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Golf PEI is a non-profit destination marketing organization that represents 18 member golf courses on Prince Edward Island. It runs a centralized reservation centre (phone and online) to book tee times and complete golf vacation packages — combining green fees, accommodations, dining and activities — and operates supporting digital tools including the Golf PEI Mobile App, the Shopify-based online store for gift certificates and value cards, and the Fairway Finds physical retail hub.

Product overview

Golf PEI is a non-profit association representing 18 member golf courses across Prince Edward Island, operating a unified platform combining golf vacation booking services with retail operations. The core offerings include the Reservation Centre for tee time and vacation package booking, the Golf PEI Mobile App for on-course GPS and scorecards, the Golf PEI Online Store (Shopify-based) for gift certificates, value cards (Buddy, West, Green, East), and golf passes, plus the Course Flyover Gallery for course previews. The portfolio also includes Fairway Finds, the Island's physical golf retail hub consolidating 18 pro shops. All services are designed to promote PEI as Canada's premier golf destination, with products spanning digital booking tools, retail merchandise, and golf experience passes.

Differentiator

Problem solved

Functional benefit

Brands

• Fairway Finds by Golf PEI: The Island's golf retail hub, bringing 18 pro shops together under one roof.
• The Way Forward

Products and services

• Golf PEI Reservation Centre Toll-free and online reservation service staffed by golf travel specialists that books confirmed tee times and full golf vacation packages (tee times, lodging, dining, activities) at all 18 member courses on Prince Edward Island.
• Golf PEI Mobile App Mobile application for iOS and Android that provides golfers playing PEI courses with interactive scorecards, GPS navigation, hole-by-hole course tours, and live leaderboards.
• Golf PEI Online Store Shopify-powered online store that consolidates the retail catalogues of 18 member course pro shops, selling gift certificates, value cards, golf passes and merchandise to golfers.
• Gift Certificates Digital gift certificates redeemable for golf or merchandise at Golf PEI member courses and retail locations, sold through the Golf PEI Online Store.
• Fairway Finds by Golf PEI Physical retail hub on Prince Edward Island that consolidates 18 member pro shops into a single location, offering golfers a combined assortment of equipment, apparel and accessories.
• Course Flyover Gallery Online video gallery featuring drone flyover footage of every hole at each of Golf PEI's member courses, allowing prospective golfers to preview courses such as Crowbush Cove, Green Gables and Glasgow Hills before booking.
• Vacation Packages Bundled golf vacation packages that combine confirmed tee times, accommodations at partner properties, dining at Island restaurants and after-golf activities, sold through the Golf PEI Reservation Centre.

Quantifiable outcome

• 446,000 total rounds played in 2024, up 12.3% from 2023
• +3 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature2 records

Partnerships

Eleven partnerships are on record, tiered flagship, core and minor.

• National Hockey League (NHL)flagshipGTM or Marketing Partner · 13 February 2024Multi-year North American partnership naming Tourism PEI as Official Travel Destination Partner of NHL. Includes broadcast exposure during tentpole events, Digitally Enhanced Dasherboards, and NHL All-Star activations. 35 PEI players have played in the NHL.
• Stony WildscoreGTM or Marketing Partner · 23 May 2023Partnership with Canadian golf apparel brand from Northern Ontario. Joint marketing to cruise ship passengers through Seaport Vendor Market at Port Charlottetown, targeting 212,000+ passengers. Includes co-marketing and $1,000 prize package contest combining Golf PEI gift cards and Stony Wilds credit with PEI lobster.
• Ship SticksminorGTM or Marketing PartnerDoor-to-door shipping service for golf clubs and luggage. Promoted on Golf PEI website as convenient shipping option for visiting golfers.
• Tourism PEIcoreStrategic or Co-development PartnerProvincial tourism organization. Golf PEI is part of PEI's tourism ecosystem. Tourism PEI secured NHL partnership that benefits golf tourism.
• Lorie KanecoreStrategic or Co-development PartnerCanadian golf legend and PEI native serving as consultant to Mill River Resort. Brings multi-decade professional golf career to help elevate the club.
• Lone Oak (Craft Brewery)minorGTM or Marketing PartnerTook over the 19th hole at Fox Meadow Golf Course, with renovated spot including upstairs patio overlooking the course featuring Lone Oak's craft beers and cocktails.
• Accommodation PartnerscoreChannel Partner/ Reseller/ Distributor30+ Island accommodations including hotels, cottages, and other lodging partnered with Golf PEI for vacation package bookings.
• Island RestaurantscoreGTM or Marketing PartnerRestaurants featured as part of vacation partner program, offering culinary experiences to golf tourists including Gahan House, Sims Corner Steakhouse, Northport Pier, and others.
• Confederation BridgeminorOthers13-kilometre bridge connecting PEI to New Brunswick. Referenced as transportation option for arriving golfers.
• Northumberland FerriesminorOthersFerry service between Wood Islands, PEI and Caribou, Nova Scotia. 75-minute crossing with onboard amenities serving as transportation for golfers.
• Cruise Lines (Holland America, Princess Cruises, Norwegian Cruise Lines, Royal Caribbean, Pearl Seas Cruises, Celebrity Cruise Lines)coreGTM or Marketing PartnerMultiple cruise lines make Charlottetown a regular port of call, bringing tourists who can experience golf and Island activities.

Scale indicators14 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Troon: Largest global golf management, marketing, and membership company operating 850+ courses. Comparable to Golf PEI as a multi-course golf marketing operator, but at global scale and for-profit — represents the strategic ceiling for what a consolidated golf marketing organization can become.
• Pinehurst Resort: Iconic multi-course golf resort destination in North Carolina that markets bundled golf + accommodation packages similar to Golf PEI's vacation packages, but as a single operator. Useful as a benchmark for destination golf brand economics.
• GolfNow (NBC Sports Next): Largest North American online golf tee-time booking platform operated by NBC Sports Next. Comparable to Golf PEI's web engine/Reservation Centre, but at vastly greater scale, multi-destination, and for-profit — Golf PEI competes for the same booking intent.

Emerging players

• Golfshake: UK-based golf community and booking platform with course reviews, tee-time booking, and trip-planning features. Comparable to Golf PEI's mobile app (scorecards, GPS, leaderboards) and booking community model, but UK-focused.

Direct peers

• Myrtle Beach Golf Holiday: Non-profit destination marketing organization representing ~80 golf courses in the Myrtle Beach area. Operates a centralized booking/packaging platform similar to Golf PEI's Reservation Centre and runs a Stay & Play package model — the closest functional analog in North American golf tourism.
• TeeOff.com: Discount golf tee-time booking platform owned by PGA Tour-affiliated entities. Comparable to Golf PEI's online booking engine and value-card programs (Buddy/West/Green/East Cards) — both serve golfers seeking multi-course, deal-driven play.
• Golf Scotland (VisitScotland): National/regional destination marketing body promoting Scotland as a golf destination, with curated course packages, accommodation bundles, and tee-time booking services. Directly comparable to Golf PEI's role of aggregating 18 member courses into bookable golf experiences.

Others

• Canadian Tourism Commission (Destination Canada): National Canadian tourism marketing body. Comparable in function to Golf PEI's destination-marketing role but at country scale — useful benchmark for how regional/national DMO partnerships amplify destination brands.
• Ship Sticks: Door-to-door golf club/luggage shipping service already integrated as a Golf PEI partner. Relevant ecosystem player — shows the type of adjacent service Golf PEI bundles into its vacation packages.

Regional players

• Sandestin Golf and Beach Resort: U.S. Gulf Coast destination resort bundling golf, accommodations, and activities — comparable to Golf PEI's integrated golf vacation package model. Operates in a different geography (Florida panhandle) but solves a similar problem for non-resident golf travellers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/golfpei
• LinkedInlinkedin.com/company/golf-pei

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Golf Prince Edward Island (pei)