Myrtle Beach Golf

What Myrtle Beach Golf does

Myrtle Beach Golf is a privately held golf vacation booking platform and package intermediary founded in 1979 and headquartered in Myrtle Beach, South Carolina. The company operates as the de facto official golf website of Myrtle Beach, connecting visiting golfers with tee times, lodging, and curated trip planning across the 60-mile Grand Strand corridor. Its core offering consists of a website (MyrtleBeachGolf.com) and a mobile app for iOS/Android that aggregate 65+ championship golf courses, 450+ lodging options, and 100,000+ course reviews into bundled stay-and-play packages, individual tee-time bookings, and custom itineraries.

The company's product portfolio spans tee-time booking, themed golf packages (Resort Stay & Play, Golf Trail, Replay, Founders Inclusive, 27-Hole), a comprehensive course directory with videos and reviews, and a custom trip-planning service staffed by 20+ local Golfmasters. The technology layer includes a mobile app with course GPS, real-time reviews, tee-time booking, itinerary management, and exclusive dining deals. The platform has facilitated over 10 million rounds booked since founding and serves 50,000+ yearly golfers with a 4.5/5 average rating.

The business model is commission-based transaction revenue: Myrtle Beach Golf acts as a packager and intermediary, earning fees from negotiated tee-time rates and lodging bundles without charging platform fees to consumers. Pricing is quote-based, typically ranging from $400-$1,200 per golfer for 3-5 rounds plus 2-4 nights of lodging, with peaks in spring and fall. Customer segments are primarily individual golfers and groups of 2-40+ players (SMB/consumer) with a secondary corporate outings segment. Distribution is direct-to-consumer via the website, mobile app, and phone-based Golfmaster support, supplemented by volume-booking partnerships with 65+ golf courses.

Name

Myrtle Beach Golf

Legal name

Myrtle Beach Golf

Website

https://myrtlebeachgolf.com

Company type

Private

Founded year

1979

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Golf Tourism and Travel Booking Services

NAICS

Golf Courses and Country Clubs (71391)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Cruise + Golf Packages (THAEAHAL)

akta.pro secondary industry

Golf Courses & Golf Facilities (MPAKAEAD)

Keywords

• Golf vacation packages
• Tee time booking
• Golf trip planning
• Lodging and golf bundles
• Course ratings and reviews

Headquarters

HQ city

Myrtle Beach

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Golf Package Commissions: Revenue generated from commissions on bundled golf and lodging packages. Company acts as a packager and intermediary between golfers and golf courses, earning revenue through negotiated rates and volume bookings.
2. Tee Time Bookings: Revenue from booking tee times at partner golf courses across the Grand Strand. Company leverages volume relationships to secure preferred pricing.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Myrtle Beach Golf is a privately held golf trip-planning and booking service founded in 1979 that curates and sells bundled golf and lodging packages in the Myrtle Beach, South Carolina area. The company aggregates tee times across 65+ partner golf courses and rooms from 450+ lodging partners, providing golfers and groups with custom trip planning, dedicated Golfmaster concierge support, and an in-house mobile application for booking and tracking rounds.

Product overview

Myrtle Beach Golf is a golf vacation booking platform that operates as a golf packager and trip planning service for Myrtle Beach, SC. The core offering consists of the Myrtle Beach Golf website and mobile app, which together provide tee time booking at 60+ courses, curated golf packages combining courses and lodging, and custom trip planning through dedicated local Golfmasters. Key products include the Myrtle Beach Golf App for on-the-go trip management, the Golf + Lodging Bundle service for combined bookings with 450+ accommodation options, the Golf Course Guide directory with 100,000+ reviews, and Golf Course Videos for course previews. Package offerings range from value-focused multi-round Golf Trail packages to premium experiences like the Founders Inclusive Package with included meals and drinks, and the Replay Golf Package for same-day replay discounts. The platform serves as the official golf website of Myrtle Beach, having booked over 10 million rounds since 1979.

Differentiator

Problem solved

Functional benefit

Products and services

• Golf + Lodging Packages
• Replay Golf Package

Quantifiable outcome

• 10M+ rounds booked across the Grand Strand
• +3 more outcomes

Named customers5 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• 60+ Golf Courses on the Grand StrandcoreChannel Partner/ Reseller/ DistributorVolume booking partnerships with 60+ championship golf courses including Barefoot Resort, Big Cats, Founders Group, Legends, and Myrtle Beach National courses. Enables preferred tee times, multi-round discounts, and exclusive package pricing.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Supreme Golf: Supreme Golf is a tee-time aggregator and booking platform targeting a similar SMB and group golfer base. It is smaller than GolfNow/TeeOff but offers comparable online booking flows, making it an emerging competitive threat for digital-first golfers who might otherwise use Myrtle Beach Golf.
• 18Birdies: 18Birdies is a consumer golf app offering GPS, scoring, stats, and tee-time booking. It overlaps with Myrtle Beach Golf's mobile app product line and targets the same consumer golfer demographic, though it lacks the local Golfmaster service layer.
• GolfBack: GolfBack is an emerging tee-time booking and rewards platform with a growing footprint of U.S. partner courses. It is comparable as a digital tee-time aggregator pursuing a similar SMB and group-golfer base, though it is a much smaller and earlier-stage competitor.

Direct peers

• GolfNow: Owned by NBC Sports (a Booking Holdings company), GolfNow is the largest online tee-time marketplace in the U.S. It competes directly with Myrtle Beach Golf for individual and group tee-time bookings and is the most prominent national alternative to Myrtle Beach Golf's regional focus.
• EZLinks Golf: EZLinks (now part of Lightspeed) provides tee-time booking software and a consumer marketplace used by thousands of U.S. courses. It competes on the same tee-time distribution layer as Myrtle Beach Golf and powers the booking infrastructure many of its course partners use.
• TeeOff.com: Operated by NBC Sports Next alongside GolfNow, TeeOff.com offers discounted tee-time inventory and packages. It directly overlaps with Myrtle Beach Golf's core tee-time and bundled-package offering, particularly for golfers searching online rather than calling a Golfmaster.

Broad incumbents

• Troon Golf: Troon manages a large portfolio of golf courses and resorts globally and bundles tee times with lodging at its properties. While not a pure tee-time marketplace, it competes for the same corporate and group stay-and-play bookings Myrtle Beach Golf targets.
• Pebble Beach Company: Pebble Beach Company operates luxury golf resorts and a destination golf booking platform at the high end of the market. It is comparable as a destination-golf packager for affluent and corporate golfers, though it serves a much more premium niche than Myrtle Beach Golf.

Regional players

• Leading Courses: Leading Courses is a golf course directory and booking platform with strong coverage in Europe and growing U.S. presence. It is comparable as a tee-time + reviews destination site, though its primary footprint is regional to Europe rather than the U.S. Southeast.

Others

• Golf Genius Software: Golf Genius provides tournament and event management software widely used for group outings, leagues, and corporate events. It is adjacent to Myrtle Beach Golf's group-trip business, particularly for the corporate outing segment that Myrtle Beach Golf also serves.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/MyrtleBeachGolf
• Instagraminstagram.com/myrtlebeachgolf_com
• Xx.com/PlayMBGolf

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Myrtle Beach Golf