K2design
K2Design is a privately held, boutique full-service interior design firm based in San Diego, California, founded by Kendra Kettelhut, delivering residential, commercial, and wellness interior design services through project-based engagements for SMB and mid-market clients across Southern California and select Colorado markets.
- Company typePrivate
- Founded2022
- HeadquartersSan Diego, United States
- Headcount1–10
- GTM typeB2B and B2C
- OfferingServices
What K2design does
K2Design is a privately held, boutique full-service interior design firm headquartered in San Diego, California, founded by Kendra Kettelhut. The firm delivers interior design across three core verticals: residential (custom home design and major remodels), commercial (offices, retail, and service establishments), and wellness (yoga studios, fitness spaces, salons, and health-oriented venues). Service execution is modular, spanning consultation and concept development, space planning and layout, material and color selection, custom furniture and fixture design, project management, and weekly construction administration through to completion.
The company operates on a project-based professional services model, with revenue generated through individually quoted design fees per engagement. Pricing is not publicly disclosed; engagements begin with a complimentary initial consultation followed by scope-, size-, and complexity-driven proposals. Go-to-market is sales-led and direct: clients reach the firm via the website, email, and phone, and the firm emphasizes referrals and contractor relationships as primary demand sources. K2Design uses no proprietary technology platform, relying on standard design tools and methodologies, and serves a geographically concentrated client base spanning Southern California (San Diego, Encinitas) with selected projects in Colorado (Mancos, Cortez, Boulder). The firm is bootstrapped/founder-owned with no disclosed institutional funding and operates with a team of 1–10.
K2design firmographics
Firmographics- Name
- K2design
- Legal name
- K2Design
- Website
- https://k2design.us
- Company type
- Private
- Founded year
- 2022
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- K2Design is a privately held, boutique full-service interior design firm based in San Diego, California, founded by Kendra Kettelhut, delivering residential, commercial, and wellness interior design services through project-based engagements for SMB and mid-market clients across Southern California and select Colorado markets.
- Ownership category
- akta.pro rank
Where K2design is headquartered
LocationHeadquarters
- HQ city
- San Diego
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
K2design business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Others
Revenue model
- Interior Design Services: Full-service interior design fees charged on a project basis. Services include consultation and concept development, space planning and layout design, material and color selection, custom furniture and fixture design, project management, and construction administration. Revenue is generated through professional service fees for residential and commercial design projects.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Project-based professional design services with complimentary initial consultation |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
K2design product offering
Product offeringCore offering
K2design is a boutique, full-service interior design firm based in San Diego, CA that provides design services for residential, commercial, and wellness spaces. The firm offers a complete design-to-completion process including consultation, space planning, furniture and material/finish selection, custom design, and construction administration. It serves homeowners, commercial tenants, and wellness-oriented businesses locally in San Diego and around the world.
Product overview
K2Design is a full-service boutique interior design firm offering residential and commercial design services. The company operates as a single integrated service offering rather than a platform with modular products. The core service portfolio consists of three primary design disciplines: Residential Interior Design, Commercial Interior Design, and Wellness Design. These are supported by six service modules covering the full project lifecycle: Consultation and Concept Development, Space Planning and Layout Design, Material and Color Selection, Custom Furniture and Fixtures, Project Management, and Construction Administration. Projects range from custom home designs and major remodels to commercial establishments and health and wellness spaces.
Differentiator
Problem solved
Functional benefit
Products and services
- Residential Interior Design
Companies that use K2design
Customer profileNamed customers8 records
Segments3 records
Ideal customer profiles3 records
K2design technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
K2design partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- Phillips ConstructioncorePrimary contractor partner for San Diego-based projects. K2Design maintains excellent relationships with contractors throughout the San Diego area. Phillips Construction collaborated on the Adair Coastal Retreat project in San Diego.
- Don OrtoncoreContractor partner for Colorado-based projects. Collaborated with K2Design on the Colorado Road Ranch Estate project in Mancos, Colorado and the Pueblo Revival Renovation in Boulder, Colorado.
Scale indicators2 records
Recent moves4 records
Expansion highlights4 records
K2design competitors and assessment
Company assessmentEmerging players
- Modsy: Technology-driven interior design service using 3D renderings of customers’ actual rooms to deliver design concepts. A digitally enabled emerging competitor that addresses the same homeowner pain point as K2Design via a different delivery model.
- Havenly: Online interior design platform that pairs consumers with professional designers for room-by-room or whole-home projects. Represents the digital-first alternative to traditional boutique firms like K2Design and is a competitive threat to the in-person, project-based model.
- Decorilla: Online interior design marketplace matching customers with multiple vetted designers and delivering concept boards, floor plans, and shopping lists. Competes for the same residential interior design dollars with a lower-touch, more scalable model.
Direct peers
- Amber Interiors: Los Angeles–based boutique interior design firm led by a founder with strong personal brand, focused on eclectic, globally-inspired residential and light commercial spaces — directly parallel to K2Design’s aesthetic and Southern California operating geography.
- Studio McGee: Utah-based but nationally recognized full-service interior design firm with a similar boutique-to-premium positioning, design-led content strategy, and end-to-end residential services. Comparable business model at a meaningfully larger scale.
Broad incumbents
- Pottery Barn Design Services: Williams-Sonoma-owned home furnishings retailer offering in-home and virtual interior design services. A broad incumbent leveraging retail scale, brand recognition, and designer rosters to compete in the same residential design services category.
- West Elm Design Services: Williams-Sonoma sister brand offering in-store and in-home interior design services tied to its modern furnishings catalog. A large, well-funded incumbent competing for mid-market residential design clients with a similar stylistic positioning.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
K2design social profiles
Digital presenceK2design financial estimates
Financial estimateRevenue estimate
Valuation estimate
K2design leadership team
Management profileNumber of profiles
Profiles2 records
K2design funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
K2design M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about K2design
What does K2design do?
K2design is a boutique, full-service interior design firm based in San Diego, CA that provides design services for residential, commercial, and wellness spaces. The firm offers a complete design-to-completion process including consultation, space planning, furniture and material/finish selection, custom design, and construction administration. It serves homeowners, commercial tenants, and wellness-oriented businesses locally in San Diego and around the world.
Is K2design a public or private company?
K2design is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was K2design founded?
K2design was founded in 2022. It employs 1 to 10 people.
Where is K2design based?
K2design is headquartered in San Diego, United States, in the North America region.
How does K2design make money?
One revenue line is on record: interior Design Services.
Who are K2design's main competitors?
Emerging players on record are Modsy, Havenly and Decorilla. Direct peers are Amber Interiors and Studio McGee. Broad incumbents are Pottery Barn Design Services and West Elm Design Services.
Does K2design have an API?
No public API is recorded for K2design.