CONALTURA S.A
CONALTURA S.A is a Colombian residential real estate developer founded in 1990 and headquartered in Medellín, building and selling new housing apartments across 12 cities in five departments, spanning VIS social interest, mid-market, and premium segments, with sustainability-certified projects and a dedicated diaspora investor program.
- Company typePrivate
- Founded1990
- HeadquartersMedellín, Colombia
- Headcount251–500
- GTM typeB2C
- OfferingHardware or Manufacturing
What CONALTURA S.A does
CONALTURA S.A is a Colombian construction and real estate development company (constructora e inmobiliaria) headquartered in Medellín, founded in 1990, that develops, sells, and manages residential housing projects across 12 Colombian cities spanning five departments (Antioquia, Atlántico, Bolívar, Cundinamarca, and Valle del Cauca). The company's core operations consist of building and selling new residential apartments and houses, segmented across three price tiers: social interest housing (VIS/VIP) starting from approximately COP $236 million, mid-market units from COP $323 million to COP $560 million, and premium units reaching up to COP $890 million. It also offers commercial properties (Crista Consultorios), a brokerage service through its affiliated Conaltura Inmobiliaria platform, and post-sale customer management via its digital "Portal Mi Hogar" and "Plan Contigo" programs.
The company applies sustainability certifications (VIO and EDGE) to its projects as a differentiator in the Colombian market, and runs a "Super Outlet" program offering discounts of up to COP $80 million on selected inventory. Its go-to-market is direct-to-consumer: physical sales offices (Sala de Ventas) in Medellín, Bogotá, and Barranquilla; a self-service website with project filtering by city, price, and subsidy eligibility; WhatsApp-based inquiry handling; and a dedicated "Clientes en el Exterior" program targeting Colombian diaspora investors abroad. Conaltura is one of seven construction partners collaborating with Yellowstone, a Pan-American real estate investment firm that has deployed over US$835 million across 25+ Colombian projects with a combined development potential exceeding 46,800 homes, of which 84% are VIS/VIP social interest housing. Revenue is generated primarily through one-time unit sales, supplemented by transaction fees from brokerage and rental services.
CONALTURA S.A firmographics
Firmographics- Name
- CONALTURA S.A
- Legal name
- CONALTURA S.A
- Website
- https://conaltura.com
- Company type
- Private
- Founded year
- 1990
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- CONALTURA S.A is a Colombian residential real estate developer founded in 1990 and headquartered in Medellín, building and selling new housing apartments across 12 cities in five departments, spanning VIS social interest, mid-market, and premium segments, with sustainability-certified projects and a dedicated diaspora investor program.
- Ownership category
- akta.pro rank
CONALTURA S.A industry classification
Industry- Product category
- Residential Real Estate Development
- NAICS
- Offices of Real Estate Agents and Brokers (53121)
- SIC
- Real Estate Agents & Managers (For Others) (6531)
- akta.pro primary industry
- Mixed-Use Community Association Management (BPAJAHAF)
- akta.pro secondary industries
- Association Maintenance, Vendor & Capital Project Management (BPAJAHAM), Closing Coordination & Transaction Management (Broker/Agent Support) (BPAJAOAH)
Keywords
Where CONALTURA S.A is headquartered
LocationHeadquarters
- HQ city
- Medellín
- HQ country
- Colombia
- HQ region
- Latin America
Offices3 records
Markets served
CONALTURA S.A business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Housing Unit Sales: Conaltura generates revenue primarily from the sale of new residential housing units, including apartments and houses, across multiple cities in Colombia. Projects range from social interest housing (VIS/VIP) to mid-market and premium segments.
- Real Estate Brokerage Services: Through its affiliated platform Conaltura Inmobiliaria, the company also earns revenue from brokered sales and rentals of apartments, houses, offices, commercial spaces, lots, and warehouses across Colombia.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Multi-year contract | Social Interest Housing (VIS/VIP) — lower price range |
| Unit Pricing | Multi-year contract | Mid-market housing — mid price range |
| Unit Pricing | Multi-year contract | Premium/upper-market housing — higher price range |
| Unit Pricing | Pay-as-you-go | Super Outlet — discounted inventory |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels6 records
CONALTURA S.A product offering
Product offeringCore offering
CONALTURA S.A is a Colombian construction and real estate development company that builds, sells, and manages new residential housing projects (apartments and houses) across 12 cities in Colombia, ranging from social interest housing (VIS/VIP) eligible for government subsidies to mid-market and premium segments. Through its affiliated Conaltura Inmobiliaria platform, the company also provides real estate brokerage services for the sale and rental of apartments, houses, offices, commercial spaces, lots, and warehouses. Supporting offerings include rental and administration services, a Super Outlet discounted inventory program, customer portals (Portal Mi Hogar, Plan Contigo), and a 'Clientes en el exterior' program for Colombian diaspora buyers abroad.
Product overview
CONALTURA S.A is a Colombian construction and real estate company developing housing projects (apartamentos) and commercial properties across Colombia, including VIS (Social Interest Housing) and non-VIS units. The product portfolio centers on residential apartment developments in cities such as Medellín, Bello, Envigado, Barranquilla, Bogotá, Cali, and Cartagena. Commercial offerings include consultorios (professional/medical offices). The company also operates Conaltura Inmobiliaria for real estate brokerage services, supported by customer portals (Portal Mi Hogar, Plan Contigo) and a discounted inventory program (Super Outlet). Projects emphasize sustainability features with environmental certifications and are available across various price points and unit sizes.
Differentiator
Problem solved
Functional benefit
Products and services
- Bora Apartamentos Mid-market residential apartment project located in Bello, Serravento sector. Units range from 56 to 63 m², starting from COP $323,000,000. Features include access to sports courts and pool areas.
- Mistral Apartamentos Mid-market residential apartment project in Bello (Antioquia). Units range from 59 to 75 m², starting from COP $422,000,000.
- Solei Apartamentos VIS (Social Interest Housing) project in Bello (Antioquia), Santa Ana sector. Units of 52 m² starting from COP $265,000,000, eligible for VIS government subsidies.
- Foresta Apartamentos Mid-market residential apartment project in Envigado (Antioquia). Units range from 61 to 75 m², starting from COP $531,595,000.
- Polanco Apartamentos Residential apartment project in Envigado (Antioquia). Units range from 51.6 to 105.3 m², starting from COP $560,000,000, with pool amenities.
- Campura Apartamentos VIS (Social Interest Housing) project in Medellín (Antioquia). Starting from COP $236,372,000, eligible for VIS government subsidies.
- Crista Apartamentos Premium residential apartment project in Medellín (Antioquia). Units range from 75 to 88 m², starting from COP $754,852,000.
- Crista Consultorios Commercial property — medical and professional offices (consultorios) in Medellín (Antioquia). Units of 28.88 m² starting from COP $365,350,000.
- Faro Verde Apartamentos Residential apartment project in Medellín (Antioquia).
- Conaltura Inmobiliaria Real estate brokerage service offering apartments, houses, offices, commercial spaces, warehouses, and land for rent and sale across multiple Colombian cities.
- Super Outlet Discounted housing inventory offering savings up to COP $80,000,000 on selected properties.
Quantifiable outcome
- 46,800+ homes in development potential through partnership with Yellowstone real estate investment firm
- +3 more outcomes
Companies that use CONALTURA S.A
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles3 records
CONALTURA S.A technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Feature2 records
CONALTURA S.A partnerships and signals
Strategic signalScale indicators7 records
Expansion highlights5 records
CONALTURA S.A competitors and assessment
Company assessmentDirect peers
- Constructora Bolívar: One of Colombia's largest VIS-focused residential developers, with deep expertise in social interest housing and government-subsidy program navigation. Direct competitor to Conaltura in the affordable housing segment across multiple Colombian cities.
- Amarilo: One of the largest Colombian residential developers, active across VIS and non-VIS housing in major Colombian cities. Like Conaltura, Amarilo is a partner construction firm within Yellowstone's Colombia investment portfolio and competes for the same VIS buyers and urban land plots.
- Arquitectura y Concreto: Colombian housing developer with significant presence in Medellín and Antioquia — the same regional cluster where Conaltura concentrates the majority of its project inventory — competing directly for VIS and mid-market buyers.
- Prodesa: Colombian construction and real estate developer with a national multi-city footprint and VIS portfolio. Yellowstone partner firm competing with Conaltura for institutional co-investment and end-buyer demand.
- Ospinas: Established Colombian construction firm with a residential housing division, listed among Yellowstone's seven construction partners. Competitor to Conaltura in Colombian urban residential development and VIS/social housing programs.
- Marval: Colombian residential developer with a substantial VIS portfolio and multi-city operating presence. Direct competitor in affordable housing and subsidies, with comparable business model and unit-economics profile to Conaltura.
- Conconcreto: Major Colombian construction and real estate firm with a diversified portfolio spanning infrastructure and residential development. A Yellowstone partner alongside Conaltura, with greater scale and broader capital base, competing for the same VIS and mid-market housing projects.
- Apiros: Colombian real estate developer active in residential housing projects across multiple cities. A Yellowstone partner firm alongside Conaltura, operating in overlapping urban markets and VIS buyer segments.
- Cusezar: Colombian housing developer focused on middle- and upper-middle-income residential projects in Bogotá and other major Andean cities. Comparable to Conaltura in product positioning across mid-market and premium tiers.
Regional players
- Vinte Viviendas Inteligentes: Mexican publicly-traded developer specializing in sustainable, EDGE-certified housing for the affordable and middle-income segment, operating across multiple Mexican cities. Comparable VIS-focused, sustainability-led, multi-city model, but operating in Mexico rather than Colombia.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks7 records
Key highlights7 records
Customer concentration
CONALTURA S.A social profiles
Digital presenceCONALTURA S.A financial estimates
Financial estimateRevenue estimate
Valuation estimate
CONALTURA S.A leadership team
Management profileNumber of profiles
CONALTURA S.A funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
CONALTURA S.A M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about CONALTURA S.A
What does CONALTURA S.A do?
CONALTURA S.A is a Colombian construction and real estate development company that builds, sells, and manages new residential housing projects (apartments and houses) across 12 cities in Colombia, ranging from social interest housing (VIS/VIP) eligible for government subsidies to mid-market and premium segments. Through its affiliated Conaltura Inmobiliaria platform, the company also provides real estate brokerage services for the sale and rental of apartments, houses, offices, commercial spaces, lots, and warehouses. Supporting offerings include rental and administration services, a Super Outlet discounted inventory program, customer portals (Portal Mi Hogar, Plan Contigo), and a 'Clientes en el exterior' program for Colombian diaspora buyers abroad.
Is CONALTURA S.A a public or private company?
CONALTURA S.A is a private company. It is classified as unknown and is currently operating.
When was CONALTURA S.A founded?
CONALTURA S.A was founded in 1990. It employs 251 to 500 people.
Where is CONALTURA S.A based?
CONALTURA S.A is headquartered in Medellín, Colombia, in the Latin America region.
How does CONALTURA S.A make money?
Two revenue lines are on record. Housing Unit Sales are the primary driver. The others are real Estate Brokerage Services.
Who are CONALTURA S.A's main competitors?
Direct peers on record are Constructora Bolívar, Amarilo, Arquitectura y Concreto, Prodesa, Ospinas, Marval, Conconcreto, Apiros and Cusezar. Vinte Viviendas Inteligentes is listed as a regional player.
Does CONALTURA S.A have an API?
No public API is recorded for CONALTURA S.A.
What industry is CONALTURA S.A in?
CONALTURA S.A's product category is Residential Real Estate Development. Its primary akta.pro industry code is BPAJAHAF, Mixed-Use Community Association Management, with a secondary code of BPAJAHAM, Association Maintenance, Vendor & Capital Project Management. Its NAICS code is 53121 and its SIC code is 6531.