J. W. KIM'S TAE KWON DO

What J. W. KIM'S TAE KWON DO does

J. W. Kim's Tae Kwon Do is a private, founder-owned martial arts school established in 1995 by Grandmaster J.W. Kim, operating three dojang locations in the Denver, Colorado metro: Denver Tech Center (Greenwood Village), Castle Pines, and Highlands Ranch. The school delivers age-segmented Taekwondo instruction — Little Dragons (ages 4-6), Children (ages 7-12), Adults (ages 13+), and Family Class — under a proprietary curriculum that combines Eastern traditional style with Western scientific methodology, supported by PDF manuals, poomsae videos, and Quizlet flashcards across belt ranks from Little Dragons through 5th Degree Black Belt. The instruction team carries more than 150 years of combined martial arts experience, with all instructors holding a minimum 2nd-degree black belt and the head instructor roster spanning 4th through 7th Dan.

The business runs on a subscription-recurring revenue model for group classes and camps, supplemented by one-time fees for birthday parties, Parents' Night Out, private lessons, and annual intraschool tournament registration. Go-to-market is community-led: the school operates after-school programs at Aspen Academy, Cottonwood Creek Elementary, and Saint Mary's Academy, offers free introductory trial classes, and relies on word-of-mouth and digital channels (website, Instagram, Facebook, Google Reviews, email newsletters) rather than paid advertising. The school also operates The Black Belt Foundation, a 501(c)(3) non-profit co-founded in 2007 that delivers Taekwondo-based programming to impoverished students in favelas in Alagoas, Brazil.

Pricing is not publicly disclosed; payment options include ACH (1% processing fee) and credit/debit card (4% processing fee), with payments typically processed 1-2 weeks prior to event or session start. The school has internationally certified more than 1,500 students to black belt ranks, has been twice ranked a Top Dojang by Kukkiwon, and Grandmaster Kim holds first-class Masters' & Examiners' Kukkiwon licenses and was inducted into the Taekwondo Hall of Fame in 2019. No external institutional investment, franchise activity, or parent company is in place; the company is entirely founder-controlled.

Name

J. W. KIM'S TAE KWON DO

Legal name

J. W. Kim Taekwondo

Website

https://jwkimtkd.com

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

1–10 employees

Short description

J. W. Kim's Tae Kwon Do is a private, founder-owned martial arts school operating three Denver-metro dojangs that deliver age-segmented Taekwondo instruction, after-school programs, camps, and events to children, teens, adults, and families.

Ownership category

akta.pro rank

Product category

Martial Arts Instruction

NAICS

Sports and Recreation Instruction (611620)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Traditional Martial Arts Schools (Karate, Taekwondo, Kung Fu, etc.) (HSADADAA)

akta.pro secondary industries

Kids & Youth Martial Arts Programs (HSADADAG), Competition & Tournament Team Training (HSADADAJ)

Keywords

• Taekwondo instruction
• Martial arts classes
• Youth martial arts
• Adult self defense
• After school programs

Headquarters

HQ city

Greenwood Village

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others, Infrastructure

Revenue model

1. Group Taekwondo Classes: Regular recurring group class instruction for students ages 4 and older, with age-segmented programs (Little Dragons, Children, Adults, Family)
2. Camps: Week-long camps, no school day camps for children, and quarterly adult boot camps offering intensive training experiences
3. Birthday Parties: Party hosting with Taekwondo activities, games, and celebration time. Includes optional add-ons like board breaking
4. Intraschool Tournament: Annual tournament registration for Little Dragons and Children programs
5. Parents' Night Out: Evening childcare service with games, pizza, and movie for kids ages 4 and older
6. After School Programs: Classes held at local elementary schools (Aspen Academy, Cottonwood Creek Elementary, Saint Mary's Academy) teaching nine classes each semester

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

J. W. Kim's Tae Kwon Do delivers structured, age-segmented group Taekwondo instruction across Little Dragons (ages 4-6), Children (ages 7-12), Adults (ages 13+), and Family Class programs at three Colorado dojang locations. Beyond recurring group classes, the school sells supplementary offerings including seasonal and no-school-day camps, private lessons, hosted birthday parties, Parents' Night Out, intraschool tournaments, and after-school programs delivered at partner elementary schools. Curriculum is reinforced by digital study materials (PDFs, instructional videos, Quizlet flashcards) covering the full belt progression through 5th Degree Black Belt.

Product overview

J. W. Kim Taekwondo is a traditional martial arts school offering structured Taekwondo instruction across multiple age groups and program types. The core offering consists of weekly group classes organized by age: Little Dragons (ages 4-6), Children's classes (ages 7-12), Adult classes (ages 13+), and Family Class. Beyond regular classes, the school offers supplementary programs including Camps, Private Lessons, Birthday Parties, Parents' Night Out, and After School Programs at local schools. The curriculum spans Little Dragons through 5th Degree Black Belt ranks, supported by PDF manuals, instructional videos, and Quizlet flashcards. The school also operates The Black Belt Foundation, a 501c(3) non-profit that uses Taekwondo to serve impoverished communities in Brazil.

Differentiator

Problem solved

Functional benefit

Brands

• The Black Belt Foundation: A 501c(3) non-profit organization that uses Taekwondo to help people break out of cycles of poverty, poor education, and poor health. Serves students in favelas in the state of Alagoas, Brazil.

Products and services

• Little Dragons Classes Weekly Taekwondo classes designed specifically for students ages 4-6, focusing on developing discipline, balance, coordination, and basic martial arts skills in a fun, supportive environment.
• Children's Classes Weekly Taekwondo classes for students ages 7-12. Curriculum includes martial arts techniques along with life skills such as discipline, respect, focus, confidence, and responsibility.
• Adult Classes Weekly Taekwondo and self-defense classes for students ages 13 and older in a judgment-free, supportive environment, focusing on stress reduction and overall physical, mental, and emotional health improvement.
• Family Class Multi-generational Taekwondo training allowing family members of all ages and ranks to train together, strengthening family bonds through a shared martial arts interest.
• Camps Program Seasonal and no-school-day camps offering intensive Taekwondo training, weapons instruction, board breaking, and games for children; quarterly adult boot camps focusing on technique, cardio, flexibility, and core strength.
• Birthday Parties Hosted birthday celebrations featuring Taekwondo activities, games, instruction on martial arts values, and a special experience where the birthday child serves as a black belt for the day.
• Parents' Night Out Supervised evening childcare for kids ages 4 and older, featuring games, pizza, and movie activities while parents enjoy an evening out.
• Intraschool Tournament Annual intraschool competition for Little Dragons and Children program students, providing a safe and supportive competitive environment.
• After School Program Beginner Taekwondo classes offered at local elementary schools including Aspen Academy, Cottonwood Creek Elementary, and Saint Mary's Academy, with nine classes taught each semester per school.
• Private Lessons One-on-one or small group instruction providing personalized Taekwondo training beyond regular group classes.

Quantifiable outcome

• 1,500+ students internationally certified to black belt ranks
• +3 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• The Black Belt FoundationcoreStrategic or Co-development Partner · 1 January 2007Non-profit 501c(3) organization co-founded by Grand Master J.W. Kim in 2007. Uses Taekwondo values to help people break out of restrictive cycles of poverty, poor education, and poor health. Serves students in favelas (slums) in the state of Alagoas, Brazil. Board members include Grand Master J.W. Kim (Founder/President), Miss Lisa Yacuzzo (VP), Master Mike Schultz, and Master Hugo Yamada (Brazil). Foundation Head Instructors: Master Juliana Ales and Master Mayara Castro.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• iLoveKickboxing: iLoveKickboxing is a kickboxing fitness franchise targeting adults via group classes — overlapping with J.W. Kim's adult/self-defense segment but emphasizing cardio fitness over traditional martial arts credentialing.
• Gracie Barra: Gracie Barra is the largest Brazilian Jiu-Jitsu franchise globally, targeting the same youth-and-family martial arts consumer as J.W. Kim's taekwondo schools. A useful adjacent for understanding competitive pressure within the youth martial-arts market segment.

Direct peers

• Tiger-Rock Martial Arts: Tiger-Rock is a national taekwondo-focused martial arts franchise offering group classes, after-school programs, and birthday parties — directly comparable to J.W. Kim's age-segmented class structure and event-driven revenue mix, just at a multi-state franchise scale.
• Premier Martial Arts: Premier Martial Arts is a multi-discipline martial arts franchise running Little Ninjas, kids, teens, adults, and after-school programs. The age segmentation, freemium trial, and multi-revenue offering closely mirror J.W. Kim's program structure.
• Universal Martial Arts: Universal Martial Arts runs multi-disciplined taekwondo, kickboxing, and after-school programs for kids and adults at multiple locations. Direct overlap with J.W. Kim on age-segmented taekwondo instruction and event-based programming (parties, camps).

Broad incumbents

• ATA Martial Arts (American Taekwondo Association): ATA is one of the largest taekwondo membership organizations in the U.S., licensing hundreds of independent school operators under a shared curriculum. Comparable to J.W. Kim on curriculum-driven instruction and Kukkiwon-aligned credentialing, but with national scale and licensing infrastructure.

Others

• Go2Karate: Go2Karate is a directory/marketplace that aggregates martial arts schools (including taekwondo) and brokers trial-class leads. It is not a direct competitor but is a relevant ecosystem participant; J.W. Kim would be a comparable listing on its platform.

Regional players

• Master Yoon's Taekwondo: Master Yoon's is a multi-location traditional taekwondo school in Colorado offering age-segmented classes and black-belt programs — geographically adjacent to J.W. Kim's Denver metro footprint and operationally comparable in programming and family-focused positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/jwkimtkd

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about J. W. KIM'S TAE KWON DO