What CARTWRIGHT HOMES LIMITED does

Cartwright Homes Limited (legal entity A R Cartwright Ltd, with operating subsidiary A R Cartwright (Construction) Ltd) is a third-generation, family-owned residential housebuilder headquartered in Nuneaton, Warwickshire. Founded by Tony Cartwright in 1961 (formally incorporated 1970) and now led by his son Andrew Cartwright as Managing Director, the company designs and constructs new-build family homes and apartments across Warwickshire, Leicestershire, and the surrounding Midlands, within a defined 50-mile operating radius of Nuneaton. Its current portfolio spans four live developments — Orton Park (Twycross), Witherley Gardens (Witherley), Norton Gardens (Norton Juxta), and The Hedgerows (Galley Common, Nuneaton) — offering properties from 2-bedroom bungalows to 6-bedroom executive detached homes, with unit prices ranging from £525,000 to £1,449,950.

The company's core product is the physical home, built using traditional masonry construction with contemporary interior specifications. Standard technical features across the portfolio include air source heat pump heating systems (delivering 'A' rated environmental impact at Orton Park), underfloor heating on select plots, integrated kitchen appliances, and sustainability features such as bug hotels, hedgehog domes, bat and bird boxes, wildlife gardens, and tree planting per home. A 50-page proprietary homebuilder manual governs quality control at every stage of every build, with senior management inspection prior to handover. The principal differentiator from national volume housebuilders is extensive off-plan personalisation, allowing buyers to reposition doors, reconfigure rooms, move power sockets, and customise fixtures and finishes subject to construction stage.

Commercially, Cartwright operates a direct-to-consumer sales model with on-site sales offices and show homes at each development, a centralised sales team handling enquiries by phone and email, and a digital presence including Matterport virtual tours and targeted social/display advertising. Revenue is generated on a one-time per-unit basis at legal completion. The company augments core home sales with moving-assistance services designed to reduce buyer friction — Assisted Move (appointing local agents on the customer's behalf), Part Exchange (acting as guaranteed buyer for the existing property), Deposit Unlock (5% deposit purchases up to £833,250), and the Premier Buyers Package (up to £10,000 contribution toward fees, stamp duty, flooring, white goods, or interior design). Customer segments are individual retail homebuyers — first-time buyers, upsizers, downsizers, and accessibility-needs buyers — alongside a B2B land acquisition function targeting landowners and land agents with sites of 5–50 homes and £2M+ gross development value.

Name

CARTWRIGHT HOMES LIMITED

Legal name

A R Cartwright Ltd

Website

https://cartwrighthomes.co.uk

Company type

Private

Founded year

1970

Operating status

Operating

Short description

Cartwright Homes is a third-generation, family-owned UK housebuilder designing and constructing new-build residential properties across Warwickshire, Leicestershire, and the surrounding Midlands. It sells individual homes directly to retail buyers via on-site sales offices, with off-plan personalisation, air source heat pump heating, and moving-assistance services as key differentiators.

Ownership category

akta.pro rank

Product category

Residential Homebuilding

NAICS

New Housing For-Sale Builders (236117)

SIC

Land Subdividers & Developers (No Cemeteries) (6552)

akta.pro primary industry

Custom Home Building (IMAFABAC)

akta.pro secondary industry

New Construction & Builder Sales (BPAJAAAB)

Keywords

• New home construction
• Residential development
• Off-plan property sales
• Custom home building
• Housing construction

Headquarters

HQ city

Nuneaton

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Others

Revenue model

1. New Home Sales: Cartwright Homes generates revenue through the sale of newly constructed residential properties. As a housebuilder, they develop and sell individual homes on completion. Revenue is generated on a per-property basis with prices ranging from £525,000 to over £1,400,000 depending on development and specification. The company operates primarily on an off-plan basis, allowing buyers to personalise during construction.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels5 records

Core offering

Cartwright Homes designs, builds, and sells new residential properties — primarily detached family homes ranging from 2-bedroom bungalows to 6-bedroom executive houses — across Nuneaton, Warwickshire, Leicestershire, and the surrounding Midlands. The company sells largely off-plan with extensive buyer personalisation of layouts, fixtures, and fittings during construction, and complements each sale with moving-assistance services such as Assisted Move, Part Exchange, Deposit Unlock, and a Premier Buyers Package offering up to £10,000 in financial contributions.

Product overview

Cartwright Homes is a third-generation family housebuilder offering a portfolio of new-build residential developments across Leicestershire, Warwickshire, and the Midlands. The company's product portfolio consists of current housing developments (Orton Park, Witherley Gardens, Norton Gardens, The Hedgerows), complementary moving assistance services (Assisted Move, Deposit Unlock, Part Exchange, Premier Buyers Package), and home customisation options. Properties range from 2-bedroom bungalows to 6-bedroom executive homes, with standard features including air source heat pump heating, integrated kitchen appliances, and personalisation opportunities. The company operates within a 50-mile radius of Nuneaton and has been building homes since 1970.

Differentiator

Problem solved

Functional benefit

Products and services

• Orton Park Luxury new homes development in Twycross, Leicestershire (CV9 3HA) offering 4 and 5-bedroom homes priced from £599,950 to £874,995, featuring air source heat pumps, underfloor heating, and high-quality kitchen and bathroom finishes for premium homebuyers.
• Witherley Gardens Exclusive development of five luxury 3, 4, 5 and 6-bedroom detached homes in Witherley, Leicestershire (CV9 3LR) with prices ranging from £525,000 to £1,400,000, featuring traditional architecture with contemporary interiors and air source heat pump heating.
• Norton Gardens Prestigious collection of eight executive detached luxury homes (4, 5 and 6-bedroom) in Norton Juxta, Leicestershire (CV9 3QA), located in a private gated community with air source heat pump heating, with plot prices from £974,950 to £1,449,950.
• The Hedgerows Boutique collection of 14 homes in Galley Common, Nuneaton (Tunnel Road, CV10 9NL) including 2, 3 and 4-bedroom family homes and a 2-bedroom bungalow, featuring energy-efficient air source heat pump heating, with prices not yet released as the development is coming soon.
• Assisted Move Scheme to assist buyers in selling their current property quickly through appointed local agents with negotiated commission fees, easing the chain when moving into a new Cartwright home.
• Deposit Unlock Homebuyer assistance scheme allowing purchase of a Cartwright home with just a 5% deposit on properties up to £833,250 in value, delivered through partnered mortgage advisers.
• Part Exchange Service where Cartwright Homes acts as the guaranteed buyer for the customer's existing property, eliminating the property chain and removing estate agent fees.
• Premier Buyers Package Financial contribution package offering up to £10,000 towards a new Cartwright home on selected plots, usable for estate agent and legal fees, stamp duty, flooring and turf, moving costs, white goods, and interior design.
• Home Customisation Personalisation service allowing buyers to modify fixtures, fittings, and layouts during the build process — including room reconfigurations, door repositioning, power socket relocation, and bespoke feature additions — subject to construction stage.

Quantifiable outcome

• Homes achieving 'A' rating for environmental impact at Orton Park development
• +1 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• Mortgage Advisers (for Deposit Unlock scheme)coreStrategic or Co-development PartnerCartwright Homes works with mortgage advisers who assist customers in arranging mortgages through the Deposit Unlock scheme, enabling purchases with just a 5% deposit on properties up to £833,250 value.
• Local Estate Agents (for Assisted Move scheme)coreChannel Partner/ Reseller/ DistributorCartwright appoints two local estate agents to value the customer's existing property and negotiates favourable commission terms. The agents then work to achieve a sale within the set timeframe.
• National House Building Council (NHBC)coreOthersNHBC and similar organisations are disclosed as third parties with whom customer information is shared for warranty provision and customer satisfaction monitoring purposes.
• Air Ambulance ServiceminorOthersCartwright Homes is a proud supporter of the Air Ambulance Service, participating in fundraising activities and community events to raise vital funds for this life-saving charity.
• Nuneaton RFC Mini & JuniorsminorOthersLong-term sponsorship of local rugby club, supporting community sports in the Nuneaton area.
• Twycross Cricket ClubminorOthersLong-term sponsorship of local cricket club, supporting community sports in the Twycross area.
• Haunchwood Hammers Under 9sminorOthersSponsorship of local youth sports team.
• Scouts and GuidesminorOthersCartwright Homes engaged with local Scouts and Guides groups, helping create and supply 10 bug hotels for wildlife habitats.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Strata Homes: Yorkshire-based regional housebuilder of comparable scale delivering family homes with personalisation options. Comparable on regional UK model, customisation offering, and family-buyer focus.
• Hopkins Homes: East Anglian regional housebuilder of similar size delivering bespoke family homes. Comparable on premium customisation positioning, family-ownership heritage, and regional focus.
• Keepmoat Homes: Sheffield-based regional housebuilder focused on family homes across the Midlands and North of similar scale and regional concentration. Comparable on product type, buyer segment, and Midlands operational footprint.
• Avant Homes: UK regional housebuilder operating across the Midlands, North and Scotland with a customisation-led specification strategy ('My Avant'). Comparable in customisation-driven positioning and similar scheme sizes.
• Bloor Homes: Derbyshire-based family-founded UK housebuilder of similar scale delivering bespoke and volume homes across the Midlands and beyond. Highly comparable on regional footprint, family-ownership heritage, customisation offering, and price band.
• Larkfleet Homes: Lincolnshire-based family-founded regional housebuilder of comparable scale delivering family homes with customisation options. Comparable on regional UK focus, family ownership, and bespoke product offering.
• Morris Homes: West Midlands regional housebuilder of comparable size specialising in family homes with customisation options across the Midlands. Closely comparable to Cartwright on regional focus, home type, and buyer segment.

Broad incumbents

• Bellway Homes: Larger UK national housebuilder with strong regional division model including significant Midlands presence. Comparable on product type (new family homes) but operates at much greater scale and does not specialise in Cartwright's customisation niche.
• Persimmon: Largest UK volume housebuilder operating nationally with material Midlands exposure. Comparable on residential new-build product but competes on scale and standardisation rather than customisation, representing Cartwright's principal volume-competitor threat.
• David Wilson Homes: Barratt Developments subsidiary operating premium-positioned family homes across the UK Midlands. Comparable on premium family-home positioning but part of a much larger group with significantly greater resources and marketing reach.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CARTWRIGHT HOMES LIMITED