Joselito's, Inc.
Joselito's, Inc. is a family-owned Mexican restaurant founded in 1977 that operates a single dine-in location in Montrose, California, serving local families and walk-in diners with fresh Mexican food, takeout, delivery via DoorDash and Grubhub, catering, and gift cards.
- Company typePrivate
- Founded1977
- HeadquartersMontrose, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Joselito's, Inc. does
Joselito's, Inc. is a privately held, family-owned and operated Mexican restaurant operating a single full-service location at 2345 Honolulu Ave., Montrose, California. Founded in 1977 by Jose Grijalva and now run by his children, the business has served the Montrose community for more than 40 years. The company employs between 11 and 50 people and operates seven days a week (Sunday–Thursday 11AM–9PM; Friday–Saturday 11AM–10PM), offering dine-in service alongside takeout, online ordering, catering, and gift cards.
The core product is a fresh, homemade Mexican food menu with a full bar, complemented by catering packages (Taco & Tostada Bar, La Fiesta Quick & Easy) and physical gift cards sold in fixed denominations of $25, $50, $75, and $100 that are redeemable only at the Montrose location. Online ordering and delivery are fulfilled through third-party marketplaces DoorDash and Grubhub, and table reservations for parties of five or more are handled through OpenTable. The company has no proprietary software, no mobile app, and no public API; its technology footprint is limited to standard restaurant operations plus marketplace and reservation integrations.
Revenue is generated through one-time dine-in transactions, third-party delivery orders (subject to marketplace commission fees), catering engagements, and gift card sales. Primary customer segments are local community diners (families, regulars, walk-ins) and, to a lesser extent, catering customers and large-group bookings. Marketing relies on an organic Instagram presence (@joselitosmontrose), the third-party delivery marketplaces, OpenTable, and word-of-mouth within the Montrose community. The business is the operating entity Joselito's Mexican Food Montrose, incorporated in California with no subsidiaries, no reported outside investment, and no M&A activity in its history.
Joselito's, Inc. firmographics
Firmographics- Name
- Joselito's, Inc.
- Legal name
- Joselito's Montrose
- Website
- https://joselitosmontrose.com
- Company type
- Private
- Founded year
- 1977
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Joselito's, Inc. is a family-owned Mexican restaurant founded in 1977 that operates a single dine-in location in Montrose, California, serving local families and walk-in diners with fresh Mexican food, takeout, delivery via DoorDash and Grubhub, catering, and gift cards.
- Ownership category
- akta.pro rank
Joselito's, Inc. industry classification
Industry- Product category
- Mexican Restaurant
- NAICS
- Full-Service Restaurants (722511)
- SIC
- Retail-Eating & Drinking Places (5810), Retail-Eating Places (5812)
- akta.pro primary industry
- Family-Style Restaurants (THAFACAC)
Keywords
Where Joselito's, Inc. is headquartered
LocationHeadquarters
- HQ city
- Montrose
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Joselito's, Inc. business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure
Revenue model
- Dine-in Service: Revenue generated from customers dining in the restaurant, ordering from the full menu including appetizers, main courses, margaritas, and desserts during operating hours.
- Third-party Delivery (DoorDash, Grubhub): Revenue from takeout and delivery orders placed through third-party platforms DoorDash and Grubhub, which likely involve commission fees but expand customer reach.
- Catering Services: Catering packages including the Taco & Tostada Bar and La Fiesta Quick & Easy options for events and private gatherings.
- Gift Cards: Gift cards sold in denominations of $25, $50, $75, and $100, redeemable only at the Montrose location.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Gift cards available in fixed denominations |
| Unit Pricing | Pay-as-you-go | Selected menu item pricing |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels5 records
Joselito's, Inc. product offering
Product offeringCore offering
Joselito's is a family-owned Mexican restaurant operating from a single Montrose, California location since 1977, serving fresh, homemade Mexican food and margaritas for dine-in, takeout, and delivery. The restaurant complements its core food service with event catering packages (Taco & Tostada Bar, La Fiesta Quick & Easy) and branded gift cards in $25, $50, $75, and $100 denominations redeemable only at the Montrose store.
Product overview
Joselito's is a family-run Mexican restaurant that has operated in Montrose, California since 1977, established by founder Jose Grijalva. The business offers dine-in restaurant services alongside complementary products including gift cards sold in fixed denominations ($25-$100), catering services for events featuring prepared food packages, and online ordering through third-party delivery platforms DoorDash and Grubhub. The core offering is fresh, homemade Mexican food and margaritas served in a family-friendly atmosphere.
Differentiator
Problem solved
Functional benefit
Products and services
- Dine-In Restaurant Service Family-owned Mexican restaurant serving fresh, homemade Mexican food and margaritas in a cozy, family-friendly atmosphere. Located at 2345 Honolulu Ave., Montrose, CA 91020, serving walk-in customers and reservations for parties of 5 or more. Open Sunday-Thursday 11AM-9PM and Friday-Saturday 11AM-10PM.
- Catering Services Event catering with packages including Taco & Tostada Bar and La Fiesta Quick & Easy options. Fresh food prepared and packed for pickup or delivery for events, parties, and private gatherings.
- Gift Cards Physical gift cards available in fixed denominations of $25, $50, $75, and $100. Gift cards can only be redeemed at the Montrose location. Purchasable via the restaurant's website.
- Online Ordering (via DoorDash and Grubhub) Online food ordering and delivery/pickup service through third-party platforms DoorDash and Grubhub, extending the restaurant's reach beyond its physical location for takeout and delivery customers.
Companies that use Joselito's, Inc.
Customer profileNamed customers5 records
Segments3 records
Ideal customer profiles3 records
Joselito's, Inc. technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Joselito's, Inc. partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- DoorDashminorDoorDash serves as a delivery and ordering platform partner, allowing customers to order Joselito's food for pickup or delivery through the DoorDash marketplace.
Scale indicators3 records
Recent moves6 records
Expansion highlights3 records
Joselito's, Inc. competitors and assessment
Company assessmentDirect peers
- El Coyote: Historic family-owned Mexican restaurant in Los Angeles operating since 1931. Comparable full-service casual dining format, family heritage, and dine-in/takeout/catering mix.
- Casa Vega: Family-run, single-neighborhood Mexican restaurant in Sherman Oaks, CA, operating since 1956 with dine-in, takeout, and delivery. Highly comparable as a legacy, family-owned full-service Mexican restaurant in the LA footprint with similar community-loyalty positioning.
- Border Grill: LA-based modern Mexican full-service restaurant from a chef-driven team, offering dine-in and catering. Comparable full-service Mexican dining and catering revenue streams in the same metro.
- Guisados: Family-founded Los Angeles Mexican restaurant specializing in braised-meat tacos and homestyle cooking, with multiple locations. Comparable as a community-rooted, family-built Mexican concept with dine-in and takeout.
- El Cholo: Founded 1927 in LA as a family Mexican restaurant; now multi-location but retains the family heritage and full-service casual dining model that mirrors Joselito's positioning, with dine-in and catering offerings.
Broad incumbents
- El Torito: Long-established California Mexican restaurant chain with broad menu, full bar, catering, and multi-unit presence. Competes in the same casual Mexican segment with greater scale and marketing reach.
- Chevys Fresh Mex: Multi-state casual Mexican chain offering dine-in, takeout, delivery, and catering. Represents the scaled, branded competitor in the same full-service Mexican category.
Emerging players
- Tocaya Organica: LA-born modern Mexican restaurant group with multiple locations, dine-in and catering. Adjacent peer offering full-service Mexican with stronger digital and loyalty infrastructure, representing a more tech-forward competitive threat.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights5 records
Customer concentration
Joselito's, Inc. social profiles
Digital presenceJoselito's, Inc. financial estimates
Financial estimateRevenue estimate
Valuation estimate
Joselito's, Inc. leadership team
Management profileNumber of profiles
Joselito's, Inc. funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Joselito's, Inc. M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Joselito's, Inc.
What does Joselito's, Inc. do?
Joselito's is a family-owned Mexican restaurant operating from a single Montrose, California location since 1977, serving fresh, homemade Mexican food and margaritas for dine-in, takeout, and delivery. The restaurant complements its core food service with event catering packages (Taco & Tostada Bar, La Fiesta Quick & Easy) and branded gift cards in $25, $50, $75, and $100 denominations redeemable only at the Montrose store.
Is Joselito's, Inc. a public or private company?
Joselito's, Inc. is a private company. It is classified as family owned and is currently operating.
When was Joselito's, Inc. founded?
Joselito's, Inc. was founded in 1977. It employs 11 to 50 people.
Where is Joselito's, Inc. based?
Joselito's, Inc. is headquartered in Montrose, United States, in the North America region.
How does Joselito's, Inc. make money?
Four revenue lines are on record. Dine-in Service is the primary driver. The others are third-party Delivery (DoorDash, Grubhub), catering Services and gift Cards.
Who are Joselito's, Inc.'s main competitors?
Direct peers on record are El Coyote, Casa Vega, Border Grill, Guisados and El Cholo. Broad incumbents are El Torito and Chevys Fresh Mex. Tocaya Organica is listed as an emerging player.
Does Joselito's, Inc. have an API?
No public API is recorded for Joselito's, Inc..
What industry is Joselito's, Inc. in?
Joselito's, Inc.'s product category is Mexican Restaurant. Its primary akta.pro industry code is THAFACAC, Family-Style Restaurants. Its NAICS code is 722511 and its SIC code is 5810.