Luson

Name

Luson

Legal name

Luson Health Pty Ltd and Luson Aged Care Pty Ltd

Website

https://luson.com.au

Company type

Private

Founded year

2017

Operating status

Operating

Short description

Luson is a boutique residential aged care provider in Victoria, Australia, operating three homes (The Vue, Eden Park, Bloom) with a fourth in development, delivering permanent, respite, palliative, and dementia care to elderly residents under a not-for-profit ownership structure.

Ownership category

akta.pro rank

Product category

Residential Aged Care

NAICS

Assisted Living Facilities for the Elderly (623312), Nursing and Residential Care Facilities (623)

SIC

Services-Nursing & Personal Care Facilities (8050)

akta.pro primary industry

Luxury / High-End Assisted Living Communities (HLADABAD)

akta.pro secondary industries

Assisted Living with Enhanced Care / High-Acuity (Aging-in-Place) (HLADABAC), Elder Services & Aging Support (BPAGAEAF)

Keywords

• Residential aged care
• Dementia care
• Palliative care
• Respite care
• Memory support services

Headquarters

HQ city

Brighton

HQ country

Australia

HQ region

Oceania

Offices6 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Basic Daily Fee: Residents contribute to daily living costs including nursing care, meals, cleaning and laundry services. This cost is roughly 85% of a single Australian Aged Pension.
2. Means Tested Care Fee: Additional contribution towards Basic Daily Fee, dependent on income and assets as assessed by Department of Human Services (Centrelink). Annual and lifetime caps apply.
3. Accommodation Payments: Payments for room pricing including Refundable Accommodation Deposit (RAD - lump sum), Daily Accommodation Payment (DAP), or combination/drawdown options. Government contributes through Daily Accommodation Contribution (DAC) for eligible residents.
4. Optional Extra Services: Additional lifestyle choices such as Foxtel packages and telephone services, charged separately on an opt-in/opt-out basis.
5. Government Subsidized Care: Australian Government provides funding for aged care services. Residents may be eligible for government assistance towards care and accommodation costs based on income and assets assessment.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Luson provides boutique residential aged care services across three purpose-built homes in Victoria, Australia, delivering permanent, respite, dementia/memory, and palliative care to elderly residents. Each home offers Classic, Deluxe, and Premium suite tiers with private ensuites and shared amenities such as cinema, café, gym, and library, supported by 24/7 registered nursing, allied health partnerships, lifestyle programs, and on-site dining prepared by qualified chefs. A distinctive feature is the voice-activated Alexa technology integrated into resident rooms and cinema spaces for resident autonomy.

Product overview

Luson is a boutique residential aged care provider operating a portfolio of three aged care homes across Victoria, Australia: The Vue (Grovedale/Geelong), Eden Park (Whittington/Geelong), and Bloom (Clyde North), with a fourth location (Rowville) under development. The core offering consists of permanent residential aged care with three room tiers (Classic, Deluxe, Premium suites) at each location. Luson provides a layered care model supporting low care, high care, dementia/memory support, and palliative care. Supplementary services include 24/7 nursing care, respite stays, allied health partnerships, and lifestyle/dining programs. The company positions itself as a family-oriented, boutique alternative to larger institutional aged care operators.

Differentiator

Problem solved

Functional benefit

Products and services

• The Vue Boutique residential aged care home located at 15-29 Reserve Road, Grovedale, Geelong, Victoria 3216. Features luxurious and grand design with a tight-knit community feel, spacious interiors with expansive windows, and views of Geelong City and the You Yangs Regional Park. Offers Classic (23-24m2), Deluxe (26-27m2), and Premium (27-33m2) rooms with private ensuites, voice-activated smart home technology, and premium shared amenities. Intended for elderly residents needing permanent, respite, dementia, or palliative care.
• Eden Park Boutique residential aged care home at 31-33 Thompson Street, Whittington, Geelong, Victoria 3219. Provides a welcoming, light-filled design with active social spaces and peaceful retreats, library, cinema, café, hair salon, and private rooms with ensuites surrounded by manicured gardens with a bird aviary. Classic rooms (18-19m2) and Deluxe rooms (19-20m2) are available. Intended for elderly residents needing permanent, respite, dementia, or palliative care.
• Bloom (Clyde North) Luson's newest boutique residential aged care home at 61 Laker Boulevard, Clyde North, Victoria 3978. Designed by CHT Architects and Sora Interiors with shared amenities including cinema, café, gym, library, outdoor entertaining areas, and extended clinical care spaces. Classic suites (26-31m2), Deluxe suites (27-34m2), and Premium suites (27-40m2) are available. Intended for elderly residents needing permanent, respite, dementia, or palliative care.
• Nursing Care Services Round-the-clock qualified nursing care delivered by registered nurses, enrolled nurses, and experienced personal care workers across Luson homes. Services include discreet daily assistance, medication management, gentle reminders, in-house therapy, and specialised mobility and routine function support. Intended for elderly residents across all care levels.
• Memory Care / Dementia Care Specialised care for residents with memory impairment and dementia in secure, familiar surroundings. Features state-of-the-art technology, increased ratios of trained staff, a restraint-free environment, and individualised care plans developed with residents and families. Intended for residents living with dementia or memory impairment.
• Palliative Care End-of-life care focused on improving quality of life by managing physical symptoms and providing emotional and psychological support. Enables residents to remain in their Luson family home surrounded by loved ones. Intended for residents facing life-limiting illnesses.
• Respite Care Short-term respite stays at Luson family homes providing around-the-clock care, comfort, and peace of mind, allowing residents to experience the care environment before potentially moving in permanently. Up to 63 respite days are available per financial year. Intended for elderly individuals needing temporary care so primary carers can take time off or recover.
• Life at Luson - Lifestyle and Wellness Programs Comprehensive lifestyle programs including wellbeing activities, fitness programs, and leisure activities such as hair and nail sessions, group walks, outings, pet therapy, art, music, gardening, and knitting. Also includes concierge services, daily cleaning, laundry, maintenance, and tech assistance for connecting with social media and streaming. Intended for elderly residents across Luson homes.
• Dining Services On-site catering services developed and supervised by qualified chefs. Nutritious, seasonal, flavoursome menus created in consultation with residents, with special dietary requirements accommodated. Features private dining, afternoon BBQs, and healthy snacks. Intended for elderly residents across Luson homes.
• Partnering Health Specialists Allied health partnerships providing regular visits from doctors, podiatrists, physiotherapists, optometrists, dieticians, and other specialists who work alongside Luson's nursing team. Intended for elderly residents needing coordinated primary and allied health care.

Quantifiable outcome

• 100% government guarantee on all Refundable Accommodation Deposits (RAD)
• +2 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Two partnerships are on record, tiered core and minor.

• Smart Voice ServicescoreTechnology or Integration · 1 July 2020Luson partnered with Smart Voice Services to implement voice-activated technology (Alexa) across its aged care homes. This includes voice control in residents' rooms for lights, climate, and TV control, as well as cinema room automation and a tech hub with voice-controlled speaker for information queries.
• CHT Architects and Sora InteriorsminorStrategic or Co-development PartnerArchitecture and interior design firms that designed the Bloom residence in Clyde North, creating boutique living spaces with beautiful arrays of living and lifestyle areas.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Estia Health: ASX-listed national residential aged care provider with 60+ homes. Overlaps with Luson in permanent, respite, and dementia care delivery but operates a more standardized institutional footprint.
• Bolton Clarke: One of Australia's largest not-for-profit aged care providers with residential care, home care, and retirement living across multiple states. Overlaps with Luson on residential aged care and dementia support but at significantly greater scale.
• Opal HealthCare: Large national for-profit residential aged care operator with 80+ homes across Australia. Competes with Luson for residents and care staff in the same Victorian catchments but at a much broader scale.
• Japara Healthcare: National residential aged care provider (now part of a broader group) operating homes across Victoria and other states. Overlaps with Luson in core permanent and dementia care services.
• Regis Aged Care: Large ASX-listed residential aged care operator with homes across Australia including Victoria. Provides a similar continuum (low/high/dementia/palliative care) but at national scale.
• Bupa Aged Care: Global health insurer operating one of Australia's largest residential aged care networks. Directly competes with Luson in Victoria for residents and clinical staff at significantly greater scale.

Direct peers

• BlueCross: Not-for-profit residential aged care and retirement living provider in Victoria. Comparable in size, geographic focus on Melbourne/regional Victoria, and emphasis on individualized care and lifestyle amenities.
• Arcare: Australian family-owned residential aged care provider operating multiple homes across Victoria and other states with a similar boutique, multi-acuity (including dementia and palliative) service model and comparable room/premium positioning.
• Signature Care: Boutique residential aged care operator also owned by FP Aged Care Australia and explicitly grouped with Luson under the For Purpose not-for-profit family. Operates multiple homes in Victoria and is the closest direct peer in scale, model, and ownership.

Others

• Aveo: Large Australian retirement living and senior housing operator. Adjacent rather than directly comparable, but uses similar RAD/DAP-style accommodation-payment economics and shares the senior-living customer demographic.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/LusonAgedCare1
• Instagraminstagram.com/lusonagedcare
• LinkedInlinkedin.com/company/lusonhealth

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Luson