CAP Worldwide Serviced Apartments

What CAP Worldwide Serviced Apartments does

CAP Worldwide Limited is a UK-incorporated private limited company, founded on 10 June 2019 in London, that operates as a global booking agency for extended-stay serviced accommodation targeting corporate buyers, procurement teams, travel management companies (TMCs), relocation management companies (RMCs), and global mobility teams. The company arranges stays of five nights to twelve or more months across more than 150 countries, claiming access to over 1.6 million accommodation units through a verified brand partner network, delivered via a tri-regional service model with headquarters in London (EMEA), a regional office in Chicago (Americas), and a regional office in Singapore (APAC). Revenue is generated primarily through booking commissions and transaction fees on stays routed through its platform, supplemented by a 3.25% surcharge on corporate credit card payments.

The company's technology backbone is CAPTURE, a proprietary digital ecosystem launched in 2019 that was architected with GDPR-compliant data flows from inception and orchestrates bookings, client relationships, partner inventory, and management reporting. The main product surfaces are CAPStore (an online corporate booking tool with SSO, budget/rate-cap upload, and self-service search-and-book for contracted clients), the CAP Partner Portal (for property-side inventory management), CAPVerified and CAPVerified+ certification programmes (proprietary safety, security, cleanliness, and legal-compliance standards for serviced apartments, aparthotels, and corporate housing), CAPCare24 (24/7 traveller support before, during, and after stays), and CAPEarth (the SBTi-validated sustainability programme). The company is explicitly asset-light, with no ownership interests in serviced apartment operators, positioning itself as an agnostic agent acting in the best interests of corporate clients.

CAP Worldwide sells through a hybrid commercial model combining enterprise field sales for corporate accounts, self-service booking via CAPStore for contracted clients, and referral/partner channels through TMCs and RMCs. Marquee customers include GE Vernova (under a four-year global programme signed December 2024), Schneider Electric, Continental, and Publicis Groupe. The company has earned an EcoVadis Gold Medal (top 1% in travel sector), the first EuRA GDPR Compliance Certificate (2025), Cyber Essentials Plus, IATA accreditation, and SBTi-validated emissions targets. The company remains founder-led under CEO Jo Layton and COO Andrew Hopgood, with no disclosed external institutional funding.

Name

CAP Worldwide Serviced Apartments

Legal name

CAP Worldwide Limited

Website

https://capww.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

11–50 employees

Short description

CAP Worldwide is a UK-based, asset-light global booking agency that arranges extended-stay serviced accommodation (5+ nights) for corporate buyers, TMCs, RMCs, and global mobility teams across 150+ countries, monetising via booking commissions routed through its proprietary CAPTURE digital ecosystem and CAPStore online booking tool.

Ownership category

akta.pro rank

Product category

Corporate Housing & Extended-Stay Accommodation Services

akta.pro primary industry

Corporate Booking Platforms & Online TMCs (THAKAAAG)

akta.pro secondary industry

Corporate Short-Term Stay Booking Platforms (Business-Focused Rentals) (THAMALAF)

Keywords

• Corporate serviced apartments
• Extended-stay accommodation
• Business travel booking
• Global mobility housing
• Corporate housing agency

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Booking Commission/Transaction Fees: CAP Worldwide acts as a booking agency for serviced apartments and receives commission or transaction fees from brand partners for bookings made through their platform. The company arranges extended-stay accommodation for corporate clients worldwide.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels5 records

Core offering

CAP Worldwide is a global serviced apartment booking agency that arranges and manages extended-stay accommodation (5 nights to 12+ months) for corporate clients in over 150 countries. The company aggregates a verified brand partner network of 1.6 million+ serviced accommodation units and connects corporate buyers, procurement teams, travel management companies (TMCs) and relocation management companies (RMCs) to these properties through its proprietary digital platforms.

Product overview

CAP Worldwide is a global serviced apartment booking agency providing extended-stay accommodation programmes for corporate travellers. The core offering consists of two primary platforms: CAPStore, an online booking tool for corporate clients to search and book verified extended-stay accommodation at negotiated rates, and the CAP Partner Portal, a property management platform for brand partners to manage inventory. The CAPTURE digital eco-system underpins operations with GDPR-compliant data flows. Supporting offerings include CAPVerified/CAPVerified+ certification programmes for property quality standards, CAPCare24 for 24/7 traveller support, the CAPEarth sustainability initiative with SBTi-validated targets, and the At CAP You're Welcome programme promoting supplier diversity. Services span EMEA, APAC, and The Americas across 150+ countries.

Differentiator

Problem solved

Functional benefit

Brands

• CAPTURE: Digital eco-system for booking and managing serviced apartment stays
• CAPStore
• CAPEarth
• CAPVerified
• CAPVerified+
• CAPCare24

Products and services

• Global Serviced Apartment Agency Services
• CAPStore
• CAP Partner Portal
• CAPVerified / CAPVerified+ Global certification programmes representing highest standards of safety, security, cleanliness, and legal compliance for serviced apartments, aparthotels, corporate housing, and extended-stay properties, ensuring consistent safe, secure, clean and legal experience for travellers.
• CAPCare24 24/7 traveller care and support service available before, during, and after stays. Manages emergency assistance, booking amendments, and resolves issues between travellers and property partners.
• CAPEarth Sustainability Programme CAP's environmental sustainability initiative with targets validated by the Science Based Targets initiative (SBTi), committed to maintaining zero scope 1 and scope 2 emissions through 2035 while actively measuring and reducing scope 3 emissions from a 2023 baseline.
• CAP Partner Management Brand partner onboarding and management services including initial assessment of product and company safety, security, cleanliness, and legal compliance status, providing access to the CAP Partner Portal for inventory management and real-time performance data.

Quantifiable outcome

• 30-40% cost savings compared to equivalent hotel rooms
• +1 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature4 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• Advantage Travel PartnershipcoreStrategic or Co-development Partner · 1 February 2026CEO Jo Layton continues role as member of the Global Business Travel Advisory Board for Advantage Travel Partnership. CAP is the accommodation sector board member.
• EuRAcoreStrategic or Co-development Partner · 1 October 2025European Relocation Association awarded CAP the first ever GDPR Compliance Certificate. COO Andrew Hopgood participated in EuRA's GDPR Compliance Certification programme briefing.
• Network Next GenerationminorStrategic or Co-development Partner · 1 September 2025Partnership to build a community for under 35s in the business travel sector, empowering the next generation of business travel professionals.
• WERCcoreGTM or Marketing Partner · 1 May 2025Partnership with Worldwide ERC (WERC) for APAC conferences and talent mobility roundtables. JP Lin, Director APAC, co-hosted an industry roundtable at WERC APAC 2025.
• GBTAcoreGTM or Marketing Partner · 1 May 2025Partnership with Global Business Travel Association (GBTA) for co-located APAC conferences. CAP attended GBTA APAC 2026 in Singapore alongside WERC.
• WHR GlobalminorStrategic or Co-development Partner · 1 May 2025Rowen Wong of WHR Global co-hosted a talent mobility roundtable with JP Lin at WERC APAC 2025.
• The Poppy FactoryminorOthers · 1 January 2025Charitable partnership with The Poppy Factory in Richmond. CAPCrew participated in CAPCommunity Day 2025 at the Poppy Factory supporting ex-service men and women.
• GE VernovacoreStrategic or Co-development Partner · 1 December 2024Four-year partnership with GE Vernova providing global extended-stay accommodation. CAP was awarded the first ever GE Vernova Supplier Diversity Collaboration Award in December 2024, recognizing commitment to diversity, sustainability, and inclusion in sourcing practices.
• WEConnect InternationalcoreGTM or Marketing Partner · 1 August 2020Formal WEConnect International women's business enterprise (WBE) accreditation programme. CAP is part of the association that provides support to majority women-owned businesses and helps global corporate companies connect with certified women-owned suppliers.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• BridgeStreet Worldwide: Global corporate housing provider offering serviced apartments for business travellers and assignees. Comparable extended-stay model with both operator inventory and agency services for enterprises.
• SilverDoor: UK-headquartered corporate serviced apartment booking agency providing extended-stay accommodation for corporate clients globally. Closest direct competitor to CAP, with a similar agent/intermediary model serving enterprise buyers and TMCs.
• Homelike: Online extended-stay platform focused on business travellers seeking serviced apartments for 30+ night stays (now part of Expedia Group). Comparable booking-platform model targeting corporate demand.
• National Corporate Housing: US-headquartered corporate housing provider sourcing and managing furnished apartments for relocating employees and project teams. Directly comparable extended-stay accommodation model for corporate clients.
• HRS Group: Corporate hotel and accommodation booking platform serving enterprise procurement and travel managers. Comparable B2B intermediary model with payment, reporting, and negotiated-rate capabilities.

Broad incumbents

• Booking.com for Business: Corporate-focused product from Booking.com offering accommodation booking including extended-stay apartments. Major incumbent in the online corporate accommodation space with vast inventory but less specialist extended-stay focus than CAP.
• American Express Global Business Travel (Amex GBT): One of the world's largest corporate travel management companies serving enterprise clients across flights, hotels, and increasingly serviced apartments. Overlaps with CAP through enterprise extended-stay demand and TMC partnerships.
• TripActions / Navan: Modern corporate travel and expense platform with growing accommodation inventory including extended-stay options. Broader incumbent in the corporate travel space that increasingly overlaps with CAP's corporate buyer audience.
• CWT (Carlson Wagonlit Travel): Global corporate travel management company offering full-service TMC capabilities including accommodation programmes for enterprise clients. Comparable enterprise buyer base with broader travel scope than CAP's accommodation-only focus.

Emerging players

• Airbnb for Business: Airbnb's corporate accommodation product enabling businesses to book alternative accommodation including apartments for extended stays. Comparable use case in corporate extended-stay, though with different supplier base (primarily individual hosts rather than serviced apartment operators).

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/CAPWorldwideSA
• LinkedInlinkedin.com/company/capworldwide
• Instagraminstagram.com/cap_worldwide

Compliance10 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CAP Worldwide Serviced Apartments