What Heartcoded Software Gmbh does

Heartcoded Software GmbH is a Hamburg-based, founder-owned software consultancy and product studio founded in 2023 by Katharina Glowalla (Managing Director, Product) and Antonius Macha (Managing Director, Engineering), joined by Alex as a third Senior Software Engineer. The company sells senior-level professional services across three engagements: end-to-end product development (mobile apps, SaaS, cloud architectures), team bootstrap (recruiting screening, technical interviews, onboarding), and a two-week Tech & Product Scan delivering three concrete improvement levers. Pricing is quote-based and the go-to-market is direct consultation, free introductory meetings, and inbound via the company website, LinkedIn, and Xing.

Beyond services, Heartcoded Software operates two proprietary products that extend the firm into product revenue. elderli is a smartphone-only elderly activity-monitoring app that fuses GPS, cell-ID, WiFi, and usage-statistics through a proprietary Message-Subscriber-Pattern to deliver privacy-preserving activity signals, and has been certified as an R&D project by Germany's BSFZ. Tedhunter is a B2B SaaS web application that uses Large Language Models to semantically match company profiles against the EU TED public-procurement database, summarizing and scoring relevance across thousands of daily announcements. The technology stack spans Flutter (mobile), React/Next.js/Svelte (web), Kotlin/Node/Python (backend), and AWS/GCP/Azure/Scaleway with Kubernetes and serverless patterns for cloud infrastructure.

The business model is hybrid: professional services revenue is project- and retainer-based against senior day rates, while elderli and Tedhunter represent early-stage recurring-revenue optionality (subscription/app) that has not yet been disclosed in terms of paying customers or ARR. The company operates without disclosed external funding, has not expanded headcount beyond its three founders, and serves a German-speaking mid-market customer base with the EU addressed only through Tedhunter's product surface.

Name

Heartcoded Software Gmbh

Legal name

heartcoded software gmbh

Website

https://heartcoded-software.de

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

1–10 employees

Short description

Heartcoded Software GmbH is a Hamburg-based senior software consultancy offering product development, team building, and tech-analysis services, and operating two proprietary products: elderli, a privacy-focused elderly monitoring app, and Tedhunter, an LLM-powered EU tender matching SaaS.

Ownership category

akta.pro rank

Headquarters

HQ city

Hamburg

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Professional Services - Product Development: Senior-level software development services for mobile apps, web applications, and cloud architectures. Billed as project-based or retainer engagements with enterprise and mid-market clients seeking technical excellence and product understanding.
2. Professional Services - Team Bootstrap: Services to help companies build internal product teams including recruitment screening, technical interviews, onboarding support, and process establishment. Positioned as a sustainable alternative to permanent agency dependency.
3. Professional Services - Tech & Product Scan: Two-week intensive analysis service providing three concrete improvement levers for technology, working methods, and team culture. A fixed-scope consulting engagement.
4. elderli (Own Product): B2C/B2B2C mobile application providing peace of mind for families through simple activity signals. Revenue model appears to be app-based, potentially subscription or freemium.
5. Tedhunter (Own Product): SaaS solution for matching companies with EU tender opportunities. Intelligently finds tender notices based on search profiles, summarizes them, and calculates match quality. Positioned as an intelligent SaaS solution blueprint.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels5 records

Core offering

Heartcoded Software GmbH is a senior-level software consultancy that delivers three core professional services: custom product development (mobile apps, web applications, complex cloud architectures), team bootstrap (helping companies build independent internal product teams), and a fixed-scope Tech & Product Scan (a two-week analysis delivering three concrete improvement levers). The firm also develops and operates two proprietary software products: elderli (a smartphone-based elderly family monitoring app) and Tedhunter (a web application for AI-powered EU tender matching).

Product overview

Heartcoded Software Gmbh offers two core products: elderli (a smartphone app for family activity monitoring) and Tedhunter (a web application for AI-powered European tender matching). Both products demonstrate the company's expertise in AI and data processing. In addition to their own products, they provide software development services including mobile app development, web applications, cloud architecture, team bootstrapping, and tech/product consulting services.

Differentiator

Problem solved

Functional benefit

Brands

• elderli: A smartphone app that provides psychological relief for families by using sensor data fusion to give relatives peace of mind about elderly family members living alone, without invasive surveillance. Uses smartphone sensors to detect activity signals that are voluntarily shared.
• Tedhunter

Products and services

• Product Development Service Senior-level end-to-end development of digital products including mobile apps (Flutter), SaaS platforms (React/Next.js/Svelte), and complex cloud-native architectures (AWS/GCP/Azure, Kubernetes). Billed as project-based or retainer engagements for companies lacking internal senior-level expertise, with emphasis on user-centric, stable, and scalable outcomes.
• Team Bootstrap Service Engagement to help companies build their own internal product development team, including technical recruitment screening, technical interviews, onboarding support, and process establishment. Positioned as a sustainable alternative to permanent agency dependency.
• Tech & Product Scan Service Two-week intensive fixed-scope consulting engagement analyzing a client's product development from technology and product perspectives, delivering three concrete improvement levers for technology, working methods, and team culture.
• elderli Smartphone app that provides peace of mind for families of elderly relatives living independently by generating simple, voluntarily shared activity signals from existing phone sensors. Achieves greater than 99% detection reliability with under 1% battery impact through a proprietary Message-Subscriber-Pattern that fuses Keyguard-Status, Usage-Stats-Manager, Geofencing, and positional data while filtering outliers. Certified as a German Research & Development project (Forschungszulage) for its contribution to robust multi-sensor data fusion.
• Tedhunter Web application that uses Large Language Models to semantically match company profiles against European TED tender announcements. Features automated data extraction, zero-config NLP-based onboarding, and real-time processing of thousands of daily announcements with relevance scoring and Go/No-Go decision support for companies pursuing EU public procurement opportunities.

Quantifiable outcome

• elderli achieves >99% detection reliability with <1% battery impact
• +2 more outcomes

Segments5 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability6 records

Feature3 records

Partnerships

Six partnerships are on record, tiered minor.

• Metro.digitalminorOthersDisplayed as partner logo on heartcoded software website. Nature of partnership not specified in available sources.
• GovConnectminorOthersDisplayed as partner logo on heartcoded software website. Nature of partnership not specified in available sources.
• CrossEngage (now Spotler)minorOthersDisplayed as partner logo on heartcoded software website. CrossEngage was acquired by Spotler DACH. Nature of partnership not specified in available sources.
• levejominorOthersDisplayed as partner logo on heartcoded software website. Nature of partnership not specified in available sources.
• talentFormationminorOthersDisplayed as partner logo on heartcoded software website. Nature of partnership not specified in available sources.
• developXminorOthersDisplayed as partner logo on heartcoded software website. Nature of partnership not specified in available sources.

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Direct peers

• codecentric AG: German independent IT consultancy focused on agile software engineering, cloud, and DevOps. Highly comparable to Heartcoded's senior-level custom development, cloud architecture, and team-bootstrap positioning, though at significantly larger scale.
• evergabe.de: Established German tender-intelligence platform helping SMBs find and manage public procurement opportunities. Most direct commercial competitor to Tedhunter's core use case in the DACH market.
• dmcgroup: German digital commerce and product consultancy with strong focus on senior-level cross-functional teams. Overlaps with Heartcoded's product development and team-bootstrap offerings, particularly in e-commerce customer segments.
• DTVP (Deutsches Vergabeportal): Joint venture between BDI and Bundesanzeiger providing a centralized German public procurement portal. A large, established incumbent competing with Tedhunter for tenders matching and discovery in Germany.
• STAR Cooperation GmbH: German independent technology and consulting firm offering software engineering, product development, and digital transformation. Comparable in scope and target market, particularly for SMB and mid-market clients in southern Germany.
• AOE GmbH: German software consultancy and product developer offering custom enterprise software, web/mobile development, and AI integration. Comparable in services mix and tech stack, and a direct competitor for mid-market digital product builds in DACH.

Broad incumbents

• SinnerSchrader (Accenture Song): Long-standing Hamburg-based digital product agency, now part of Accenture Song. Operates in the same geography and broadly the same digital product development space as Heartcoded but at vastly larger scale.
• Adesso SE: Large German IT service provider with broad industry coverage and significant custom software, cloud, and AI capabilities. Competes with Heartcoded for mid-market digital product work but at much greater scale and breadth.

Regional players

• TenderNed: Dutch government-operated tender platform covering EU public procurement. Comparable in function to Tedhunter but regional to the Netherlands and as an incumbent, not an LLM-native entrant.

Emerging players

• Planet AI (family activity / sensor monitoring): Included as a thematic comparator for elderli's AI-driven sensor interpretation and on-device intelligence rather than as a direct competitor; illustrates the broader AI-on-device ecosystem elderli could partner with or compete against in eldertech.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks6 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/heartcoded-software-gmbh

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Heartcoded Software Gmbh