Jönköpings-Posten

What Jönköpings-Posten does

Jönköpings-Posten (JP) is a regional Swedish newspaper founded on January 17, 1865, publishing local news across Jönköping, Huskvarna, Habo, Mullsjö, and Vaggeryd under the editorial motto "Det lokala är det viktigaste i världen!" (the local is the most important in the world). The publication is privately held and operates as a subsidiary of Bonnier News Group, a diversified Swedish media conglomerate; Bonnier's centralized advertising self-service platforms (foretag-bonnier.cargoselfservice.com and privat-bonnier.cargoselfservice.com) are used for both business and private ad placements.

JP distributes content across multiple channels: the jp.se news website, a digital replica edition (e-tidning) at etidning.jp.se, a native iOS news app (App Store id 1513169811), a print newspaper, themed email newsletters (covering HV71 hockey, J-Södra football, local business, and culture), the "JP Direkt" breaking-news section, and the "Nedsläpp HV71" hockey podcast. Coverage spans local politics, sports, business (Näringsliv), culture, real estate, obituaries, public notices, and reader-submitted content via tips, debate articles, and the "Nyhetskollen" reader-intelligence channel.

The business model is subscription-based with supplementary advertising revenue. A specific pricing signal — a one-year free JP subscription for readers aged 18–25, bundled with DN, Expressen, and livesport — indicates a deliberate youth-acquisition strategy typical of legacy regional publishers transitioning from print to digital. Pricing for standard subscribers is not publicly disclosed. JP holds IAB Sweden Gold Standard certification for digital advertising compliance.

Name

Jönköpings-Posten

Legal name

Jönköpings-Posten

Website

https://jonkopingsposten.se

Company type

Private

Founded year

1865

Operating status

Operating

Short description

Regional Swedish newspaper (founded 1865) under Bonnier News Group, providing hyperlocal news across Jönköping, Huskvarna, Habo, Mullsjö, and Vaggeryd via website, e-edition, iOS app, and print; monetized through subscriptions and local advertising.

Ownership category

akta.pro rank

Product category

Regional Newspaper / Local News Media

NAICS

Newspaper Publishers (513110)

SIC

Newspapers: Publishing Or Publishing & Printing (2711)

akta.pro primary industry

Local & Regional Newspapers (Print & Digital) (MPAJADAB)

Keywords

• Regional newspaper
• Local journalism
• Digital news subscription
• Hyperlocal news
• Swedish news media

Headquarters

HQ city

Jönköping

HQ country

Sweden

HQ region

Europe

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Distribution channels5 records

Marketing channels6 records

Core offering

Jönköpings-Posten is a regional Swedish newspaper that provides 24/7 local news coverage for the Jönköping region across multiple platforms. Its core offering includes the jp.se digital news website, a digital e-tidning edition, native iOS/Android mobile apps, and a traditional print newspaper subscription, all supported by a subscription-based revenue model with advertising as a secondary stream.

Product overview

Jönköpings-Posten is a regional Swedish newspaper published since 1865, operating as a multi-platform news organization. The core offering includes the jp.se website providing 24-hour local news coverage, supported by a digital e-tidning (e-newspaper) module, a mobile iOS news application, and a JP Direkt breaking news service. Premium digital subscribers receive access to themed newsletters covering local news, sports (including HV71 and J-Södra coverage), business, and culture.

Differentiator

Problem solved

Functional benefit

Products and services

• Jönköpings-Posten Digital News Platform (jp.se) The primary digital news platform providing 24-hour local news coverage for Jönköping and surrounding municipalities including Huskvarna, Habo, Mullsjö, and Vaggeryd. Features article previews for non-subscribers and full access for digital subscribers.
• E-tidning (Digital Newspaper Edition)

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• Nerikes Allehanda: Regional daily newspaper serving Örebro and surrounding municipalities with website, e-paper, and app — same Swedish regional newspaper playbook as JP, including hyperlocal sport, opinion, and classified verticals.
• Sydsvenskan: Regional newspaper covering Skåne (Malmö/Lund) with hyperlocal editorial coverage, e-tidning, app, and subscription model. One of the closest structural analogues to JP in terms of regional scope and digital product mix.
• Upsala Nya Tidning: Regional newspaper serving Uppsala county with digital-first local news, e-tidning, and subscription paywall. Operates with the same geographic-concentration, hyperlocal-sport focus as JP.
• Helsingborgs Dagblad: Regional newspaper serving Helsingborg and northwest Skåne with website, app, e-tidning, and subscription model. Highly comparable mid-sized Swedish regional newspaper with similar hyperlocal and sport-led positioning to JP.
• Göteborgs-Posten: Sweden's second-largest regional newspaper, serving the Västra Götaland region with a digital-first, multi-platform local news model nearly identical to JP — including website, app, e-paper, podcasts, and newsletters behind a subscription paywall.
• Västerbottens-Kuriren: Regional newspaper in northern Sweden (Umeå/Västerbotten) operating under the same Swedish local-news subscription paradigm — web, app, e-paper, and themed newsletters — with strong local-sport and civic-news focus.
• Hallandsposten: Regional newspaper covering Halland county with a digital-plus-print subscription model, local sports coverage, and a comparable mid-sized Swedish market footprint to JP.

Broad incumbents

• Dagens Nyheter (DN): Sweden's leading national broadsheet, also under Bonnier News, with website, app, e-paper, and premium subscription. Operates the same Bonnier News subscription stack as JP and is bundled in JP's young-reader offer, making it a same-group broad incumbent.
• Expressen: Major Swedish national news brand under Bonnier News with digital, app, and e-paper channels. Bundled alongside JP and DN in the 18-25 free subscription offer, placing it in the same parent-group subscription ecosystem.
• Aftonbladet: Sweden's largest national tabloid and news site, owned by Bonnier News (same parent as JP). Operates a subscription/digital news platform with overlapping capabilities but at national scale, making it a parent-portfolio peer rather than a direct competitor.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/jonkopingsposten
• Instagraminstagram.com/jonkopingsposten
• LinkedInlinkedin.com/company/j-nk-pings-posten

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Jönköpings-Posten