What Upsala Nya Tidning does

Upsala Nya Tidning (UNT) is a regional daily newspaper founded in 1890 and headquartered at Danmarksgatan 30, Uppsala, Sweden. It serves readers in the Uppsala and Uppland region with multi-platform news coverage spanning crime, sports, culture, economy and politics. The company is described in source material as 'one of Sweden's largest local newspapers' and 'Uppland's leading daily newspaper', and is owned jointly — 50% by Johanssonska foundations (through UNT's management company) and 50% by the NTM media group, with the foundations additionally holding approximately 20% of NTM itself. This foundation-backed dual ownership is positioned in the source as a structural advantage supporting long-term journalistic independence without short-term return pressure.

UNT operates a multi-channel distribution stack anchored by the unt.se digital news platform, an E-tidning (digital newspaper) edition at etidning.unt.se, a mobile application, and traditional print home delivery. The subscriber experience is consolidated through 'Mina Sidor' (account management portal) and a newsletter service ('Nyhetsbrev'), with ancillary products including Taltidningen (audio newspaper for visually impaired subscribers), Tipsatjänst (anonymous news-tip submission with whistleblower protection) and Läsarpanelen (reader panel managed via Rampanel).

Revenue is generated through three streams: print newspaper subscriptions, digital subscriptions, and advertising (the latter booked via NTM Media's platform). Specific pricing tiers are not publicly disclosed. The company is part of the broader NTM media group, providing access to 20+ sister regional news sites and shared services spanning distribution (Svensk Hemleverans), printing (Pressgrannar), advertising (Fluid), audio (Online Voices), marketing (Ampilio), broadband (Folke) and e-commerce (plockie.se). Headcount is reported at 101-250 employees, and the company is led by VD and Chefredaktör (CEO and Editor-in-Chief) Johanna Odlander. No financial figures, funding events, M&A activity or AI/ML capabilities are disclosed in the available source material.

Name

Upsala Nya Tidning

Legal name

Upsala Nya Tidning

Website

https://unt.se

Company type

Private

Founded year

1890

Operating status

Operating

Headcount range

101–250 employees

Short description

Upsala Nya Tidning (UNT) is a 135-year-old regional daily newspaper serving consumers in Uppsala and Uppland, Sweden, across print, digital (unt.se and e-tidning), mobile, newsletter, and audio (Taltidningen) channels, with subscription and advertising revenue, foundation-backed ownership.

Ownership category

akta.pro rank

Headquarters

HQ city

Uppsala

HQ country

Sweden

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Print newspaper subscriptions: Traditional paper newspaper delivery to subscribers in Uppsala and Uppland region
2. Digital subscriptions: Online access to news content including e-tidning and premium digital content
3. Advertising: Display advertising on website and in newspaper for businesses and organizations

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Upsala Nya Tidning (UNT) is a regional daily newspaper serving the Uppsala and Uppland county area of Sweden, founded in 1890. It produces and distributes local news, sports, culture, crime, economic and political journalism through multiple channels including a print edition with home delivery, a digital news website (unt.se), mobile application, e-tidning digital newspaper, and email newsletters. The publication also sells advertising space on its platforms and is part of the NTM media group network of regional Swedish newspapers.

Product overview

Upsala Nya Tidning (UNT) is a regional news organization and one of Sweden's largest local newspapers, founded in 1890 and owned jointly by NTM and the Johanssonska foundations. UNT operates as a multi-platform news provider offering: the primary digital news website (unt.se) with news, sports, culture, and opinion content; E-tidning UNT for digital e-newspaper reading; subscription services (both print and digital); Mina Sidor for subscriber account management; newsletters; and advertising services via NTM Media. The publication covers Uppsala and Uppland county with local news, and maintains mobile app, accessibility services (Taltidningen for visually impaired), and reader engagement tools. UNT is part of the NTM media group network of regional news sites.

Differentiator

Problem solved

Functional benefit

Products and services

• UNT Digital News Platform (unt.se) Primary digital news website (unt.se) providing local news, sports, culture, and opinion content for readers in Uppsala and Uppland region, accessible via web and mobile app.
• E-tidning UNT Digital e-newspaper edition of UNT allowing subscribers to read the complete newspaper online via etidning.unt.se.
• Prenumeration (Print and Digital Subscription) Subscription services providing both print newspaper home delivery and full digital access for Upsala Nya Tidning, with monthly billing cadence.
• Annonsering (Advertising via NTM Media) Display advertising services in the newspaper and on the website for private individuals and businesses, bookable through NTM Media's advertising booking platform.
• Taltidningen (Audio Newspaper) Audio newspaper service providing spoken versions of articles for visually impaired subscribers.

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Four partnerships are on record, tiered core and minor.

• NTM (Norrköpings Tidningar Media)coreStrategic or Co-development Partner · 1 January 2010Joint ownership structure since 2010: UNT is owned 50% by UNT's förvaltningsbolag (controlled by Axel Johanssons stiftelser) and 50% by NTM. UNT's förvaltningsbolag also owns ~20% of NTM. NTM is a foundation-owned media group focused on local journalism with long-term stability.
• FluidminorChannel Partner/ Reseller/ DistributorAdvertising agency within NTM group
• AmpiliominorChannel Partner/ Reseller/ DistributorMarketing agency within NTM group
• plockie.seminorChannel Partner/ Reseller/ DistributorE-commerce platform within NTM group offering deals and discounts (mentioned in UNT's quick links alongside subscription services)

Scale indicators3 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Göteborgs-Posten: Sweden's largest regional newspaper based in Gothenburg (Bonnier News); offers the same print + digital subscription model but at a substantially larger scale and broader geographic footprint.
• Sydsvenskan: Major southern-Sweden regional daily (Malmö/Skåne) within the Bonnier group; overlaps with UNT in regional-news subscription and display-advertising model but serves a different geography at larger scale.
• Aftonbladet: Sweden's largest news brand (Schibsted); operates a national free/ad-supported model that competes with regional publishers for digital attention and local advertising budgets in Uppsala.
• Dagens Nyheter: Sweden's leading national daily (Bonnier); competes with UNT for digital subscriber share and brand-loyal readers in Uppsala, though its content is national/political rather than hyper-local.

Direct peers

• Helsingborgs Dagblad: Regional daily in Skåne with similar multi-platform offering and local-news positioning; competes in the same subscription + local advertising market structure as Upsala Nya Tidning.
• Vestmanlands Läns Tidning: Swedish regional daily newspaper serving Västmanland county; comparable scale, multi-platform distribution, subscription + advertising revenue mix, and local-coverage value proposition.
• Nerikes Allehanda: Major regional daily in Örebro/Närke, part of the former MittMedia (now Bonnier) group; directly comparable as a Swedish regional newspaper with print + digital subscriptions and local ad sales.
• Norrköpings Tidningar: Sister title within the NTM media group; a regional daily serving Östergötland with the same multi-platform print + digital + e-tidning model and shared group infrastructure (Pressgrannar, Svensk Hemleverans, Fluid).
• Norrbottens-Kuriren: NTM group regional daily in Norrbotten with print, digital, and e-tidning products; comparable business model, customer base (regional subscribers and SMB advertisers), and group support services.
• Östgöta Correspondenten: Another NTM group regional daily covering the Linköping/Östergötland area; same ownership, distribution, and advertising ecosystem as Upsala Nya Tidning, making it the closest operational comparable.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/untse
• Facebookfacebook.com/untnyheter
• LinkedInlinkedin.com/company/upsala-nya-tidning

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Subsidiaries7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Upsala Nya Tidning