Haslux

What Haslux does

Haslux is a Utrecht, Netherlands-based private company, founded in 2023, that builds AI-powered product discovery widgets for Shopify e-commerce stores. Its core offering is a Tinder-like swipeable discovery interface in which shoppers "swipe right" on products they like; an AI layer then generates personalized "For You" recommendations and randomized swipe suggestions based on the shopper's swipe history. The product is complemented by a classic search widget and a bottom-right contact widget that integrates with ZenDesk, FreshDesk, and ZohoDesk.

The product is delivered as a native Shopify App Store install with one-click plug-and-play setup; Haslux's engine indexes a merchant's product catalog and produces a deployable widget in roughly five minutes. AI is applied specifically to behavioral recommendation, using structured like/dislike interaction data to drive personalization and discovery prompts rather than to broader merchandising automation.

Haslux monetizes via a freemium SaaS subscription with three published tiers — Free (up to 50 products), Starter at $29/month (200 products), and Business at $49/month (1,000 products) — differentiated by catalog size and support level, plus an Enterprise tier at custom pricing. Go-to-market is product-led and self-serve through the Shopify App Store, with a demo-request intake for Enterprise prospects. The company is bootstrapped, operates with 1-10 employees, and has publicly referenced only two named SMB customers (Merijn's Store and Pat's Store). No leadership team, funding history, patents, or partnerships beyond the disclosed servicedesk integrations are described.

Name

Haslux

Legal name

HASLUX

Website

https://haslux.ai

Company type

Private

Founded year

2023

Operating status

Operating

Headcount range

1–10 employees

Short description

Haslux is a Utrecht-based SaaS that provides Shopify e-commerce stores with an AI-powered, Tinder-like swipeable product discovery widget, plus a search widget and a servicedesk-integrated contact widget, monetized via freemium subscriptions from free to $49/month.

Ownership category

akta.pro rank

Product category

E-commerce Conversion Software

NAICS

Web Search Portals and All Other Information Services (519290)

akta.pro primary industry

Social Commerce Enablement (Shops, Catalog, Checkout, Link-in-bio) (CRAFANAJ)

akta.pro secondary industry

Price Comparison, Deals, Cashback & Loyalty Shopping Platforms (BPAMAGAH)

Keywords

• E-commerce chatbots
• Product discovery widgets
• AI recommendations
• Shopify apps
• Conversational commerce

Headquarters

HQ city

Utrecht

HQ country

Netherlands

HQ region

Europe

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Subscription SaaS: Monthly subscription tiers (Free, Starter $29/mo, Business $49/mo) with product count limits. Enterprise custom pricing available. No mention of usage-based or transaction fees.
2. Enterprise Custom Pricing: Custom requirements handled through direct conversation for enterprise-level stores with specific needs.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels3 records

Core offering

Haslux develops and sells AI-powered chatbot and swipe-based product discovery widgets for Shopify-based online stores. The product suite includes a swiping widget that helps shoppers browse products through a Tinder-style interface, an AI-powered search box widget, and a contact widget that integrates with third-party helpdesk platforms. The offering is aimed at increasing on-site engagement and conversion rates for small and mid-sized e-commerce merchants.

Product overview

HASLUX is an AI-powered product discovery platform for Shopify stores consisting of three core widgets: the Swiping Widget (Tinder-like gamified product discovery), the Search Box Widget (classic product search with optional swiping integration), and the Contact Widget (bottom-right customer support contact). The platform includes AI-powered For You personalized product recommendations and Random Swipe Suggestions. HASLUX offers four pricing tiers: Free (50 products), Starter ($29/month, 200 products), Business ($49/month, 1000 products), and Enterprise (custom).

Differentiator

Problem solved

Functional benefit

Products and services

• Swiping Widget
• Search Box Widget
• Contact Widget

Named customers2 records

Segments4 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

AI capability2 records

Feature5 records

Scale indicators1 record

Recent moves5 records

Expansion highlights3 records

Direct peers

• LimeSpot: LimeSpot offers personalization, product recommendations, and AI merchandising for Shopify and other e-commerce platforms. It directly competes with Haslux on personalized product discovery and conversion optimization for online merchants.
• Rebuy: Rebuy provides AI-powered product recommendations, smart search, and upsell widgets natively for Shopify. It is the closest direct competitor in AI-driven product discovery on the Shopify platform, targeting the same merchant base with overlapping feature sets.
• Findify: Findify provides AI-powered site search, personalization, and product recommendations for Shopify and other platforms. It targets the same discovery and conversion uplift use cases that Haslux serves.
• Tweakwise: Tweakwise offers search, merchandising, and personalized product discovery solutions for e-commerce. It competes with Haslux on AI-driven recommendations and engaging product browsing experiences.
• Searchanise: Searchanise provides smart site search, filters, and product recommendations as a Shopify app. It addresses overlapping merchant needs around helping visitors find products and increase on-site engagement.
• Swym: Swym builds wishlist, save-for-later, and product recommendation apps for Shopify. It targets the same SMB and mid-market merchants seeking engagement-driven discovery experiences similar to Haslux's swiping widget.
• Klevu: Klevu delivers AI-powered search, merchandising, and personalized product recommendations for e-commerce stores including Shopify. It competes directly on the product discovery experience that Haslux's Search Box Widget targets.
• Octane AI: Octane AI provides quizzes, personalized recommendations, and AI-driven discovery tools for Shopify merchants. Its quiz-based personalization competes for the same conversion uplift value proposition that Haslux addresses through swipe mechanics.

Broad incumbents

• Nosto: Nosto is an established personalization platform offering product recommendations, content personalization, and AI merchandising across multiple e-commerce platforms. It serves a similar merchant need as Haslux but at a broader enterprise scale.
• Clerk.io: Clerk.io provides AI-driven search, recommendations, and personalization for e-commerce stores across multiple platforms. It is a broader incumbent competing for the same personalization and conversion use cases Haslux targets.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Haslux