MisuraEmme
MisuraEmme is a 120-year-old, family-owned Italian luxury furniture maker producing bespoke 100% Made-in-Italy wardrobes, beds, day systems, sofas, and tables for high-end residential clients, architects, and contract/hospitality projects, distributed via flagship stores in Milan, New York, and London plus a global dealer network.
- Company typePrivate
- Founded1902
- HeadquartersMariano Comense, Italy
- Headcount—
- GTM typeB2B
- OfferingHardware or Manufacturing
What MisuraEmme does
MisuraEmme S.p.A. is an Italian luxury furniture manufacturer founded in 1902 by Giovanni Mascheroni in Mariano Comense, in the Brianza furniture district, and now led by the third Mascheroni generation. The company produces 100% Made in Italy bespoke design furniture — night-area systems (Palo Alto I-Box/Free/Wall wardrobes, Millimetrica, beds, night complements, partitions) and living-area systems (Puzzle, Crossing, Tao, sideboards, sofas, armchairs, tables, chairs, accessories) — including the Maestri collection that reissues classics by Alvar Aalto, Werner Max Moser, Ignazio Gardella, and Alfred Roth. Sub-brands include GAB (children's/teen bedrooms, acquired 1995), ATELIER (designer accessories, acquired 1996), and the SARTORIA ITALIANA ARMADI dealer network (established 2002). Manufacturing is anchored in a 35,000 square meter production facility, integrating industrial efficiency with artisanal flexibility for multi-material customization under the in-house CR&S (Research & Development Centre).
Technology credentials include the AQUAVER-certified water-soluble lacquer spraying plant — the first in the world in the furniture business (ANVER certificate 001, 2003) — alongside CATAS quality certification, FSC-certified wood sourcing, a patented MONOS LCD TV magnetic-band system, the Moodboard Creator digital tool, and an AI-assisted design layer launched in 2026. The company serves three primary segments: affluent residential clients seeking customization, architects and interior designers who specify MisuraEmme products (supported by dedicated material areas in showrooms and digital tools), and contract/hospitality projects.
Revenue is generated through bespoke one-off furniture sales (quote-based pricing, not publicly disclosed), contract projects for hospitality and commercial venues, and dealer-network sales via SARTORIA ITALIANA ARMADI. Go-to-market combines direct-operated monobrand flagship stores in Milan, New York Soho (2022), and London Chelsea (2023), four showrooms in China (since 2018), and an authorized reseller network, supplemented by trade-show presence across all 60 editions of Salone del Mobile.Milano and additional fairs (Salone del Mobile Shanghai, Maison&Objet Singapore, India Design, Interior Mebel Kiev). The firm is family-owned, privately held, and operating as a going concern with no external institutional investors disclosed.
MisuraEmme firmographics
Firmographics- Name
- MisuraEmme
- Legal name
- MisuraEmme S.p.A.
- Website
- https://misuraemme.it
- Company type
- Private
- Founded year
- 1902
- Operating status
- Operating
- Short description
- MisuraEmme is a 120-year-old, family-owned Italian luxury furniture maker producing bespoke 100% Made-in-Italy wardrobes, beds, day systems, sofas, and tables for high-end residential clients, architects, and contract/hospitality projects, distributed via flagship stores in Milan, New York, and London plus a global dealer network.
- Ownership category
- akta.pro rank
MisuraEmme industry classification
Industry- Product category
- Luxury Italian Furniture Manufacturing
- NAICS
- Household and Institutional Furniture Manufacturing (33712), Furniture and Related Product Manufacturing (337), Showcase, Partition, Shelving, and Locker Manufacturing (337215)
- SIC
- Household Furniture (2510), Miscellaneous Furniture & Fixtures (2590)
- akta.pro primary industry
- Industrial/Product & Furniture Design (BPAHAKAM)
- akta.pro secondary industries
- Kitchen Cabinets & Custom Millwork Showrooms (CRAIAFAA), Built-In Shelving, Niches & Custom Interior Features (HSAPAFAG)
Keywords
Where MisuraEmme is headquartered
LocationHeadquarters
- HQ city
- Mariano Comense
- HQ country
- Italy
- HQ region
- Europe
Offices5 records
Markets served
MisuraEmme business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Bespoke Furniture Manufacturing: Custom-made furnishings sold directly to high-end residential clients. Products combine design, excellence, and customization with multi-material options. Industrial efficiency merges with artisanal flexibility for tailor-made solutions.
- Contract Projects: Furnishing solutions for commercial spaces including night clubs, restaurants, and hospitality projects. The contract division is a key investment area for satisfying specific customer requirements.
- Dealer Network Sales: Distribution through SARTORIA ITALIANA ARMADI network with dedicated specialized sales representatives and monobrand store partners.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Bespoke premium furniture with full customization |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels5 records
MisuraEmme product offering
Product offeringCore offering
MisuraEmme designs, manufactures and sells bespoke Italian design furniture for residential and contract projects. The portfolio spans the Night area (Palo Alto wardrobe ecosystem, Millimetrica, beds, night complements, partition walls) and Living area (Puzzle/Crossing/Tao day systems, bookcases, sideboards, sofas, armchairs, tables, chairs, accessories), all 100% Made in Italy and customizable across finishes (lacquers, glasses, metals, marbles, veneers, fabrics). The contract division delivers custom furnishing for hotels, restaurants and nightclubs, supported by an in-house Research and Development Centre (CR&S), the first-in-world AQUAVER-certified water-based lacquer plant, patented MONOS technology, AI-assisted design tools and the Moodboard Creator.
Product overview
MisuraEmme is an Italian luxury furniture manufacturer founded in 1902, producing 100% Made in Italy design furniture. The company offers a comprehensive portfolio organized into Night area and Living area collections, featuring integrated systems and standalone pieces. Night area products include Palo Alto (I-Box, Free, Wall) wardrobe systems, Millimetrica, beds (Baltimora, Virgin, Margareth, Cosy, Sumo, Giorgia, Eladio, Ghiroletto), nightstands and complements (Riverside, Eros, Milvian, Lindo, Cube, Shanghai), freestanding islands, and partition walls. Living area products include Puzzle, Crossing, and Tao day systems, bookcases (Elegie, WL2), sideboards (Shibuya, Eros, Milvian), writing desks and consoles, sofas (Rosè, Argo, Cannes, Virgin, AA1), armchairs (Baltimora, Monterrey, Virgin, Ermes, Surface, WM), small tables (Seattle, Stowe, Boston, Moai, Rialto, Gemini, Stiletto, Janus), tables (Ala, Gaudi', Partenio, Janus Lounge), chairs (Monterrey, Virgin, Cleo', Naos, Bertha), and accessories. The company also offers the Maestri Collection featuring designs by legendary architects, and provides a Moodboard Creator tool for visualizing material combinations. All products are customizable with extensive finish options including lacquers, glasses, metals, marbles, veneers, and fabrics.
Differentiator
Problem solved
Functional benefit
Brands
- GAB: Children's bedroom furniture brand acquired in 1995.
- ATELIER
- SARTORIA ITALIANA ARMADI
Products and services
- Palo Alto Wardrobe Ecosystem (I-Box, Free, Wall) Modular wardrobe and walk-in closet ecosystem offering I-Box, Free (freestanding) and Wall variants, designed by Gianni Borgonovo with constant thicknesses, modules and equipment for full architectural and aesthetic integration; extensive finishes include lacquers, glasses, metals, marbles, veneers and fabrics; aimed at high-end residential and contract projects.
- Millimetrica Customizable wardrobe system designed by Ennio Arosio, offering millimeter-level customization for bedroom spaces within the MisuraEmme Night area.
- Beds Collection (Baltimora, Virgin, Margareth, Cosy, Sumo, Giorgia, Eladio, Ghiroletto) Curated bed collection spanning contemporary and minimalist designs (Baltimora by Studio63, Virgin and Cosy and Sumo and Ghiroletto by Mauro Lipparini, Margareth by Carlo Marelli and Massimo Molteni, Giorgia by Ennio Arosio, Eladio by Allievi+Viganò), offering sophisticated bedroom solutions across the MisuraEmme portfolio.
- Night Complements Collection (Riverside, Eros, Milvian, Lindo, Cube, Shanghai) Bedside and nightstand collection (Riverside, Eros, Milvian, Lindo, Cube, Shanghai) coordinating with the bedroom collection and offering minimalist to contemporary styling.
- Riverside Freestanding Island Freestanding multifunctional island designed by Studio63, functioning as a modular piece of bedroom furniture for premium residential interiors.
- Doors and Partition Walls (Stick, Layer) Architectural partition and divider systems (Stick and Layer) by CR&S MisuraEmme offering spatial separation and flexible space division solutions across residential and contract environments.
- Puzzle Modular Day System Modular day system designed by CR&S MisuraEmme and Studio63, where the surface becomes structure through innovative panel design; available in variants including Square with cross-beams (developed with CIMENTO®) and glass door panels for living-area compositions.
- Crossing Bookcase and Shelving System Bookcase and shelving system designed by Mauro Lipparini, featuring panels made of crossing layers of poplar wood for stability and lightness, suitable for living-area composition.
- Tao Living Area System Flexible living-area system designed by Mauro Lipparini with innovative wall-system solutions, including the award-winning Tao 10 configuration recognized for ethical and environmental commitment.
- Bookcases Collection (Elegie, WL2) Designer bookcase collection including Elegie (Ignazio Gardella, historic 1939 design reissued by MisuraEmme) and WL2 (Wolfgang Laubersheimer), representing classic Italian design heritage within MisuraEmme's portfolio.
- Sideboards Collection (Shibuya, Eros Sideboard, Milvian Sideboard) Contemporary sideboard collection including Shibuya (Studio63), Eros Sideboard (Studio63) and Milvian sideboard (Francesco Lucchese), offering elegant dining-room storage solutions.
- Writing Desks and Consoles (Eros writing desk, Janus consolle) Writing desk and console collection including Eros writing desk (Studio63) and Janus consolle (Francesco Lucchese), designed for living and workspace settings.
- Sofas Collection (Rosè, Argo, Cannes, Virgin sofa, Virgin round sofa, AA1) Sofa collection including Rosè (Studio63), Argo (Mauro Lipparini), Cannes (Ferruccio Laviani), Virgin sofa and Virgin round sofa (Mauro Lipparini), and AA1 (Alvar Aalto, from the Maestri Collection), spanning contemporary and modernist heritage.
- Armchairs Collection (Baltimora, Baltimora chaise longue, Monterrey, Virgin, Ermes, Surface, WM) Armchair collection including Baltimora, Baltimora chaise longue and Monterrey (Studio63), Virgin and Ermes (Mauro Lipparini), Surface (Marco Piva) and WM (Werner Max Moser, Maestri Collection), spanning contemporary and modernist heritage seating.
- Small Tables Collection (Seattle, Stowe, Boston, Moai, Rialto, Gemini, Stiletto, Janus) Small table collection by Studio63 (Seattle, Stowe, Boston), Riccardo Gussoni (Moai), CR&S MisuraEmme (Rialto), Andrei Munteanu (Gemini, Stiletto) and Francesco Lucchese (Janus), designed as versatile living-room accent pieces.
- Tables Collection (Ala, Ala Round, Gaudi', Partenio, Janus Lounge) Dining and lounge tables including Ala and Ala Round (Ferruccio Laviani), Gaudi' (Ferruccio Laviani), Partenio (Ignazio Gardella, Maestri Collection) and Janus Lounge (Francesco Lucchese).
- Chairs Collection (Monterrey dining chair, Virgin dining chair, Cleo', Cleo' bar stool, Naos, Bertha) Dining seating collection including Monterrey dining chair (Studio63), Virgin dining chair (Mauro Lipparini), Cleo' and Cleo' bar stool (CR&S MisuraEmme), Naos (Mauro Lipparini) and Bertha (Carlo Marelli and Massimo Molteni).
- Accessories Collection (AR1, Riverside Bench, Irving, Denver, Virgin pouf, Stone, Clovis, Alison, Penelope, Orville, Bliss) Designer accessory collection including the AR1 bar cart (Alfred Roth, Maestri Collection), Riverside Bench, Irving and Denver (Studio63), Virgin pouf (Mauro Lipparini) and Stone, Clovis, Alison, Penelope, Orville and Bliss (CR&S MisuraEmme).
- Maestri Collection Curated collection of furniture reissues designed by legendary architects — Alvar Aalto, Werner Max Moser, Ignazio Gardella and Alfred Roth — representing classic modernist and Italian design heritage within the MisuraEmme portfolio.
- Contract Project Services (Hotels, Restaurants, Nightclubs) Bespoke contract furnishing service delivering customized furniture solutions for hotels, restaurants and nightclubs (including the Dorsia night club in Monza province), combining multi-material flexibility with industrial efficiency and dedicated project management.
Quantifiable outcome
- First in the world furniture company certified by AQUAVER mark for water-soluble lacquer technology (certificate 001)
- +1 more outcomes
Companies that use MisuraEmme
Customer profileNamed customers2 records
Segments4 records
Ideal customer profiles4 records
MisuraEmme technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
MisuraEmme partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core, regional and minor.
- D&C ItaliacoreCollaboration for opening monobrand store in New York at 147 Wooster Street, Soho. D&C Italia serves as local partner for US market expansion.
- Consonni InternationalcoreGeneral contractor partnership under brand name CONSONNI+MISURAEMME announced at Salone del Mobile in Milano in 2010.
- MarquiseregionalRepresentative on Asian market, collaboration for Maison&Objet Singapore participation in 2014.
- DominioregionalReference company for Ukraine market, collaboration for Interior Mebel event in Kiev in 2013.
- CRS GLOBALregionalCooperation established in 2009 through participation in I.I.D event in Cochin with 500 architects from all over India.
- CIMENTO®minorCollaboration for Puzzle Square product with CIMENTO® material introducing innovative surface design where surface becomes structure.
Scale indicators6 records
Recent moves11 records
Expansion highlights6 records
MisuraEmme competitors and assessment
Company assessmentDirect peers
- Rimadesio: Italian manufacturer of sliding doors, partition systems, walk-in closets and modular storage systems with strong emphasis on customization and design. Directly comparable to MisuraEmme's partition walls, night systems and custom millwork offerings.
- Cassina: Historic Italian furniture brand (part of Haworth) reissuing icons (Le Corbusier, Gerrit Rietveld) alongside contemporary collections. Highly comparable to MisuraEmme's Maestri Collection strategy and architect/designer-led specification model.
- B&B Italia: Leading Italian luxury furniture maker (Maxalto, B&B Italia brands) known for designer-led sofas, systems and contract pieces with global flagship distribution. Overlaps with MisuraEmme in Made-in-Italy positioning, designer collaborations and high-end residential/contract clientele.
- Poliform: Brianza-based Italian luxury furniture manufacturer offering bespoke and modular systems, wardrobes, kitchens and living-room collections with a similar architect/designer-led distribution model. Closest direct comparable in scale, geography and product mix to MisuraEmme.
- Lema: Brianza-based Italian luxury furniture maker specializing in wardrobes, walk-in closets and modular living systems. Closely comparable to MisuraEmme's night systems and closet customization focus, with similar scale and target customers.
- Porada: Italian luxury furniture maker focused on solid-wood craftsmanship, wardrobes and living/night collections with designer collaborations. Comparable in Made-in-Italy artisanal positioning, Brianza heritage and bespoke residential segment.
- Flexform: Italian maker of high-end upholstered furniture (sofas, armchairs) and tables with strong Made-in-Italy craftsmanship and international designer/specifier following. Overlaps with MisuraEmme's seating collections and contract/hospitality capabilities.
- Molteni&C: Italian luxury furniture group headquartered near Milan, producing wardrobes, systems and living/night collections with strong designer collaborations (e.g., Patricia Urquiola, Vincent Van Duysen). Directly comparable in Italian-made bespoke positioning and high-end residential and contract focus.
- Zanotta: Iconic Italian furniture brand (now part of Cassina/Haworth) known for designer-led reissues and contemporary collections. Comparable to MisuraEmme's Maestri reissue strategy and design-led positioning.
Emerging players
- Lago: Italian design furniture brand with modular living systems and a strong digital/configurator-led specifier experience. Comparable in Brianza-adjacent Italian design positioning and focus on modular customization, though more oriented to mass-premium than bespoke luxury.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
MisuraEmme social profiles
Digital presenceMisuraEmme compliance and trust
Trust signalCompliance3 records
MisuraEmme financial estimates
Financial estimateRevenue estimate
Valuation estimate
MisuraEmme leadership team
Management profileNumber of profiles
Profiles5 records
MisuraEmme subsidiaries and ownership
Company hierarchySubsidiaries2 records
MisuraEmme funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
MisuraEmme M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about MisuraEmme
What does MisuraEmme do?
MisuraEmme designs, manufactures and sells bespoke Italian design furniture for residential and contract projects. The portfolio spans the Night area (Palo Alto wardrobe ecosystem, Millimetrica, beds, night complements, partition walls) and Living area (Puzzle/Crossing/Tao day systems, bookcases, sideboards, sofas, armchairs, tables, chairs, accessories), all 100% Made in Italy and customizable across finishes (lacquers, glasses, metals, marbles, veneers, fabrics). The contract division delivers custom furnishing for hotels, restaurants and nightclubs, supported by an in-house Research and Development Centre (CR&S), the first-in-world AQUAVER-certified water-based lacquer plant, patented MONOS technology, AI-assisted design tools and the Moodboard Creator.
Is MisuraEmme a public or private company?
MisuraEmme is a private company. It is classified as family owned and is currently operating.
When was MisuraEmme founded?
MisuraEmme was founded in 1902.
Where is MisuraEmme based?
MisuraEmme is headquartered in Mariano Comense, Italy, in the Europe region.
How does MisuraEmme make money?
Three revenue lines are on record. Bespoke Furniture Manufacturing is the primary driver. The others are contract Projects and dealer Network Sales.
Who are MisuraEmme's main competitors?
Direct peers on record are Rimadesio, Cassina, B&B Italia, Poliform, Lema, Porada, Flexform, Molteni&C and Zanotta. Lago is listed as an emerging player.
Does MisuraEmme have an API?
No public API is recorded for MisuraEmme.
What industry is MisuraEmme in?
MisuraEmme's product category is Luxury Italian Furniture Manufacturing. Its primary akta.pro industry code is BPAHAKAM, Industrial/Product & Furniture Design, with a secondary code of CRAIAFAA, Kitchen Cabinets & Custom Millwork Showrooms. Its NAICS code is 33712 and its SIC code is 2510.