Keller Street Cowork

What Keller Street Cowork does

Keller Street Cowork (KSCW) operates a single, 9,000+ square-foot coworking facility at 140 Keller Street in downtown Petaluma, California, offering a tiered set of workspace products: day passes ($35), part-time memberships ($200/month), full-time 24/7 memberships ($300/month), dedicated desks ($450/month), furnished private offices ($750-$2,000/month, currently waitlist-only), and hourly meeting/conference rooms ($25-$50/hour). Founded in May 2018 by Director Danielle Stroble and developed in partnership with American National Investments (led by Gina Champion-Cain), The Design Guild, and Urban Chalet, the space targets freelancers, creatives, startups, small businesses, and remote workers in Sonoma County.

Operations are powered by the Proximity coworking management platform, which provides an iOS/Android mobile app for member reservations, door access, booking management, and a member portal. GTM is community-led: acquisition runs primarily through the company website (Calendly-scheduled tours), organic Instagram/LinkedIn/Facebook presence, an email newsletter, member spotlight blog content, and earned media in the North Bay Business Journal and Argus-Courier. The space emphasizes curated community programming (workshops, Masterminds series, the in-house Startup Squad resource) and a 4-day workweek culture. Memberships are month-to-month with no long-term commitments.

The revenue model combines recurring subscriptions (memberships and dedicated desks/private offices) with usage-based income (day passes and hourly meeting room rentals). The company is privately held, with no disclosed venture capital or private equity investment, no parent company, no subsidiaries, and no recent M&A activity. It has remained operational through the COVID-19 pandemic and celebrated its eighth anniversary in May 2026; private office demand currently exceeds available inventory, indicated by an active waitlist.

Name

Keller Street Cowork

Legal name

Keller Street Cowork

Website

https://kellerstreetcowork.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

Keller Street Cowork operates a single 9,000+ square-foot coworking facility in downtown Petaluma, California, offering tiered workspace products — day passes, memberships, dedicated desks, private offices, and hourly meeting rooms — to freelancers, creatives, startups, small businesses, and remote workers in Sonoma County.

Ownership category

akta.pro rank

Headquarters

HQ city

Petaluma

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Infrastructure, Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Monthly Memberships: Recurring monthly subscriptions for coworking access, dedicated desks, and private offices. Tiered membership levels from part-time ($200/month) to full-time 24/7 access ($300/month), dedicated desks ($450/month), and private offices ($750-$2000/month).
2. Day Passes: One-time daily access passes at $35/day for open coworking space hot desk seating and amenities.
3. Meeting Room Rentals: Hourly room rentals including Large Conference Room ($50/hour, 12 seats), Small Conference Room ($40/hour, 6 seats), Meeting Room ($25/hour, 3 seats), and Phone Booths for private calls.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels8 records

Core offering

Keller Street Cowork operates a 9,000+ square foot coworking facility in downtown Petaluma, CA, selling day passes, monthly memberships (part-time and 24/7 full-time), dedicated desks, private offices, and hourly meeting room and phone booth rentals. The space is designed to foster community among freelancers, creatives, startups, and remote workers, with amenities including 24/7 access for full-time members, conference rooms, phone booths, free coffee/tea, wifi, printing, and mail handling. Operations and member reservations are managed through the third-party Proximity coworking platform.

Product overview

Keller Street Cowork is a coworking space offering a unified suite of workspace solutions: Day Passes for occasional access, Coworking Memberships (Full-Time 24/7 at $300/mo, Part-Time at $200/mo) and Dedicated Desks ($450/mo) for regular members, Private Offices ($750-$2,000/mo) for teams and individuals requiring enclosed spaces, and Meeting/Conference Rooms (from $25-$50/hr) available to members and non-members. The space spans over 9,000 square feet in downtown Petaluma and is managed via the Proximity platform for reservations and access control.

Differentiator

Problem solved

Functional benefit

Products and services

• Day Pass Single-day access to open-space hot desk seating and all Keller Street Cowork amenities, with meeting room rental available by the hour. Priced at $35/day for occasional users, drop-ins, and prospective members evaluating the space.
• Coworking Membership Month-to-month coworking membership providing access to common areas, with a Part-Time tier at $200/month for 10 days per month during business hours and a Full-Time 24/7 tier at $300/month for unlimited access. Limited meeting room hours included. Designed for freelancers, creatives, and remote workers who want recurring access without a dedicated desk.
• Dedicated Desk Personal dedicated workspace within the open coworking area with a personal locking cabinet, 24/7 access, all amenities, and 6 hours of meeting room time per month. Priced at $450/month. Targeted at members who want a consistent personal workspace without a fully enclosed office.
• Private Offices Fully furnished private office with locking door, custom branded signage, 24/7 access, and access to all common spaces and amenities. Priced from $750 to $2,000 per month depending on office size, on a month-to-month commitment. Currently waitlist-only due to demand. Designed for individuals, teams, and small businesses needing an enclosed workspace.
• Large Conference Room 12-seat conference room with TV, video conferencing, and HDMI connectivity, available for hourly rental at $50/hour. Aimed at teams hosting client meetings, group brainstorming, and strategy sessions.
• Small Conference Room 6-seat conference room with TV, video conferencing, and a large whiteboard, available for hourly rental at $40/hour. Suited to smaller team meetings and presentations.
• Meeting Room (3-seat) 3-seat meeting room without a digital display, available for hourly rental at $25/hour. Designed for small group discussions or one-on-ones.
• Phone Booths Four private phone booths for individual calls or focused work, reserved through the Proximity booking system. Provides members and guests a quiet, enclosed space for private calls.

Quantifiable outcome

• Space remained open during pandemic while many small coworking spaces closed
• +1 more outcomes

Named customers9 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature1 record

Partnerships

Three partnerships are on record, tiered minor and core.

• The Design Guild and Urban ChaletminorStrategic or Co-development Partner · 1 May 2018Design partners involved in the creation and build-out of the Keller Street CoWork space. Contributed to the award-winning industrial-modern design aesthetic.
• Proximity NetworkcoreTechnology or IntegrationProximity powers the coworking space's management platform including the mobile app, reservation system, door access control, and member portal. Members use Proximity for booking rooms, managing memberships, and accessing the space 24/7.
• Startup SquadminorGTM or Marketing PartnerIn-house resource mentioned by members as a brain trust for startups and small businesses. Part of the member programming and support ecosystem.

Scale indicators3 records

Recent moves7 records

Expansion highlights3 records

Direct peers

• Office Evolution: Franchised flexible-workspace operator with suburban and secondary-market locations offering private offices, coworking, and meeting rooms. Closest structural analog to KSCW in target market and product mix, though at multi-location franchise scale.
• Industrious: Premium coworking and flexible-office operator offering private offices, dedicated desks, and meeting rooms. Direct comparability to KSCW's tiered product mix, though at national scale and with enterprise-grade client focus.
• Convene: Premium flexible-workspace and meeting/event venue operator. Overlaps with KSCW on conference room rentals and private offices, with a stronger enterprise and events focus and primarily urban Class A locations.

Emerging players

• Anyplace: Flexible workspace and remote-work accommodation platform for digital nomads and remote professionals. Overlaps with KSCW's remote-worker customer segment, though Anyplace is primarily destination-focused and longer-stay.
• Croissant: On-demand coworking and meeting room booking platform that aggregates independent spaces. Comparable to KSCW in serving the same freelance/SMB segment with a marketplace model rather than owned locations.
• Workplaceless: Remote-work platform that supports distributed teams with virtual coworking, training, and community tools. Adjacent to KSCW's community-building value proposition, though delivered virtually rather than via physical space.

Others

• LiquidSpace: Marketplace and software platform for booking meeting rooms, day offices, and event space on-demand. Comparable to KSCW's hourly meeting room product and adjacent to its Proximity-powered reservation system.
• Coworker: Global coworking directory and marketplace connecting members with coworking spaces. Comparable in enabling discovery of spaces like KSCW, though Coworker is a marketplace rather than an operator.

Broad incumbents

• WeWork: The largest global coworking and flexible-office operator. Competes with Keller Street Cowork in the broader flexible-workspace category, but at vastly larger scale and with primarily urban, multi-floor locations versus KSCW's single secondary-market site.
• IWG (Regus, Spaces, HQ): Parent of Regus, Spaces, and HQ, the world's largest flexible-workspace network. Operates coworking, private offices, and meeting rooms globally — directly overlapping KSCW's product suite but at much larger scale and lower price points.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/kellerstreetcowork
• LinkedInlinkedin.com/company/kellerstreetcowork
• Instagraminstagram.com/kellerstreet_cowork

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Keller Street Cowork