CASA of Monmouth County

What CASA of Monmouth County does

CASA for Children of Monmouth County (legal name: Court Appointed Special Advocates for Children of Monmouth County, Inc.) is a 501(c)(3) nonprofit organization operating in Monmouth County, New Jersey, and an official member of the National CASA Association network of 951 community-based programs. Founded in 2004 by Cindi Van Brunt and operational since February 2005, the organization recruits, screens, trains, and supports citizen-volunteers to serve as court-appointed advocates for abused and neglected children navigating the foster care system in Family Court dependency proceedings.

The core service is the CASA Volunteer Advocacy Program, supported by a mandatory 30-hour pre-service training curriculum and ongoing CASA Cafés workshops covering court report writing, educational advocacy, and peer support. Trained advocates are sworn in by a Family Court judge and carry a caseload of typically one child or sibling group, committing 12–18 months per case until the child reaches a safe, permanent home. The organization does not develop proprietary technology; its operational stack consists of standard nonprofit tools — Zoom for virtual info sessions, GiveSmart and PayPal for donation processing, Constant Contact for email outreach, and Evinto Solutions for volunteer applications. Strategic partnerships with the New Jersey Department of Child Protection & Permanency (DCP&P), CASA of New Jersey, and the Monmouth County Family Court enable case referrals and embed the program into the court workflow.

Revenue is entirely donation-based and is generated through individual contributions, corporate sponsorships, securities donations processed through Morgan Stanley, child sponsorship tiers ($2,100 per year or $1,050 per six months), and a portfolio of fundraising events including the Annual Gala, Designer Bag Bingo, and Night With Spirit. The organization runs a small staff of approximately six personnel led by Executive Director Lynn Pitaresi and is governed by an independent Board of Trustees. It carries no parent company, no institutional investors, and no disclosed funding rounds.

Name

CASA of Monmouth County

Legal name

Court Appointed Special Advocates for Children of Monmouth County, Inc.

Website

https://casaofmonmouth.org

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

1–10 employees

Short description

CASA for Children of Monmouth County is a 501(c)(3) nonprofit that recruits, trains, and supports court-appointed volunteer advocates for abused and neglected children in foster care within Monmouth County, New Jersey.

Ownership category

akta.pro rank

Product category

Foster Care Child Advocacy Services

NAICS

Child and Youth Services (62411)

SIC

Services-Social Services (8300)

akta.pro industry

PRIMARYBPAGADAM

Youth Justice, At-Risk Youth & Violence Prevention Nonprofits

Business & Public Services/Nonprofit, NGO & Social Services/Education & Youth Development Nonprofits

Keywords

• Child advocacy services
• Foster care advocacy
• Volunteer court advocacy
• Child welfare services
• Nonprofit fundraising events

Headquarters

HQ city

Colts Neck

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Donations and Charitable Contributions: The primary revenue stream consists of individual and corporate donations, including tribute donations, employer matching gift programs, and stock/securities donations. Donation tiers include child sponsorship at $2,100/year or $1,050/6 months.
2. Fundraising Events: Annual galas (20th Anniversary Gala in 2025, Gala Evening of Chance & Change in 2026, Night Under the Stars in 2024), Designer Bag Bingo events, and Night With Spirit events generate revenue through ticket sales, sponsorships, auction journals, and event donations.
3. Securities and Stock Donations: Donors can contribute appreciated securities and stock, managed through a Morgan Stanley account, providing tax benefits to donors while generating revenue for the organization.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels8 records

Core offering

CASA of Monmouth County recruits, trains, and supports citizen-volunteers who are appointed by Family Court judges to advocate for the best interests of abused and neglected children in foster care within Monmouth County, NJ. Volunteers undergo a mandatory 30-hour pre-service training program and commit 12-18 months per case, typically representing one child or sibling group. The organization also operates annual fundraising events and donation programs to fund its advocacy work.

Product overview

CASA for Children of Monmouth County operates as a nonprofit advocacy organization offering a volunteer-based program where trained Court Appointed Special Advocates represent abused and neglected children in foster care. The core product is the CASA Volunteer Advocacy Program, supplemented by a mandatory 30-hour Volunteer Training Program and ongoing CASA Cafés workshops. Fundraising activities include an Annual Gala, Designer Bag Bingo, and Night With Spirit events. Donation programs include Child Sponsorship, Annual Appeal campaigns, and a Securities Donation Program. Additional services include Virtual Volunteer Information Sessions and a Resource Hub connecting volunteers and families with community services.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• Children with a CASA volunteer are substantially less likely to spend time in long-term foster care
• +1 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Partnerships

27 partnerships are on record, tiered core and minor.

• Stillwell-HansencoreGTM or Marketing PartnerA leading New Jersey manufacturer rep company serving as a major gala sponsor and supporter of CASA events for multiple years. Co-founded by Carol Stillwell (President) and her fraternal twin sister Mary Ann Larkin. The company has raised over $750,000 for the Riverview Medical Foundation and supports numerous area nonprofits including CASA.
• New Jersey Resources (NJR)coreGTM or Marketing PartnerFortune 1000 diversified energy infrastructure company whose CEO Steve Westhoven was honored as the 2026 Cindi Van Brunt Humanitarian Recipient. NJR has demonstrated outstanding dedication to CASA and many other nonprofits in the Monmouth County community.
• Count Basie Centre for the ArtsminorGTM or Marketing PartnerCultural venue partner and gala sponsor for CASA events. The Count Basie Theatre in Red Bank is a community arts institution frequently supported by CASA honorees and sponsors.
• Seneca FamilyminorGTM or Marketing PartnerEvent sponsor for multiple CASA gala events, including 2024, 2025, and 2026 galas.
• Sparacio FamilyminorGTM or Marketing PartnerEvent sponsor for multiple CASA gala events, including 2024, 2025, and 2026 galas.
• Sannelli FamilyminorGTM or Marketing PartnerEvent sponsor for multiple CASA gala events including the 2025 and 2026 galas.
• Vates FamilyminorGTM or Marketing PartnerEvent sponsor for CASA's 2025 and 2026 galas.
• Senator Declan OScanlonminorGTM or Marketing PartnerNew Jersey State Senator and event sponsor for multiple CASA galas, demonstrating political and community support for the organization.
• Mansuri FamilyminorGTM or Marketing PartnerEvent sponsor for CASA's 2024 and 2025 galas.
• DLA LLCminorGTM or Marketing PartnerEvent sponsor for the 2025 20th Anniversary Gala.
• LoschiavominorGTM or Marketing PartnerEvent sponsor for the 2025 20th Anniversary Gala.
• Provenzano FamilyminorGTM or Marketing PartnerEvent sponsor for the 2026 Gala.
• Signs By The SeaminorGTM or Marketing PartnerEvent sponsor for the 2026 Gala.
• Adamo FamilyminorGTM or Marketing PartnerEvent sponsor for the 2026 Gala.
• SSPT Coastal / Beth EgeminorGTM or Marketing PartnerEvent sponsor for the 2026 Gala.
• Ocean First BankminorGTM or Marketing PartnerListed as a community partner and supporter on the Supporters page of the CASA website.
• Rite AidminorGTM or Marketing PartnerCommunity partner through the KidCents program. Shoppers can link their Rite Aid loyalty account to support CASA donations.
• Church & DwightminorGTM or Marketing PartnerListed as a community partner and supporter on the Supporters page.
• Forest ElectricminorGTM or Marketing PartnerListed as a community partner and supporter on the Supporters page.
• Monmouth Permian Bank (MBank)minorGTM or Marketing PartnerListed as a community partner and supporter on the Supporters page.
• Hoagland LongominorGTM or Marketing PartnerLaw firm and community partner, event sponsor for the 2024 Gala.
• Town & Country Design StudiominorGTM or Marketing PartnerFounded by 2024 Cindi Van Brunt Humanitarian Recipient Ginny Padula. Event sponsor for the 2024 Gala. Ginny's 'Spirit of Giving' holiday event has provided gifts for over 100 CASA children annually for 7+ years.
• American Academy of Matrimonial Lawyers (AAML)minorGTM or Marketing PartnerListed as a community partner on the Supporters page. A professional association of family law attorneys.
• CASA of New JerseycoreStrategic or Co-development PartnerState-level CASA association created in 2000 to expand CASA programs throughout NJ. Provides funding, training, public education, and technical assistance to local programs including CASA of Monmouth County. Also supported the initial setup phase of CASA of MC in 2003-2004.
• National CASA AssociationcoreStrategic or Co-development PartnerNational network of 951+ community-based CASA programs. CASA of Monmouth County is an official member. The national association provides standards, training resources, and a unified voice for children in foster care across the United States.
• New Jersey Family CourtcoreStrategic or Co-development PartnerThe Monmouth County Family Court appoints CASA volunteers to advocate for children in abuse and neglect cases. The court initially sought to establish a court-run CASA program in 2001 before the independent nonprofit model was adopted.
• Department of Child Protection & Permanency (DCP&P)coreStrategic or Co-development PartnerNew Jersey state agency responsible for child welfare. Partnered with CASA of MC during its establishment phase and continues to work with CASA volunteers on child cases. DCP&P's Northern Monmouth Office resource family recruiter participates in CASA volunteer trainings.

Scale indicators4 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Children's Defense Fund: National child advocacy organization focused on policy and programs for at-risk children, particularly those in foster care and poverty. Comparable end beneficiary (abused/neglected children) but operates through policy advocacy rather than direct volunteer casework.
• National Children's Alliance: National network of Child Advocacy Centers coordinating investigation and response to child abuse. Operates in adjacent child welfare space with similar mission of supporting abused children but delivers multidisciplinary team services rather than volunteer advocacy.
• Prevent Child Abuse America: National nonprofit focused on preventing child abuse and neglect through advocacy, research, and a state chapter network. Operates broadly in the same child welfare space as CASA's mission but does not provide court-appointed volunteer advocacy.
• Big Brothers Big Sisters of America: National youth mentoring nonprofit pairing adult volunteers with at-risk youth. Comparable volunteer-driven, mentor-based model supporting youth welfare, though not specifically court-appointed or focused on foster care.
• Childhelp: National nonprofit dedicated to preventing and treating child abuse through education, advocacy, and a national hotline. Comparable mission focus on abused/neglected children but broader service mix and national scope.

Emerging players

• Together We Rise: Nonprofit focused on supporting foster youth through material aid (welcome boxes, scholarships) and advocacy. Overlaps with CASA in foster youth beneficiary base but differs in service delivery (direct material support vs. court advocacy).

Direct peers

• CASA of New Jersey: State-level CASA association that provides funding, training, and technical assistance to local CASA programs in NJ, including CASA of Monmouth County. Operates the same volunteer-advocate model at the state layer.
• CASA of Los Angeles: Another large local CASA affiliate operating the identical court-appointed volunteer advocate model for foster youth. Directly comparable operating structure and revenue model.
• CASA of Travis County (Texas): Local CASA affiliate serving foster children in Travis County, TX. Comparable county-level scope, volunteer-driven advocacy model, and donation/fundraising revenue structure.
• National CASA Association: National umbrella network of 951+ CASA programs. CASA of Monmouth County is a member program; directly comparable in mission, volunteer model, and child welfare advocacy focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/casa-of-monmouth-county

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CASA of Monmouth County