LEISEDER

What LEISEDER does

LEISEDER Kommunikation & Marketing is a Swiss sole proprietorship (CHE-476.659.191) founded in 2004 and operating out of Windisch, Aargau. It is operated entirely by founder Ivana Leiseder, who is the sole producer of all client deliverables. The firm provides communication and marketing services to mid-market and enterprise clients across the DACH region, with a stated customer base spanning technology (Microsoft, AWS, Trivadis/Accenture), pensions (Admicasa), SMB/consumer (Samovino, PEAX), and individual end markets. Core offerings are 1:1 coaching for CEOs and marketing/communication leaders (60/90 min sessions or 3-/6-session packages), keynote and workshop engagements on topics such as 'Deconstructing Bullshit', 'Mut und klare Kommunikation', and 'Storytelling im Zeitalter der KI', plus project-based campaign, media-relations, and ghostwriting work.

The company has no proprietary technology platform. Distribution is direct via website contact form, email, phone, and WhatsApp; the firm also markets through a low-frequency newsletter ('Geheime Liste', max 3x per year), a personal LinkedIn presence, and a YouTube channel. Pricing for services is quote-based; the only publicly priced offering is the 196-page book 'Real Talk – Klartext über Business-Bullshit' sold at CHF 39, with all proceeds donated to charity, making the book a credibility asset rather than a revenue line. Integrations on the corporate site are limited to standard web tooling (Google Analytics, YouTube/Vimeo embeds, Complianz consent management); there are no disclosed APIs, SDKs, or machine-learning components.

Revenue mechanics depend entirely on the founder's billable hours, keynote fees, and project-based campaign retainers. Notable enterprise engagements include the 2025 Microsoft Switzerland lerneKI.ch AI campaign (1.2 million organic reach), the 2022 AWS Switzerland cloud campaign, the 2022 Trivadis/Accenture 'Aus Kinderaugen' CSR project, and the 2017 Samovino Swiss F&B distribution build-out. The 2024 TEDx Zürich talk 'Deconstructing Bullshit' was selected as an Editor's Pick by TED New York (top 0.2% globally), and the firm's work has been covered by NZZ, Blick, Weltwoche, Watson, Spiegel, Coopzeitung, Handelszeitung, and others. The company is bootstrapped, has no external funding, no parent company, and no subsidiaries.

Name

LEISEDER

Legal name

Leiseder Kommunikation & Marketing

Website

https://leiseder.ch

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

1–10 employees

Short description

LEISEDER Kommunikation & Marketing is a Swiss sole proprietorship in Windisch that delivers 1:1 communication and marketing coaching, keynotes, workshops, and campaign project work for CEOs, marketing leaders, and enterprise clients across the DACH region.

Ownership category

akta.pro rank

Product category

Marketing Communications Consulting

NAICS

Advertising, Public Relations, and Related Services (5418), Advertising Agencies (541810)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310), Services-Management Consulting Services (8742)

akta.pro primary industry

Direct Marketing, CRM & Lifecycle (Email, SMS, Loyalty) (BPAFAAAJ)

akta.pro secondary industries

Reputation Management & Online PR (BPAFADAN), Corporate Conferences & Sales Kickoffs (MPAGAGAC)

Keywords

• Marketing communications consulting
• Executive coaching services
• Media relations consulting
• Ghostwriting services
• Keynote speaking engagements

Headquarters

HQ city

Windisch

HQ country

Switzerland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Coaching Services: 1:1 communication and marketing coaching for CEOs and marketing/communication managers. Offered as individual sessions (60 or 90 min) or packages of 3 or 6 sessions.
2. Workshops & Keynotes: Speaking engagements, workshops, and keynote presentations on topics including 'Deconstructing Bullshit', 'Mut und klare Kommunikation', 'Storytelling im Zeitalter der KI', and custom topics. Duration from 20 minutes to 2 hours.
3. Book Sales - Real Talk: 196-page book 'Real Talk' sold at CHF 39 with free shipping. All proceeds donated to charitable organizations. Published with Edition Zazel.
4. Project Work & Campaigns: Marketing campaign development, media work, ghostwriting, and guerrilla marketing projects for clients.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Leiseder Kommunikation & Marketing is a Swiss communication and marketing consultancy that sells 1:1 executive coaching sessions (60 or 90 minutes, in 3-session or 6-session packages), keynote speeches and workshops on clear communication and storytelling, and project-based marketing services including media relations, ghostwriting, and guerrilla marketing campaigns for clients in the DACH region. The consultancy also publishes the 196-page book "Real Talk" (CHF 39, all proceeds donated to charity) as a standalone retail product that doubles as a credibility-building asset.

Product overview

LEISEDER is a Swiss marketing and communications consultancy operated by Ivana Leiseder, offering a unified service portfolio centered on clear, authentic communication. The core offering consists of individual coaching sessions and workshops/keynotes for professionals and organizations. The company also publishes the 'Real Talk' book and maintains a newsletter. All services emphasize directness, authenticity, and practical results over marketing buzzwords.

Differentiator

Problem solved

Functional benefit

Products and services

• Kommunikations- und Marketing-Coaching (Communication and Marketing Coaching) 1:1 sparring (coaching) sessions for CEOs, managing directors, and heads of communication and marketing, covering positioning, public appearance, campaigns, media work, and crisis communication. Offered as individual 60 or 90-minute sessions or as discounted 3-session or 6-session packages, delivered online via Microsoft Teams or in person.
• Workshops & Keynotes (Keynote speeches and workshops) Keynote speeches and workshops (20 minutes to 2 hours) on courage and clear communication for corporate events, conferences, and TEDx stages in the DACH region, delivered in German or English. Standard topics include "Deconstructing Bullshit", "Mut und klare Kommunikation", "Storytelling im Zeitalter der KI", and bespoke topics.
• Marketing Campaign & Media Project Work (Marketing campaigns, media relations, ghostwriting, and guerrilla marketing) Project-based marketing services including strategic campaign development, media relations and PR, ghostwriting, and guerrilla marketing concepts for organizations and individuals seeking media coverage and creative campaign ideas. Past projects have included campaigns for Microsoft Switzerland (lerneKI.ch), Amazon Web Services, Trivadis/Accenture, Samovino, Admicasa, and PEAX.
• Real Talk (book) 196-page book "Real Talk – Klartext über Business-Bullshit" published with Edition Zazel and co-authored with Matthias Plattner, Prof. Wolfram Groddeck, and Prof. Allan Guggenbühl. Sold at CHF 39 per copy with free shipping, and all proceeds are donated to charitable organizations. The book doubles as a credibility-building asset for the consultancy.

Quantifiable outcome

• lerneKI.ch campaign achieved 1.2 million organic reach for Microsoft
• +3 more outcomes

Named customers7 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• MicrosoftcoreStrategic or Co-development Partner · 1 January 2025Microsoft Switzerland partnership for lerneKI.ch AI awareness campaign. Three ambassadors, AI competition searching for most creative AI users in Switzerland, free online training. Organic reach of 1.2 million achieved.
• AdmicasaminorStrategic or Co-development Partner · 1 January 2024Mailing campaign for pension funds - custom Lego model of renovation property with solar panels, heat pump, greenery. 50 sets sent to selected pension funds.
• Edition ZazelcoreOthers · 1 January 2023Publisher for 'Real Talk' book - 196 pages on business BS. Co-authors: Matthias Plattner, Prof. Wolfram Groddeck, Prof. Allan Guggenbühl. All proceeds go to charitable causes.
• Trivadis (Part of Accenture)coreStrategic or Co-development Partner · 1 January 2022CSR project 'Aus Kinderaugen' - collected 550+ drawings from children in homes in Germany, Austria, Switzerland, published in online gallery and as Christmas cards. Also collaborated on AWS campaign.
• Amazon Web Services (AWS)coreStrategic or Co-development Partner · 1 January 2022Campaign promoting AWS cloud services from Swiss data centers. Three videos with Stefan Heuss featuring cloud-inspired inventions (digital cowbell, automated hairbrush, smart tool recognition software).
• Kaleidoskop-VerlagcoreOthers · 1 January 2019Published world's first children's book co-created with children and AI ('Mia, Finn und der kleine Roboter Ki'). Includes supplementary materials for children and adults. Broad media coverage (Coopzeitung, Spiegel, Blick).
• PEAXminorStrategic or Co-development Partner · 1 January 2019Guerrilla marketing campaign 'Christmas to go' for PEAX digital mailbox product. Fictional app for configuring Christmas trees revealed on Dec 24 as non-digitalizable concept.
• SamovinominorStrategic or Co-development Partner · 1 January 2017Built Swiss distribution network for Serbian wines. Within months secured dozens of top restaurants including many with Gault-Millau and Michelin awards.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Edelman: World's largest PR firm, providing corporate communications, brand marketing, and executive advisory. Comparable as a broader incumbent selling trust, reputation, and executive communications to enterprise clients globally.
• Scholz & Friends: Major German creative agency group with integrated advertising, brand, and PR capabilities. Comparable as a broader DACH incumbent in the same enterprise communications and campaign space.
• FleishmanHillard: Global communications and public relations agency with strong corporate and executive communications practice. Comparable as a broader incumbent serving enterprise clients with strategic communications and reputation management.
• Weber Shandwick: Global public relations and communications agency offering integrated marketing, media relations, and brand storytelling. A broader incumbent competing for the same enterprise communications engagements Leiseder pursues.
• Jung von Matt: Large, award-winning DACH creative agency with offices in Switzerland and Germany. Comparable as a broader incumbent offering integrated marketing, PR, and brand strategy across the same DACH enterprise market Leiseder targets.
• Serviceplan Group: Germany's largest independent agency group, providing full-service advertising, communications, and marketing services. A broader incumbent competing for the same enterprise marketing and communications budgets in DACH.
• WE Communications: Global communications and PR agency with strong technology and enterprise practice. Comparable because it sells strategic communications, storytelling, and PR to enterprise CMOs and CEOs — overlapping with Leiseder's coaching and media relations offering.

Direct peers

• Farner: Swiss PR, content, and communications consultancy headquartered in Switzerland, serving many of the same DACH enterprise and CEO audiences with similar coaching, storytelling, and brand communications services. Closest direct peer given shared Swiss base, B2B focus, and emphasis on leadership communication.

Regional players

• Hotz Brandconsulting: Switzerland-based strategic brand and marketing consultancy. Comparable because it sells senior-level brand strategy and communications advisory to Swiss CEOs and marketing leaders, operating in the same geography and tier of client.

Emerging players

• Brand Trust: German strategic brand consultancy focused on brand positioning and authentic leadership narratives for mid-market and enterprise clients. Comparable because it sells the same 'authentic brand story' value proposition Leiseder markets to CEOs and marketing leaders.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks7 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@IvanaLeiseder
• LinkedInlinkedin.com/company/leiseder

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about LEISEDER