ImmenZ VOF

Name

ImmenZ VOF

Legal name

ImmenZ VOF

Website

https://immenz.nl

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

1–10 employees

Short description

ImmenZ VOF is a Dutch B2B wholesale distributor founded in 2009, supplying sustainable creative materials, ecological toys, and natural art supplies to retailers and distributors across 24+ European countries under multiple exclusive distribution agreements.

Ownership category

akta.pro rank

Headquarters

HQ city

Warmond

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Wholesale Product Sales: B2B wholesale distribution of sustainable toys, art supplies, and educational products to retailers across Europe. Products are sold to shops and distributors who resell to end consumers. Revenue generated through product markup on wholesale pricing.
2. European Distribution Rights: Revenue from exclusive distribution rights for branded products in Europe including Crayon Rocks, Natural Earth Paint, Stick-lets, and BubbleLab.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

ImmenZ VOF is a B2B wholesale distributor of sustainable, ecological toys, games, and educational products to retailers and distributors across Europe. The company holds exclusive European distribution rights for Crayon Rocks (soy wax crayons), Natural Earth Paint (ecological paint), Stick-lets (construction play material), BubbleLab (own-brand giant bubble products), and The Loome (5-in-1 craft tool), alongside a curated portfolio of complementary children's brands.

Product overview

ImmenZ VOF is a B2B wholesale company operating as a multi-brand distributor of sustainable, ecological toys, games, and educational products to retailers across Europe. The core product portfolio centers on five exclusive European distribution brands: Crayon Rocks® (natural soy wax crayons designed for pencil grip development), Natural Earth Paint® (ecological paints using earth/mineral pigments for children and artists), Stick-lets™ (rubber connector-based construction play material), BubbleLab (own-brand giant bubble-making products), and The Loome™ (5-in-1 craft tool). Beyond these core brands, ImmenZ distributes an extensive range of complementary brands including Tambu (tongue drums/handpans), Jolly Design (sensory toys and quiet books), Korxx (cork building blocks), Marbushka (educational games), TicToys (bio-plastic construction), Kids at Work (children's tools), Rattlesnake (musical instruments), and Corvus Toys (wooden toys). Products are distributed to shops in more than 24 European countries, with some brands restricted to Netherlands and Belgium only. The company serves toy shops, bookstores, concept stores, schools, and therapists, emphasizing healthy and responsible play through natural, eco-friendly materials.

Differentiator

Problem solved

Functional benefit

Brands

• BubbleLab: DIY giant bubble making kits and refills, including Basic, Party Fun edition, and Xtra packages.
• Natural Earth Paint EU
• Crayon Rocks EU

Products and services

• Crayon Rocks Natural soy wax crayons made from USA-grown soybeans with mineral pigments, designed to develop pencil grip and fine motor skills in children. Available in various color collections from 8 to 64 crayons. Sold wholesale to retailers and distributors in Europe. Parent's Choice Award winner.
• Natural Earth Paint

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

Feature3 records

Partnerships

Eight partnerships are on record, tiered core and flagship.

• Crayon RockscoreChannel Partner/ Reseller/ DistributorImmenZ is the exclusive European distributor of Crayon Rocks, a special soy wax crayon developed by Barbara Lee for children with motor skill difficulties. Crayon Rocks are designed to strengthen the tripod grip muscles and prepare fingers for handwriting.
• Natural Earth PaintcoreChannel Partner/ Reseller/ DistributorImmenZ holds exclusive European distribution rights for Natural Earth Paint, a professional ecological paint for children and fine artists. Products are made without preservatives, heavy metals, toxic solvents, plastic and binders, using natural earth and mineral pigments.
• Stick-letscoreChannel Partner/ Reseller/ DistributorExclusive European distributor of Stick-lets, challenging open-ended play construction material using rubber connectors and sticks for building huts, tents, and creative structures.
• BubbleLabflagshipChannel Partner/ Reseller/ DistributorBubbleLab is ImmenZ's own brand product line for giant soap bubbles. DIY packages include Basic, Party Fun Edition, and Xtra refill options for creating bubble suds.
• MarbushkacoreChannel Partner/ Reseller/ DistributorImmenZ distributes Marbushka games and puzzles for BeNeLux and Germany, including cooperative games like The Mysterious Library.
• KorxxcoreChannel Partner/ Reseller/ DistributorImmenZ distributes Korxx cork building blocks for children, including Baby S sets, Geo sets, and Bowie curved block sets in various configurations.
• Kids at WorkcoreChannel Partner/ Reseller/ DistributorGerman brand of children's tools including hammers, screwdrivers, pliers, saws, workbenches, and tool sets designed for fine motor development in children aged 4+.
• TambucoreChannel Partner/ Reseller/ DistributorImmenZ distributes Tambu tongue drums and handpans - musical instruments for children and adults that produce soothing harmonic sounds.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Vertbaudet: Vertbaudet is a large French children's apparel, toys, and home retailer with pan-European distribution. It is comparable to ImmenZ because it serves the same European parents of young children, sells sustainable and developmental toys alongside apparel, and represents both a customer (for ImmenZ brands) and a competitive channel pulling shoppers away from ImmenZ's specialty-store customers.
• Plan Toys: Plan Toys is a Thai-based manufacturer specializing in sustainable, chemical-free wooden toys sold through European specialty and concept stores. It is comparable to ImmenZ because both compete for the same "natural materials" shelf space at European eco-toy retailers and both supply cork and rubber-based developmental toys.
• Selecta Spielzeug: Selecta is a German manufacturer of traditional wooden toys and dolls with deep European retail distribution. It is comparable because its wooden, sustainable product range and specialty-store channel overlap with ImmenZ's Korxx, Corvus, and Marbushka offerings for toy and concept stores across Europe.
• Ravensburger: Ravensburger is a large German games, puzzles, and children's activity products company with extensive European retail distribution. It is comparable to ImmenZ because its educational games and puzzles compete for shelf space with ImmenZ's Marbushka games and puzzles, and it shares the same European specialty-retail and book-shop channels.
• HABA: HABA is a long-established German manufacturer and European distributor of wooden toys, educational games, and children's products with strong sustainability credentials. It is comparable to ImmenZ because it sells through the same European specialty retail channels and overlaps heavily on sustainable wooden and developmental toy categories such as building blocks and educational games.
• Schleich: Schleich is a major German manufacturer of figurines and play sets distributed across European toy retailers. It is comparable because it occupies adjacent shelf space (collectible figurines, play sets) in the same specialty toy stores ImmenZ serves and competes for retailer attention and shelf real estate against ImmenZ's Stick-lets, Korxx, and Marbushka lines.

Emerging players

• Smallable: Smallable is a French curated online concept retailer for children's fashion, toys, and design goods with a strong sustainable brand portfolio. It is comparable because it actively curates and sells many of the same eco-conscious brands (e.g., sustainable art materials, wooden toys) that ImmenZ distributes, positioning Smallable both as a potential customer and as a downstream channel that competes for the same end parent.
• ÖkoNORM: ÖkoNORM is a German manufacturer of eco-friendly, certified wooden toys and craft materials for children. It is comparable to ImmenZ because its ecological positioning, product mix (crayons, craft, building), and European specialty-retail channel closely mirror ImmenZ's sustainable distribution model, albeit from the manufacturing side.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/immenz-vof

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ImmenZ VOF