KORTX
KORTX is a Detroit-based, founder-owned digital advertising firm combining programmatic media buying, proprietary data and creative technology, and analytics to serve agencies, enterprise brands, and franchise networks across North America.
- Company typePrivate
- Founded2019
- HeadquartersRoyal Oak, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What KORTX does
KORTX is a Detroit-based, founder-owned digital advertising firm that combines programmatic media buying, data-inspired creative, and proprietary marketing technology to deliver full-funnel campaigns for agencies, brands, and franchise networks. The company's technology stack centers on three assets: AXON, a data unification platform that ingests cross-channel audience signals into real-time customer profiles; KORTX Intelligence, an audience insights engine built on more than 1 billion user records, 15,000+ audience attributes, and 10,000+ campaign benchmarks; and Kampus, a unified reporting and campaign management platform launched in October 2023 and expanded through a major February 2024 release that added DOOH/social/search reporting, audience taxonomy, and data connectors for Google Ads, GA4, and Dstillery. Complementary capabilities include Dynamic Creative Optimization for real-time ad element modification and a Foot Traffic Study methodology for offline attribution.
KORTX firmographics
Firmographics- Name
- KORTX
- Legal name
- KORTX
- Website
- https://kortx.io
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- KORTX is a Detroit-based, founder-owned digital advertising firm combining programmatic media buying, proprietary data and creative technology, and analytics to serve agencies, enterprise brands, and franchise networks across North America.
- Ownership category
- akta.pro rank
KORTX industry classification
Industry- Product category
- Programmatic Digital Advertising
- NAICS
- Media Buying Agencies (54183), Software Publishers (513210), Marketing Research and Public Opinion Polling (541910)
- SIC
- Services-Management Consulting Services (8742), Services-Computer Integrated Systems Design (7373)
- akta.pro primary industry
- Customer Experience (CX) & Digital Experience (BPAHAEAC)
Keywords
Where KORTX is headquartered
LocationHeadquarters
- HQ city
- Royal Oak
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
KORTX business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Digital Advertising & Media Services: Full-service digital advertising agency revenue through managed media campaigns across CTV, programmatic, social, search, audio, and DOOH. Revenue generated through media buying fees, management fees, and/or percentage of ad spend.
- Technology Platform Licensing: Access to proprietary platforms including AXON, KORTX Intelligence, and Kampus marketing platform, delivered as managed service with platform access.
- Embedded Agency Partnership: Partnership model where KORTX integrates with agency teams, providing infrastructure and execution. Agency Reinvestment Program offers flexible use and reinvests directly in partner growth initiatives.
- Creative Services: Data-inspired creative development including dynamic creative optimization, rich media, video production, and custom creative assets for campaigns.
- Analytics & Consulting: Marketing analytics services including campaign reporting, KPI guidance, and strategic consulting tied to business outcomes.
Go-to-market motion3 records
Distribution channels4 records
Marketing channels8 records
KORTX product offering
Product offeringCore offering
KORTX is a full-service digital advertising agency that plans, buys, and optimizes media across CTV, programmatic, social, search, audio, and digital out-of-home channels for brands, agencies, and franchise networks. Its services are powered by a proprietary technology stack — AXON for data unification, KORTX Intelligence for audience insights, and the Kampus marketing platform for reporting and campaign management — and are complemented by data-inspired creative production and marketing analytics consulting.
Product overview
KORTX is a hybrid digital advertising company combining programmatic media buying, data analytics, and technology solutions. The product portfolio centers on the AXON data unification platform and KORTX Intelligence audience insights engine, which together enable first-party data activation across channels. The Kampus platform serves as the campaign management and reporting layer, consolidating audience insights, creative previews, and multi-channel data connectors (Axon, Google Ads, GA4, Dstillery). Additional offerings include Dynamic Creative Optimization for real-time ad customization, and white-label Campus Private Label for agencies and franchise marketers. The company delivers services across digital advertising, marketing analytics, and data-inspired creative for agencies, brands, and franchises.
Differentiator
Problem solved
Functional benefit
Brands
- KORTX Intelligence: Audience intelligence platform that uncovers audience behaviors, motivations, and interests, powering precise targeting and real-time optimization.
- Kampus
- AXON Audience Manager
Products and services
- AXON Marketing Platform KORTX's proprietary data unification platform that aggregates audience data from disparate sources into a single system, updating customer profiles in real-time to enable nuanced audience segmentation and cross-channel targeting for advertisers.
- KORTX Intelligence Audience insights platform built on billions of consumer signals and 15,000+ audience attributes that uncovers audience behaviors, motivations, and interests to power precise targeting, impactful creative, and real-time optimization.
- Kampus Advanced Marketing Platform Unified marketing platform consolidating campaign reporting, audience insights, creative previews, and data connectors (Axon, Google Ads, GA4, Dstillery) into one user-friendly interface for client and partner reporting.
- Kampus Private Label White-labeled version of Kampus enabling agencies and franchise marketers to deliver branded reporting under their own logo, colors, subdomain, and emails without development work.
- Curated Audio Inventory Audio advertising solution delivering ads across streaming radio, podcast, music, and subscription-based audio platforms through a pre-approved list of platforms.
Quantifiable outcome
- 6.6x ROAS achieved for QSR brand over 3 years
- +13 more outcomes
Companies that use KORTX
Customer profileNamed customers17 records
Segments12 records
Ideal customer profiles3 records
KORTX technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
AI capability8 records
Feature10 records
KORTX partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered preferred, core and supporting.
- AppNexus (Xandr)preferredPreferred partnership with AppNexus for programmatic buying platform. Part of KORTX's arsenal of MarTech platforms and tools for running effective campaigns.
- Google AdscoreIntegration with Google Ads platform for paid search and campaign management. Google Analytics 4 connector available in Kampus for data insights.
- Google Analytics 4corePlatform data connector in Kampus enabling users to surface GA4 insights directly in the marketing platform.
- HubSpotpreferredKORTX utilizes HubSpot's marketing automation platform for lead intake, nurturing, and tracking. Sales and marketing teams use HubSpot for demand generation.
- Meta (Facebook)coreCampaign execution across Meta platforms including Facebook and Instagram for paid social advertising.
- TikTokcoreCampaign execution on TikTok for short-form video advertising and sweepstakes campaigns.
- LinkedIncoreCampaign execution on LinkedIn for B2B advertising and professional audience targeting.
- CTV PlatformscoreConnected TV advertising across platforms including premium streaming inventory. Channels include NFL Network, Fubo, Sling, DIRECTV, Roku, and Univision for sports and general audiences.
- DstillerysupportingDemographic and behavioral data integration within Kampus for First-Party segments activated by ops team. Part of audience insights and segment analysis.
- Audio PlatformscoreCurated Audio Inventory delivering ads against streaming radio, podcast, music, and subscription-based audio platforms for comprehensive audio advertising.
- Programmatic Display & Rich MediacoreCampaign execution across programmatic display, rich media, and dynamic creative units. Includes cross-platform display and online video placements.
- Digital Out-of-Home (DOOH)coreDigital Out-of-Home advertising capabilities integrated into campaign reporting within Kampus platform.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
KORTX competitors and assessment
Company assessmentDirect peers
- Tinuiti: Independent performance marketing agency combining media buying, analytics, and proprietary technology across CTV, programmatic, social, and search — directly competitive with KORTX's full-funnel, data-led agency model and similar mid-market-to-enterprise client base.
- Power Digital Marketing: Tech-enabled digital marketing agency offering integrated paid media, SEO, analytics, and creative for mid-market and enterprise brands, with a comparable mix of vertical specializations and proprietary reporting tooling.
- Adlucent (now Digilant): Data-driven digital media agency focused on retail, QSR, and consumer verticals; matches KORTX's audience-first targeting approach, programmatic buying capability, and outcome-based measurement orientation.
- Basis Technologies: Programmatic advertising and workflow platform (formerly Centro) serving agencies and advertisers with automated media buying and analytics — comparable in its blend of proprietary technology and managed services for multi-channel campaigns.
- AdRoll: Performance marketing platform combining programmatic display, retargeting, and audience targeting with a self-serve SaaS model; comparable in audience intelligence and DCO-style creative optimization capabilities.
- Acceleration Partners: Performance marketing agency specializing in affiliate, partner, and digital media programs for enterprise brands; comparable in its outcome-based, data-driven service model and mid-market-to-enterprise client orientation.
- Ignite Visibility: Mid-market digital marketing agency offering paid media, SEO, and analytics with proprietary reporting tools; comparable in offering multi-channel, data-driven campaigns and serving a similar mid-market client base.
- Digilant: Programmatic media and data agency (operating brands including the former Adlucent) focused on audience insights and omnichannel execution; directly comparable to KORTX in its data-led approach to enterprise brand campaigns.
Broad incumbents
- Merkle: Large, established data-driven performance marketing agency within Dentsu offering programmatic, analytics, and identity resolution capabilities; competes with KORTX for enterprise customers but operates at significantly greater scale and a wider service portfolio.
- GroupM (WPP): World's largest media investment group operating agency brands (Mindshare, Essence, Wavemaker); competes for the same Fortune 500 brand budgets as KORTX with vastly greater headcount and global reach.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights7 records
Customer concentration
KORTX social profiles
Digital presenceKORTX financial estimates
Financial estimateRevenue estimate
Valuation estimate
KORTX leadership team
Management profileNumber of profiles
Profiles7 records
KORTX funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
KORTX M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about KORTX
What does KORTX do?
KORTX is a full-service digital advertising agency that plans, buys, and optimizes media across CTV, programmatic, social, search, audio, and digital out-of-home channels for brands, agencies, and franchise networks. Its services are powered by a proprietary technology stack — AXON for data unification, KORTX Intelligence for audience insights, and the Kampus marketing platform for reporting and campaign management — and are complemented by data-inspired creative production and marketing analytics consulting.
Is KORTX a public or private company?
KORTX is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was KORTX founded?
KORTX was founded in 2019. It employs 11 to 50 people.
Where is KORTX based?
KORTX is headquartered in Royal Oak, United States, in the North America region.
How does KORTX make money?
Five revenue lines are on record. Digital Advertising & Media Services are the primary driver. The others are technology Platform Licensing, embedded Agency Partnership, creative Services and analytics & Consulting.
Who are KORTX's main competitors?
Direct peers on record are Tinuiti, Power Digital Marketing, Adlucent (now Digilant), Basis Technologies, AdRoll, Acceleration Partners, Ignite Visibility and Digilant. Broad incumbents are Merkle and GroupM (WPP).
Does KORTX have an API?
No public API is recorded for KORTX.
What industry is KORTX in?
KORTX's product category is Programmatic Digital Advertising. Its primary akta.pro industry code is BPAHAEAC, Customer Experience (CX) & Digital Experience. Its NAICS code is 54183 and its SIC code is 8742.