Forbes Horton Yachts
- Company typePrivate
- Founded1989
- HeadquartersAnnapolis, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
Forbes Horton Yachts firmographics
Firmographics- Name
- Forbes Horton Yachts
- Legal name
- Forbes Horton Yachts
- Website
- https://forbesyachts.com
- Company type
- Private
- Founded year
- 1989
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Forbes Horton Yachts industry classification
Industry- Product category
- Yacht Brokerage Services
- NAICS
- Boat Dealers (441222), Ship Building and Repairing (336611)
- SIC
- Ship & Boat Building & Repairing (3730)
- akta.pro primary industry
- Luxury Yacht Manufacturing (IMAJAEAE)
- akta.pro secondary industries
- Luxury Yacht Systems Integration & Commissioning (Shipyard) (IMAJAMAI), Private Yacht & Luxury Boat Charters (With Crew) (THAJALAE)
Keywords
Where Forbes Horton Yachts is headquartered
LocationHeadquarters
- HQ city
- Annapolis
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Forbes Horton Yachts business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Others
Revenue model
- Brokerage Commissions: The company earns commissions on yacht sales and purchases as a licensed and bonded yacht brokerage. They handle transactions for new and pre-owned luxury yachts and boats.
- Professional Services: In-house services including ABYC certified technician work, yacht detailing, delivery captain services, and composite repair - providing vertical integration for clients during sales process.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Brokerage commission-based pricing |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
Forbes Horton Yachts product offering
Product offeringCore offering
Forbes Horton Yachts is a yacht brokerage firm that buys and sells new and pre-owned luxury yachts, motor yachts, sailing yachts, and superyachts on behalf of individual clients. The firm acts as an authorized dealer for several European yacht builders (X-Yachts, Y-Yachts, Leonardo Yachts, Eagle Yachts, Tofinou, and NEEL Trimarans) and provides in-house ABYC certified service technicians, professional yacht detailers, delivery captains, and composite repair personnel to support transactions.
Product overview
Forbes Horton Yachts operates as a yacht sales brokerage firm offering a unified platform for buying and selling luxury yachts. The core offering consists of yacht brokerage services supported by in-house ABYC-certified service technicians, professional yacht detailers, delivery captains, and composite repair personnel. The company represents multiple yacht brands including X-Yachts (Danish performance sailing yachts), Y-Yachts (German luxury carbon sailing yachts 20-30m), Leonardo Yachts (Dutch Eagle daysailers), Eagle Yachts, Tofinou Yachts (French daysailers), and Neel Trimarans. They offer both new yacht sales and pre-owned brokerage listings across motor yachts, sailing yachts, and superyachts categories.
Differentiator
Problem solved
Functional benefit
Products and services
- Yacht Brokerage Services Professional yacht brokerage buying and selling new and pre-owned luxury yachts, motor yachts, sailing yachts, and superyachts. The firm is an authorized dealer for multiple European yacht builders (X-Yachts, Y-Yachts, Leonardo Yachts, Eagle Yachts, Tofinou, NEEL Trimarans) and is licensed and bonded in Maryland and Florida for nationwide coast-to-coast representation. Includes tailored transaction plans from offer through vessel documentation.
- In-House Yacht Services Vertically integrated technical and operational services supporting yacht transactions, including ABYC certified service technicians for vessel inspections and repairs, professional yacht detailing, delivery captains for sea trials and vessel transport, and composite repair personnel. Designed to provide a single trusted point of contact for buyers and sellers throughout the transaction lifecycle.
Companies that use Forbes Horton Yachts
Customer profileNamed customers3 records
Segments2 records
Ideal customer profiles1 record
Forbes Horton Yachts technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Forbes Horton Yachts partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered minor and core.
- NEEL TrimaransminorAnnounced NEEL 47 trimaran and represents NEEL Trimarans, a French trimaran builder whose 51-foot model won 2018 European Sail Boat of the Year.
- X-YachtscoreAuthorized dealer and representative for X-Yachts, a Danish yacht builder known for performance cruising sailboats. Forbes Horton Yachts sells new and pre-owned X-Yachts including models X4.6, X4.9, X4.3, X4.0, Xp 44, Xc 47, and XR-41.
- Leonardo YachtscoreAuthorized dealer for Leonardo Yachts, a Dutch builder serving international clientele with the Eagle daysailer line.
- Y-YachtscoreAuthorized dealer for Y-Yachts, a German yacht builder specializing in luxury carbon sailing yachts between 20 and 30 meters in length.
- Eagle YachtsminorRepresents Eagle Yachts, maker of Eagle 54 and Eagle 38 models. Available through downloadable brochures on the website.
- Tofinou YachtsminorRepresents Tofinou Yachts, a French boat builder. Multiple model brochures available including Tofinou 7, 8, 9.7, 10, 12, and 16.
- Bert Jabin's Yacht YardcoreLocated at Bert Jabin's Yacht Yard in Annapolis, MD - a premier yacht service facility. This location provides access to service capabilities and serves as the company's primary business address.
Scale indicators2 records
Recent moves6 records
Expansion highlights4 records
Forbes Horton Yachts competitors and assessment
Company assessmentBroad incumbents
- Berthon International: Established international yacht brokerage with U.S. presence; competes for mid- to large sailing yacht transactions and has comparable European OEM relationships.
- Fraser Yachts: International luxury yacht brokerage and charter specialist; overlaps on the luxury sailing/super yacht transaction layer but with much broader portfolio.
- Northrop & Johnson: Global luxury yacht sales, charter, and management firm; competes in the higher end of the same brokerage market with significantly broader geographic coverage.
Direct peers
- Hinckley Yacht Brokerage: Premium U.S. yacht brand and brokerage with deep East Coast heritage; competes for the same luxury sailing clientele and overlapping OEM representations.
- Denison Yacht Sales: Large U.S. yacht brokerage with multiple East Coast offices including Annapolis; competes directly with Forbes Horton Yachts for mid-range and luxury sailing and motor yacht listings.
- United Yacht Sales: National yacht brokerage with broad listing inventory and a sales-led GTM model targeting the same HNW buyer pool, with multiple Chesapeake Bay presence.
Regional players
- RCR Yachts: Boutique yacht brokerage operating in New York and Great Lakes; comparable scale and sales-led brokerage model focused on sailing yachts, with similar manufacturer representations.
- Annapolis Yacht Company: Chesapeake Bay-based yacht brokerage and services firm; competes directly in the same Annapolis luxury sailing segment with similar vertical integration into service.
Others
- Yacht Brokers of America: Industry association and listing aggregator for independent yacht brokers; serves as a channel ecosystem rather than direct competitor, but influences buyer search behavior that affects Forbes Horton Yachts' lead flow.
- X-Yachts (USA dealer network): The OEM itself, which sells through authorized dealers like Forbes Horton Yachts in North America; relevant because the U.S. dealer allocation and brand strategy directly affect Forbes Horton's pipeline.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Forbes Horton Yachts social profiles
Digital presenceForbes Horton Yachts financial estimates
Financial estimateRevenue estimate
Valuation estimate
Forbes Horton Yachts leadership team
Management profileNumber of profiles
Profiles6 records
Forbes Horton Yachts funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Forbes Horton Yachts M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Forbes Horton Yachts
What does Forbes Horton Yachts do?
Forbes Horton Yachts is a yacht brokerage firm that buys and sells new and pre-owned luxury yachts, motor yachts, sailing yachts, and superyachts on behalf of individual clients. The firm acts as an authorized dealer for several European yacht builders (X-Yachts, Y-Yachts, Leonardo Yachts, Eagle Yachts, Tofinou, and NEEL Trimarans) and provides in-house ABYC certified service technicians, professional yacht detailers, delivery captains, and composite repair personnel to support transactions.
Is Forbes Horton Yachts a public or private company?
Forbes Horton Yachts is a private company. It is classified as family owned and is currently operating.
When was Forbes Horton Yachts founded?
Forbes Horton Yachts was founded in 1989. It employs 1 to 10 people.
Where is Forbes Horton Yachts based?
Forbes Horton Yachts is headquartered in Annapolis, United States, in the North America region.
How does Forbes Horton Yachts make money?
Two revenue lines are on record. Brokerage Commissions are the primary driver. The others are professional Services.
Who are Forbes Horton Yachts's main competitors?
Broad incumbents on record are Berthon International, Fraser Yachts and Northrop & Johnson. Direct peers are Hinckley Yacht Brokerage, Denison Yacht Sales and United Yacht Sales. Regional players are RCR Yachts and Annapolis Yacht Company. Others are Yacht Brokers of America and X-Yachts (USA dealer network).
Does Forbes Horton Yachts have an API?
No public API is recorded for Forbes Horton Yachts.
What industry is Forbes Horton Yachts in?
Forbes Horton Yachts's product category is Yacht Brokerage Services. Its primary akta.pro industry code is IMAJAEAE, Luxury Yacht Manufacturing, with a secondary code of IMAJAMAI, Luxury Yacht Systems Integration & Commissioning (Shipyard). Its NAICS code is 441222 and its SIC code is 3730.