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Forbes Horton Yachts

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uuid02lwwcy

Namestring
Forbes Horton Yachts
Legal namestring
Forbes Horton Yachts
Company typeenum
Private
Founded yearint
1989
Operating statusenum
Operating
Ownership categoryenum
Headcount rangeband
1–10
akta.pro rankint
HeadquartersAnnapolis, United States
HQ citystring
Annapolis
HQ countrystring
United States
HQ regionstring
North America
Markets served

Serves global market

Offices2 records

Each record includes

City, Country, Type, Description, Source

Keyword5 values
yacht brokerage services, luxury yacht sales, pre-owned yachts, yacht dealer, marine brokerage
Industry3 codes
1Luxury Yacht Manufacturing
CodeIMAJAEAEPrimaryYes
2Luxury Yacht Systems Integration & Commissioning (Shipyard)
CodeIMAJAMAIPrimaryNo
3Private Yacht & Luxury Boat Charters (With Crew)
CodeTHAJALAEPrimaryNo
NAICS code2 codes
  • Boat Dealers441222
  • Ship Building and Repairing336611
SIC code1 code
  • Ship & Boat Building & Repairing3730
Product category
Yacht Brokerage Services
GTM motion1 record

Each record includes

Type, Description, Source

Revenue model2 records
1Brokerage Commissions
TypeTransaction Fee
Description

The company earns commissions on yacht sales and purchases as a licensed and bonded yacht brokerage. They handle transactions for new and pre-owned luxury yachts and boats.

forbesyachts.com
2Professional Services
TypeProfessional Services
Description

In-house services including ABYC certified technician work, yacht detailing, delivery captain services, and composite repair - providing vertical integration for clients during sales process.

forbesyachts.com
Marketing channels4 records

Each record includes

Title, Type, Stage, Description, Source

Distribution channels1 record

Each record includes

Title, Type, Scope, Target buyer, Description, Source

Cost components4 values
Personnel, Operations, Marketing or Sales, Others
Pricing details1 tier
1Brokerage commission-based pricing
ModelTransaction based/ take rateBilling cadencePay-as-you-go
Notes

No publicly disclosed commission rates. Pricing varies by vessel value and transaction complexity.

forbesyachts.com
GTM typeB2C
B2C
Offering typeServices
Services
Core offering1 text field

Forbes Horton Yachts is a yacht brokerage firm that buys and sells new and pre-owned luxury yachts, motor yachts, sailing yachts, and superyachts on behalf of individual clients. The firm acts as an authorized dealer for several European yacht builders (X-Yachts, Y-Yachts, Leonardo Yachts, Eagle Yachts, Tofinou, and NEEL Trimarans) and provides in-house ABYC certified service technicians, professional yacht detailers, delivery captains, and composite repair personnel to support transactions.

Differentiator
Functional benefit
Problem solved
Product overview1 text field

Forbes Horton Yachts operates as a yacht sales brokerage firm offering a unified platform for buying and selling luxury yachts. The core offering consists of yacht brokerage services supported by in-house ABYC-certified service technicians, professional yacht detailers, delivery captains, and composite repair personnel. The company represents multiple yacht brands including X-Yachts (Danish performance sailing yachts), Y-Yachts (German luxury carbon sailing yachts 20-30m), Leonardo Yachts (Dutch Eagle daysailers), Eagle Yachts, Tofinou Yachts (French daysailers), and Neel Trimarans. They offer both new yacht sales and pre-owned brokerage listings across motor yachts, sailing yachts, and superyachts categories.

Product and service2 records
1Yacht Brokerage Services
CategoryYacht Brokerage
Description

Professional yacht brokerage buying and selling new and pre-owned luxury yachts, motor yachts, sailing yachts, and superyachts. The firm is an authorized dealer for multiple European yacht builders (X-Yachts, Y-Yachts, Leonardo Yachts, Eagle Yachts, Tofinou, NEEL Trimarans) and is licensed and bonded in Maryland and Florida for nationwide coast-to-coast representation. Includes tailored transaction plans from offer through vessel documentation.

2In-House Yacht Services
CategoryMarine Services
Description

Vertically integrated technical and operational services supporting yacht transactions, including ABYC certified service technicians for vessel inspections and repairs, professional yacht detailing, delivery captains for sea trials and vessel transport, and composite repair personnel. Designed to provide a single trusted point of contact for buyers and sellers throughout the transaction lifecycle.

Scale indicator2 records

Each record includes

Type, Value, Description, Source

Partnership7 partners
Strategic tierMinorTypeChannel Partner/ Reseller/ DistributorAnnounced on2018-01-01
Description

Announced NEEL 47 trimaran and represents NEEL Trimarans, a French trimaran builder whose 51-foot model won 2018 European Sail Boat of the Year.

Strategic tierCoreTypeChannel Partner/ Reseller/ Distributor
Description

Authorized dealer and representative for X-Yachts, a Danish yacht builder known for performance cruising sailboats. Forbes Horton Yachts sells new and pre-owned X-Yachts including models X4.6, X4.9, X4.3, X4.0, Xp 44, Xc 47, and XR-41.

3Leonardo Yachts
Strategic tierCoreTypeChannel Partner/ Reseller/ Distributor
Description

Authorized dealer for Leonardo Yachts, a Dutch builder serving international clientele with the Eagle daysailer line.

forbesyachts.com
Strategic tierCoreTypeChannel Partner/ Reseller/ Distributor
Description

Authorized dealer for Y-Yachts, a German yacht builder specializing in luxury carbon sailing yachts between 20 and 30 meters in length.

Strategic tierMinorTypeChannel Partner/ Reseller/ Distributor
Description

Represents Eagle Yachts, maker of Eagle 54 and Eagle 38 models. Available through downloadable brochures on the website.

Strategic tierMinorTypeChannel Partner/ Reseller/ Distributor
Description

Represents Tofinou Yachts, a French boat builder. Multiple model brochures available including Tofinou 7, 8, 9.7, 10, 12, and 16.

Strategic tierCoreTypeStrategic or Co-development Partner
Description

Located at Bert Jabin's Yacht Yard in Annapolis, MD - a premier yacht service facility. This location provides access to service capabilities and serves as the company's primary business address.

Recent move6 records

Each record includes

Date, Type, Title, Description, Source

Expansion highlight4 records

Each record includes

Type, Description

Peers10 records
TypeBroad incumbent
Description

Established international yacht brokerage with U.S. presence; competes for mid- to large sailing yacht transactions and has comparable European OEM relationships.

TypeDirect peer
Description

Premium U.S. yacht brand and brokerage with deep East Coast heritage; competes for the same luxury sailing clientele and overlapping OEM representations.

TypeBroad incumbent
Description

International luxury yacht brokerage and charter specialist; overlaps on the luxury sailing/super yacht transaction layer but with much broader portfolio.

TypeDirect peer
Description

Large U.S. yacht brokerage with multiple East Coast offices including Annapolis; competes directly with Forbes Horton Yachts for mid-range and luxury sailing and motor yacht listings.

TypeRegional player
Description

Boutique yacht brokerage operating in New York and Great Lakes; comparable scale and sales-led brokerage model focused on sailing yachts, with similar manufacturer representations.

TypeDirect peer
Description

National yacht brokerage with broad listing inventory and a sales-led GTM model targeting the same HNW buyer pool, with multiple Chesapeake Bay presence.

TypeRegional player
Description

Chesapeake Bay-based yacht brokerage and services firm; competes directly in the same Annapolis luxury sailing segment with similar vertical integration into service.

TypeOthers
Description

Industry association and listing aggregator for independent yacht brokers; serves as a channel ecosystem rather than direct competitor, but influences buyer search behavior that affects Forbes Horton Yachts' lead flow.

TypeOthers
Description

The OEM itself, which sells through authorized dealers like Forbes Horton Yachts in North America; relevant because the U.S. dealer allocation and brand strategy directly affect Forbes Horton's pipeline.

TypeBroad incumbent
Description

Global luxury yacht sales, charter, and management firm; competes in the higher end of the same brokerage market with significantly broader geographic coverage.

Market position
Strengths4 records

Each record includes

Headline, Details, Source

Weaknesses4 records

Each record includes

Headline, Details, Source

Competitive moat4 records

Each record includes

Type, Details

Key risks6 records

Each record includes

Headline, Details, Source

Key highlights7 records

Each record includes

Headline, Details, Source

Customer concentration

Classification, Details

Named customers3 records

Each record includes

Name, Industry, Type, Use case, Source, UUID

Segment2 records

Each record includes

Title, Type, Primary, Description, Pain point addressed, Use case, Source

Ideal customer profile1 record

Each record includes

Profile, Firmographic size, Sales motion, Sales cycle length, Buying structure, Purchase trigger, Buyer persona, Geography, Industry vertical, Primary use case, Description, Pain points, Evidence proof points, Target buyer

Technology focused
No
API detail
Has APIbool
No

Docs URL, Description

AI maturity
App detail

Has app

Core technology
Revenue estimate
Valuation estimate
Number of profiles
Profiles6 records

Each record includes

Name, Designation, Designation category, Overview, Profile commentary, Source

No data
No data
Funding overview

Funding stage, Last funding date, Total funding USD

Funding rounds

Each record includes

Round, Amount USD, Date, Pre money valuation, Total investors, Investors, News

Investors

Each record includes

Name, Type, Date of entry, Rounds participated, Website

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Each record includes

Name, Acquisition type, Announced date, Completed date, Status, Website, News

Investment

Each record includes

Name, Round, Announced date, Lead investor, Website, News

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Forbes Horton Yachts

Yacht Brokerage Servicesforbesyachts.com

Forbes Horton Yachts firmographics

Firmographics
Name
Forbes Horton Yachts
Legal name
Forbes Horton Yachts
Website
https://forbesyachts.com
Company type
Private
Founded year
1989
Operating status
Operating
Headcount range
1–10 employees
Ownership category
akta.pro rank

Forbes Horton Yachts industry classification

Industry
Product category
Yacht Brokerage Services
NAICS
Boat Dealers (441222), Ship Building and Repairing (336611)
SIC
Ship & Boat Building & Repairing (3730)
akta.pro primary industry
Luxury Yacht Manufacturing (IMAJAEAE)
akta.pro secondary industries
Luxury Yacht Systems Integration & Commissioning (Shipyard) (IMAJAMAI), Private Yacht & Luxury Boat Charters (With Crew) (THAJALAE)

Keywords

  • Yacht brokerage services
  • Luxury yacht sales
  • Pre-owned yachts
  • Yacht dealer
  • Marine brokerage

Where Forbes Horton Yachts is headquartered

Location

Headquarters

HQ city
Annapolis
HQ country
United States
HQ region
North America

Offices2 records

Markets served

Forbes Horton Yachts business model

Business model
GTM type
B2C
Offering type
Services
Cost components
Personnel, Operations, Marketing or Sales, Others

Revenue model

  1. Brokerage Commissions: The company earns commissions on yacht sales and purchases as a licensed and bonded yacht brokerage. They handle transactions for new and pre-owned luxury yachts and boats.
  2. Professional Services: In-house services including ABYC certified technician work, yacht detailing, delivery captain services, and composite repair - providing vertical integration for clients during sales process.

Pricing tiers

ModelBillingPrice
Transaction based/ take ratePay-as-you-goBrokerage commission-based pricing

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Forbes Horton Yachts product offering

Product offering

Core offering

Forbes Horton Yachts is a yacht brokerage firm that buys and sells new and pre-owned luxury yachts, motor yachts, sailing yachts, and superyachts on behalf of individual clients. The firm acts as an authorized dealer for several European yacht builders (X-Yachts, Y-Yachts, Leonardo Yachts, Eagle Yachts, Tofinou, and NEEL Trimarans) and provides in-house ABYC certified service technicians, professional yacht detailers, delivery captains, and composite repair personnel to support transactions.

Product overview

Forbes Horton Yachts operates as a yacht sales brokerage firm offering a unified platform for buying and selling luxury yachts. The core offering consists of yacht brokerage services supported by in-house ABYC-certified service technicians, professional yacht detailers, delivery captains, and composite repair personnel. The company represents multiple yacht brands including X-Yachts (Danish performance sailing yachts), Y-Yachts (German luxury carbon sailing yachts 20-30m), Leonardo Yachts (Dutch Eagle daysailers), Eagle Yachts, Tofinou Yachts (French daysailers), and Neel Trimarans. They offer both new yacht sales and pre-owned brokerage listings across motor yachts, sailing yachts, and superyachts categories.

Differentiator

Problem solved

Functional benefit

Products and services

  • Yacht Brokerage Services Professional yacht brokerage buying and selling new and pre-owned luxury yachts, motor yachts, sailing yachts, and superyachts. The firm is an authorized dealer for multiple European yacht builders (X-Yachts, Y-Yachts, Leonardo Yachts, Eagle Yachts, Tofinou, NEEL Trimarans) and is licensed and bonded in Maryland and Florida for nationwide coast-to-coast representation. Includes tailored transaction plans from offer through vessel documentation.
  • In-House Yacht Services Vertically integrated technical and operational services supporting yacht transactions, including ABYC certified service technicians for vessel inspections and repairs, professional yacht detailing, delivery captains for sea trials and vessel transport, and composite repair personnel. Designed to provide a single trusted point of contact for buyers and sellers throughout the transaction lifecycle.

Companies that use Forbes Horton Yachts

Customer profile

Named customers3 records

Segments2 records

Ideal customer profiles1 record

Forbes Horton Yachts technology and API

Technology

Technology focussed No

API detail

Has API
No
API docs
API detail

Core technology

AI maturity

App detail

Forbes Horton Yachts partnerships and signals

Strategic signal

Partnerships

Seven partnerships are on record, tiered minor and core.

  • NEEL TrimaransminorChannel Partner/ Reseller/ Distributor · 1 January 2018Announced NEEL 47 trimaran and represents NEEL Trimarans, a French trimaran builder whose 51-foot model won 2018 European Sail Boat of the Year.
  • X-YachtscoreChannel Partner/ Reseller/ DistributorAuthorized dealer and representative for X-Yachts, a Danish yacht builder known for performance cruising sailboats. Forbes Horton Yachts sells new and pre-owned X-Yachts including models X4.6, X4.9, X4.3, X4.0, Xp 44, Xc 47, and XR-41.
  • Leonardo YachtscoreChannel Partner/ Reseller/ DistributorAuthorized dealer for Leonardo Yachts, a Dutch builder serving international clientele with the Eagle daysailer line.
  • Y-YachtscoreChannel Partner/ Reseller/ DistributorAuthorized dealer for Y-Yachts, a German yacht builder specializing in luxury carbon sailing yachts between 20 and 30 meters in length.
  • Eagle YachtsminorChannel Partner/ Reseller/ DistributorRepresents Eagle Yachts, maker of Eagle 54 and Eagle 38 models. Available through downloadable brochures on the website.
  • Tofinou YachtsminorChannel Partner/ Reseller/ DistributorRepresents Tofinou Yachts, a French boat builder. Multiple model brochures available including Tofinou 7, 8, 9.7, 10, 12, and 16.
  • Bert Jabin's Yacht YardcoreStrategic or Co-development PartnerLocated at Bert Jabin's Yacht Yard in Annapolis, MD - a premier yacht service facility. This location provides access to service capabilities and serves as the company's primary business address.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Forbes Horton Yachts competitors and assessment

Company assessment

Broad incumbents

  • Berthon International: Established international yacht brokerage with U.S. presence; competes for mid- to large sailing yacht transactions and has comparable European OEM relationships.
  • Fraser Yachts: International luxury yacht brokerage and charter specialist; overlaps on the luxury sailing/super yacht transaction layer but with much broader portfolio.
  • Northrop & Johnson: Global luxury yacht sales, charter, and management firm; competes in the higher end of the same brokerage market with significantly broader geographic coverage.

Direct peers

  • Hinckley Yacht Brokerage: Premium U.S. yacht brand and brokerage with deep East Coast heritage; competes for the same luxury sailing clientele and overlapping OEM representations.
  • Denison Yacht Sales: Large U.S. yacht brokerage with multiple East Coast offices including Annapolis; competes directly with Forbes Horton Yachts for mid-range and luxury sailing and motor yacht listings.
  • United Yacht Sales: National yacht brokerage with broad listing inventory and a sales-led GTM model targeting the same HNW buyer pool, with multiple Chesapeake Bay presence.

Regional players

  • RCR Yachts: Boutique yacht brokerage operating in New York and Great Lakes; comparable scale and sales-led brokerage model focused on sailing yachts, with similar manufacturer representations.
  • Annapolis Yacht Company: Chesapeake Bay-based yacht brokerage and services firm; competes directly in the same Annapolis luxury sailing segment with similar vertical integration into service.

Others

  • Yacht Brokers of America: Industry association and listing aggregator for independent yacht brokers; serves as a channel ecosystem rather than direct competitor, but influences buyer search behavior that affects Forbes Horton Yachts' lead flow.
  • X-Yachts (USA dealer network): The OEM itself, which sells through authorized dealers like Forbes Horton Yachts in North America; relevant because the U.S. dealer allocation and brand strategy directly affect Forbes Horton's pipeline.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

Forbes Horton Yachts social profiles

Digital presence

Forbes Horton Yachts financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Forbes Horton Yachts leadership team

Management profile

Number of profiles

Profiles6 records

Forbes Horton Yachts funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Forbes Horton Yachts M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Forbes Horton Yachts

What does Forbes Horton Yachts do?

Forbes Horton Yachts is a yacht brokerage firm that buys and sells new and pre-owned luxury yachts, motor yachts, sailing yachts, and superyachts on behalf of individual clients. The firm acts as an authorized dealer for several European yacht builders (X-Yachts, Y-Yachts, Leonardo Yachts, Eagle Yachts, Tofinou, and NEEL Trimarans) and provides in-house ABYC certified service technicians, professional yacht detailers, delivery captains, and composite repair personnel to support transactions.

Is Forbes Horton Yachts a public or private company?

Forbes Horton Yachts is a private company. It is classified as family owned and is currently operating.

When was Forbes Horton Yachts founded?

Forbes Horton Yachts was founded in 1989. It employs 1 to 10 people.

Where is Forbes Horton Yachts based?

Forbes Horton Yachts is headquartered in Annapolis, United States, in the North America region.

How does Forbes Horton Yachts make money?

Two revenue lines are on record. Brokerage Commissions are the primary driver. The others are professional Services.

Who are Forbes Horton Yachts's main competitors?

Broad incumbents on record are Berthon International, Fraser Yachts and Northrop & Johnson. Direct peers are Hinckley Yacht Brokerage, Denison Yacht Sales and United Yacht Sales. Regional players are RCR Yachts and Annapolis Yacht Company. Others are Yacht Brokers of America and X-Yachts (USA dealer network).

Does Forbes Horton Yachts have an API?

No public API is recorded for Forbes Horton Yachts.

What industry is Forbes Horton Yachts in?

Forbes Horton Yachts's product category is Yacht Brokerage Services. Its primary akta.pro industry code is IMAJAEAE, Luxury Yacht Manufacturing, with a secondary code of IMAJAMAI, Luxury Yacht Systems Integration & Commissioning (Shipyard). Its NAICS code is 441222 and its SIC code is 3730.

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