What Viamedia.ai does

Viamedia.ai is an AI-powered advertising technology and managed services company that operates as the nation's leading independent media partner for video providers. Founded in 2001 and headquartered in Lexington, Kentucky, the company represents exclusive advertising and/or managed services rights for more than 100 video providers across MVPDs, broadband service providers (BSPs), Connected TV platforms, and Free Ad-Supported Streaming TV (FAST) channels, reaching advertisers in 77+ US markets and 30 countries. Its core product platform consists of Parrot ADS (unified ad decisioning across linear TV, CTV, and programmatic), Geo-Graph™ (geographic intelligence built on Uber's H3 hexagonal grid), the LFID Engine (proprietary cookieless identity resolution), and Attention+ (creative technology that repurposes video assets into cross-screen ads), with Curated Deals and LFG Insights serving as programmatic and reporting modules respectively.

The company makes money through four primary revenue streams: revenue-share managed services arrangements with video providers (representing the bulk of revenue), end-to-end advertising managed services for advertisers and agencies, technology licensing of the Parrot ADS platform to MVPDs and broadcasters, and transaction-based programmatic take-rates through Curated Deals PMP offerings. Pricing is quote-based and not publicly disclosed, with multi-year contracts typical for video provider partnerships and pay-as-you-go for programmatic activations.

Viamedia.ai's go-to-market combines direct enterprise sales teams, channel partnerships with MVPDs/BSPs/CTV/FAST operators, and integrations with major DSPs and SSPs (Magnite, Google DV360, The Trade Desk, Pubmatic, OpenX, Xandr). The company completed the acquisition of LocalFactor in March 2025 — integrating its cookieless identity and AI audience intelligence capabilities — and rebranded from Viamedia to Viamedia.ai to reflect its expanded AI-driven digital advertising surface. In 2026, the company extended into broadcast television addressability through a partnership with Hearst Television and MediaKind, launched its Geo-Graph H3 upgrade, and integrated Aristotle's political data for political advertising use cases.

Name

Viamedia.ai

Legal name

Viamedia, Inc.

Website

https://viamedia.ai

Company type

Private

Founded year

2001

Operating status

Operating

Short description

Viamedia.ai provides AI-powered advertising technology and managed services that unify linear TV, CTV, and digital media campaigns. It serves advertisers, brands, agencies, and over 100 video providers including MVPDs, CTV platforms, and FAST channels across 77+ US markets and 30 countries.

Ownership category

akta.pro rank

Product category

Advertising Technology

NAICS

Advertising Agencies (541810), Advertising Agencies (54181), Software Publishers (5132)

SIC

Services-Advertising (7310), Services-Advertising Agencies (7311), Services-Computer Programming Services (7371)

akta.pro primary industry

Marketing Automation Platforms & Services (BPAFAFAC)

akta.pro secondary industries

Media & Content Personalization (News, Video, Music, Podcasts) (HDAAAGAB), AI Application Enablement Platforms (Copilot/Agent Frameworks, SDKs) (HDAEANAJ), AI Observability, Monitoring & Evaluation Platforms (Drift, Quality, Safety) (HDAEANAF)

Keywords

• Omnichannel advertising platform
• Programmatic ad serving
• Audience targeting technology
• Video advertising sales
• CTV advertising solutions

Headquarters

HQ city

Lexington

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Advertising Sales Representation: Viamedia.ai serves as the trusted advertising sales partner for video providers, managing the entire sales process from prospecting and planning to campaign execution and reporting. Revenue generated through revenue share arrangements with partner video providers.
2. Managed Advertising Services: End-to-end managed services including campaign management, creative insertion, trafficking, invoicing, and collections for advertisers and video providers. Video providers earn revenue without operational burden.
3. Technology Licensing (Parrot ADS): Licensing of proprietary Parrot ADS technology platform to MVPDs and broadcasters for managing and monetizing their advertising inventory across linear, CTV, and programmatic environments.
4. Curated Deals: Programmatic PMP deals for in-house programmatic teams with premium inventory and scalable ID-less audiences designed to outperform campaign KPIs. Revenue generated through media buys and fees.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

Viamedia.ai provides an AI-powered omnichannel advertising technology platform combined with managed advertising sales representation and campaign services. The company sells proprietary software (Parrot ADS, Geo-Graph, Attention+, LFID Engine, Curated Deals, LFG Insights) and end-to-end services to brands, agencies, and video providers (MVPDs, BSPs, CTV platforms, FAST channels) for planning, activation, and measurement of unified TV and digital media campaigns.

Product overview

Viamedia.ai is an AI-powered omnichannel advertising platform that combines proprietary technology with managed services for advertisers and video providers. The core product portfolio consists of Geo-Graph™ (geographic intelligence targeting using H3 hexagonal grid system), LFID Engine (cookieless identity resolution), Parrot ADS (unified ad decisioning and serving across linear, CTV, and programmatic), and Attention+ (creative technology for cross-screen video repurposing). Supporting modules include Curated Deals (programmatic PMP deals) and LFG Insights (unified reporting). The ViaFactor platform unifies these components into a single ecosystem for campaign planning, activation, and measurement across linear TV, connected TV, and digital channels.

Differentiator

Problem solved

Functional benefit

Brands

• Geo-Graph™: Geographic intelligence platform using Uber's H3 hexagonal grid system that transforms geography into an intelligent planning, activation, and measurement layer for ID-less audience targeting and neighborhood-level precision advertising.
• Attention+
• Parrot ADS
• LFID Engine
• LFIDs
• Curated Deals
• ViaFactor

Products and services

• Parrot ADS Award-winning ad decisioning and serving platform that unifies ad delivery across linear TV, CTV, and programmatic environments with a single decisioning engine for real-time optimization, transparency, and control. Licensed to MVPDs and broadcasters.
• Geo-Graph™ Geographic intelligence platform using Uber's H3 hexagonal grid system that transforms geography into a shared intelligence layer for planning, activation, and measurement across every channel, enabling neighborhood-level precision targeting without third-party cookies.
• Attention+ Creative technology platform that repurposes existing video assets into engaging cross-screen ads using templates, dynamically generating different ad sizes, video combinations, and CTAs for CTV, mobile, desktop, and DOOH.
• LFID Engine Proprietary cookieless identity engine that powers precise audience targeting across every screen by mapping privacy-safe data to local geographies, enabling advertisers to reach real people in real places without relying on third-party cookies.
• Curated Deals Tailored PMP (Private Marketplace) deals for programmatic buyers featuring premium cross-channel inventory and scalable ID-less audiences (LFIDs) designed to outperform campaign KPIs.
• LFG Insights Unified reporting solution across every digital media channel with customizable real-time dashboards that unify performance data from every channel and platform, breaking down silos to provide campaign transparency.
• Omnichannel Media Activation Cross-channel media planning and activation service enabling reach across every channel and format from TV to Digital Out-of-Home to streaming audio, all managed through a single point of access for advertisers and agencies.
• Video Provider Sales Representation End-to-end advertising sales representation and managed services for video providers (MVPDs, BSPs, CTV platforms, FAST channels), managing prospecting, planning, campaign execution, invoicing, and collections on a revenue share basis.

Quantifiable outcome

• 95.2% customer retention rate
• +3 more outcomes

Named customers6 records

Segments2 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

AI capability11 records

Feature5 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Hearst TelevisioncoreStrategic or Co-development Partner · 24 June 2026Viamedia.ai partnered with Hearst Television to enable true household-level addressability for broadcast television. The partnership uses Viamedia's Parrot ADS platform and Hearst Television's compatible broadcast technology infrastructure to deliver dynamic, data-driven activation and precision targeting for advertisers on Hearst inventory in select markets.
• CDE LightbandcoreTechnology or IntegrationCDE Lightband integrated Parrot ADS into their Minerva-powered Cloud TV service, transforming ad operations by streamlining workflows, improving efficiency, and delivering relevant targeted ad placements across both linear and streaming platforms for local businesses.
• Uber (H3)coreTechnology or IntegrationViamedia integrated Uber's H3 hexagonal grid system into Geo-Graph™, transforming geography from a static filter into a dynamic intelligence layer for planning, activation, and measurement across channels.
• MediaKindcoreTechnology or IntegrationMediaKind (formerly Harmonic) provided advertising SaaS technology enabling last-mile, household-level ad delivery for the Hearst Television partnership test conducted with station WLWT-TV.
• Canvas (Agency)minorStrategic or Co-development PartnerAgency partner exploring broadcast addressability capabilities for client campaigns, providing feedback on the transformative nature of household-level targeting for TV advertising.
• 100+ Video Providers (MVPDs, BSPs, CTV, FAST)coreChannel Partner/ Reseller/ DistributorViamedia represents exclusive advertising and/or managed services rights for over 100 video providers including WTC, Service Electric, Blue Ridge Communications, EPB, TDS, Spectrum, Sparklight, and many more cable, fiber, telco, CTV, and FAST platforms operating across the US and 30 countries.

Scale indicators8 records

Recent moves9 records

Expansion highlights6 records

Broad incumbents

• The Trade Desk: Leading independent DSP integrated with Viamedia's Parrot ADS for programmatic activation. Broad incumbent across omnichannel programmatic buying; represents the structural risk of buyers bypassing rep firms as self-serve DSP capabilities expand.
• Magnite: Largest independent CTV and video SSP, integrating with Viamedia's programmatic stack. Broad incumbent with deeper scale, multiple supply sources, and stronger agency relationships; competes indirectly for the same CTV budgets.

Direct peers

• Cadent: TV ad-tech company offering advanced audience targeting, ad serving, and identity solutions for linear and CTV. Comparable technology layer to Viamedia's Geo-Graph and Parrot ADS, with similar positioning in advanced TV addressability.
• Madhive: CTV ad-tech platform that powers local TV ad serving, identity, and programmatic for broadcasters and MVPDs. Direct overlap with Parrot ADS in ad decisioning and with LFID in identity resolution for the local TV ecosystem.
• Innovid: CTV ad-tech platform focused on ad serving, creative personalization, and measurement across connected TV. Comparable to Viamedia's Parrot ADS and Attention+ in cross-screen ad delivery and creative automation.
• Comcast Advertising / Effectv: Comcast's cable advertising sales division representing MVPD inventory and offering cross-screen ad solutions. Most direct competitor given overlapping cable rep model and national footprint, though backed by a much larger parent with deeper inventory.
• FreeWheel (Comcast): TV ad-serving and programmatic platform owned by Comcast, providing unified linear, CTV, and digital ad management. Direct overlap with Parrot ADS in cross-screen ad serving and decisioning for premium video.
• Locality: Hearst's local advertising sales division representing Hearst broadcast stations and other local TV/video inventory. Direct peer in the local TV rep business; ties to Hearst give it privileged broadcast access similar to Viamedia's new Hearst partnership.
• Charter Communications – Spectrum Reach: Charter's in-house advertising sales division for Spectrum MVPDs, providing local and national TV ad sales, programmatic, and managed services to advertisers. Closely comparable business model — exclusive cable inventory rep — but tied to a single MSO partner.

Emerging players

• Extreme Reach: TV and video ad-tech platform for creative asset management, ad delivery, and TV creative automation. Overlaps with Viamedia's Attention+ in creative repurposing and with Parrot ADS in cross-platform delivery, though smaller scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/Viamedia_ai
• Facebookfacebook.com/viamediaai
• LinkedInlinkedin.com/company/viamedia
• Instagraminstagram.com/viamedia.ai

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Viamedia.ai