It's Good to Know
It's Good is a consumer iOS mobile app that lets users save and share restaurant recommendations from trusted personal contacts using a binary good/not-good rating system, co-founded by Mike Rosenthal and John Legend.
- Company typePrivate
- Founded-
- Headquarters—
- Headcount—
- GTM typeB2C
- OfferingSoftware
What It's Good to Know does
It's Good is a consumer mobile application that lets users save and share restaurant recommendations sourced from their personal networks of trusted contacts. The product replaces the conventional star-rating paradigm with a binary "good / not good" signal, on the theory that recommendations from people a user actually trusts carry more decision utility than aggregated public reviews. The app is distributed through Apple's iOS App Store and is supported by web properties at itsgood.app and itsgood.life for brand and marketing purposes.
The company is co-founded by CEO Mike Rosenthal and musician John Legend, whose involvement functions as a built-in marketing and distribution asset for an otherwise typical consumer-social product. No underlying proprietary technology stack is disclosed beyond the mobile client; there is no indication of machine learning, recommendation algorithms, or third-party AI integration in the product surface as documented.
The business model is not explicitly disclosed in the available material. There is no documented pricing, subscription tier, advertising layer, marketplace fee, or restaurant-partnership revenue stream. Distribution is global via the App Store from launch, and the company appears to rely on word-of-mouth and the co-founders' networks for acquisition rather than paid performance marketing. No funding rounds, headcount, or revenue figures have been disclosed, leaving the company's commercial scale and capital position unverified.
It's Good to Know firmographics
Firmographics- Name
- It's Good to Know
- Legal name
- It's Good
- Website
- https://itsgood.app
- Company type
- Private
- Operating status
- Operating
- Short description
- It's Good is a consumer iOS mobile app that lets users save and share restaurant recommendations from trusted personal contacts using a binary good/not-good rating system, co-founded by Mike Rosenthal and John Legend.
- Ownership category
- akta.pro rank
It's Good to Know industry classification
Industry- Product category
- Social Food & Dining Discovery App
- NAICS
- Software Publishers (513210)
- akta.pro primary industry
- Travel, Hospitality & Local Discovery Recommendations (HDAAAGAG)
- akta.pro secondary industries
- Local & City Guide Content Aggregators (MPACAKAJ), Social, Community & Creator Platform Feeds (HDAAAGAD)
Keywords
It's Good to Know business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations
Revenue model
- App-based Consumer Service: The company operates as a consumer mobile app. Revenue generation model is not explicitly disclosed on the website. The app is available for download via the iOS App Store.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
It's Good to Know product offering
Product offeringCore offering
It's Good operates a consumer mobile app for iOS that lets users save, curate, and share their favorite restaurants and food/drink spots with a trusted network of contacts. The platform replaces traditional star ratings with a binary 'good or not' classification system, emphasizing recommendations from people users know over anonymous algorithmic reviews. It is distributed as a single self-serve app via the Apple App Store.
Product overview
It's Good is a single consumer mobile application focused on helping users save, organize, and share their favorite places to eat and drink with trusted friends and acquaintances. The product centers on a community of food enthusiasts where recommendations come from people you know rather than anonymous users. The company was co-founded by Mike Rosenthal (CEO) and John Legend (musician), and the app is available on iOS via the App Store. The core product is a unified app with no modular add-ons or separate product tiers described.
Differentiator
Problem solved
Functional benefit
Products and services
- It's Good Mobile App A mobile app for saving and sharing trusted restaurant and food/drink recommendations exclusively within a curated community of known contacts. The platform uses a binary 'good or not' rating system rather than star ratings, emphasizing quality recommendations from trusted friends over algorithmic suggestions from strangers. Designed for individual food enthusiasts.
Companies that use It's Good to Know
Customer profileSegments1 record
Ideal customer profiles1 record
It's Good to Know technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
It's Good to Know partnerships and signals
Strategic signalRecent moves3 records
Expansion highlights3 records
It's Good to Know competitors and assessment
Company assessmentDirect peers
- Beli: Beli is a mobile app for saving and sharing trusted restaurant recommendations with friends — a near-identical product concept to It's Good, with shared list curation and a friend-based trust model.
- Resy: Resy is a restaurant discovery and reservation app that combines curated lists, trusted reviews, and booking — overlapping directly with It's Good's restaurant-discovery use case.
- Foursquare: Foursquare pioneered location-based discovery and tips/recommendations from a trusted network, sharing the same social-local-discovery DNA as It's Good though at much larger scale.
- The Infatuation: The Infatuation is a curated restaurant-discovery platform that surfaces trusted, opinionated dining recommendations — comparable to It's Good's positioning as a trusted, non-algorithmic recommendation source.
Broad incumbents
- Tripadvisor: Tripadvisor is the dominant travel and dining review platform globally, with crowdsourced ratings and curated city content overlapping with It's Good's local and travel recommendation use cases.
- Yelp: Yelp is the dominant consumer restaurant and local-business review platform with a massive user base and review corpus, representing the incumbent alternative that It's Good is positioned against.
- Google Maps: Google Maps is the default local-business discovery surface on most smartphones, with integrated ratings, reviews, and lists — the broadest incumbent in restaurant discovery.
Emerging players
- Wanderlog: Wanderlog is a travel planning and recommendation app that lets users save and share places to eat and visit, with a comparable friend-sharing and city-discovery workflow to It's Good.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights5 records
Customer concentration
It's Good to Know financial estimates
Financial estimateRevenue estimate
Valuation estimate
It's Good to Know leadership team
Management profileNumber of profiles
Profiles2 records
It's Good to Know funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
It's Good to Know M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about It's Good to Know
What does It's Good to Know do?
It's Good operates a consumer mobile app for iOS that lets users save, curate, and share their favorite restaurants and food/drink spots with a trusted network of contacts. The platform replaces traditional star ratings with a binary 'good or not' classification system, emphasizing recommendations from people users know over anonymous algorithmic reviews. It is distributed as a single self-serve app via the Apple App Store.
Is It's Good to Know a public or private company?
It's Good to Know is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was It's Good to Know founded?
It's Good to Know was founded in -1.
How does It's Good to Know make money?
One revenue line is on record: app-based Consumer Service.
Who are It's Good to Know's main competitors?
Direct peers on record are Beli, Resy, Foursquare and The Infatuation. Broad incumbents are Tripadvisor, Yelp and Google Maps. Wanderlog is listed as an emerging player.
Does It's Good to Know have an API?
No public API is recorded for It's Good to Know.
What industry is It's Good to Know in?
It's Good to Know's product category is Social Food & Dining Discovery App. Its primary akta.pro industry code is HDAAAGAG, Travel, Hospitality & Local Discovery Recommendations, with a secondary code of MPACAKAJ, Local & City Guide Content Aggregators. Its NAICS code is 513210.