HomeCycle.fr

Name

HomeCycle.fr

Legal name

HomeCycle

Website

https://homecycle.fr

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

1–10 employees

Short description

HomeCycle.fr is a French subscription-based rental service that lets individual consumers rent household appliances — washing machines, dryers, dishwashers, refrigerators, and wine cellars — starting at €14.90 per month, with maintenance, repairs, and room-of-choice delivery included across France.

Ownership category

akta.pro rank

Product category

Household Appliance Rental

NAICS

Consumer Electronics and Appliances Rental (532210)

akta.pro primary industry

Appliance Rental (Major & Small Appliances) (CRAIAOAC)

akta.pro secondary industry

Digital Lease-to-Own & Subscription Home Furnishings (Online-First) (CRAIAOAF)

Keywords

• Appliance rental subscription
• Household appliance leasing
• Product as a service
• Circular economy appliances
• Home appliance maintenance

Headquarters

HQ city

Bordeaux

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales

Revenue model

1. Appliance Rental Subscriptions: Monthly subscription rental of household appliances (washing machines, dryers, dishwashers, refrigerators). Customers choose commitment periods of 12, 24, 36, or 48 months. Monthly payments decrease with longer commitments. Repair and maintenance included in subscription price.
2. Delivery Services: Delivery fee of €19 for appliance delivery to customer's chosen room. Not applicable for BOB products.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels8 records

Core offering

HomeCycle.fr rents household appliances—washing machines, tumble dryers, dishwashers, refrigerators, and wine cellars—on a monthly subscription basis to individual French consumers. Subscriptions start at €14.90/month on 12-to-48-month commitments with declining payments, and bundle delivery, installation, maintenance, repairs (covered up to 10 years), and free pickup of the customer's old appliance for recycling.

Product overview

HomeCycle.fr operates a circular economy rental platform for household appliances, offering subscription-based rentals starting at €14.90/month with all maintenance and repairs included. The product portfolio consists of five core appliance categories: washing machines (lave-linge), tumble dryers (sèche-linge), dishwashers (lave-vaisselle), refrigerators (réfrigérateur), and wine cellars (cave à vin). They also offer the BOB compact dishwasher, a French-made product from Daan Technologies. The rental model uses a Product-as-a-Service (PaaS) approach where customers select appliances, choose contract duration (12-48 months), and pay monthly fees with no upfront purchase cost. Delivery to the room of choice is included for €19, and the company handles all repair and maintenance throughout the subscription period.

Differentiator

Problem solved

Functional benefit

Brands

• BOB: A compact dishwasher available for rental, manufactured in Vendée, France by Daan Tech, representing a French-made option in HomeCycle's catalog.

Products and services

• Washing Machine Rental (Location Lave-linge) Subscription rental service for washing machines with maintenance and repairs included, offered on flexible 12- to 48-month contracts to individual French consumers.
• Tumble Dryer Rental (Location Sèche-linge) Rental subscription for tumble dryers, including condensation and heat-pump models, with full maintenance coverage and bundled repairs.
• Dishwasher Rental (Location Lave-vaisselle) Subscription rental of dishwashers, including compact models like BOB, with delivery and maintenance bundled into the monthly fee.
• Refrigerator Rental (Location Réfrigérateur) Subscription rental of refrigerators, including combined fridge-freezer models, with full maintenance and repair coverage included in the subscription.
• Wine Cellar Rental (Location Cave à vin) Subscription rental service for wine cellars and wine coolers, targeted at wine storage enthusiasts and offered with the standard maintenance and repair bundle.
• BOB Compact Dishwasher (Location BOB) Compact countertop dishwasher manufactured in Vendée, France, by Daan Tech and offered exclusively through HomeCycle's rental subscription model.

Quantifiable outcome

• Monthly subscription decreases over time - at 49 months costs 50% of 48-month offer
• +2 more outcomes

Named customers1 record

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Four partnerships are on record, tiered core and minor.

• Groupe BrandtcoreStrategic or Co-development PartnerGroupe Brandt is a key industrial partner providing quality household appliances (washing machines, dryers, dishwashers, refrigerators) for HomeCycle's rental service. HomeCycle publicly supports Brandt and its 700 employees, positioning the partnership as a circular economy collaboration supporting French manufacturing jobs.
• Daan TechminorStrategic or Co-development PartnerDaan Tech manufactures the BOB compact dishwasher, which is made in Vendée, France and featured in HomeCycle's rental catalog. The partnership emphasizes French manufacturing and compact design.
• SPAREKAcoreStrategic or Co-development PartnerSPAREKA is HomeCycle's repair partner, offering video support calls within an hour, nationwide availability, and quick response times to help customers repair appliances rather than replace them. The partnership aligns with HomeCycle's circular economy mission.
• Jumanji StudiocoreOthersJumanji Studio is described as HomeCycle's parent organization, with a B Corp certification. Annual team meetups and collaborative projects are mentioned, suggesting strong organizational ties.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Grover: Berlin-based subscription rental of consumer electronics and small/major appliances (including washers and refrigerators) to consumers and businesses, with flexible monthly terms. Operates the closest equivalent business model to HomeCycle in Europe, with a far larger catalog and geography.
• Lizee: French startup offering B2B appliance-as-a-service subscriptions (washing machines, dryers, dishwashers, refrigerators) to property managers, hotels and companies, with maintenance included. Same PaaS thesis and French home market as HomeCycle, but B2B-focused.
• Bundles: Netherlands-based monthly subscription rental of household appliances (washing machines, dryers, dishwashers, ovens, TVs) with maintenance included. Closest near-term geographic peer for the HomeCycle appliance-rental model.
• Otto NOW: Subscription-based appliance rental offering from major German retailer Otto, providing monthly appliance rental with bundled service. Comparable because it bundles a large retailer's hardware supply with a HomeCycle-style subscription structure.

Broad incumbents

• Boulanger: Major French multichannel retailer of home appliances and consumer electronics with an extensive store network and service offering. A logical incumbent that could launch its own rental/PaaS offering at scale against HomeCycle.
• Coolblue: Leading Benelux online retailer of major appliances and consumer electronics with strong delivery and installation logistics. Comparable as the e-commerce appliance incumbent whose operational playbook HomeCycle's online-first rental model must compete against.
• Conforama: Mass-market French home furniture and appliance retailer with national delivery infrastructure. Comparable as the incumbent mass-market appliance channel whose footprint HomeCycle's national-delivery model ultimately competes with.
• HomeServe: UK-headquartered home services and appliance cover/repair subscription provider with European operations. Comparable as an incumbent that bundles appliance repair and replacement into recurring contracts — adjacent but overlapping with HomeCycle's 'breakdown included' value proposition.

Others

• Groupe Brandt: Major French home appliance manufacturer and HomeCycle's Core-tier supply partner (700 employees). Comparable as an industrial supplier / partner that supplies the rental catalog and whose 'made in France' positioning HomeCycle explicitly markets.
• Daan Tech: French manufacturer of the BOB compact countertop dishwasher (Vendée), sold exclusively via HomeCycle's rental subscription. Comparable as a manufacturing partner whose product is a flagship SKU in HomeCycle's catalog.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@Homecycle
• Facebookfacebook.com/people/HomeCycle/100089730763690
• LinkedInlinkedin.com/company/homecycle-fr
• Instagraminstagram.com/homecycle.fr
• TikToktiktok.com/@team_homecycle.fr

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about HomeCycle.fr