Foundation Earth
Foundation Earth is a non-profit founded in 2021 that develops front-of-pack environmental impact scores and eco-labels for food and beverage products, operating with a small team of 1-10 employees.
- Company typePrivate
- Founded2020
- HeadquartersHai Phong, Vietnam
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Foundation Earth does
Foundation Earth is a non-profit organization founded in 2021 that develops front-of-pack environmental impact scores and eco-labels for food and beverage products. The organization operates with a very small team (1-10 employees) and positions itself around the creation of standardized sustainability scoring frameworks intended for application on consumer-facing product packaging.
The company's core product is an environmental impact scoring methodology paired with an eco-label designed to communicate sustainability attributes to consumers at the point of purchase. The firmographics indicate a private, non-profit corporate structure with no disclosed funding rounds, ownership, leadership team, partnerships, or revenue mechanics in the available source data. There is no public information on member organizations, participating food and beverage brands, certification processes, or the technical methodology underlying the scoring framework.
Given the absence of disclosed go-to-market details, pricing models, customer relationships, and financial information, the commercial structure of the organization cannot be characterized from the input. The website (foundation-earth.org) is the only identified public-facing asset. The vast majority of the input data block pertains to an unrelated company (Xoilac TV) and provides no material insight into Foundation Earth's operations.
Foundation Earth firmographics
Firmographics- Name
- Foundation Earth
- Legal name
- Xoilac TV
- Website
- https://foundation-earth.org
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Foundation Earth is a non-profit founded in 2021 that develops front-of-pack environmental impact scores and eco-labels for food and beverage products, operating with a small team of 1-10 employees.
- Ownership category
- akta.pro rank
Foundation Earth industry classification
Industry- Product category
- Sustainability Assessment and Labeling
- NAICS
- Environmental Consulting Services (541620)
- SIC
- Services-Commercial Physical & Biological Research (8731)
- akta.pro primary industry
- Environmental, Climate & Sustainability Standards & Reporting Cooperation (BPADANAI)
- akta.pro secondary industry
- Emissions Factors, LCA & Product Carbon Footprint (PCF) Platforms (EUABAEAD)
Keywords
Where Foundation Earth is headquartered
LocationHeadquarters
- HQ city
- Hai Phong
- HQ country
- Vietnam
- HQ region
- Asia
Offices1 record
Markets served
Foundation Earth business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Operations
Revenue model
- Advertising Revenue from Sportsbook Operators: The platform operates as a non-profit entity and does not charge users any fees. Revenue is generated exclusively through advertising placements for online sports betting operators. The site explicitly states it only partners with 'reputable, quality' sportsbook operators that meet its standards, though it disclaims responsibility for user issues with those operators.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Free access to all live streams, highlights, news, schedules, and scores |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels8 records
Foundation Earth product offering
Product offeringCore offering
Foundation Earth develops front-of-pack environmental impact scores and eco-labels for food and beverage products. Its offering presents product-level environmental impact information in a consumer-facing label format.
Differentiator
Problem solved
Functional benefit
Brands
- BLV 365: Commentator team brand for live match commentary services
Products and services
- Front-of-Pack Environmental Impact Scores and Eco-Labels Environmental impact scores and eco-labels for food and beverage products, presenting product-level environmental impact information in a front-of-pack label format.
Quantifiable outcome
- Millions of daily visits, making it the most visited online sports streaming website in Vietnam
Companies that use Foundation Earth
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles1 record
Foundation Earth technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Foundation Earth partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core and minor.
- 8XBETcore8XBET is the primary sports betting partner and advertising sponsor of Xoilac TV. The platform's footer explicitly identifies 8XBET as the 'Đơn vị chủ quản' (managing entity) and describes it as the 'Nhà cái uy tín số 1 Châu Á' (Asia's #1 trusted betting operator). 8XBET is also listed as the official partner of Manchester City FC on the Xoilac website. Xoilac displays 8XBET advertising throughout the site, including on match pages, and links to 8XBET betting services.
- Manchester City FC (Official Partner via 8XBET)minor8XBET is identified as an official partner of Manchester City FC, and this relationship is referenced by Xoilac TV as part of its credibility positioning for the 8XBET brand. The partnership provides indirect association between Xoilac TV and the English Premier League club through the shared betting sponsor relationship.
Scale indicators4 records
Recent moves1 record
Expansion highlights1 record
Foundation Earth competitors and assessment
Company assessmentBroad incumbents
- Fairtrade International: Fairtrade is a globally recognised certification and labelling scheme covering food and beverage products. It is comparable as a well-established on-pack sustainability label competing for the same front-of-pack real estate Foundation Earth targets.
- Bureau Veritas (Green Mark / consumer product certification): Bureau Veritas is a global testing, inspection and certification body offering environmental and sustainability labels for consumer products including food and beverage. It is comparable as a large incumbent that can underwrite product environmental claims with its own verification schemes.
- Rainforest Alliance: Rainforest Alliance certifies food and beverage products against environmental and social standards, with an on-pack label recognised by consumers. It is comparable as an incumbent sustainability certification scheme competing for brand adoption and shelf visibility.
- PRé Sustainability (SimaPro): PRé Sustainability develops SimaPro, one of the leading LCA software tools used to model product environmental impacts. It is comparable as a foundational methodology provider for product carbon and environmental footprint scoring.
- Quantis: Quantis is an environmental consulting firm specialised in product-level footprinting and sustainability strategy for consumer goods and food/beverage clients. It is comparable as a methodology and assessment provider feeding into product-level environmental claims.
- Sphera (formerly thinkstep): Sphera provides LCA software (GaBi) and product sustainability data used by manufacturers to compute environmental footprints. It is comparable as an enabling platform for the same product-level environmental scoring workflow that Foundation Earth ultimately surfaces on-pack.
- Carbon Trust: Carbon Trust is an established sustainability consultancy that certifies product carbon footprints and issues reduction labels for consumer goods including food and beverage. It is comparable as a more established, broader-scope incumbent offering competing product-level environmental certification.
Emerging players
- Climate Neutral Certified: Climate Neutral Certified is an independent label that certifies brands (including food and beverage) as having measured, reduced and offset their carbon footprint. It is comparable as an emerging third-party eco-label sitting on-pack and addressing the same consumer transparency problem.
Direct peers
- HowGood: HowGood is a product sustainability intelligence platform that issues sustainability ratings and front-of-pack-style scores for food and beverage products. It is the closest direct peer to Foundation Earth in terms of category (F&B) and output (product-level environmental scores).
- EPD International (The International EPD System): EPD International operates the Environmental Product Declaration system, providing verified, LCA-based environmental information for products including food and beverage. It is directly comparable as a standardised, third-party environmental disclosure scheme used on packaging and in tenders.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights5 records
Customer concentration
Foundation Earth social profiles
Digital presenceFoundation Earth financial estimates
Financial estimateRevenue estimate
Valuation estimate
Foundation Earth leadership team
Management profileNumber of profiles
Foundation Earth funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Foundation Earth M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Foundation Earth
What does Foundation Earth do?
Foundation Earth develops front-of-pack environmental impact scores and eco-labels for food and beverage products. Its offering presents product-level environmental impact information in a consumer-facing label format.
Is Foundation Earth a public or private company?
Foundation Earth is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Foundation Earth founded?
Foundation Earth was founded in 2020. It employs 1 to 10 people.
Where is Foundation Earth based?
Foundation Earth is headquartered in Hai Phong, Vietnam, in the Asia region.
How does Foundation Earth make money?
One revenue line is on record: advertising Revenue from Sportsbook Operators.
Who are Foundation Earth's main competitors?
Broad incumbents on record are Fairtrade International, Bureau Veritas (Green Mark / consumer product certification), Rainforest Alliance, PRé Sustainability (SimaPro), Quantis, Sphera (formerly thinkstep) and Carbon Trust. Climate Neutral Certified is listed as an emerging player. Direct peers are HowGood and EPD International (The International EPD System).
Does Foundation Earth have an API?
No public API is recorded for Foundation Earth.
What industry is Foundation Earth in?
Foundation Earth's product category is Sustainability Assessment and Labeling. Its primary akta.pro industry code is BPADANAI, Environmental, Climate & Sustainability Standards & Reporting Cooperation, with a secondary code of EUABAEAD, Emissions Factors, LCA & Product Carbon Footprint (PCF) Platforms. Its NAICS code is 541620 and its SIC code is 8731.