Jarrett Gordon Ford Lincoln

What Jarrett Gordon Ford Lincoln does

Jarrett Gordon Ford Lincoln is a privately held, single-location Ford and Lincoln franchise dealership headquartered at 3015 Lake Alfred Road, Winter Haven, Florida. The company sells new Ford vehicles (trucks, SUVs, cars, vans — including the F-150, Super Duty, Explorer, Bronco, Maverick, and Mustang Mach-E), new Lincoln luxury vehicles (Navigator, Nautilus, Aviator, Corsair), used vehicles, and Ford-certified pre-owned vehicles meeting strict age and mileage thresholds. It serves individual retail consumers across Central Florida (Polk County, Lakeland, Auburndale, and surrounding areas, with anecdotal evidence of buyers traveling 2.5 hours to transact) and a secondary segment of commercial customers purchasing work trucks and work vans.

The dealership operates a full-service retail model encompassing sales, on-site financing and leasing (via Ford Motor Credit and Lincoln Credit, with financing available regardless of credit history), a service and parts department staffed by Ford-certified technicians, a body shop (via Carwise network), mobile service appointments, custom lifted-truck builds, and warranty offerings including a Lifetime Powertrain Limited Warranty on new vehicles and Triton Protect extended coverage. As of the source date the dealership carried 2,033 total vehicles in inventory — 1,192 new Ford units and 85 new Lincoln units — supported by an e-commerce website providing live inventory search, payment calculator, and credit application tools, with free vehicle delivery offered within a 100-mile radius.

Revenue is generated through four streams: one-time new and used vehicle sales (the dominant contributor, with new vehicle MSRPs spanning $23,986 for a Maverick up to $101,294 for a Navigator L); financing and lease transaction fees; service, parts, and body shop work; and ancillary income from extended warranties (Triton Protect), Ford Pass Rewards loyalty, the Ford Pass Rewards Visa co-branded card, and the Sunbit 'Service Now, Pay-Over-Time' service financing program. The company holds no disclosed parent, no investor capital, and no franchise partners beyond the standard Ford/Lincoln manufacturer relationships. There is no proprietary technology, no AI/ML capability, and no disclosed headcount or revenue figures.

Name

Jarrett Gordon Ford Lincoln

Legal name

Jarrett-Gordon Ford

Website

https://jarrettgordonfordwinterhaven.com

Company type

Private

Operating status

Operating

Short description

Jarrett Gordon Ford Lincoln is a privately held, single-location Ford and Lincoln franchise dealership in Winter Haven, Florida, selling new and used vehicles, offering financing, certified service, body shop, mobile service, and custom lifted-truck builds to retail consumers and small commercial buyers across Central Florida.

Ownership category

akta.pro rank

Product category

Automobile Dealership

NAICS

New Car Dealers (44111), Automotive Parts and Accessories Retailers (441330)

SIC

Retail-Auto Dealers & Gasoline Stations (5500), Services-Automotive Repair, Services & Parking (7500)

akta.pro primary industry

Automotive Accessories & Aftermarket DTC (CRAFACAK)

akta.pro secondary industry

Retail Tire Sales & Installation (Consumer) (TLAKADAA)

Keywords

• Automobile dealership services
• New and used vehicles
• Vehicle financing leasing
• Vehicle maintenance repair
• Automotive parts sales

Headquarters

HQ city

Winter Haven

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Vehicle Sales: New and used Ford and Lincoln vehicle sales. They offer both new vehicles straight from the assembly line and pre-owned vehicles including certified pre-owned options.
2. Financing and Leasing: Onsite financing department offering loan packages and leasing options. Financing options available regardless of credit history.
3. Service and Parts: Vehicle maintenance and repair services, body shop services, parts sales, and mobile service options.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Jarrett Gordon Ford Lincoln is a single-location authorized Ford and Lincoln franchise dealership that sells new and pre-owned vehicles, arranges financing and leasing, and provides maintenance, repair, parts, body shop, and mobile service. Core revenue comes from new Ford and Lincoln vehicle sales, certified pre-owned sales, on-site F&I, and the service and parts department. Commercial work trucks and vans and custom lifted truck builds round out the vehicle lineup.

Product overview

Jarrett Gordon Ford Lincoln is a Ford and Lincoln franchise dealership offering a comprehensive automotive retail experience centered on new Ford trucks, SUVs, cars, and vans alongside new Lincoln luxury vehicles. The dealership operates as a single-location, full-service automotive dealer with multiple interconnected product lines: core vehicle sales (new Ford, new Lincoln, used, and certified pre-owned), commercial vehicle solutions (work trucks and work vans), and customization services (custom builds/lifted trucks). Supporting the vehicle sales are complementary service modules including vehicle maintenance and repair, body shop services, mobile service appointments, parts department, financing/leasing programs, warranty programs (Triton Protect and Lifetime Powertrain), and Ford Pass Rewards loyalty program. The product portfolio spans the full automotive customer lifecycle from acquisition through ownership and service.

Differentiator

Problem solved

Functional benefit

Products and services

• New Ford Vehicles Full lineup of new Ford vehicles including F-150 and Super Duty trucks, Explorer, Bronco and Bronco Sport SUVs, Mustang, Maverick, Mustang Mach-E, and Transit vans, sold to retail and commercial customers.
• New Lincoln Vehicles Premium new Lincoln luxury SUVs including Navigator, Navigator L, Nautilus, Aviator, and Corsair, marketed to customers seeking luxury automotive experiences.
• Used Vehicles Pre-owned cars, trucks, SUVs, and vans from various manufacturers at varied price points for budget-conscious buyers.
• Certified Pre-Owned Vehicles Ford-certified pre-owned vehicles that meet criteria of less than 80,000 miles and less than 6 years old, with added warranty and quality assurance.
• Custom Lifted Truck Builds Custom-modified lifted trucks including F-150 and Super Duty F-250 builds with performance upgrades, lifted suspensions, and personalized configurations.
• Commercial Work Trucks Specialized heavy-duty work trucks designed for business fleets and commercial use, including F-250, F-350, and F-450 Super Duty configurations.
• Commercial Work Vans Commercial van solutions including Ford Transit Cargo Van and Transit Passenger Wagon for businesses requiring cargo transportation and delivery capabilities.
• Financing and Leasing Services On-site financing and leasing programs arranged through Ford Motor Credit and Lincoln Credit, with options available regardless of credit history and 0% APR promotions on select models.
• Vehicle Service and Maintenance Routine maintenance, mechanical repairs, and diagnostics provided by Ford-certified technicians for all vehicle makes and models, plus a Quick Lane service center for quick-turn work.
• Body Shop Services Collision repair and body work services for vehicle damage repair, delivered through an affiliated Carwise body shop.
• Mobile Service On-site mobile service appointments bringing vehicle maintenance and minor repairs directly to customer locations for added convenience.
• Parts Department Genuine Ford and Lincoln OEM parts and accessories for vehicle repairs, maintenance, and customization.
• Extended Warranty Programs Triton Protect extended warranty coverage and Lifetime Powertrain Limited Warranty on new vehicles for long-term protection.

Quantifiable outcome

• 4.7 star Google rating from 648 reviews demonstrating high customer satisfaction
• +1 more outcomes

Named customers4 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Partnerships

Three partnerships are on record, tiered primary and minor.

• Ford Motor CompanyprimaryChannel Partner/ Reseller/ DistributorAuthorized Ford dealership franchise selling new Ford vehicles, parts, and accessories. Benefits from factory warranties, Ford Motor Credit financing programs, Ford Pass Rewards, and access to Ford's national marketing campaigns and incentive programs.
• Lincoln Motor CompanyprimaryChannel Partner/ Reseller/ DistributorAuthorized Lincoln dealership franchise selling new Lincoln luxury vehicles including Navigator, Nautilus, Aviator, and Corsair. Provides luxury vehicle sales with Lincoln-specific service and financing options through Lincoln Credit.
• Triton ProtectminorStrategic or Co-development PartnerProvides extended warranty and protection plans (Triton Protect) offered to customers as add-on coverage for their vehicles.

Scale indicators4 records

Recent moves5 records

Expansion highlights6 records

Emerging players

• Carvana: Online used-vehicle retailer with vehicle vending machines and home delivery, competing for the same consumer auto purchase dollar. Emerging player whose omnichannel model pressures traditional dealers' used-vehicle and F&I economics going forward.

Broad incumbents

• CarMax: Largest US used-vehicle retailer with no-frills, fixed-price omnichannel model. Broad incumbent in the same retail-auto ecosystem, but competes via different model (used-only, no franchise, no OEM relationships) — relevant for used-vehicle competitive dynamics.

Direct peers

• Penske Automotive Group: Public premium and luxury-focused franchise dealer group with meaningful exposure to luxury brands similar to Lincoln. Comparable dealership economics with elevated mix toward higher-ASP vehicles, plus commercial-truck retail through Premier Truck Group.
• Lithia Motors: Public multi-OEM franchise dealer group with broad US footprint, including significant Ford and luxury franchise volume. Operates the same franchise dealership model with new-vehicle sales, F&I, service, and parts — directly comparable at portfolio scale.
• Hendrick Automotive Group: Largest privately held US auto dealer group, operating franchise stores across numerous OEM brands. Closest private-dealer comparable in business model, F&I intensity, and attached service operations, with similar dependence on manufacturer franchise rights.
• Sonic Automotive: Public franchise dealer group with EchoPark used-vehicle stand-alone stores plus franchised new-vehicle dealerships. Comparable franchise dealership model with active F&I and service businesses and exposure to luxury and mass-market OEMs.
• Group 1 Automotive: Public multi-OEM franchise dealer group operating in the US and UK, with both luxury and mass-market brand exposure. Directly comparable franchise dealership economics, including F&I penetration and parts-and-service attach rates.
• Berkshire Hathaway Automotive: Privately held subsidiary of Berkshire Hathaway operating franchise dealerships nationwide. Closest private-dealer comparable in long-hold ownership philosophy, with parallel dependence on manufacturer franchise agreements and OEM brand health.
• Asbury Automotive Group: Public multi-OEM franchise dealer group with both mass-market and luxury brand stores across the Sunbelt. Operates the same franchise new/used vehicle and service/parts model, with geographic overlap in Florida markets.
• AutoNation: Largest public US auto retailer operating franchise new- and used-vehicle stores across multiple OEMs, with attached service, parts, and F&I operations. Directly comparable franchise-dealer business model at much greater scale, with overlapping Ford and luxury brand exposure.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/jarrett-gordon-ford-lincoln

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Jarrett Gordon Ford Lincoln