Insignia

What Insignia does

Insignia Prime Steak & Sushi operates a single-location fine dining steakhouse at 610 Smithtown Bypass in Smithtown, New York, as one of six restaurants under the privately held Anthony Scotto Restaurants group (parent corporate office at 40 Crossways Park Drive, Woodbury, NY). The core offering is prime dry-aged USDA steaks, fresh seafood flown in from Hawaii and Holland, Mediterranean whole fish, and authentic sushi prepared by a dedicated sushi chef, served in a Hamptons-style mansion property featuring cedar shakes, copper roofing, quarried stone, and an architectural turret. The restaurant is certified by the Official Kobe Beef Association for authenticated Kobe beef and holds multiple industry recognitions including OpenTable Diners Choice 2025, Wine Spectator Award 2026, WeddingWire Couples Choice 2026, The Knot Best of Wedding 2026, Brides of Long Island Diamond 2024, and Zagat's Best. Technology is implemented via third-party SaaS: BentoBox powers the website and online ordering, OpenTable handles reservations, Tripleseat manages private event inquiries, WeddingWire and The Knot drive wedding leads, and ADP supports workforce management.

The business operates across four revenue streams. Dine-in revenue is generated through a premium menu — USDA Prime steaks $44-$84 per person, wagyu beef $80-$160 for 4-8oz portions, lobster dinners $60-$75 — supplemented by multiple prix fixe specials targeting off-peak demand: a $69 weeknight three-course dinner (Sun-Thu), a $79 Sunday Surf & Turf, an $89 Friday Prime Rib & Lobster, and a Happy Hour (Mon-Fri 4-6pm and all day Sunday) with $7-$10 cocktails, wines, and appetizers. Private event revenue is generated through tiered Platinum, Gold, and Silver packages accommodating 15 to 350 guests for weddings, bar/bat mitzvahs, sweet 16s, corporate functions, and social celebrations, billed at unit pricing plus 8.625% NYS sales tax, 18% gratuity, and a 6% administrative fee. Online ordering extends the brand to takeout and delivery, while physical and digital gift cards (redeemable across all six Anthony Scotto Restaurants properties — Blackstone, RARE650, One10, Opus, The Halston) provide upfront-payment revenue.

Go-to-market is direct-to-consumer with a horizontally segmented customer base: affluent individuals and couples for special-occasion and business dining (with enforced business casual dress code), wedding and milestone celebration hosts seeking a venue that departs from typical catering halls, corporate clients (15-225 guests) requiring AV-equipped meeting space, and family event planners for mitzvahs and sweet 16s. Customer retention is supported by the Good Life Rewards loyalty program, providing SMS-based promotional communications and a 1,000-point ($50 value) new-member bonus across the parent group's six restaurants. Distribution channels include dine-in service at the Smithtown location, OpenTable reservations, BentoBox online ordering, Tripleseat-managed private event bookings, and gift card e-commerce — all operated within a single physical unit.

Name

Insignia

Legal name

Insignia Prime Steak & Sushi

Website

https://insigniasteakhouse.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Insignia Prime Steak & Sushi is a single-location fine dining steakhouse in Smithtown, NY, serving prime dry-aged steaks, fresh seafood, and sushi to affluent consumers, wedding hosts, and corporate clients through dine-in service, private events, and online ordering within the Anthony Scotto Restaurants group.

Ownership category

akta.pro rank

Product category

Fine Dining Steakhouse

NAICS

Full-Service Restaurants (722511), Caterers (722320)

SIC

Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Steakhouses & Seafood Restaurants (THAFACAE)

akta.pro secondary industry

Fine Dining Restaurants (THAFACAA)

Keywords

• Fine dining restaurant
• Steakhouse services
• Private event catering
• Sushi and seafood
• Online food ordering

Headquarters

HQ city

Smithtown

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Dine-in Restaurant Sales: Full-service fine dining with menu items including prime dry-aged steaks, fresh seafood, and sushi. Revenue generated from food and beverage sales during regular dinner service. Pricing ranges from appetizers ($18-$36) to premium entrees including wagyu beef ($80-$160 for 4-8oz) and lobsters ($60-$75).
2. Private Events: Hosting of private events including weddings, bar/bat mitzvahs, sweet 16s, corporate events, and social celebrations. Venues accommodate 15 to 350 guests. Revenue from event catering, bar service, and venue rental fees.
3. Online Ordering/Takeout: Online ordering system for takeout and delivery orders, allowing customers to order menu items for off-premise consumption.
4. Gift Cards: Physical and digital gift cards sold through the Anthony Scotto Restaurants platform, usable at all six restaurants in the group. Gift cards provide upfront revenue before services are rendered.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

Insignia Prime Steak & Sushi operates a single-location fine dining steakhouse in Smithtown, NY, serving prime dry-aged USDA steaks, fresh seafood flown in from Hawaii and Holland, and authentic sushi in a Hamptons-style mansion setting. The restaurant also hosts private events (weddings, bar/bat mitzvahs, sweet 16s, corporate functions, and social celebrations) for 15 to 350 guests, and supplements dine-in service with online ordering for takeout and a multi-restaurant gift card and loyalty program.

Product overview

Insignia Prime Steak & Sushi is a single-location premier Long Island steakhouse restaurant offering fine dining experiences. The core product is the restaurant's dine-in service featuring USDA prime dry-aged steaks, fresh seafood including Mediterranean whole fish and South African lobster tails, and an authentic sushi program. The restaurant supplements its core dining with a series of recurring dinner specials (Happy Hour, Sunday Surf & Turf, Friday Prime Rib & Lobster, $69 Weeknight Dinner), a loyalty program (Good Life Rewards), and comprehensive private event hosting services for weddings, Bar/Bat Mitzvahs, Sweet 16s, corporate events, and general social gatherings. Additional revenue streams include online ordering for takeout and gift card sales redeemable across the Anthony Scotto Restaurants portfolio.

Differentiator

Problem solved

Functional benefit

Products and services

• Insignia Prime Steak & Sushi Fine Dining Full-service fine dining restaurant serving prime dry-aged steaks, fresh seafood flown in from Hawaii and Holland, authentic sushi prepared by a dedicated sushi chef, and certified Kobe beef. Served in an elegant Hamptons-style mansion atmosphere with bar service, in-house sommelier-selected wines, and a dress code. Located at 610 Smithtown Bypass, Smithtown, NY.
• Wedding Event Hosting Full-service wedding venue featuring indoor and outdoor ceremonies, a personal wedding coordinator, premium open bar, sommelier-selected wines, custom steakhouse cuisine, and capacity for up to 350 guests.
• Corporate Event Hosting Private event hosting for corporate meetings, client entertainment, and business functions accommodating 15 to 225 guests, with projection screens, flat-panel TVs, audio systems, custom catering, and dedicated coordinators. Inquiries managed through Tripleseat.
• Bar/Bat Mitzvah Event Hosting Private event hosting for Bar and Bat Mitzvah celebrations featuring elegant Hamptons-inspired décor, custom menus, and attentive service.
• Sweet 16 Event Hosting Private party venue for Sweet 16 celebrations featuring Hamptons-inspired décor, custom menus, outdoor lounge area, and full event coordination.
• Social Event Hosting Private event hosting for holiday parties, fundraisers, birthdays, anniversaries, bridal and baby showers, accommodating 15 to 350 guests with versatile spaces, spectacular décor, bar area, and outdoor cocktail patio.
• Online Ordering (Takeout/Delivery) Digital ordering system powered by BentoBox that allows customers to place takeout and delivery orders from Insignia's menu for off-premise consumption.
• Gift Cards

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered core.

• OpenTablecoreTechnology or IntegrationOpenTable provides the reservation booking platform for Insignia, allowing customers to make table reservations directly through the restaurant's website and the OpenTable network.
• BentoBoxcoreTechnology or IntegrationBentoBox powers the restaurant's website and online ordering system, providing the digital platform for menu display, reservations integration, and takeout ordering capabilities.
• TripleseatcoreTechnology or IntegrationTripleseat provides private event management software enabling corporate event inquiries and bookings. The restaurant uses this platform for corporate event planning inquiries.
• Anthony Scotto RestaurantscoreStrategic or Co-development PartnerInsignia is one of six restaurants in the Anthony Scotto Restaurants group, sharing marketing resources, the Good Life Rewards loyalty program, gift card ecosystem, and corporate operations. Other restaurants include Blackstone, RARE650, One10, Opus, and The Halston.
• WeddingWirecoreGTM or Marketing PartnerWeddingWire provides wedding venue listing and couple discovery platform, connecting engaged couples with Insignia for wedding receptions and events.
• The KnotcoreGTM or Marketing PartnerThe Knot offers wedding planning platform and venue marketplace, enabling couples to discover and book Insignia for wedding celebrations.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• The Capital Grille: Darden-owned upscale steakhouse chain with a presence on Long Island. Directly comparable on dry-aged steaks, wine program, and private dining offerings, with broader corporate backing and national marketing reach.
• Del Frisco's Double Eagle Steakhouse: National upscale steakhouse chain offering prime steaks, fresh seafood, and extensive wine lists in a fine-dining setting. Overlaps with Insignia on menu format, pricing tier, and private event capacity.
• Smith & Wollensky Restaurant Group: National upscale steakhouse operator with comparable USDA prime steaks, raw bar, and private event capabilities. Competes with Insignia for high-end occasions and corporate entertainment in the NY metro.
• Ruth's Chris Steak House: National chain of upscale steakhouses with locations on Long Island and across the U.S. Competes directly with Insignia for high-end steakhouse occasions, business dinners, and private events, but at significantly larger scale and with a national loyalty program.

Direct peers

• The Palm Restaurant: Iconic American steakhouse with a long history of steak and lobster specialties and a strong private events business. Comparable to Insignia on premium positioning, traditional steakhouse menu, and event-driven revenue mix.
• Peter Luger Steak House: Legendary New York steakhouse institution offering USDA prime dry-aged steaks in a no-frills environment. Comparable as a single-brand premium steak destination in the greater NY metro, though it operates with a different service style and no sushi/seafood offering.
• Opus Prime Steak Seafood Sushi: Sister restaurant in the Anthony Scotto group with the closest format match — prime steak, seafood, and sushi under one roof. Operates in a similar Long Island fine-dining positioning and shares the parent company's gift card and rewards infrastructure.
• RARE650: Sister restaurant in the Anthony Scotto Restaurants portfolio, operating as a premium steakhouse on Long Island. Directly comparable on menu format, pricing tier, private events offering, and shared loyalty/gift card ecosystem.
• Blackstone Steakhouse: Sister restaurant under the Anthony Scotto Restaurants group, offering a similar premium steakhouse experience on Long Island. Most directly comparable as it shares the parent company's operations, gift card ecosystem, and Good Life Rewards loyalty program with Insignia.
• One10 Restaurant: Sister restaurant under the Anthony Scotto Restaurants group, offering upscale American cuisine with private events in the Long Island market. Shares corporate infrastructure, gift card ecosystem, and Good Life Rewards with Insignia.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/InsigniaSteakhouse
• Instagraminstagram.com/insigniasteakhouse
• TikToktiktok.com/@insigniasteakhouse

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Insignia