Just Real Estate

What Just Real Estate does

Just Real Estate, legally structured as JUST a Brokerage SL, is a luxury residential real estate brokerage operating in the Costa del Sol region of southern Spain, with Marbella as its core market and incremental coverage of Estepona and Benahavis. The firm lists and intermediates the sale and rental of approximately 1,500 properties spanning a price band of roughly €390K to €13.5M and above, targeting high-net-worth international buyers seeking primary residences, second homes, and investment assets in the Marbella corridor. The platform surfaces structured inventory via its website, area-specific guides, and recurring market reports (Q3 2025 Market Report, 2026 Market Outlook), and positions long-tenured developer relationships as a source of pre-launch and off-market allocation.

The technology stack is conventional for a boutique brokerage: the firm operates on the InmobaliaCRM platform for listings and client management, with no disclosed proprietary AI, data, or analytics capabilities. Public-facing touchpoints include a refreshed brand and website (logo dated May 2024), named agent contacts such as Alina Evans, and content assets covering market trends and sub-area intelligence.

The business model is commission-based brokerage revenue on closed sales and lettings, with no disclosed subscription, recurring, or enterprise contracts. Go-to-market is built on HNW referrals, developer partnerships, and content-led inbound demand from international buyers, supported by multilingual agent coverage suited to cross-border transactions.

Name

Just Real Estate

Legal name

JUST a Brokerage SL

Website

https://www.justrealestate.es

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

11–50 employees

Short description

Just Real Estate is a luxury residential brokerage in Marbella, Spain, intermediating sales and rentals of high-end properties (roughly €390K–€13.5M+) for high-net-worth international buyers across Marbella, Estepona, and Benahavis on a commission basis.

Ownership category

akta.pro rank

Product category

Luxury Real Estate Brokerage

NAICS

Offices of Real Estate Agents and Brokers (53121), Offices of Real Estate Agents and Brokers (5312)

SIC

Real Estate Agents & Managers (For Others) (6531), Real Estate (6500)

akta.pro primary industry

Luxury & High-End Residential Brokerage (BPAJAAAC)

akta.pro secondary industries

New Construction & Builder Sales (BPAJAAAB), Residential Investment Property Brokerage (SFR/Small Multifamily) (BPAJAAAE), Real Estate Buyer Representation (FSAEAJAG)

Keywords

• Luxury real estate brokerage
• Costa del Sol properties
• Property sales
• Luxury rentals
• New construction developments

Headquarters

HQ city

Marbella

HQ country

Spain

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure

Revenue model

1. Real Estate Sales Commission: Commission-based revenue from facilitating luxury property sales in Marbella and surrounding areas including Benahavis and Estepona. The company represents exclusive properties for private owners and also works with developers on new construction projects.
2. Rental Services: Facilitation of property rentals in the Marbella area, serving both holiday rental and long-term rental markets.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels7 records

Core offering

Just Real Estate is a luxury real estate brokerage that markets and brokers high-end residential sales, rentals, new developments, and investment properties in Marbella and the Costa del Sol region of southern Spain. The firm represents exclusive properties for private owners on a sole-agency basis and partners with prestigious developers to provide pre-launch access to off-plan and new construction projects.

Product overview

Just Real Estate is a luxury real estate brokerage operating on Spain's Costa del Sol, specializing in Marbella and surrounding areas including Benahavís and Estepona. The company offers a unified service portfolio centered on property sales and rentals of luxury residential real estate. Their core offering includes Property Sales of high-end villas, apartments, and townhouses; Property Rentals for short-term and long-term arrangements; and New Construction & Developments with pre-launch access to exclusive projects. The JUST Exclusives service features properties represented as sole agent. Supporting their real estate services, they provide Market Reports & Guides (Q3 2025 Market Report, 2026 Market Outlook) and comprehensive Area Guides for Marbella, Benahavís, and Estepona covering local lifestyle, dining, sports, schools, and market dynamics. The company markets properties across prestigious areas including the Golden Mile, Nueva Andalucía, Puerto Banús, Sierra Blanca, Cascada de Camoján, and La Zagaleta.

Differentiator

Problem solved

Functional benefit

Products and services

• Property Sales
• Property Rentals
• New Construction & Developments
• JUST Exclusives
• Market Reports & Guides

Quantifiable outcome

• Access to over 1,500 available properties and off-market opportunities

Named customers1 record

Segments4 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Regional players

• Marlin Properties: Costa del Sol-focused luxury real estate agency operating in Marbella and surrounding areas. Comparable target market and luxury focus, competing for the same HNW international buyer pool.

Direct peers

• Lucas Fox International Properties: Specializes in luxury residential real estate across Spain's prime markets including Marbella. Direct competitor targeting international HNW buyers with similar exclusive listings and pre-launch developer relationships.
• Knight Frank Spain: Global real estate consultancy with significant presence in Marbella and Costa del Sol. Directly comparable in luxury residential sales, market reporting, and international buyer representation.
• Coldwell Banker España: International real estate franchise operating across Spain including Marbella. Competes in luxury residential segment with similar target buyer demographics and commission-based model.
• Engel & Völkers Marbella: Global luxury real estate brand with a strong Marbella/Costa del Sol franchise. Competes head-to-head in high-end villa and apartment sales, leveraging international brand recognition and broader marketing reach.
• Panorama Properties Marbella: Long-established Marbella-based luxury real estate agency serving international buyers. Directly comparable geographic focus, customer segments, and luxury property specialization.
• Sotheby's International Realty (Marbella): Affiliated with the globally recognized auction house, serving ultra-high-net-worth buyers in Marbella. Comparable luxury focus, international buyer network, and exclusive mandate strategy.
• Chestertons Marbella: International real estate agency with established Marbella presence serving affluent international buyers. Comparable luxury residential focus and exclusive mandate strategy.

Others

• Inmobalia: Spanish real estate technology and CRM provider powering Just Real Estate's property platform. Adjacent enabler/technology partner rather than direct competitor, supporting the agency's listing infrastructure.

Broad incumbents

• Cluttons: International property consultancy with an Andalucía division (CluttonsAndalucia). Comparable in Marbella luxury services but operates broader UK/international portfolio beyond Just Real Estate's Costa del Sol specialization.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xtwitter.com/estate_just
• Facebookfacebook.com/justrealestate
• LinkedInlinkedin.com/company/cluttonsandalucia
• Instagraminstagram.com/just_realestate

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Just Real Estate