What HAK Fresh does

HAK Fresh is a Dutch B2B foodservice supplier of chilled, ready-to-(h)eat grilled and roasted vegetables, lactofermented vegetable toppings, and tailor-made fresh-cut vegetables for professional kitchens, headquartered in 's-Hertogenbosch, Netherlands. The company was founded in 1986 and operates an IFS Higher Level certified production facility with High Risk/High Care zones, processing vegetables through two core technologies: artisanal grilling and roasting over open flame, and precision cutting across a wide variety of cut sizes; lactofermentation is delivered through a partnership with Basic Theory, whose products (KimchiDo, Sexy Sauerkraut, Atjar Up, Purple Powers) are integrated into the HAK Fresh portfolio under a strategic collaboration announced in 2026.

The product portfolio is organized into three lines. The Food Professional line offers single grilled/roasted vegetables, composed mixes, and seasonal assortments usable hot or cold, with a 2x-per-year seasonal product cadence. The Food Industry line supplies fresh-cut vegetables in custom cuts and custom packaging for industrial kitchens and food processors. The Basic Theory sub-brand supplies lactofermented toppings produced without heat, sugar, or vinegar. All products are delivered chilled fresh with no artificial shelf-life extension, packaged in standard 1 kg containers or buckets.

HAK Fresh generates revenue through B2B transactional sales (unit pricing, pay-as-you-go) of these pre-prepared vegetable solutions. Distribution is executed through Dutch national wholesalers (landelijke grossiers) supplemented by a direct field-sales motion via dedicated culinary sales representatives who conduct appointments with professional kitchens and a free-sample program. Target customers include restaurants, brasseries, à-la-carte venues, hotel chains, hospital kitchens and staff restaurants, catering companies, and industrial food processors, with documented enterprise relationships including Sligro Food Group, Fletcher Hotels, Van der Valk, and St. Antonius Hospital. The company reports that 3,500+ food professionals work daily with HAK Fresh solutions and markets itself under the 'Green Convenience' positioning, although specific revenue, headcount expansion, and ownership figures are not publicly disclosed.

Name

HAK Fresh

Legal name

HAK Fresh

Website

https://hakfresh.nl

Company type

Private

Founded year

1986

Operating status

Operating

Headcount range

11–50 employees

Short description

HAK Fresh is a Dutch B2B foodservice supplier that produces ready-to-(h)eat grilled, roasted, lactofermented, and tailor-made fresh-cut vegetables for professional kitchens in the Netherlands, distributing through national wholesalers and direct field sales.

Ownership category

akta.pro rank

Product category

Foodservice vegetable solutions

NAICS

Fruit and Vegetable Preserving and Specialty Food Manufacturing (3114), Fruit and Vegetable Canning, Pickling, and Drying (31142)

SIC

Canned, Frozen & Preservd Fruit, Veg & Food Specialties (2030), Food And Kindred Products (2000), Miscellaneous Food Preparations & Kindred Products (2090)

akta.pro primary industry

Chilled/ready-to-heat prepared meals manufacturing (AFAKAHAB)

akta.pro secondary industries

Refrigerated Prepared Meals (Chilled Ready Meals) (CRADADAM), Cold Prepared Foods & Meal Components (Sides, Proteins, Family Meals) (CRAHAKAC)

Keywords

• Foodservice vegetable solutions
• Grilled roasted vegetables
• Fresh-cut vegetables
• Fermented vegetable toppings
• Professional kitchen supplies

Headquarters

HQ city

's-hertogenbosch

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. B2B Foodservice Vegetable Solutions: HAK Fresh generates revenue through B2B sales of pre-prepared vegetable solutions to professional kitchens including restaurants, hotels, hospitals, and catering companies. Products are sold through national wholesalers with pricing based on volume and product type. Standard packaging is 1 kg containers for grilled/roasted vegetables and 1 kg buckets for fermented vegetables.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

HAK Fresh supplies chilled grilled, roasted, fermented, and freshly cut vegetable solutions for professional kitchens in the foodservice and food industry. The portfolio includes ready-to-(h)eat single vegetables, composed vegetable mixes and seasonal assortments, lactofermented toppings (Basic Theory Ferments line), and tailor-made fresh-cut vegetables in any cut and packaging, all delivered fresh without artificial shelf-life extension.

Product overview

HAK Fresh is a provider of vegetable solutions for professional kitchens operating under 'Green Convenience' concepts. The core product portfolio consists of grilled and roasted vegetables (ready-to-eat products categorized as single vegetables, vegetable mixes, and seasonal mixes), complemented by fermented vegetables from the Basic Theory sub-brand (including Kimchido, Sexy Sauerkraut, Purple Powers, and Atjar Up). Additionally, the company offers fresh-cut vegetables tailored for the food industry. All products emphasize authentic preparation methods, time savings, constant quality, and direct applicability in professional kitchens.

Differentiator

Problem solved

Functional benefit

Brands

• Basic Theory: Fermented vegetable toppings brand produced in the Fermentorium, offering lactofermented products including KimchiDo, Sexy Sauerkraut, Purple Powers, and Atjar Up.

Products and services

• Grilled and Roasted Single Vegetables

Quantifiable outcome

• 3500+ food professionals use HAK Fresh solutions daily
• +3 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• Basic TheorycoreStrategic or Co-development Partner · 22 April 2026HAK Fresh announced a collaboration with Basic Theory, uniting forces to further accelerate Green Convenience. Basic Theory produces fermented vegetable toppings including KimchiDo, Sexy Sauerkraut, Atjar Up, and Purple Powers, which are now offered through HAK Fresh. This partnership combines HAK Fresh's grilled vegetable expertise with Basic Theory's lactofermentation specialty.

Scale indicators4 records

Expansion highlights3 records

Regional players

• Agristo: Belgian producer of frozen potato products and prepared vegetables primarily serving Western European foodservice and retail. Comparable via shared Benelux foodservice prepared-vegetable category presence, though potato-centric and not yet active in chilled fresh vegetables.

Direct peers

• Pinguin (Ardo group): Belgian frozen-vegetable brand within Ardo serving European foodservice with prepared vegetables. Direct peer in the convenience-vegetable category for professional kitchens, differentiated mainly by frozen (Pinguin) vs. chilled fresh (HAK Fresh) format.
• SVZ International: Specialist in processed fruit and vegetable ingredients (purees, concentrates, IQF) supplied to food manufacturers and foodservice across Europe. Comparable to HAK Fresh's Food-Industry segment offering tailor-made processed vegetables, though focused on ingredient supply rather than ready-to-eat.
• Igloo (Conserve Italia): Italian-origin frozen prepared-vegetable brand with strong Dutch market presence through Igloo Nederland. Direct foodservice and retail competitor in the convenience-vegetable category, overlapping with HAK Fresh's fresh-grilled/roasted positioning from a frozen shelf-stable angle.
• Bonduelle Group: French-headquartered global leader in prepared vegetables (canned, frozen, fresh). Directly comparable to HAK Fresh through its B2B foodservice prepared-vegetable offering and fresh-cut capability, though operating at vastly larger scale across multiple geographies.
• Ardo: Belgian European leader in fresh and frozen prepared vegetables for foodservice and food industry. Closest geographic and category peer to HAK Fresh, serving hotels, restaurants, hospitals and industrial processors with cut, blanched and pre-cooked vegetables.

Broad incumbents

• McCain Foods: Global frozen prepared-foods incumbent with a major foodservice presence in potatoes and vegetables. Comparable via shared foodservice convenience positioning, but differentiated by frozen (not chilled fresh) format and substantially broader portfolio.
• Lamb Weston: Global leader in frozen potato products and broader prepared-vegetable sides for foodservice. Comparable via shared focus on convenience side-dishes for professional kitchens, but operates as a broad incumbent with deep frozen capability versus HAK Fresh's fresh-chilled niche.
• Greenyard: Belgian global market leader in fresh, frozen and prepared fruit and vegetables. Comparable as a broad incumbent supplying retailers and foodservice with prepared produce, though operating across the full fresh/frozen spectrum and at much larger scale than HAK Fresh.

Others

• HAK (consumer brand): Long-established Dutch consumer packaged-goods brand for preserved vegetables (jars, cans, ambient). Adjacent rather than competitive — HAK Fresh extends this parent consumer brand into B2B chilled/fresh foodservice, sharing brand equity and infrastructure but serving different channels.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/hak-fresh
• Instagraminstagram.com/hakfresh

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about HAK Fresh