JOB PALETTE

What JOB PALETTE does

JOB PALETTE is a Tokyo-based private HR services company (formerly MIRIZE Corporation, rebranded April 2025) founded in June 2022 that provides career-change support and recruitment matching focused on Japanese job seekers who did not graduate from four-year universities — specifically 中卒 (middle school graduates), 高卒 (high school graduates), 第二新卒 (early-career switchers), and long-term freelancers/contract workers — a demographic that faces systemic credential discrimination in Japan's traditional hiring system. Core products include free career counseling, resume and interview preparation, job matching, and post-placement follow-up for candidates, plus fee-based recruitment support (placement, scouting, RPO, employer branding) for corporate clients. Services are delivered primarily through human advisors who share personal non-traditional career backgrounds (ex-comedian, ex-band member, university dropout), with the only disclosed technology layer being the AI chatbot 「パレちゃん (Pal-chan)」 used for initial intake and FAQ handling. The company holds both a 有料職業紹介 license (13-ユ-314715) and a 派遣 license (派 13-318224) and operates sub-brands targeting adjacent demographics including former entertainers and athletes.

JOB PALETTE generates revenue through placement fees paid by client companies (the candidate side is free), supplemented by emerging revenue from corporate SNS marketing and digital talent development training services. The go-to-market is dual-sided: candidates are acquired through a community-led content engine anchored on TikTok, YouTube, and SEO-optimized blog columns addressing non-graduate career concerns, while corporate clients are acquired through direct sales with a focus on Japanese growth-stage companies and mid-market employers seeking young talent. As of 2025 results, the company claims 200+ corporate client relationships (including SoftBank, CyberAgent, sansan, SmartHR, Money Forward, and CADDi), 257 annual placement decisions, and a 96% early retention rate for placed candidates. The team consists of 9 employees including the founder/CEO Taneda Kazune and a mix of senior, middle, and career consultants operating from a single headquarters in Minato-ku, Tokyo. No external institutional funding rounds have been disclosed.

Name

JOB PALETTE

Legal name

株式会社JOB PALETTE

Website

https://job-palette.co.jp

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

11–50 employees

Short description

JOB PALETTE is a Tokyo-based HR services company (founded 2022, rebranded 2025) that provides free career-change support and job placement for Japanese non-university graduates (中卒・高卒・第二新卒) while earning placement fees from 200+ corporate clients seeking young, non-credentialed talent.

Ownership category

akta.pro rank

Product category

Recruitment Services

NAICS

Employment Placement Agencies (561311), Employment Placement Agencies and Executive Search Services (56131)

SIC

Services-Employment Agencies (7361)

akta.pro primary industry

Campus / Early Careers RPO (BPACABAJ)

akta.pro secondary industries

Recruitment Marketing & Employer Branding for RPO (BPACABAL), Job Placement, Matching & Career Navigation Services (EDAAAOAL), Resume & Professional Branding (CV, LinkedIn, Portfolio) (EDAAAKAB), Interviewing & Selection Skills (Behavioral, Technical, Assessment Centers) (EDAAAKAD), Interview Coaching & Hiring Process Preparation (BPACAOAI)

Keywords

• Career change support
• Recruitment services
• Job placement agency
• Youth employment services
• HR consulting firm

Headquarters

HQ city

Tokyo

HQ country

Japan

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure

Revenue model

1. Placement fees from client companies: JOB PALETTE provides free services to job seekers (candidates). Revenue is generated from placement fees paid by client companies (employers) who hire through the platform. This is a standard recruitment agency business model.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels5 records

Core offering

JOB PALETTE provides free, human-delivered career counseling, resume preparation, interview coaching, and job placement services for non-university graduate job seekers in Japan (中卒・高卒・第二新卒, plus former entertainers and athletes through sub-brands). For corporate clients, it delivers one-stop young-talent recruiting services including candidate introductions, scouting, recruitment process outsourcing (RPO), and employer branding/social media marketing support. Revenue is generated entirely from placement fees paid by hiring companies, while services to job seekers remain free.

Product overview

JOB PALETTE operates a unified HR platform combining job seeker career support services with corporate recruitment solutions. The core product portfolio includes job change/career counseling (転職支援) and corporate recruitment support (採用支援), supplemented by specialized sub-brands addressing specific demographics: 仕切り直し転職 for career restarters, ネオ中卒 for non-graduates, 三者面談転職 for family-involved transitions, and 夢のあとの転職 for former entertainers/athletes. Additional services include SNS marketing for employer branding and digital talent development training. The company also offers an AI-powered chatbot feature (パレちゃん) for automated initial consultation. Services are provided free to job seekers, with the company compensated by hiring companies.

Differentiator

Problem solved

Functional benefit

Brands

• 夢のあとの転職 (Yume no Ato no Tenshoku): A specialized job placement service for dream-chasers aged 20s who pursued careers in entertainment (bands, comedians, actors, idols, athletes). Provides career counseling and job matching services tailored to those with non-traditional career backgrounds.
• ネオ中卒 (Neo Chusotsu)
• 仕切り直し転職 (Shikirinaoshi Tenshoku)
• 三者面談転職 (Sansha Mendan Tenshoku)

Products and services

• 転職支援 (Job Change Support) Comprehensive career counseling and job-matching service for job seekers, providing personalized consultation, resume preparation, interview coaching, and post-placement support. Targeted at non-university-graduate job seekers (中卒・高卒・第二新卒) who face credential discrimination in Japan's traditional recruitment system. Services are free to candidates.
• 採用支援 (Recruitment Support) Corporate hiring services including recruitment process outsourcing (RPO), candidate scouting, employer branding, and comprehensive staffing solutions for Japanese companies seeking to hire young talent. Combats employer pain points around credential-biased traditional channels. Revenue-generating side of the business, paid via placement fees.
• SNSマーケティング (SNS Marketing for Employer Branding) Social media marketing service for corporate recruitment branding, including YouTube and TikTok channel management, content creation, and influencer partnership coordination. Leverages JOB PALETTE's own social-media expertise to help corporate clients build employer brands targeting young talent.
• デジタル人材育成 (Digital Talent Development) Digital skills training programs covering digital marketing, recruitment DX (digital transformation), and internal workshops for corporate workforce development. Aimed at Japanese companies looking to upskill their recruiting and HR teams.
• 仕切り直し転職 (Fresh Start Career Change) Specialized career-restart service for individuals looking to make a significant career change, providing structured support for career transitions from non-traditional backgrounds. Operates as a sub-brand of JOB PALETTE's main 転職支援 offering.
• ネオ中卒 (Neo Middle School Graduate) Specialized career support service targeting individuals with middle-school or high-school education backgrounds, helping them overcome educational barriers to employment through social-media-led engagement. Operates as a sub-brand with a dedicated TikTok presence (@neo_chu_tenshoku).
• 三者面談転職 (Three-Way Interview Career Change) Career-change service involving three-way consultations between the job seeker, their family/parents, and career advisors, designed to address family concerns and obstacles during career transitions.
• 夢のあとの転職 (Career After Dreams) Specialized career-transition service for former dream-chasers (band members, comedians, actors, idols, athletes) aged 20s-30s, featuring an 'experience translation' methodology to convert non-traditional entertainment/sports backgrounds into marketable corporate skills.

Quantifiable outcome

• 96% early retention rate for placed candidates (2025 results)
• +3 more outcomes

Named customers27 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Scale indicators4 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Hataractive (ハタラクティブ): Recruitment agency targeting young job seekers, particularly those without university degrees, with career counseling and job placement. Operates as a portfolio company of PORT (Porte) and competes in the same underserved demographic.
• JAIC (ジェイック): Japanese recruitment firm specializing in non-university graduates and career-change support, including their well-known "7-day job training" program. Highly comparable demographic focus to JOB PALETTE's 中卒・高卒 candidate base.
• Career Start (キャリアスタート): Specializes in second new graduate (第二新卒) and early-career job placement with personalized counseling. Directly comparable target segment and service offering to JOB PALETTE's second new graduate focus.
• UZUZ (ウズウズ): Japanese HR agency focused on new graduates and second new graduates with extensive career counseling and employer-matching services. Most directly comparable niche peer, though UZUZ has larger scale and stronger brand recognition.

Broad incumbents

• doda (パーソルキャリア): One of Japan's largest mid-career recruitment platforms operated by Persol Career. Operates broadly across industries and experience levels; serves as both a competitor for employer share and a benchmark for placement scale.
• Indeed Japan: Japan arm of the global job-search platform, functioning as both a job-board incumbent and indirect employer-of-recruitment-spend competitor. Provides market context for online-driven candidate acquisition models.
• Neo Career (ネオキャリア): Mid-sized Japanese HR services company offering permanent placement, temporary staffing, and RPO across multiple segments including youth/new-graduate hiring. Larger and broader than JOB PALETTE but overlaps in candidate demographics.
• Leverages (レバレジーズ): Mid-sized Japanese HR/tech company operating multiple recruiting brands including youth-focused services. Notable because Leverages is also a JOB PALETTE corporate client, illustrating the convergence of HR service providers in Japan.
• Wantedly (ウォンテッドリー): Japanese-origin tech-focused recruiting platform emphasizing company culture fit and employer branding. Comparable in its employer-branding service line and overlap with several JOB PALETTE corporate clients (e.g., CADDi, SmartHR ecosystem).
• Recruit Agent (リクルートエージェント): Largest recruitment agency in Japan, operated by Recruit, covering permanent placement across nearly all industries and experience levels. Dominant incumbent that JOB PALETTE's niche positioning must work around rather than compete with directly.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@jobpalette

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about JOB PALETTE