CC Powell Ltd
CC Powell Ltd is an Aberdeenshire-based agricultural machinery dealer and country lifestyle retailer, selling franchised brands (Grimme, Pottinger, Big Brute, Horstine) alongside rural clothing, with contracting and equipment support services for Scottish farmers.
- Company typePrivate
- Founded2010
- HeadquartersBanff, United Kingdom
- Headcount11–50
- GTM typeB2B
- OfferingServices
What CC Powell Ltd does
CC Powell Ltd is a privately held, UK-incorporated agricultural machinery dealer and country lifestyle retailer headquartered in Montbletton, Banff, Aberdeenshire. The company operates as a multi-brand franchise network, holding authorized dealership rights for Grimme (potato and vegetable harvesting equipment), Pottinger (hay, forage, and tillage equipment), Big Brute (industrial cleaning equipment), and Horstine (agricultural equipment). Its machinery division sells both new and used agricultural equipment, including destoners, belt planters, picking tables, bedtillers, irrigators, conveyor belts, and rotor rakes, with pricing generally on application (POA) for larger items.
The company runs a parallel country store retail operation, both at its physical Banff location and online, stocking clothing, footwear, and accessories from brands such as Seeland, Deerhunter, Britains, Bruder, and Greencrop. UK-wide delivery is handled via Royal Mail Signed For service, with a free click-and-collect option at the depot; international delivery is not offered. Beyond equipment sales, CC Powell generates revenue from agricultural contracting services, equipment demonstrations, and administrative/warranty account support, providing an integrated service layer that supports the franchise equipment sales.
The customer base is concentrated in the Aberdeenshire region and surrounding Scottish agricultural community, comprising farmers and agricultural businesses requiring machinery procurement, contracting support, and ongoing maintenance. Go-to-market is direct-to-consumer through the physical depot, the e-commerce website, and active organic social media channels (Facebook, Instagram, YouTube). Core technology is not disclosed and there is no evidence of proprietary software, AI/ML, or platform architecture — the business is fundamentally a physical-goods dealership with a light e-commerce layer.
CC Powell Ltd firmographics
Firmographics- Name
- CC Powell Ltd
- Legal name
- CC Powell Ltd
- Website
- https://ccpowell.co.uk
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- CC Powell Ltd is an Aberdeenshire-based agricultural machinery dealer and country lifestyle retailer, selling franchised brands (Grimme, Pottinger, Big Brute, Horstine) alongside rural clothing, with contracting and equipment support services for Scottish farmers.
- Ownership category
- akta.pro rank
CC Powell Ltd industry classification
Industry- Product category
- Agricultural Machinery Dealership
- NAICS
- Farm and Garden Machinery and Equipment Merchant Wholesalers (423820)
- SIC
- Farm Machinery & Equipment (3523)
- akta.pro primary industry
- Agricultural Tractor & Field Machinery Vehicle Manufacturing (IMACAFAB)
- akta.pro secondary industries
- Farm Supply Retail (Independent Dealers) (AFABAJAA), Outdoor Recreation Equipment Distribution (Camping, Hiking, Climbing) (CRAOAJAB), Livestock & Dairy Equipment (IMAHACAG)
Keywords
Where CC Powell Ltd is headquartered
LocationHeadquarters
- HQ city
- Banff
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
CC Powell Ltd business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Agricultural Machinery Sales: Sale of new and used agricultural machinery including Grimme, Pottinger, and other branded equipment. Revenue generated through direct sales with price on application (POA) for larger equipment.
- Franchise/Dealership Distribution: Represents and distributes franchise brands including Grimme, Big Brute, Pottinger, and Horstine agricultural equipment.
- Country Store Retail: Retail sale of clothing and merchandise through their country store. Currently transitioning to online shop.
- Contracting Services: Agricultural contracting services offered to local farmers.
- Service and Maintenance: Service department providing equipment maintenance, warranty support, and demonstration services.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Standard Retail - Clothing and Accessories |
| Other | Pay-as-you-go | Agricultural Machinery - POA |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
CC Powell Ltd product offering
Product offeringCore offering
CC Powell Ltd operates a multi-brand agricultural machinery dealership in Aberdeenshire, Scotland, selling new and used equipment from franchises including Grimme, Pottinger, Big Brute, and Horstine. The company also runs a country store retailing rural and country clothing and accessories, and provides in-house agricultural contracting, equipment demonstration, and administrative/warranty support services to local farmers and rural consumers.
Product overview
CC Powell Ltd is an agricultural machinery dealer and country lifestyle retailer operating as a multi-brand franchise network. The company offers a unified portfolio comprising an e-commerce Country Store for clothing and accessories (featuring brands like Seeland, Deerhunter, Britains, Bruder, and Greencrop), a Machinery division selling new and used agricultural equipment from franchised brands (Grimme potato machinery, Pottinger hay and forage equipment, and Greencrop irrigation systems), and service offerings including contracting, equipment demonstrations, and administrative account support. The core business model combines retail e-commerce with specialized agricultural equipment sales and support services.
Differentiator
Problem solved
Functional benefit
Products and services
- Country Store Online and physical retail store offering clothing, footwear, and accessories for rural and country enthusiasts, featuring brands such as Seeland, Deerhunter, Britains, Bruder, and Greencrop.
- Agricultural Machinery Sale of new and used agricultural machinery including Grimme potato equipment, Greencrop irrigators, Pottinger hay and forage tools, conveyor belts, picking tables, and bedtillers. Priced on application (POA).
- Grimme Franchise Dealership Official franchise representing Grimme brand agricultural machinery including destoners, belt planters, picking tables, and bedtillers for potato and vegetable operations.
- Big Brute Franchise Dealership Official franchise for Big Brute industrial cleaning and maintenance equipment.
- Pottinger Franchise Dealership Official franchise for Pottinger agricultural machinery including single rotor rakes and other hay and forage equipment.
- Agricultural Contracting Services Agricultural contracting services provided to local farmers for farm operations, leveraging the company's machinery and operator expertise.
- Equipment Demonstration Services Equipment demonstration services allowing customers to evaluate machinery before purchase.
- Admin Accounts and Warranty Support Administrative support for equipment warranty administration, service issue management, and account administration for customers.
Companies that use CC Powell Ltd
Customer profileSegments1 record
Ideal customer profiles2 records
CC Powell Ltd technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
CC Powell Ltd partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- GrimmecoreCC Powell Ltd is a franchise/dealer for Grimme agricultural machinery. Grimme is a leading manufacturer of potato and vegetable harvesting equipment including destoners, belt planters, picking tables, and bedtillers. The company displays Grimme products on their used machinery page and links to grimme.com/uk.
- Big BrutecoreCC Powell Ltd is a franchise/dealer for Big Brute industrial/ agricultural equipment. Listed in the franchises section of the website with a dedicated page at /franchises/big-brute.
- PottingercoreCC Powell Ltd is a franchise/dealer for Pottinger agricultural machinery. Pottinger produces agricultural equipment including rakes, mowers, and tillage equipment. A new Pottinger TOP422 Single Rotor Rake is listed on their used machinery page.
- HorstineminorCC Powell Ltd is a franchise/dealer for Horstine agricultural equipment. Listed as a franchise partner on their website with a link to horstine.com.
Recent moves6 records
Expansion highlights3 records
CC Powell Ltd competitors and assessment
Company assessmentDirect peers
- Ripon Farm Services: Northern England agricultural machinery dealer for John Deere, Kramer, and other brands, with branches across Yorkshire. Comparable multi-brand franchise dealer offering new/used equipment, service, parts, and customer support to farming customers.
- Cornthwaite Group: Agricultural and groundcare machinery dealer covering northern England and Scotland with multiple branches representing brands such as Fendt, Massey Ferguson, and Valtra. Comparable multi-brand dealer with service, parts, and used equipment operations.
- Farmstar: UK agricultural and groundcare machinery dealer focused on the eastern regions representing brands including Massey Ferguson and Iseki. Comparable smaller multi-brand farm equipment dealership model serving UK farmers with new/used equipment and parts.
- Peacock & Binnington: Lincolnshire and Yorkshire agricultural machinery dealer for Case IH and other brands, with multiple branches. Comparable regional UK farm equipment dealership model serving arable and mixed farmers.
- Ben Burgess & Co: East Anglian agricultural machinery dealer representing New Holland, Case IH, and other major brands across multiple branches. Comparable UK multi-brand farm equipment dealer with new and used equipment, parts, and service operations.
- Ernest Doe & Sons: Long-established UK agricultural machinery dealer with multiple branches across East Anglia and the South East, representing major brands including Case IH, New Holland, and Kuhn. Directly comparable multi-brand dealership model serving farmers with new/used equipment, parts, service, and contracting across rural UK.
- Crawfords Group: Northern England and Scottish border agricultural machinery dealer representing JCB, Massey Ferguson, and other brands. Comparable regional multi-brand farm equipment dealership model with service and parts capability.
- Chandlers Farm Equipment: Multi-branch UK agricultural machinery dealer representing Case IH, Massey Ferguson, and other leading brands, with full sales, parts, service, and contracting capability. Highly comparable multi-brand franchise dealer model focused on the British farming market.
Others
- Grimme UK: UK arm of Grimme, the German manufacturer of potato, beet, and vegetable handling equipment that CC Powell represents as a franchise partner. Comparable as the OEM supplier whose product line anchors CC Powell's core machinery offering.
- Pottinger UK: UK operation of Austrian agricultural machinery manufacturer Pottinger, producing hay/forage and tillage equipment that CC Powell distributes. Comparable as the OEM whose product range (rakes, mowers, tillage) constitutes a key franchise line.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights5 records
Customer concentration
CC Powell Ltd social profiles
Digital presenceCC Powell Ltd financial estimates
Financial estimateRevenue estimate
Valuation estimate
CC Powell Ltd leadership team
Management profileNumber of profiles
CC Powell Ltd funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
CC Powell Ltd M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about CC Powell Ltd
What does CC Powell Ltd do?
CC Powell Ltd operates a multi-brand agricultural machinery dealership in Aberdeenshire, Scotland, selling new and used equipment from franchises including Grimme, Pottinger, Big Brute, and Horstine. The company also runs a country store retailing rural and country clothing and accessories, and provides in-house agricultural contracting, equipment demonstration, and administrative/warranty support services to local farmers and rural consumers.
Is CC Powell Ltd a public or private company?
CC Powell Ltd is a private company. It is classified as unknown and is currently operating.
When was CC Powell Ltd founded?
CC Powell Ltd was founded in 2010. It employs 11 to 50 people.
Where is CC Powell Ltd based?
CC Powell Ltd is headquartered in Banff, United Kingdom, in the Europe region.
How does CC Powell Ltd make money?
Five revenue lines are on record. Agricultural Machinery Sales are the primary driver. The others are franchise/Dealership Distribution, country Store Retail, contracting Services and service and Maintenance.
Who are CC Powell Ltd's main competitors?
Direct peers on record are Ripon Farm Services, Cornthwaite Group, Farmstar, Peacock & Binnington, Ben Burgess & Co, Ernest Doe & Sons, Crawfords Group and Chandlers Farm Equipment. Others are Grimme UK and Pottinger UK.
Does CC Powell Ltd have an API?
No public API is recorded for CC Powell Ltd.
What industry is CC Powell Ltd in?
CC Powell Ltd's product category is Agricultural Machinery Dealership. Its primary akta.pro industry code is IMACAFAB, Agricultural Tractor & Field Machinery Vehicle Manufacturing, with a secondary code of AFABAJAA, Farm Supply Retail (Independent Dealers). Its NAICS code is 423820 and its SIC code is 3523.