Hundstallet

What Hundstallet does

Hundstallet (legally Hundstallet – Hundskyddsf\u00f6reningen, Swedish organizational number 802001-4968) is Sweden's oldest continuously operating dog rescue and welfare organization, founded in 1908 and structured as a member-based nonprofit association (ideell f\u00f6rening). The organization's core function is receiving dogs that can no longer remain with their owners — whether through owner surrender or, in 71% of 2025 intake, authority seizure — and providing veterinary care, behavioral rehabilitation, and a structured rehoming process. In 2025, Hundstallet received 1,129 dogs and delivered 51,148 care days across four physical stall locations in Stockholm, Alingsås, and Örkelljunga (Norra Skåne), matching adopters through an online interest application, compatibility questionnaire, and interview/home-visit process. Adoption fees are age-tiered between 2,500 SEK (over 10 years) and 10,000 SEK (puppies 8–16 weeks), with a 2,000 SEK booking deposit per reserved dog.

The business model is a diversified nonprofit revenue stack with no single dominant stream. Donations flow via Swish, bank transfer, monthly giving (autogiro), testamentary gifts, and tribute/memorial donations; an annual membership program offers benefits including a 10% discount on Agria dog insurance; a web shop sells merchandise; and corporate partnerships with Happy Dog/Trixie (dog food), Best Friend AB (treats, chews, ~240,000 poop bags/year), and Bizkit Havas (communications/PR) provide in-kind support that materially offsets operating costs. Hundstallet also participates in Folkspel's Ideella F\u00f6rs\u00e4ljning lottery program. Beyond direct rescue, the organization runs a school education program, a podcast ('Tugget'), and an advocacy campaign ('Det tomma kopplet') on veterinary cost transparency. Underlying technology is conventional nonprofit web infrastructure — there is no proprietary software platform, AI capability, or differentiated technology stack.

Name

Hundstallet

Legal name

Hundstallet – Hundskyddsföreningen

Website

https://hundstallet.se

Company type

Private

Founded year

1908

Operating status

Operating

Headcount range

11–50 employees

Short description

Hundstallet is Sweden's oldest nonprofit dog rescue organization (founded 1908), operating four shelters nationwide to rehabilitate and rehome dogs through structured adoption matching. It is funded by donations, memberships, a web shop, corporate in-kind partnerships, and the Folkspel charity lottery program.

Ownership category

akta.pro rank

Product category

Animal Welfare Services

NAICS

Environment, Conservation and Wildlife Organizations (813312)

SIC

Services-Social Services (8300)

akta.pro primary industry

Animal Shelters & Adoption Services (BPAGAIAA)

akta.pro secondary industries

Animal Shelters & Rescue Operations (AFAEALAB), Animal Welfare & Advocacy Organizations (AFAEALAC), Foster & Volunteer Network Programs (BPAGAIAF)

Keywords

• Dog rescue services
• Animal welfare
• Dog adoption
• Nonprofit association
• Pet rehoming

Headquarters

HQ city

Bromma

HQ country

Sweden

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Donations and gifts: Individual donors contribute via Swish (123 900 5570), bank transfers, monthly giving (autogiro), and one-time gifts. The organization also accepts testamentary gifts and memorial/dedication donations.
2. Membership fees: Hundstallet is a membership association (Hundskyddsföreningen). Members pay an annual fee and receive benefits including a 10% discount on Agria dog insurance.
3. Web shop and merchandise: A web shop sells dog-related merchandise. Also participates in Folkspel's Ideella Försäljning, where supporters purchase BingoLotto and Sverigelotten, with proceeds going to Hundstallet.
4. Corporate partnerships: Corporate partners (Best Friend, Happy Dog/Trixie, Bizkit Havas) provide in-kind support (dog food, treats, media services), reducing operational costs. Corporate giving programs and 'företagsvän' (corporate friend) memberships are also monetized.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels8 records

Core offering

Hundstallet is a Swedish non-profit dog welfare association that rescues, rehabilitates, and rehomes dogs that can no longer stay with their owners. The organization operates four physical shelter locations across Sweden (Stockholm, Alingsås, Örkelljunga/Norra Skåne) where dogs receive veterinary care, behavioral assessment, and enrichment, and are matched with responsible adopters through a structured application and interview process. Beyond direct rescue operations, it sells merchandise through a webbshop, runs membership and recurring donation programs, and offers educational content and advocacy on dog welfare.

Product overview

Hundstallet is Sweden's oldest and largest dog rescue organization (since 1908), operating as a non-profit association with facilities in Stockholm, Alingsås, and Örkelljunga (Norra Skåne). The organization provides a comprehensive suite of services centered on dog welfare: dog adoption and rehoming, dog surrender services, an e-commerce webshop, membership programs, donation services (including monthly giving and memorial gifts), educational programs for schools, media content (podcasts and videos), advocacy campaigns, and volunteer programs. The main products include dog adoption services, webbshop (e-commerce), membership program, educational school materials, and media content. Dogs available for adoption range from puppies to senior dogs, with adoption fees between 2,500-10,000 SEK depending on age. In 2025, the organization expected to receive nearly 1,500 dogs, with 1,129 dogs accepted in 2025 and 51,148 care days provided.

Differentiator

Problem solved

Functional benefit

Brands

• Det tomma kopplet: A campaign raising awareness about veterinary cost transparency in Sweden, addressing the issue that 43% of Swedish dog owners cannot afford unexpected veterinary costs of 10,000 SEK without financial strain.
• Vissla för vovven

Quantifiable outcome

• 1,129 dogs received and cared for in 2025; 51,148 care days provided; 71% of incoming dogs were authority-seized cases.

Named customers3 records

Segments4 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core and minor.

• Happy Dog / TrixiecoreStrategic or Co-development Partner · 1 January 2024Happy Dog, distributed in Sweden by Trixie (a family-owned company), provides high-quality dog food to all four Hundstall locations. This partnership is critical for feeding approximately 1,500 dogs expected in 2025. The food is premium, made in Germany, with natural ingredients and no artificial additives.
• Best Friend ABcoreStrategic or Co-development Partner · 1 January 2024Since 2024, Best Friend AB supports all Hundstall locations with dog treats, chews, and accessories (including approximately 240,000 dog poop bags per year). The partnership enriches the dogs' time at the shelter and supports daily operations for dog handlers.
• Bizkit HavascoreGTM or Marketing PartnerBizkit Havas, part of the global Havas communications network, supports Hundstallet through strategic communications advice, media buying, and PR. The partnership helps increase visibility of shelter dogs and find them new homes, and has been important in building understanding of the need to give dogs a second chance.
• Ideella FolkspelminorGTM or Marketing PartnerHundstallet is a member and beneficiary of Ideella Folkspel, a charity lottery organization. Supporters can purchase BingoLotto and Sverigelotten through Hundstallet's specific association store, with proceeds going directly to support the organization's work with rescue dogs.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Djurens Rätt: Sweden's largest animal rights organization, combining advocacy, policy work, and shelter support. Comparable as a Swedish nonprofit addressing dog welfare through advocacy and direct care, with overlap in education and policy campaigns.
• Djurskyddet Sverige: National federation of Swedish animal welfare societies operating shelters and rehoming services. Directly comparable as a Swedish nonprofit delivering animal rescue, sheltering, and adoption at national scale.
• Battersea Dogs & Cats Home: UK-based dog and cat rescue with shelter operations, rehoming services, and a strong brand-led fundraising model. Comparable in mission (rescue, rehabilitate, rehome) and in leveraging brand for fundraising and advocacy.

Broad incumbents

• Vier Pfoten (Four Paws): International animal welfare organization operating across Europe with shelter, advocacy, and campaign functions. Comparable in the integrated rescue-plus-advocacy operating model, though at a much larger geographic and budget scale.
• RSPCA: UK's largest animal welfare charity combining rescue, rehoming, advocacy, and enforcement. Comparable in integrated operating model across shelters, education, and policy work, though at substantially larger scale.
• Best Friends Animal Society: US-based no-kill animal welfare network with shelter operations, advocacy, and sanctuary programming. Comparable as a leading brand-driven rescue organization running shelter, education, and national campaign functions.
• Deutscher Tierschutzbund: Germany's umbrella animal welfare federation running affiliated shelters and rehoming services. Comparable as a national umbrella for shelter-based animal welfare in a German-speaking European market.
• Svenska Kennelklubben: The Swedish Kennel Club is the national kennel and breed organization, broader than Hundstallet but overlapping on responsible dog ownership, breeder standards, and member services.

Others

• Agria Djurförsäkring: Sweden's leading pet insurer and Hundstallet's insurance partner (10% membership discount). Comparable as a partner/ecosystem participant in the Swedish dog welfare value chain, and a key beneficiary of Hundstallet's membership funnel.

Regional players

• Hundar Utan Hem: Sweden-focused online rehoming platform connecting owners and rescues across the country. Comparable as a digital-first alternative rehoming channel that overlaps with Hundstallet's adoption and surrender services.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xtwitter.com/hundstallet
• YouTubeyoutube.com/c/Hundstalletshf
• Facebookfacebook.com/hundstallet
• LinkedInlinkedin.com/company/hundstallet
• Instagraminstagram.com/hundstallet

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hundstallet