Groove International

What Groove International does

Groove International operates as a private event production company under the doing-business-as name "Sound The Groove," booking and producing live music events across four major U.S. entertainment markets — Southern California, New York, Las Vegas, and Seattle. The company's operations revolve around three interconnected offerings: concert event booking services, a public-facing event calendar with ticketing, and an inbound artist sign-up platform that lets bands and performers apply for slot opportunities at future events. The website showcases upcoming events such as the "One Final Summer Night" concert at the House of Blues Anaheim's Foundation Room, priced at $14 for advance tickets, with format combining an acoustic happy hour followed by live band performances.

The company serves a two-sided customer base. Its primary segment is concert attendees — music enthusiasts who purchase tickets to attend curated live events — while its secondary segment comprises artists and bands seeking performance venues and booking services. Distribution is direct-to-consumer: tickets are sold through the company's own website events page, and the artist pipeline is fed by an online submission form that captures genre, location, contact details, and music links. Social media channels (Instagram, Facebook) are used as engagement surfaces alongside the website.

Underlying technology is minimal and not proprietary in any disclosed sense: the website appears to be a standard Wix-hosted site (img1.wsimg.com asset paths) with no APIs, integrations, mobile app, or disclosed platform capability. The revenue model is transaction-based: the company generates revenue by producing events and selling tickets to attendees, functioning essentially as an event promoter and booker rather than a software or technology business. No management team, ownership structure, funding history, headcount granularity, or financial figures are disclosed in the available source material.

Name

Groove International

Website

https://soundthegroove.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Sound The Groove (Groove International) is a private event production company that books and produces live concerts across Southern California, New York, Las Vegas, and Seattle, serving concert ticket buyers and performing artists via its website, event calendar, and artist submission form.

Ownership category

akta.pro rank

Product category

Live Event Production and Concert Promotion

NAICS

Musical Groups and Artists (711130)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Music Venues & Venue Operators (Clubs, Theaters, Arenas) (MPAIAFAB)

akta.pro secondary industries

Live Music Clubs & Venues (MPAGAIAB), Live Music Venues & Concert Bars (THAFAEAD)

Keywords

• Live music events
• Concert booking services
• Event production
• Live concert tickets
• Artist booking services

Headquarters

HQ city

Cypress

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Event Production and Ticket Sales: Sound The Groove generates revenue through concert event production, selling tickets to attendees for live music events in Southern California, New York, Las Vegas, and Seattle venues.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels3 records

Core offering

Sound The Groove is an event production company that books and produces live concerts and acoustic happy hours across Southern California, New York, Las Vegas, and Seattle venues. The company operates a public event calendar with online ticketing and an artist sign-up platform that lets bands and performers submit their information for booking opportunities. Revenue is generated through advance ticket sales and event production services.

Product overview

Sound The Groove is an event production company operating as a single unified offering that books and produces live concerts. The portfolio consists of concert event booking services (managing live music performances across Southern California, New York, Las Vegas, and Seattle), an artist sign-up platform (online submission form for performers), and an event calendar with ticketing capabilities for attendees. These services are integrated under one brand, serving both performing artists seeking gig opportunities and concert-goers purchasing tickets.

Differentiator

Problem solved

Functional benefit

Products and services

• Concert Event Booking Services Books and produces live concerts featuring acoustic happy hours and live bands in Southern California, New York, Las Vegas, and Seattle venues. The service is targeted at music enthusiasts who want to attend live events and at artists seeking performance opportunities.
• Artist Sign-Up Platform Online submission form on the Contact Us page that allows bands and artists to apply for performance opportunities at Sound The Groove events, capturing genre, location (City, State), contact name, phone, email, Instagram, Facebook, and a music link.
• Event Calendar and Ticketing Public-facing event calendar on the company website that lets attendees browse upcoming concerts, view venue details (e.g., House of Blues Anaheim's Foundation Room), and purchase tickets in advance for live music events.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Others

• Songkick: Live music ticketing and event listing platform acquired by Warner Music Group. Overlaps as a concert discovery and ticketing channel that competes for direct-to-consumer live music ticket sales.
• Eventbrite: Self-service ticketing and event management platform. Overlaps as an enabling ticketing and event-discovery tool that Sound The Groove could leverage or compete with for direct-to-consumer ticket sales.
• Bandsintown: Concert discovery and ticketing platform connecting artists with fans. Adjacent as a marketing/discovery channel and potential partner for driving attendance to Sound The Groove events.

Broad incumbents

• AEG Presents: Major concert promoter and venue operator behind festivals like Coachella and a global touring network. Competes for artists, venues, and audiences in the same multi-city live music production space.
• Live Nation Entertainment: The largest global concert promoter, venue operator (including House of Blues), and ticketing provider. Direct competitive overlap in concert booking and ticketing, though Live Nation operates at vastly greater scale.

Direct peers

• Goldenvoice: California-based concert promoter (AEG subsidiary) producing festivals and multi-city events. Comparable as a regional-to-multi-market live music promoter targeting similar West Coast audiences.
• Another Planet Entertainment: Independent concert promoter producing festivals and concerts primarily in the Western US. Direct comparable in scale and operating model for a multi-city independent live event production business.
• I.M.P. (Independent Music Promoters): Concert promoter and venue operator running iconic music venues including the 9:30 Club. Comparable as a multi-venue live music producer with artist booking at its core.
• Bowery Presents: Concert promoter operating venues and producing concerts in multiple US markets. Closely comparable as a multi-market independent concert promoter with a similar artist booking and ticketing model.

Regional players

• Jax Concerts (regional promoter): Independent regional concert promoter producing live events in select US markets. Comparable in scale and model as a smaller independent promoter operating in defined geographies.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks5 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/soundthegroove
• LinkedInlinkedin.com/company/groove-international

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Groove International