Graziano's Group

What Graziano's Group does

Graziano's Group is a family-owned Argentinian food business operating a vertically integrated network of restaurants, specialty grocery markets (Mercados), catering, private dining, and wine programs across South Florida. The company traces its origin to a 1962 butcher shop opened by Mario and Maria Graziano in Buenos Aires; the first U.S. market and restaurant opened in 1990 on Bird Road in Miami, and three generations of the family have since expanded to roughly 8-9 locations spanning Miami, Coral Gables, Hialeah, Doral, Aventura, Weston, and a 2024-launched Lucia Pizzeria concept.

The operating model rests on three integrated formats: full-service Argentine steakhouses featuring wood-fired asador cooking and fire-pit grills; retail Mercados offering meat counters, bakeries, prepared meals, Argentine groceries, and a curated 2,000+ wine selection; and a sub-brand pizza concept (Lucia Pizzeria). The product surface is extended through an off-premise catering service with on-site chef preparation, on-premise private dining rooms with prix fixe menus, a recurring Wine Club subscription, a digital gift card program via Toast Tab, and online ordering through the Toast Tab platform, with reservations managed via OpenTable.

Revenue is generated primarily through in-restaurant food and beverage sales, in-store retail grocery sales, catering quotes, private dining packages, wine club subscriptions, and gift card transactions. The company targets four distinct consumer segments: local families seeking specialty groceries and prepared foods; business professionals in the Coral Gables district; wine enthusiasts interested in small-producer Argentinian, Italian, Spanish, and French wines; and event hosts and planners. Marketing is community-led, anchored on regular event programming (First Friday, Vinilo Nights, Tango Nights, Empanada Mondays, Sundays at Mercado), email newsletters, and active Instagram, Facebook, and LinkedIn presence. No institutional investors, public listing, or parent company affiliation is disclosed; the firm operates exclusively in Florida and uses no third-party distributors.

Name

Graziano's Group

Legal name

Graziano's Group

Website

https://grazianosgroup.com

Company type

Private

Founded year

1962

Operating status

Operating

Headcount range

1–10 employees

Short description

Graziano's Group is a family-owned Argentinian food business operating restaurants, specialty grocery markets (Mercados), catering, wine programs, and a pizzeria sub-brand across roughly 9 South Florida locations, serving local families, professionals, wine enthusiasts, and event hosts.

Ownership category

akta.pro rank

Product category

Argentinian Restaurant and Specialty Food Retail

NAICS

Full-Service Restaurants (722511), Meat Retailers (445240), Other Specialty Food Retailers (44529), Caterers (722320)

SIC

Retail-Eating & Drinking Places (5810), Retail-Grocery Stores (5411), Food And Kindred Products (2000), Retail-Eating Places (5812)

akta.pro primary industry

Steakhouses & Seafood Restaurants (THAFACAE)

akta.pro secondary industries

Latin American & Caribbean Grocery Stores (CRAHAFAG), Specialty & Dietary Catering (Vegan, Kosher, Halal, Allergy-Friendly) (HSACAGAH), Butcher Shops & Meat Markets (CRAHAHAB)

Keywords

• Argentine restaurants
• Specialty grocery markets
• Wine club subscription
• Event catering services
• Imported food products

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Restaurant Dining: In-restaurant dining at multiple South Florida locations offering Argentine cuisine including wood-fired steaks and traditional dishes. Revenue generated from food and beverage sales during lunch and dinner service.
2. Mercado/Retail Grocery: In-store retail sales of Argentine groceries, artisanal cheeses, cured meats, fresh baked goods, imported products, fresh prepared meals, and meat counter sales. Markets operate daily with breakfast, lunch, and dinner prepared on-site.
3. Catering and Private Dining: Off-premise catering services for parties, office meetings, and events with customizable menus and packages. On-premise private dining rooms available at select locations with prix fixe menu options.
4. Wine Program: Extensive wine program with over 2,000 wines from Argentina, Italy, Spain, and France. Wine of the Month club subscription and wine sales both for on-premise consumption and retail purchase.
5. E-commerce and Gift Cards: Online ordering through Toast Tab platform and digital gift card sales for various locations.

Go-to-market motion1 record

Distribution channels5 records

Marketing channels7 records

Core offering

Graziano's Group operates a portfolio of Argentinian restaurants and specialty grocery markets (Mercados) across South Florida, complemented by off-premise catering, private dining, an online grocery shop, and a curated wine club subscription. The integrated concept combines fire-grilled Argentine steakhouses with retail markets selling meats, cheeses, baked goods, and Argentine imports, all rooted in three generations of family recipes.

Product overview

Graziano's Group is an Argentinian family-owned restaurant and market group operating 8 locations across South Florida. The core offerings consist of Graziano's Mercado (Argentine grocery markets with meat counters, bakeries, and prepared foods) and Graziano's Restaurant (fire-grilled steakhouses featuring traditional Argentine asador-style cooking). Additional products include Lucia Pizzeria (pizza restaurant), a Wine Club subscription service, catering and private dining services, an online grocery shop, and a regular events program featuring live music, themed nights, and community gatherings. The company was founded in 1962 in Buenos Aires by Mario and Maria Graziano, with the first Miami market opening in 1990 on Bird Road.

Differentiator

Problem solved

Functional benefit

Brands

• Lucia Pizzeria: A pizza restaurant featuring fresh dough, quality ingredients, and recipes passed down through generations.

Products and services

• Graziano's Restaurant Fire-grilled Argentine steakhouse dining at the Bird Road, Coral Gables, and Hialeah locations, featuring wood-fired cooking, traditional asador-style meats, and a deep love of good food. Each location offers lunch and dinner service with family-style dining.
• Graziano's Mercado Argentine grocery market offering fresh cuts at the meat counter, bakery, extensive wine selection, and Argentine specialty goods. Meals are prepared on-site throughout the day for breakfast, lunch, and dinner. Eight locations operate across South Florida.
• Lucia Pizzeria Pizza restaurant built on tradition, featuring fresh dough, quality ingredients, and recipes passed from generation to generation. Located at 8755 SW 72nd St, Miami, FL 33173.
• Catering Services Off-site catering for parties, office meetings, and events with customizable menus, packages, and services. Chefs cook on-site at customer locations.
• Private Dining Private dining spaces at Coral Gables and Hialeah locations for intimate gatherings, celebrations, and business meetings with prix fixe menus and open bar options.
• Wine Club Monthly wine subscription service featuring four bottles of curated wines. Offers access to over 2,000 wines from Argentina, Italy, Spain, and France, focused on small, family-owned vineyards.
• Graziano's Grocery Online grocery shop featuring artisanal cheeses, cured meats, fresh baked treats, and imported Argentine goods. Product range is family-approved and rooted in tradition.

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Sprouts Farmers Market: Specialty grocer with fresh, prepared, and specialty-meat positioning. Competes with Graziano's Mercado for specialty meat, fresh prepared, and wine customers, though at a different price tier and geographic reach.
• Texas de Brazil: National Brazilian-American steakhouse chain with locations across the U.S. including South Florida. Comparable fire-grilled, asador-style dining concept and premium wine program; broader footprint than Graziano's.
• Fogo de Chão: National Brazilian steakhouse chain with fire-roasted meats and a South Florida presence. Competes for the same fire-grilled, asador-style steakhouse customer and wine-pairing occasions that Graziano's targets.
• Hillstone Restaurant Group: Operator of multiple upscale-casual dining concepts (Hillstone, Houston's, R+D Kitchen). Comparable as a multi-concept, full-service group with strong wine programs and steady South Florida exposure.
• The Fresh Market: Specialty grocery chain offering curated meats, cheeses, prepared foods, and wines. Competes with Graziano's Mercado for shoppers seeking premium specialty grocery in South Florida locations.
• The Capital Grille: National upscale steakhouse chain with locations in South Florida (Coral Gables, Miami). Competes with Graziano's for premium steakhouse occasions, business lunches, and wine program expectations.

Direct peers

• Presidente Supermarkets: Latin American-focused grocery chain operating across South Florida. Competes directly with Graziano's Mercado for the same Hispanic household grocery basket, meat counter, and prepared-meals occasion.
• Sedano's Supermarkets: Hispanic-focused grocery chain headquartered in Miami with stores across South Florida. Direct competitor to Graziano's Mercado on Latin American groceries, meats, prepared foods, and customer base.
• Buenos Aires Cafe: Argentine restaurant in Miami-Dade serving traditional wood-fired steaks, empanadas, and family-style plates. Direct competitor to Graziano's restaurants for the same Argentine-dining customer base in South Florida.
• Cafe Martorano: Family-run Italian-American restaurant in Fort Lauderdale with a South Florida footprint. Comparable as a family-owned, heritage-driven, full-service dining concept with strong local following and event-driven GTM.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/grazianosgroup
• LinkedInlinkedin.com/company/graziano-s-group
• Instagraminstagram.com/grazianosgroup

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Graziano's Group