Infoscreen GmbH

What Infoscreen GmbH does

Infoscreen GmbH operates a digital out-of-home (DOOH) advertising network deployed at high-frequency U-Bahn and S-Bahn stations inside major German train stations. The core product, branded DOOH Infoscreen, consists of large-format digital screens that broadcast a programmed mix of information, entertainment, and advertising to captive commuter audiences. The company is headquartered in Munich and is a subsidiary of Ströer, Germany's leading outdoor advertising operator; Infoscreen's screens are marketed, sold, and booked through Ströer's direct planning and booking platform alongside complementary DOOH formats (DOOH Station, DOOH Mall, DOOH City Board).

The underlying technology is a fleet of large-format digital display screens at fixed transit locations, with no public evidence of proprietary software, APIs, SDKs, or AI/ML capabilities. The offering is built on distribution and audience reach rather than on a differentiated technology stack, and content delivery is a relatively standardized digital signage operation. There are no disclosed patents, certifications, or proprietary data assets.

Infoscreen monetizes exclusively through advertising: selling screen time and ad slots to advertisers, brands, and agencies seeking to reach commuters and travelers at high-traffic transit locations. Pricing is not publicly disclosed and is described as quote-based on screen, duration, and campaign scope. The go-to-market is enterprise field sales backed by Ströer's owned-and-operated booking platform; the customer base is horizontal across advertisers and brands, with no named anchor customers or segment-specific positioning. Customer concentration, revenue, and headcount data are not disclosed at the Infoscreen GmbH entity level, and the company's economic activity is largely recorded within Ströer's consolidated DOOH segment.

Name

Infoscreen GmbH

Legal name

Infoscreen GmbH

Website

https://infoscreen.de

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Infoscreen GmbH, a Ströer subsidiary, operates digital out-of-home advertising screens at high-frequency U-Bahn and S-Bahn stations inside major German train stations, reaching commuter audiences with mixed information and advertising content sold through Ströer's booking platform.

Ownership category

akta.pro rank

Product category

Digital Out-of-Home Advertising

NAICS

Indoor and Outdoor Display Advertising (54185)

akta.pro primary industry

Digital Signage & Commercial Displays (HDACADAL)

Keywords

• Digital Out-of-Home Advertising
• Transit Advertising
• Digital Billboard Network
• Public Video Screens
• Outdoor Advertising

Headquarters

HQ city

Munich

HQ country

Germany

HQ region

Europe

Markets served

GTM type

B2B

Offering type

Services

Cost components

Infrastructure, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Digital Advertising Screen Time: Revenue generated from selling advertising space and screen time on DOOH Infoscreen displays to brands, agencies, and advertisers seeking to reach commuters and train travelers at high-frequency transit locations.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Infoscreen GmbH operates digital large-format display screens at high-traffic U-Bahn and S-Bahn stations within major German train stations. The screens deliver a curated program of news, information, entertainment, and advertising content to captive commuter audiences. The company generates revenue by selling advertising space and screen time to brands, agencies, and advertisers seeking to reach travelers during commute times.

Product overview

Ströer operates a portfolio of Digital Out-of-Home (DOOH) advertising products. The core offerings include DOOH Infoscreen (large-format digital screens at U-Bahn and S-Bahn stations within major train hubs), DOOH Station (digital screens at transit stations), DOOH Mall (screens in shopping centers), and DOOH City Board (digital roadside billboards in urban environments). Together these form a cross-context digital advertising network spanning transit, retail, and urban environments.

Differentiator

Problem solved

Functional benefit

Products and services

• DOOH Infoscreen
• DOOH Station
• DOOH Mall
• DOOH City Board

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• blowUP mediacoreStrategic or Co-development Partner · 6 July 2026Ströer and blowUP media partnered to launch 'The Lighthouse' - Germany's first immersive DOOH screen - in Hamburg. This strategic partnership combines Ströer's DOOH network with blowUP media's expertise in premium large-format digital advertising to create an innovative advertising format comparable to London's Piccadilly Lights.

Scale indicators1 record

Recent moves4 records

Expansion highlights4 records

Broad incumbents

• JCDecaux: Global market leader in out-of-home advertising with significant transit-hub presence across Europe, including Deutsche Bahn stations. Comparable as a large-scale DOOH network operator targeting commuter audiences with premium digital and static inventory.
• Ströer: Infoscreen's parent company and a major German-based out-of-home advertiser operating a broad portfolio of DOOH formats (including Infoscreen, Station, Mall, City Board). Directly comparable due to shared infrastructure, customer base, and product portfolio.
• Clear Channel Outdoor: One of the world's largest outdoor advertising companies operating DOOH and traditional OOH networks across multiple geographies. Comparable as a DOOH network monetizing captive transit and urban audiences via digital screens.
• Outfront Media: Provider of out-of-home advertising with an extensive transit and urban DOOH footprint in North America. Comparable in business model, digital screen product, and target advertiser base.
• Focus Media (FOCUS Media Information Technology): China's largest out-of-home advertising network, operating elevator, building, and transit digital screens at scale. Comparable as a high-density DOOH network monetizing time-impoverished audiences.
• Lamar Advertising Company: US-headquartered outdoor advertising operator with a large DOOH portfolio across transit, roadside, and venue inventory. Compares as a multi-format DOOH network operator selling advertising to brands and agencies.

Others

• Vistar Media: Programmatic DOOH supply-side platform that aggregates digital out-of-home inventory and exposes it to media buyers. Comparable as part of the broader DOOH advertising stack Infoscreen relies on for monetizing screen time.
• Broadsign: Provider of DOOH network management software and programmatic DOOH infrastructure used by many operators. Comparable via the DOOH ecosystem: enables the same network operation, campaign management, and programmatic sales model Infoscreen uses.

Emerging players

• blowUP media: European specialist in premium large-format and immersive DOOH, partnered with Ströer on The Lighthouse launch in Hamburg. Comparable due to its focus on digital large-format outdoor advertising and similar agency/brand customer base.

Regional players

• Wall GmbH: German-based OOH operator with digital advertising screens in public transit and urban environments. Comparable as a smaller-scale competitor in the same German DOOH market, serving similar advertisers and agencies.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks5 records

Key highlights5 records

Customer concentration

• YouTubeyoutube.com/user/StroeerGroup
• LinkedInlinkedin.com/company/infoscreen-gmbh

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Infoscreen GmbH