Governors Gun Club, Llc

What Governors Gun Club, Llc does

Governors Gun Club, LLC operates a two-location indoor shooting range and firearms retail destination in the Atlanta metropolitan area, anchored by an 87,500 sq ft flagship in Kennesaw, Georgia (opened early 2018) and a ~20,000 sq ft original site in Powder Springs (founded 2013). The company was founded by Bert Brown and Kristina Brown as a "Guntry Club" concept combining shooting sports with a country-club-style hospitality experience. The Kennesaw facility houses 32 pistol and rifle lanes, three 100-yard high-power rifle lanes, a 30-yard indoor archery range with hunting simulator, and the largest indoor sporting clay field in North America (trap, sporting clay, 5-Stand, bunker trap).

The business runs ten distinct revenue streams: firearms and ammunition retail (online and in-store, with firearms shipped to licensed FFL dealers), tiered membership subscriptions ($19/mo Basic to $2,247/yr plus $2,500 initiation High Brass Elite), range access and firearm rentals, professional training classes (beginner through competitive), restaurant and lounge operations at both locations, event venue rental with catering (up to 350 guests), FFL transfer services ($35+$10/item, $100 blind), consignment sales (20% fee), on-site gunsmithing, and a loyalty program (1% cash back, referral points). Distribution is hybrid: walk-in physical retail, WooCommerce-based e-commerce, and an integrated SilencerShop channel for NFA suppressors.

The company is privately held by the founding Browns, has no institutional investors or parent company, and has not raised outside funding. Marketing is primarily content-led (blog, email, SMS, Facebook) and reputation-driven (408+ Google reviews). Customer segments span recreational shooters, first-time buyers, competitive shooters, corporate and nonprofit event hosts, and private celebration planners — predominantly SMB/consumer with no disclosed enterprise anchor customers. Geographic reach is concentrated in Cobb County and Metro Atlanta, with ammunition shipping restricted in 11+ US jurisdictions.

Name

Governors Gun Club, Llc

Legal name

Governors Gun Club, LLC

Website

https://governorsgunclub.com

Company type

Private

Founded year

2013

Operating status

Operating

Short description

Governors Gun Club is a privately held, two-location indoor shooting range and firearms retail operator in Metro Atlanta (Kennesaw and Powder Springs, Georgia), offering range access, training, memberships, dining, and event hosting to recreational shooters, new buyers, and corporate and private event clients.

Ownership category

akta.pro rank

Product category

Indoor Shooting Range & Firearms Retail

NAICS

Fitness and Recreational Sports Centers (713940)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Firearms & Ammunition Retail (CRAMAKAA)

akta.pro secondary industries

Hunting, Shooting Sports & Archery Retail (CRAMABAK), Shooting Sports Equipment Retail (Targets, Clay, Range Gear, Hearing/Eye Protection) (CRAMAKAG), Hunting & Shooting Specialty Knife/Tool Retail (CRAMAKAH)

Keywords

• Indoor shooting range
• Firearms retail store
• Firearms training
• Shooting range membership
• FFL transfer services

Headquarters

HQ city

Powder Springs

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Retail Sales: Point-of-sale revenue from firearms, ammunition, optics, suppressors, NFA items, magazines, knives, range gear, and accessories. Products are sold both in-store and through the e-commerce website, with firearms shipped to FFL dealers and non-firearm items shipped directly to customers.
2. Membership Subscriptions: Recurring monthly and annual membership fees providing access to private members-only shooting lanes, the exclusive Members Lounge & Restaurant, member events, and exclusive discounts. Tiered structure ranges from $19/month Basic to $2,247/year High Brass tier.
3. Range Access and Rentals: Revenue from public range access fees, firearm rentals, lane rentals, and special range events. Range rental guns are available for customers who do not own firearms.
4. Training and Instruction: Fees for professional firearms training classes including beginner handgun fundamentals, defensive training, women's shooting club, competitions (IDPA, Hit Factor, GSSF), and private one-on-one instruction.
5. Restaurant and Lounge: Food and beverage sales at the Kennesaw and Powder Springs restaurant lounges, accessible to members and event guests.
6. Event Venue Rental: Revenue from hosting events in the Grand Banquet Hall (up to 350 guests), Private Dining Room (up to 150 guests), Upper-Level Patio (up to 60 guests), and catering services for corporate events, weddings, fundraisers, and private celebrations.
7. FFL Transfer Services: Fees charged for receiving and processing firearm transfers. Standard transfers are $35 for the first item plus $10 per additional item. Blind transfers are $100. Storage fees apply after 30 days.
8. Consignment Sales: Consignment program accepting firearms for sale in exchange for a 20% consignment fee. Also offers instant cash buyouts and trade-in options.
9. Gunsmithing Services: Professional gunsmithing services for firearm maintenance, repair, and customization.
10. Loyalty Program: Loyalty program offering 1% cash back on purchases and points for referrals. New members receive 1,000 bonus points upon registration.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels7 records

Core offering

Governors Gun Club operates indoor shooting ranges (32+ pistol/rifle lanes, 100-yard rifle range, indoor archery, and the largest indoor sporting clay range in North America) combined with firearms and ammunition retail, professional training, memberships, an on-site restaurant/lounge, and event venue hosting. The Kennesaw flagship is an 87,500 sq ft facility; the original Powder Springs location opened in 2013.

Product overview

Governors Gun Club operates as a dual-location indoor shooting range and firearms retail destination in Georgia (Kennesaw and Powder Springs), combining firearms sales, professional training, competitive shooting events, and hospitality services. The core offering includes a 87,500 sq ft flagship facility with 32 pistol/rifle lanes, 100-yard rifle range, indoor archery range, and the largest indoor sporting clay range in North America. The product portfolio spans firearms retail (rifles, handguns, shotguns), ammunition across all major calibers, gun parts/accessories, NFA items, and suppressor sales via SilencerShop. Services include FFL transfers, gunsmithing, professional firearms training, shooting competitions (IDPA, Hit Factor, GSSF), event venue rental with catering, and restaurant/lounge facilities. The membership program offers tiered access from Basic ($19/mo) to Elite High Brass ($2,247/year) with private lanes, exclusive dining, and member events. A Loyalty Rewards Program provides 1% cash back and referral bonuses.

Differentiator

Problem solved

Functional benefit

Brands

• Guntry Club: Original concept name combining shooting sport with country club lifestyle, originating from founders Bert Brown and Kristina Brown's vision.

Products and services

• Indoor Shooting Range Access

Quantifiable outcome

• 408 verified Google reviews with positive sentiment
• +3 more outcomes

Named customers6 records

Segments6 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Partnerships

One partnership is on record.

• SilencerShopminorChannel Partner/ Reseller/ DistributorSilencerShop is referenced as a suppressor purchasing partner, with a direct link from the Governors Gun Club website to silencershop.com. This appears to be a third-party integration for purchasing suppressors, which are NFA-regulated items requiring Form 4 approval through the ATF.

Scale indicators6 records

Recent moves7 records

Expansion highlights4 records

Others

• SilencerShop: SilencerShop is a leading e-commerce marketplace for NFA-regulated suppressors and an existing channel partner of Governors Gun Club. It is an enabling/distribution partner in the suppressor category rather than a direct competitor.
• NSSF (National Shooting Sports Foundation): NSSF is the firearms industry trade association representing manufacturers, retailers, ranges, and distributors. It is an ecosystem participant — not a direct competitor — but provides market data, advocacy, and supplier relationships relevant to Governors Gun Club's business.
• NRA (National Rifle Association): The NRA is a major firearms advocacy and education organization offering training programs, certifications, and member benefits. It is an ecosystem participant that competes indirectly with Governors Gun Club's training and competition offerings rather than for retail or range revenue.

Broad incumbents

• Bass Pro Shops: Bass Pro Shops is a national outdoor sporting goods retailer (now including Cabela's) offering firearms, ammo, and outdoor recreation products. It overlaps with Governors Gun Club's retail offering but does not operate dedicated indoor ranges or membership clubs.
• Academy Sports + Outdoors: Academy Sports + Outdoors is a regional sporting goods chain selling firearms, ammunition, and outdoor gear across the southern U.S. It competes for firearms and ammo retail share in Governors Gun Club's Atlanta metro market without operating range facilities.

Direct peers

• Range USA: Range USA operates large-format indoor shooting ranges combined with firearms retail, training, and memberships across multiple states. It is the closest scaled analog to Governors Gun Club's destination 'range + retail + training' model and competes for the same recreational and first-time shooter segments.
• Shoot Point Blank: Shoot Point Blank runs indoor shooting ranges with firearms retail, training programs, and membership options. Its integrated facility model and customer experience mirror Governors Gun Club's offering, making it a directly comparable destination range operator.
• The Range 702: The Range 702 is a large indoor shooting range with retail, training classes, and event services in Las Vegas. It targets the same recreational shooter and event-hosting segments with a similar multi-revenue facility model.
• Palmetto State Armory: Palmetto State Armory is a major direct-to-consumer firearms retailer with strong e-commerce fulfillment. It competes with Governors Gun Club's online store for firearms, ammo, and accessory purchases from the same enthusiast customer base.
• SHIELD Shooting Sports: SHIELD Shooting Sports operates a large indoor range with retail, training, and event hosting, combining multiple revenue streams under one roof. Its full-service 'Guntry Club'-style approach closely parallels Governors Gun Club's positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/governorsgc
• LinkedInlinkedin.com/company/governors-gun-club

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Governors Gun Club, Llc