Growag Feuerwehrtechnik Ag

What Growag Feuerwehrtechnik Ag does

Growag Feuerwehrtechnik AG is a privately held Swiss Aktiengesellschaft headquartered in Grosswangen (canton of Lucerne) that supplies and manufactures firefighting equipment, fire protection products, occupational safety solutions, and piste safety gear for the Swiss and Liechtenstein markets. Founded in 1886 as a hose weaving workshop, the company operates its own in-house hose production facility using five weaving looms that manufacture more than 300,000 meters of woven fire hoses annually — including SUPRA DUAL, SUPRA PROFIL, and forest fire hose variants certified to DIN 14811 — making it Switzerland's largest hose manufacturer. Beyond proprietary hose production, Growag runs an exclusive Swiss distribution operation for more than 14 international brands (DÜPERTHAL, MSA, BULLARD, HAIX, PREY, SAVA, NOAQ, SEEK Thermal, FOTOKITE, HOLIK, MUNK, ALRO, AWG, DEVA F-M) and offers a 5,000+ SKU catalogue spanning firefighting gear, protective clothing, breathing apparatus, thermal imaging, flood protection, ski-slope equipment, and lithium-ion battery safety cabinets.

The business model combines one-time product sales with a recurring service-and-maintenance stream delivered through a certified service center for multiple manufacturers. Pricing is unit-based with fixed list prices for catalog items and quote-based pricing for larger or specialized equipment (e.g., DÜPERTHAL BATTERY Stations); prices exclude 8.1% Swiss VAT and orders above CHF 10,000 qualify for free delivery. Go-to-market is hybrid and sales-led: seven field sales representatives are assigned to defined cantonal territories covering all of Switzerland plus Liechtenstein, while a trilingual (DE/FR/IT) e-commerce shop serves both B2B (fire departments, authorities, businesses) and B2C (private individuals) customers. Revenue is generated primarily from product sales of both proprietary-manufactured hoses and third-party branded equipment, with professional services revenue from certified maintenance and inspection contracts. The company employs 31 people, holds ISO 9001 certification, and is led by CEO Erich Kaufmann.

Name

Growag Feuerwehrtechnik Ag

Legal name

Growag Feuerwehrtechnik AG

Website

https://growag.ch

Company type

Private

Founded year

1886

Operating status

Operating

Headcount range

11–50 employees

Short description

Growag Feuerwehrtechnik AG is a Swiss firefighting and safety equipment supplier headquartered in Grosswangen that manufactures fire hoses in-house and distributes over 5,000 products from 14+ international brands to Swiss and Liechtenstein fire departments, businesses, authorities, and consumers.

Ownership category

akta.pro rank

Product category

Firefighting Equipment

NAICS

Fluid Power Valve and Hose Fitting Manufacturing (332912), Pump and Compressor Manufacturing (33391)

SIC

Gaskets, Packg & Sealg Devices & Rubber & Plastics Hose (3050), Special Industry Machinery (No Metalworking Machinery) (3550)

akta.pro primary industry

Fire Protection Systems Contracting (Sprinklers, Alarms, Suppression) (IMAFALAD)

akta.pro secondary industries

Fire Protection Piping & Sprinkler System Components (IMADALAJ), Fire Alarm & Life Safety Systems Integration (BPAKAGAF)

Keywords

• Firefighting equipment
• Fire hose manufacturing
• Fire protection products
• Occupational safety gear
• Rescue and lifting equipment

Headquarters

HQ city

Grosswangen

HQ country

Switzerland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Product Sales (Firefighting Equipment): One-time product sales of firefighting equipment, protective clothing, technical materials, and safety products through online shop and field sales. Revenue generated from sale of both proprietary-manufactured hoses and branded products from partner manufacturers.
2. Service and Maintenance: Certified service center for various manufacturers providing daily maintenance and inspection services throughout Switzerland.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Growag Feuerwehrtechnik AG supplies and manufactures firefighting equipment, fire protection products, occupational safety solutions, and piste/ski-slope safety gear for fire departments, businesses, authorities, and private individuals across Switzerland and Liechtenstein. The company operates its own in-house hose production (woven fire hoses on five looms, vulcanization at 150°C, producing more than 300,000 meters annually), distributes exclusive partner brands such as DÜPERTHAL, MSA, BULLARD, HAIX, NOAQ, and FOTOKITE, and runs a certified multi-brand service center providing maintenance and inspection.

Product overview

Growag Feuerwehrtechnik AG operates as a Swiss e-commerce platform offering a diversified portfolio of safety equipment across four main categories: Feuerwehrtechnik (firefighting equipment), Brandschutz (fire protection), Arbeitssicherheit (occupational safety), and Pistentechnik (ski slope safety). The company operates its own hose manufacturing facility since 1886, producing over 300,000 meters of woven flat hoses annually, making it Switzerland's largest hose manufacturer. The product range includes fire hoses (SUPRA DUAL, SUPRA PROFIL, SYNTHETIC, ICONOS water curtain hoses), fire extinguishers, hose care systems (PREY), DÜPERTHAL battery safety cabinets for lithium-ion batteries, breathing apparatus, thermal imaging cameras (BULLARD, SEEK), protective clothing (VALOR, RESCUER FLY, FHB, ENGEL), safety boots (HAIX, ELTEN, HOLIK), rescue equipment (SAVA lifting cushions, LUKAS stabilization systems), flood protection (FLOWSTOP, NOAQ Boxwall), lighting equipment (NORDRIDE), and mobile power stations. The online shop features over 5,000 products from approximately 45 brand partners, complemented by seven field sales representatives providing on-site consultation. The company also offers maintenance and certification services through factory-certified service technicians.

Differentiator

Problem solved

Functional benefit

Products and services

• Firefighting Equipment (Feuerwehrtechnik) Comprehensive range of firefighting equipment including hoses, pumps, rescue tools, breathing apparatus, thermal imaging cameras, protective clothing, helmets, boots, and gloves for firefighters and rescue services.
• Fire Protection (Brandschutz) Fire protection products including fire extinguishers, fire extinguisher boxes and accessories, fire hose reels, smoke detectors, gas detectors, fire blankets, and safety signage.
• Occupational Safety (Arbeitssicherheit) Occupational safety equipment including safety cabinets for flammable liquids, gas cylinder storage, battery safety cabinets, safety containers, hazardous material pumps, emergency showers, and fall protection (PSAgA).
• Ski Slope Technology (Pistentechnik) Safety equipment for ski slopes and winter sports facilities, including snow-making and piste safety gear.
• In-house Fire Hose Manufacturing (Schlauchproduktion) In-house production of woven fire hoses, snow cannon hoses, drinking water hoses, and agricultural, construction, and industrial hoses on five weaving looms at the Grosswangen facility.
• Certified Service and Maintenance Factory-certified maintenance and inspection services for respiratory protection, fire protection equipment, and safety cabinets delivered throughout Switzerland.
• DÜPERTHAL BATTERY Station (Lithium-ion Battery Safety Cabinets) Safety cabinets for safe storage and charging of lithium-ion batteries, featuring Type 90 fire resistance, backdraft protection, and integrated smoke detectors; available in ST, M, and XL sizes with various voltage and security options.

Quantifiable outcome

• Switzerland's largest fire hose manufacturer with >300,000 meters annual production
• +1 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

14 partnerships are on record, tiered core.

• DÜPERTHALcoreChannel Partner/ Reseller/ DistributorExclusive brand representation in Switzerland. DÜPERTHAL produces safety cabinets for flammable liquids, gas cylinders, and lithium-ion batteries. Growag offers their complete product range including BATTERY line safety cabinets for charging and storing lithium-ion batteries.
• MSAcoreChannel Partner/ Reseller/ DistributorExclusive brand representation in Switzerland. MSA provides safety equipment including gas detection devices, respirators, and thermal imaging cameras for fire services.
• BULLARDcoreChannel Partner/ Reseller/ DistributorExclusive brand representation in Switzerland. BULLARD manufactures thermal imaging cameras and safety equipment for emergency responders.
• HAIXcoreChannel Partner/ Reseller/ DistributorExclusive brand representation. HAIX produces professional firefighting boots known for quality and safety.
• PREYcoreChannel Partner/ Reseller/ DistributorExclusive brand representation. PREY manufactures hose care systems (Schlauchpflegeanlagen) for fire hose maintenance and cleaning.
• SAVAcoreChannel Partner/ Reseller/ DistributorExclusive brand representation. SAVA produces lifting cushions and blocking equipment for rescue operations.
• NOAQcoreChannel Partner/ Reseller/ DistributorExclusive brand representation. NOAQ provides flood protection equipment including mobile flood barriers (Boxwall) and pumps.
• SEEK ThermalcoreChannel Partner/ Reseller/ DistributorExclusive brand representation. SEEK provides thermal imaging cameras for fire services and industrial applications.
• FOTOKITEcoreChannel Partner/ Reseller/ DistributorExclusive brand representation. FOTOKITE provides tethered drone systems for situational awareness in emergency response.
• HOLIKcoreChannel Partner/ Reseller/ DistributorExclusive brand representation. HOLIK produces protective gloves and firefighting clothing.
• MUNKcoreChannel Partner/ Reseller/ DistributorExclusive brand representation. MUNK provides roll containers for mobile flood protection elements and workshop equipment.
• ALROcoreChannel Partner/ Reseller/ DistributorExclusive brand representation. ALRO manufactures decontamination, cleaning, and drying cabins for fire services.
• AWGcoreChannel Partner/ Reseller/ DistributorExclusive brand representation. AWG produces firefighting nozzles and equipment.
• DEVA F-McoreChannel Partner/ Reseller/ DistributorExclusive brand representation. DEVA F-M provides rescue equipment and tools.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• HAIX: German manufacturer of professional firefighting boots (Fire-Eagle, Fire-Hero) distributed exclusively in Switzerland by Growag. Comparable as a specialized manufacturer of firefighting footwear and PPE.
• LUKAS Hydraulik: German manufacturer of hydraulic rescue equipment (cutters, spreaders, stabilization) serving fire and rescue services with overlapping product categories to Growag's technical rescue assortment.
• Dräger: German safety and respiratory protection specialist whose products (SCBA, gas detection) overlap directly with Growag's MSA/BULLARD-distributed lines. Comparable as a manufacturer of mission-critical fire and safety equipment.
• MSA Safety: Global safety equipment manufacturer whose MSA M1 self-contained breathing apparatus is distributed exclusively in Switzerland by Growag. Comparable as a manufacturer of fire and respiratory protection equipment with overlapping product lines.
• Rosenbauer International: Austrian-based global leader in firefighting vehicles and equipment. Comparable as an international firefighting equipment manufacturer and supplier, though far larger and focused on vehicles rather than the niche Swiss equipment distribution model.
• ELTEN: German manufacturer of safety footwear including firefighter boots, sold through Growag's shop. Comparable as a manufacturer of occupational and firefighting PPE footwear.
• BULLARD: US manufacturer of thermal imaging cameras and firefighter safety equipment distributed exclusively in Switzerland by Growag. Comparable as a manufacturer of firefighting technology products.
• DÜPERTHAL: German manufacturer of safety cabinets for flammable liquids, gas cylinders and lithium-ion batteries distributed exclusively in Switzerland by Growag. Comparable as a manufacturer of hazardous material storage and battery safety solutions.

Direct peers

• PREY Schlauchtechnik: German manufacturer of hose care systems for fire hose maintenance, distributed exclusively in Switzerland by Growag. Closely comparable as a niche manufacturer of fire hose-related equipment and a partner in the same ecosystem.

Emerging players

• FOTOKITE: Swiss-based tethered drone systems provider for emergency response situational awareness, distributed exclusively in Switzerland by Growag. Comparable as a technology provider to fire services with direct partnership overlap.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Growag Feuerwehrtechnik Ag