Gun.Rodeo - Web Design & E-Commerce Platform

What Gun.Rodeo - Web Design & E-Commerce Platform does

Gun.Rodeo is a privately held, bootstrapped e-commerce platform targeting the U.S. shooting sports industry, operated by MotoGo Inc. out of Hillsboro, Oregon and founded in 2014. The company runs a 100% free firearms and shooting sports marketplace, paired with a suite of ancillary tools including Places (a map-based FFL/range/shop locator), Rodeos (a sharpshooting media-sharing application), an FFL Finder, GiveawayGateway (a daily giveaway sponsorship platform with 244 past giveaways), PRO-2 paid membership, Pro-Boards forum, Lowdown editorial content, and a Livefeed social feed. The platform is positioned as the first and only fully pro-gun e-commerce destination, having built its brand around the August 2018 #DumpShopify campaign that acquired merchants displaced by Shopify's anti-gun policies.

The company's core technology stack is a custom-built e-commerce platform with proprietary features including FFL Integration tools for compliant firearm transfers, GiveawayGateway geo-location promotion, StraightShooters voluntary identity verification, and an AI-powered website builder (ProLaunch Business Package) that generates custom e-commerce sites for firearms merchants. The platform integrates American Payment Solutions (APS) for firearms-friendly payment processing, Facebook Connect for social login, and Piwik for analytics. Six registered trademarks (Gun.Rodeo, Places, Rodeos, PRO-2, GiveawayGateway, StraightShooters) protect the brand. The tech stack is gated by a strict no-reverse-engineering, no-third-party-integration policy in the Terms of Service.

The business model combines multiple revenue streams: one-time website package sales at $1,995–$2,995 (with bundled U.S. LawShield protection plans), PRO-2 subscription memberships, APS payment processing transaction fees, and giveaway sponsorship revenue. The marketplace itself is free for buyers and sellers, which is the lead acquisition hook. Customer segments are shooting sports enthusiasts (consumer marketplace) and firearms dealers/FFL holders (B2B hosting and website services). Go-to-market is product-led, anchored on pro-gun political positioning, community engagement via 20+ minor brand sponsors, and event presence at Shot Show, Portland Gun Show, and Big Sandy Machine Gun Shoot. The company operates with a core team of approximately six people and has no disclosed external funding.

Name

Gun.Rodeo - Web Design & E-Commerce Platform

Legal name

MotoGo Inc. dba Gun.Rodeo

Website

https://gun.rodeo

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Short description

Gun.Rodeo is a bootstrapped, pro-gun e-commerce marketplace and website hosting platform serving U.S. firearms dealers and shooting sports enthusiasts, offering free marketplace listings, FFL-compliant transfers, a website builder, and a community ecosystem including giveaways, forums, and location-based tools.

Ownership category

akta.pro rank

Product category

Firearms Marketplace and Shooting Sports E-Commerce

NAICS

Sporting Goods Retailers (45911), Sporting Goods, Hobby, Musical Instrument, Book, and Miscellaneous Retailers (459)

akta.pro primary industry

Firearms & Ammunition Retail (CRAMAKAA)

akta.pro secondary industries

Shooting Sports Equipment Retail (Targets, Clay, Range Gear, Hearing/Eye Protection) (CRAMAKAG), Hunting, Shooting Sports & Archery Retail (CRAMABAK)

Keywords

• Firearms marketplace
• Shooting sports e-commerce
• Pro-gun website hosting
• FFL transfer tools
• Gun dealer websites

Headquarters

HQ city

Hillsboro

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations

Revenue model

1. Website Hosting Services: E-commerce website hosting packages for gun-related businesses, including ProLaunch Business Package for web design consulting
2. Marketplace Listings: 100% FREE for buyers and sellers - the platform facilitates transactions without charging listing or transaction fees
3. Sponsorship and Advertising: Giveaway sponsorship program where companies sponsor giveaways on the platform, providing promotional exposure
4. Premium PRO-2 Membership: PRO-2© members program with enhanced features and community access
5. Payment Processing: Integrated Gun.Rodeo Payment Solution through American Payment Solutions (APS) for credit card and electronic payment processing

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Gun.Rodeo operates a free online marketplace where third-party buyers and sellers transact firearms, accessories, ammunition, and shooting sports equipment, complemented by an AI-powered website builder/hosting service (ProLaunch Business Package) sold to gun-related businesses. The platform bundles an FFL finder, location-based tools, social sharing, daily giveaways, and a paid PRO-2 membership into a single pro-gun e-commerce ecosystem.

Product overview

Gun.Rodeo is a comprehensive suite of tools for the shooting sports industry, built as a unified platform combining an e-commerce marketplace with location-based discovery tools and social features. The core offering consists of the Gun.Rodeo Marketplace for buying and selling firearms and accessories, supplemented by Places™ (map-based resource finder for FFL agents, gun shops, ranges, and training) and Rodeos™ (media sharing for shooting events). The ecosystem includes membership (PRO-2©), information resources (Lowdown™, Pro-Boards™ forum), daily giveaways (GiveawayGateway©), and identity verification (StraightShooters™). Premium offerings include an AI-powered website builder (ProLaunch Business Package) for gun-related businesses with built-in e-commerce and FFL integration, and integrated payment processing via American Payment Solutions.

Differentiator

Problem solved

Functional benefit

Brands

• GiveawayGateway: Platform feature for hosting giveaways with sponsors, providing permanent address at intersection of High Caliber and High Tech
• Places
• Rodeos
• StraightShooters
• PRO-2
• Lowdown
• Pro-Boards
• Rodeo Hero

Products and services

• Gun.Rodeo Marketplace 100% free online marketplace where third-party buyers and sellers transact firearms, accessories, ammunition, clothing, and shooting sports equipment, with FFL-compliant transfer facilitation.
• ProLaunch Business Package / Pro-Gun Website Builder AI-powered website building and hosting service specifically designed for gun-related businesses, offering complete e-commerce websites with FFL integration, payment processing, customer email management, and giveaway hosting tools.
• Places™ Map-based application for finding geographically amenable shooting sports resources including FFL agents, gun shops, gun ranges, training facilities, manufacturers, pawn shops, and other shooting locations.
• Rodeos™ Map-based application allowing users to showcase their shooting activities, upload photos and videos of sharpshooting, and share with friends and family through media galleries called Rodeos.
• GiveawayGateway© Geo-location promotional platform hosting daily giveaways of firearms, accessories, swag, and other items, sponsored by partner companies to drive user engagement and acquisition.
• FFL Finder Tool Map-based tool to locate FFL (Federal Firearms License) agents, gun shops, gun ranges, and concealed carry/self-defense training providers to facilitate compliant firearm transfers.
• PRO-2© Membership Program Premium membership tier providing access to Pro-Boards forums, special badges, PRO2 Supporter designation, and specialized community tools for shooting sports enthusiasts.
• StraightShooters™ Identity Verification Voluntary identity verification feature enabling users to submit personal identification documents (such as driver's license) to receive a verified badge on their account, signaling verified status within the marketplace.
• Gun.Rodeo Payment Solution Integrated payment processing solution powered by American Payment Solutions (APS), enabling sellers and advertisers on the platform to accept credit cards and electronic payment methods.

Quantifiable outcome

• 100% free marketplace for buyers and sellers

Named customers3 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

AI capability2 records

Feature6 records

Partnerships

23 partnerships are on record, tiered core and minor.

• U.S. LawShieldcoreGTM or Marketing PartnerLegal defense program sponsor integrated into website hosting packages. 5 free U.S. LawShield Protection Plans included with Complete Website Package. Joint marketing at gun shows and through promotional giveaways.
• TNW FirearmsminorGTM or Marketing PartnerFirearms manufacturer and sponsor. Demo products at events like Big Sandy Machine Gun Shoot. Aero Survival Rifle featured in giveaways and storefront.
• Sure Shot Exploding TargetsminorGTM or Marketing PartnerATF-licensed exploding targets manufacturer. Sponsor of giveaways. Featured in promotional content and video demonstrations.
• Salute TargetsminorGTM or Marketing PartnerSteel targets manufacturer with Safe-to-Shoot engineering. Sponsor with giveaways and video content featuring their products at shooting events.
• K Rounds HolstersminorGTM or Marketing PartnerPremium KYDEX holster maker from Tukwila, WA. Limited lifetime warranty products featured in giveaways.
• American Payment Solutions (APS)coreTechnology or IntegrationPayment processing service integrated with Gun.Rodeo Payment Solution to allow advertisers to pay with credit cards and electronic payment methods.
• Twelve Six CompanyminorGTM or Marketing PartnerCustom leather concealed carry handbag maker from Oregon. Featured in giveaways and promotional content.
• Patriot DefenseminorGTM or Marketing PartnerFamily-owned custom rifle builder and tactical gear supplier from Kemah, TX. Products listed on marketplace and featured in giveaways.
• Timber Creek OutdoorsminorGTM or Marketing PartnerFamily-owned outdoor accessories manufacturer from Springfield, OR. Premium products with lifetime warranty featured in giveaways.
• Primary Weapons SystemsminorGTM or Marketing PartnerFederally-licensed firearms manufacturer from Boise, ID. Event/media game sponsor with piston-driven rifles and muzzle devices.
• Delta P DesignminorGTM or Marketing PartnerSuppressor and accessory designer from Oregon. Event/media game sponsor featuring innovative next-generation firearm suppressors.
• Ghost RiflesminorGTM or Marketing PartnerAR15/AR10/AR47 products from Daytona Beach, FL. Giveaway sponsor with top quality products at honest prices.
• LimbsaverminorGTM or Marketing PartnerPrecision performance products from Shelton, WA. Sponsor participating in giveaway programs.
• Haydels Game CallsminorGTM or Marketing PartnerFamily-owned game call manufacturer from Bossier City, LA. Nationally recognized with over 150 items in catalog. Giveaway sponsor.
• Yukon OutfittersminorGTM or Marketing PartnerOutdoor gear company born in 2009 hunting camp. Rain gear, sleeping bags, ATV gear from Alamo, TN. Giveaway sponsor.
• BulletSafeminorGTM or Marketing PartnerBulletproof vest and personal safety products from Troy, MI. Operating since 1998. Giveaway sponsor.
• Shady Lady ShootingminorGTM or Marketing PartnerOnline shooting products retailer from Green River, WY. Best products and service at lowest prices. Giveaway sponsor.
• Swab-itsminorGTM or Marketing PartnerFoam swab technology company (65+ years) from Springfield, MA. Fortune 500 solutions provider. Giveaway sponsor.
• Meaden PrecisionminorGTM or Marketing PartnerISO 9001:2015 certified precision machining from Illinois since 1939. CNC manufacturing capabilities. Giveaway sponsor.
• Maxim FirearmsminorGTM or Marketing PartnerFirearms manufacturer participating in giveaway sponsorship program.
• DH TacticalminorGTM or Marketing PartnerTactical products company from Oconomowoc, WI. Giveaway sponsor.
• In We Go CanyoneeringminorGTM or Marketing PartnerCanyoneering gear and adventure lifestyle resource from Henderson, NV. Small business promotion. Giveaway sponsor.
• Buckshot and LeadminorGTM or Marketing PartnerFirearms retailer from Berea, KY. Giveaway sponsor.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Others

• Shopify: Shopify is a general-purpose e-commerce platform whose 2018 ban on firearms actually created the demand that Gun.Rodeo's #DumpShopify program captured. It is adjacent to Gun.Rodeo's website hosting offering as the displaced mainstream alternative for gun merchants.
• National Shooting Sports Foundation (NSSF): NSSF is the firearms industry trade association representing manufacturers, retailers, and ranges. It is thematically related to Gun.Rodeo as a hub for the pro-gun and shooting sports community but does not directly compete in marketplace or hosting.

Direct peers

• Armslist: Armslist operates a firearms-focused classifieds and marketplace platform connecting private sellers and FFL dealers nationwide. It overlaps directly with Gun.Rodeo's marketplace offering for buyers and sellers of firearms, accessories, and shooting sports equipment.
• GrabAGun: GrabAGun is an online firearms retailer carrying rifles, pistols, shotguns, and accessories with a national fulfillment footprint. It competes for the same firearms buyer wallet and serves a similar SMB-to-consumer pro-gun customer base as Gun.Rodeo's marketplace sellers.
• Bud's Gun Shop: Bud's Gun Shop is a large online firearms and accessories retailer with a wide catalog and competitive pricing. It competes directly with Gun.Rodeo for firearms e-commerce buyers and operates as a showcase pro-gun online storefront.
• GunBroker.com: GunBroker is the largest online firearms auction and marketplace in the U.S., enabling buyers and sellers to transact firearms, accessories, and ammunition. It is the closest direct competitor to Gun.Rodeo's firearms marketplace, serving the same pro-gun seller and buyer base with similar FFL-compliant transfer workflows.
• Palmetto State Armory: Palmetto State Armory is both a firearms manufacturer and a major direct-to-consumer e-commerce retailer serving pro-gun buyers. It is directly comparable to Gun.Rodeo as a firearms e-commerce destination for the same customer base.
• GunsAmerica: GunsAmerica is a long-standing firearms marketplace with listings for new and used guns, accessories, and ammunition, plus editorial content. It competes directly with Gun.Rodeo for pro-gun seller mindshare and buyer traffic in the firearms e-commerce category.

Broad incumbents

• Brownells: Brownells is a long-established, broad-line firearms retailer and supplier of gunsmithing tools, parts, and accessories operating across a much wider product portfolio. It overlaps with Gun.Rodeo's marketplace in firearms accessories and shooting sports gear but as a much larger incumbent specialist.
• MidwayUSA: MidwayUSA is a major shooting sports retailer carrying firearms, reloading supplies, optics, and hunting gear with a large online catalog. It is comparable to Gun.Rodeo's marketplace as a broader incumbent in the shooting sports retail category.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/gunrodeo
• YouTubeyoutube.com/channel/UCs0fkQAnSc4SmqhVF1OK3Yg
• Facebookfacebook.com/gunrodeo
• Instagraminstagram.com/gunrodeo
• Pinterestpinterest.com/gunrodeo
• LinkedInlinkedin.com/company/gun-rodeo

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Gun.Rodeo - Web Design & E-Commerce Platform