Goolsby Law Firm, Pllc

What Goolsby Law Firm, Pllc does

Goolsby Law Firm, PLLC is a privately-held, solo-attorney law firm founded in 1993 by Thom Goolsby and headquartered at 212 Walnut St., Suite 100, Wilmington, North Carolina. The firm provides legal services in two core practice areas: criminal defense (covering DWI, violent crimes, sex crimes, drug crimes, white collar crimes, theft crimes, probation violations, and traffic violations) and personal injury (car accidents, truck accidents, wrongful death, premises liability, and slip-and-fall cases). It serves individual consumers in Wilmington, New Hanover County, and the broader Eastern North Carolina region, with no enterprise or institutional clients disclosed.

The business operates on a direct-to-consumer model: intake flows through phone (910-262-7401), text, and online contact forms, with free 24/7 consultations promoted as the primary acquisition mechanism. Distribution is supported by content marketing (educational blog, attorney video content, SEO optimization for Wilmington NC legal terms) and social proof via testimonials and case results pages. The firm is a professional limited liability company under sole ownership of Thom Goolsby, with no external investors, parent company, or institutional capital; reported headcount is 1-10, consistent with a solo practice plus administrative support.

The firm's revenue mechanics are split by practice area. Personal injury work is performed on a contingency-fee basis (no fee unless compensation is recovered), which introduces revenue lumpiness tied to settlement and verdict timing. Criminal defense work uses a traditional fee structure that is not publicly disclosed (quote-based). Thom Goolsby brings 34+ years of legal experience, a former North Carolina State Senator tenure (2010-2014) including Chairmanship of the Senate Judiciary Committee, military service as a U.S. Marine Corps Captain, and multiple industry awards (Order of the Long Leaf Pine, Million Dollar Advocates Forum, NADC Top One Percent, Avvo Perfect 10). No technology products, AI capabilities, or proprietary platforms are associated with the practice.

Name

Goolsby Law Firm, Pllc

Legal name

Goolsby Law Firm, PLLC

Website

https://goolsbylaw.com

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

1–10 employees

Short description

Goolsby Law Firm, PLLC is a solo-attorney Wilmington, North Carolina law practice founded in 1993 by Thom Goolsby, providing criminal defense and personal injury legal services to individuals in New Hanover County and Eastern North Carolina on both contingency and traditional fee structures.

Ownership category

akta.pro rank

Product category

Legal Services

NAICS

Offices of Lawyers (541110)

SIC

Services-Legal Services (8111)

akta.pro primary industry

Personal Injury & Insurance Defense (BPAHAAAM)

Keywords

• Criminal defense services
• Personal injury law
• DWI defense
• Trial litigation
• Legal consultation

Headquarters

HQ city

Wilmington

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Personal Injury - Contingency Fees: No legal fees unless compensation is recovered. Attorney works on contingency basis for personal injury claims including car accidents, truck accidents, wrongful death, and other injury cases.
2. Criminal Defense - Traditional Billing: Traditional legal fee structure for criminal defense services including DWI, violent crimes, drug crimes, traffic violations, and other criminal matters. Free consultations offered.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Goolsby Law Firm is a single-attorney law practice delivering criminal defense representation (DWI, violent crimes, sex crimes, traffic violations, white collar crimes, theft crimes, probation violations, and drug crimes) and personal injury representation (car and truck accidents, wrongful death, premises liability, slip-and-fall) to individuals in Wilmington, New Hanover County, and surrounding Eastern North Carolina jurisdictions. All matters are handled personally by founding attorney Thom Goolsby, who has over 34 years of civil and criminal trial experience.

Product overview

Goolsby Law Firm, PLLC is a single-attorney North Carolina law firm providing criminal defense and personal injury legal services. The practice is organized around two core service lines: (1) Criminal Defense covering DWI, violent crimes, sex crimes, traffic violations, white collar crimes, theft crimes, probation violations, and drug crimes; and (2) Personal Injury encompassing car accidents, truck accidents, and wrongful death claims. All services are delivered by Attorney Thom Goolsby, who has over 34 years of legal experience.

Differentiator

Problem solved

Functional benefit

Products and services

• Criminal Defense Services

Quantifiable outcome

• Criminal charges dismissed or reduced through aggressive defense
• +2 more outcomes

Named customers7 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves4 records

Expansion highlights3 records

Others

• Martindale-Hubbell: Lawyer directory and peer-review rating service used for legal services marketing and lead generation. Adjacent/ecosystem player that channels inbound leads to solo criminal defense and PI practices like Goolsby's.

Broad incumbents

• Greenberg Traurig: Global full-service law firm with white collar criminal defense and litigation practices. Comparable on the white collar and trial advocacy side of Goolsby's criminal defense offering, but with institutional scale and far broader capabilities.
• Thomas J. Henry Law: Large personal injury firm running a heavy advertising intake model across multiple states. Competes for the same car/truck accident and wrongful death contingency caseload as Goolsby, but at much greater scale and brand spend.
• Lanier Law Group: National plaintiff firm known for large personal injury verdicts and mass-tort work. Comparable on contingency personal injury (car accidents, premises liability) and courtroom advocacy positioning, but with a multi-office footprint versus Goolsby's single Wilmington location.
• The Law Offices of Larry H. Parker: Established personal injury firm with a strong regional brand and contingency fee model. Overlaps directly with Goolsby's personal injury practice area on car accidents and injury claims, with a far larger marketing footprint.
• Morgan & Morgan: One of the largest plaintiff-side personal injury and consumer-protection law firms in the United States with a heavy TV/brand-led acquisition model. Comparable to Goolsby Law Firm on the personal injury contingency side, but operates nationally with hundreds of attorneys rather than as a solo practice.
• Jacoby & Meyers: Long-standing personal injury firm with offices across several states. Comparable on plaintiff personal injury matters and contingency billing, but operates as a multi-attorney regional chain rather than a sole-practitioner model.

Emerging players

• Avvo: Online legal directory and attorney-matching marketplace where Goolsby holds a Perfect 10 rating. Functions simultaneously as a peer (legal services access) and a marketing channel for solo criminal defense and PI attorneys competing for the same client leads.
• LegalZoom: Consumer-facing legal technology platform offering self-service documents, attorney matching, and subscription legal plans. A disruptive adjacent to Goolsby's traditional intake model, increasingly intercepting low-complexity matters that might otherwise funnel to a solo practice.

Regional players

• Riemer Hesslein & Chuppe (and similar Wilmington/NC criminal defense boutiques): Regional North Carolina / Wilmington-area criminal defense and personal injury firms competing for the same local caseload as Goolsby Law Firm, with comparable solo-to-small-firm structures and similar practice-area menus.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/GoolsbyLaw
• LinkedInlinkedin.com/company/goolsby-law-firm-pllc

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Goolsby Law Firm, Pllc