Goodwill Industries of San Joaquin Valley, Inc.

What Goodwill Industries of San Joaquin Valley, Inc. does

Goodwill Industries of San Joaquin Valley, Inc. is a regional 501(c)(3) nonprofit organization founded in 1937 and headquartered in Stockton, California. It operates a dual mission of revenue-generating thrift retail and workforce development, serving individuals facing barriers to employment such as homelessness, prior incarceration, disability, and other disadvantages. Since 1942, the organization has served more than 59,000 individuals through its job training and placement programs, and it operates as one of more than 160 independent affiliates under Goodwill Industries International.

The organization's revenue model is driven primarily by sales of donated goods through a retail footprint that includes 14 thrift stores, 15 donation sites, one As-Is outlet, and a bulk-buying location, supplemented by e-commerce operations on its proprietary platform gwbargains.com (launched September 2018) and the national shopgoodwill.com marketplace. In fiscal year 2023, the organization reported that 93% of revenue was reinvested into program services, alongside sustainability operations that recycled 11.1 million pounds of material and 248,000 pounds of electronics. The organization earned CARF accreditation for its workforce programs in 2021, signaling externally validated program quality, and supports a headcount of approximately 300 employees.

The business model is fundamentally asset-light on the supply side: inventory is sourced through donations (zero cost of goods), while expenses concentrate on labor, retail operations, and transportation. A July 2023 relocation into a new Corporate Headquarters and Distribution Center expanded operational capacity, and logistics were restructured in 2023 through an outsourcing partnership with J.B. Hunt. The organization is governed by a local Board of Directors (chaired by Jeff Gilbert) with Denise Ost serving as CEO. No proprietary technology platform or AI capabilities are evidenced in the available data.

Name

Goodwill Industries of San Joaquin Valley, Inc.

Legal name

Goodwill Industries of San Joaquin Valley, Inc.

Website

https://goodwill-sjv.org

Company type

Private

Founded year

1937

Operating status

Operating

Short description

Goodwill Industries of San Joaquin Valley is a regional nonprofit operating 14 thrift retail stores, donation sites, and e-commerce channels while delivering job training and placement services to individuals facing employment barriers across California's Central Valley.

Ownership category

akta.pro rank

Product category

Workforce Development and Thrift Retail

NAICS

Used Merchandise Retailers (459510)

SIC

Retail-Miscellaneous Shopping Goods Stores (5940)

akta.pro primary industry

Donation, Resale & Textile Recycling Coordination (HSAFABAI)

Keywords

• Thrift retail stores
• Workforce development services
• Job training programs
• Donation recycling
• Community employment services

Headquarters

HQ city

Stockton

HQ country

United States

HQ region

North America

Offices17 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales

Revenue model

1. Retail Store Sales: Sale of donated goods (clothing, shoes, accessories, household items, furniture) through 14 retail thrift stores throughout San Joaquin Valley. This is the primary revenue source funding job training programs.
2. E-Commerce Sales: Online sales through shopgoodwill.com and gwbargains.com, enabling nationwide access to donated merchandise and generating additional revenue for mission programs.
3. Financial Contributions: Direct monetary donations from individuals and organizations supporting the mission. Contributions fund job training and employment services for people with barriers.
4. Vehicle Donations: Vehicle donation program allowing donors to contribute cars, trucks, boats, and RVs. Vehicles are towed free of charge and sold to fund mission programs.
5. Bulk/As-Is Sales: Bulk buying program at Stockton location and As-Is outlet store selling items in bulk quantities, along with salvage broker sales for damaged items.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels5 records

Core offering

Goodwill Industries of San Joaquin Valley, Inc. operates a nonprofit social enterprise that sells donated goods through 14 retail thrift stores and an e-commerce platform (shopgoodwill.com), while also accepting donations and vehicles. Revenue from retail sales funds job training, paid work experience, and employment services for individuals facing barriers to employment such as homelessness, former incarceration, disabilities, and limited education.

Product overview

Goodwill Industries of San Joaquin Valley, Inc. operates a social enterprise model combining retail thrift operations with workforce development services. The core offerings include 14 retail thrift stores, an E-Commerce platform (shopgoodwill.com), a Bulk Buying Program, Donation Services, and Job Training Programs. Revenue from donated goods sales funds employment and training services for individuals with barriers to employment. The organization also offers gift cards as a complementary retail product.

Differentiator

Problem solved

Functional benefit

Brands

• GWbargains.com: Online E-Commerce shopping platform for Goodwill San Joaquin Valley merchandise
• Goodwill Industries

Products and services

• Retail Thrift Stores 14 retail thrift stores located throughout the San Joaquin Valley (Clovis, Fresno, Lodi, Madera, Manteca, Merced, Modesto, Stockton, Tracy, Turlock, Visalia) open 7 days a week. Stores receive over 2,000 new donated items placed on the sales floor daily, including clothing, shoes, accessories, household items, and furniture, for budget-conscious consumers.
• E-Commerce Online Store Online shopping platform accessible through shopgoodwill.com (originally gwbargains.com), enabling customers to purchase donated goods digitally and reach nationwide audiences.
• Bulk Buying Program Stockton wholesale/bulk purchasing location at 4533 Alitalia Way, open to the public Monday through Saturday 8am-4pm, allowing buyers to purchase donated items in bulk quantities.
• Donation Services Accepts donated items including clothing, shoes, accessories, household items, and furniture at 15 donation sites throughout the territory. Also accepts vehicle donations through a centralized processing center with free towing.
• Job Training Programs Employment and training services including Community Employment Services (CES) for individuals with disabilities, on-the-job training, soft skills development workshops, paid work experience, and upskill training opportunities. Operates as a CARF-accredited organization serving people overcoming barriers to employment.

Quantifiable outcome

• 93% of revenue spent directly on programs and services in 2023
• +3 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core and minor.

• J.B. HuntcoreStrategic or Co-development Partner · 1 January 2023Goodwill SJV outsourced transportation needs to J.B. Hunt. J.B. Hunt created a case study video featuring Goodwill's new Corporate Headquarters, Distribution Center, and Outlet Store operations.
• The Community Foundation of San JoaquinminorGTM or Marketing PartnerOne of 33 not-for-profit agencies partnered with The Community Foundation of San Joaquin for annual Super Bowl Raffle fundraising.
• ReSupplyminorChannel Partner/ Reseller/ DistributorPartnered with ReSupply whose drivers can pick up donated items for a fee within 48 hours as an alternative to home pick-up services.
• Goodwill Industries InternationalcoreStrategic or Co-development PartnerMaintains membership affiliation with Goodwill Industries International, Inc. (GII) which provides consultation services in workforce development, retail operations, financial management, education, public relations, and marketing.
• Association of California GoodwillscoreStrategic or Co-development PartnerAffiliates with the statewide organization to share best practices and support each other for the good of communities.

Scale indicators8 records

Recent moves3 records

Expansion highlights3 records

Direct peers

• Goodwill Southern California: Another large California-based Goodwill affiliate operating thrift retail stores alongside workforce development and social enterprise programs. Closely comparable mission model, customer segments, and product mix to Goodwill SJV.
• The Salvation Army Family Stores: Operates nonprofit thrift retail stores funded by donations, with proceeds supporting broader social programs including workforce and rehabilitation services. Most direct nonprofit thrift competitor to Goodwill in California and across the U.S.
• Goodwill of the Greater East Bay: Regional Goodwill affiliate operating thrift stores and employment training programs in Northern California. Comparable scale, nonprofit thrift model, workforce-development mission, and donation-fed revenue structure to Goodwill SJV.
• Habitat for Humanity ReStores: Nonprofit home-goods and furniture reuse retail chain supporting an affordable housing mission. Comparable donation-fed thrift retail model and social enterprise structure, though focused on home furnishings rather than apparel.
• Savers (Value Village): Largest for-profit thrift chain in North America operating Value Village and Savers stores, purchasing donated goods from nonprofit partners. Closest for-profit comparable in retail format, customer base, and inventory model.
• Buffalo Exchange: Buy-sell-trade resale clothing retailer with stores across the western U.S. Comparable curated secondhand apparel retail model targeting similar value-and-vintage-seeking customer segments in California.
• AmVets Thrift Stores: Nonprofit thrift retail chain supporting veteran services. Closely comparable donation-fed nonprofit thrift model with mission alignment around workforce reintegration for specific populations.

Broad incumbents

• Goodwill Industries International: The national umbrella network of 160+ independent Goodwill organizations. Goodwill SJV is an independent affiliate receiving consultation in workforce development, retail operations, and finance — making GII the closest strategic peer for operational comparison at scale.

Emerging players

• ThredUp: Online resale platform for secondhand apparel. Represents the digital-native resale model competing for the same value-conscious secondhand shoppers and competing for donated inventory inflow to Goodwill stores.

Others

• ReSupply: On-demand donation pickup service that partners with Goodwill SJV to provide 48-hour home pickup. Comparable as an ecosystem enabler for donation logistics rather than a direct retail competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/goodwillsjv/videos
• Facebookfacebook.com/198116740207544
• LinkedInlinkedin.com/company/goodwill-industries-of-san-joaquin-valley

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Goodwill Industries of San Joaquin Valley, Inc.