The GreenTree Project
The GreenTree Project is a 501(c)(3) nonprofit that funds leadership development scholarships, counseling, coaching, and retreats for at-risk youth, ministry leaders, families, and corporate groups, delivered through its 52-acre Retreat at Guidestone Hills and Guidestone University online platform near Atlanta, Georgia.
- Company typePrivate
- Founded2015
- HeadquartersSan Francisco, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What The GreenTree Project does
The GreenTree Project is a 501(c)(3) nonprofit charity founded in 2015 by Madison Nichols (then age 7) and headquartered in Atlanta, Georgia, following relocation from Dallas in October 2015. The organization's mission is to fund education, scholarships, leadership development events, counseling, and coaching programs for at-risk children, students, ministry/nonprofit leaders, families, and corporate groups. It operates two wholly-owned programs: The Retreat at Guidestone Hills, a 52-acre retreat center in Chattahoochee Hills, GA (formerly Foxbrier Farm) used for in-person coaching, counseling, retreats, and educational experiences including farm-to-table, equine rescue, nature trails, and leadership camps; and Guidestone University, an online training platform providing leadership development resources with need-based scholarships. There is no proprietary technology platform disclosed; service delivery is human-led by a credentialed team that includes an Ed.D. executive coach, a Licensed Professional Counselor, and a 30-year mentor, supported by a partner ecosystem (Bridging the Gap, 180 Degree Farm, school districts, counseling agencies). Revenue is sourced entirely from tax-deductible charitable donations (monthly giving, one-time gifts, scholarship funding, memorial gifts, asset gifts, planned giving, corporate matching) routed through The GreenTree Foundation, with no products or services sold. In its first operational year, the retreat hosted 84 teams/families/groups totaling 744 people.
The GreenTree Project firmographics
Firmographics- Name
- The GreenTree Project
- Legal name
- The GreenTree Project
- Website
- https://greentree.net
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- The GreenTree Project is a 501(c)(3) nonprofit that funds leadership development scholarships, counseling, coaching, and retreats for at-risk youth, ministry leaders, families, and corporate groups, delivered through its 52-acre Retreat at Guidestone Hills and Guidestone University online platform near Atlanta, Georgia.
- Ownership category
- akta.pro rank
The GreenTree Project industry classification
Industry- Product category
- Youth Leadership Development Services
- NAICS
- Civic and Social Organizations (813410), Educational Support Services (6117)
- SIC
- Services-Social Services (8300), Services-Educational Services (8200)
- akta.pro primary industry
- After-School, Tutoring & Academic Enrichment Nonprofits (BPAGADAC)
- akta.pro secondary industries
- School, University & NGO Outdoor Programs (Curriculum/Program Delivery) (THAAAOAD), Adult Skill-Building Expeditions & Courses (Leadership, Survival, Navigation) (THAAAOAC), Youth Adventure Camps & Summer Programs (THAAAOAB)
Keywords
Where The GreenTree Project is headquartered
LocationHeadquarters
- HQ city
- San Francisco
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
The GreenTree Project business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Marketing or Sales, Others
Revenue model
- Donations and Charitable Contributions: The GreenTree Project operates as a nonprofit organization. All revenue and funding is used exclusively for charitable purposes including education, scholarships, events, and training for at-risk children, students, and young leaders. The organization accepts various donation types: monthly giving, one-time gifts, scholarship funding, memorial gifts, asset gifts (stocks, real estate, business interests), planned giving, and corporate matching gifts.
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
The GreenTree Project product offering
Product offeringCore offering
The GreenTree Project is a federally approved 501(c)(3) nonprofit that funds and delivers leadership development programs for at-risk children, students, and young leaders, anchored by the 52-acre Retreat at Guidestone Hills in Morrison, Colorado. It operates three integrated offerings: The Retreat at Guidestone Hills (residential retreat hosting churches, schools, sports teams, leadership groups, and corporate teams), Guidestone University (online training), and Leader Development scholarships that fund farm-to-table, equine, nature, adventure, athletic, business, trade, music, science, and travel educational experiences. Programs reach individual beneficiaries at no cost and extend to ministry/non-profit leaders, first responders, educators, families, couples, and corporate groups.
Product overview
The GreenTree Project is a nonprofit charity operating as a unified platform for funding and delivering leadership development services. The core offering is the nonprofit itself, which funds programs through donations. Key service components include The Retreat at Guidestone Hills (a 52-acre physical retreat center), Guidestone University (online training resources), and Educational Experiences (farm, equine, nature, and leadership camp programs). The organization also funds scholarships for counseling, coaching, and mentorship services. The product portfolio functions as an integrated ecosystem where the nonprofit coordinates funding, the retreat provides in-person programs, and online resources extend accessibility beyond the physical location.
Differentiator
Problem solved
Functional benefit
Products and services
- The Retreat at Guidestone Hills 52-acre residential retreat center in Morrison, Colorado that hosts spiritual, recreational, family, and corporate retreats; serves churches, schools, sports teams, leadership groups, families, couples, and corporate teams with on-site programming.
- Guidestone University Online training program providing distributed coursework aligned with The GreenTree Project's leadership development mission, complementing in-person retreat experiences with remote learning access.
- Leader Development Scholarships Scholarship-funded educational experiences for at-risk children, students, and young leaders, covering farm-to-table, equine, nature, adventure, athletic, business, trade, music, science, and travel programs.
- Educational Experiences Programs Hands-on educational tracks in farm-to-table, equine, nature, adventure, athletic, business, trade, music, science, and travel delivered through the retreat campus and scholarship-funded programming for youth, students, and community leaders.
- Faith-Based Trauma-Informed Counseling Trauma-informed counseling integrated with wilderness engagement and faith-based mentorship, supporting at-risk youth, ministry and non-profit leaders, first responders, and educators receiving services through The GreenTree Project.
Quantifiable outcome
- Hosted 84 teams, families, and groups and 744 people in first year of retreat operations
- +2 more outcomes
Companies that use The GreenTree Project
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles4 records
The GreenTree Project technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
The GreenTree Project partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core, flagship and minor.
- DBA ArchitectscoreBryan Moore of DBA Architects in McKinney, TX designed and donated the building and elevation for new villas at The Retreat at Guidestone Hills. DBA Architects is a full-service architecture, master planning, and interiors firm specializing in mixed-use projects across the United States. They also designed and donated the master plan for The Retreat.
- Guidestone HillsflagshipPartnership between The GreenTree Project and Guidestone Hills to raise funding for the new Retreat at Guidestone Hills - a leadership development retreat center providing training and resources for the next generation of leaders.
- The Retreat at Guidestone HillsflagshipThe GreenTree Project partnered with The Retreat at Guidestone Hills to provide funding and training programs for the next generation of leaders. The Retreat serves as the world's most accessible inclusive retreat destination specifically designed to help future leaders live with passion and lead with purpose.
- Bridging the GapcorePartner organization for The GreenTree Project's scholarship programs. Provides leader development services and has extensive training and experience in many areas of leader development.
- 180 Degree FarmcorePartner organization for The GreenTree Project's scholarship programs. Provides leader development services and experiential learning opportunities for children, teens, couples, families, leaders, and teams.
- XPastor ConferenceminorDr. Michael Nichols and Rodney Agan presented The Retreat at Guidestone Hills project to more than 200 church leaders from around the country at the XPastor Conference in Dallas, Texas.
- Guidestone UniversitycoreThe GreenTree Project is providing funding for the development of Guidestone University and scholarships for students with need. Guidestone University is online training and resources developed to help individuals, families, leaders, and teams find health by simplifying their life, work, and leadership.
Scale indicators4 records
Recent moves8 records
Expansion highlights5 records
The GreenTree Project competitors and assessment
Company assessmentBroad incumbents
- YMCA of the USA: Large national youth-development nonprofit with extensive camp and retreat facilities (e.g., Trout Lodge), offering overlapping youth-leadership and family retreat programming as part of a much broader portfolio.
Direct peers
- LeaderTreks: Youth leadership development nonprofit that runs domestic and international service-learning trips and leadership training programs, comparable to GreenTree's leadership camps, scholarships, and experiential retreat programming for students.
- Young Life: Faith-based youth development nonprofit that operates a national network of camps and club programs for adolescents, closely paralleling GreenTree's combination of retreats, mentoring, and faith-rooted leadership development for at-risk youth.
- WinShape Foundation: Founded by Chick-fil-A, WinShape runs leadership development camps and retreat experiences (e.g., Camp WinShape) — directly comparable to GreenTree's retreat-based leadership model with experiential outdoor programming.
- TeenPact Leadership Schools: Faith-rooted youth leadership training organization delivering multi-day workshops and camps for students, paralleling GreenTree's youth leadership camp and scholarship-funded training offerings.
- 4-H (National 4-H Council): Youth development organization offering leadership programming, camps, and experiential learning — directly comparable to GreenTree's youth leadership and educational experiences (farming, nature, leadership camps).
- Fellowship of Christian Athletes: Faith-based organization focused on coaching, mentoring, and leadership development for students and athletes, paralleling GreenTree's faith-rooted mentorship, coaching, and student-leadership focus.
- Camp Kesem: Nonprofit that provides free camp experiences and year-round support programs for children affected by a parent's cancer, mirroring GreenTree's scholarship-funded retreat model for at-risk youth populations.
- The Navigators: Faith-based organization delivering leadership development, mentoring, and discipleship programs through retreats and conferences — closely parallel to GreenTree's leadership coaching and counseling retreats at Guidestone Hills.
Regional players
- Kanuga Conferences: Faith-based Episcopal retreat and conference center in the Southeast offering leadership, counseling, and group retreat programming — a regional incumbent comparable to GreenTree's faith-adjacent retreat and counseling model in the Southeast US.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
The GreenTree Project social profiles
Digital presenceThe GreenTree Project financial estimates
Financial estimateRevenue estimate
Valuation estimate
The GreenTree Project leadership team
Management profileNumber of profiles
Profiles7 records
The GreenTree Project subsidiaries and ownership
Company hierarchySubsidiaries2 records
The GreenTree Project funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The GreenTree Project M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The GreenTree Project
What does The GreenTree Project do?
The GreenTree Project is a federally approved 501(c)(3) nonprofit that funds and delivers leadership development programs for at-risk children, students, and young leaders, anchored by the 52-acre Retreat at Guidestone Hills in Morrison, Colorado. It operates three integrated offerings: The Retreat at Guidestone Hills (residential retreat hosting churches, schools, sports teams, leadership groups, and corporate teams), Guidestone University (online training), and Leader Development scholarships that fund farm-to-table, equine, nature, adventure, athletic, business, trade, music, science, and travel educational experiences. Programs reach individual beneficiaries at no cost and extend to ministry/non-profit leaders, first responders, educators, families, couples, and corporate groups.
Is The GreenTree Project a public or private company?
The GreenTree Project is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was The GreenTree Project founded?
The GreenTree Project was founded in 2015. It employs 11 to 50 people.
Where is The GreenTree Project based?
The GreenTree Project is headquartered in San Francisco, United States, in the North America region.
How does The GreenTree Project make money?
One revenue line is on record: donations and Charitable Contributions.
Who are The GreenTree Project's main competitors?
YMCA of the USA is listed as a broad incumbent. Direct peers are LeaderTreks, Young Life, WinShape Foundation, TeenPact Leadership Schools, 4-H (National 4-H Council), Fellowship of Christian Athletes, Camp Kesem and The Navigators. Kanuga Conferences is listed as a regional player.
Does The GreenTree Project have an API?
No public API is recorded for The GreenTree Project.
What industry is The GreenTree Project in?
The GreenTree Project's product category is Youth Leadership Development Services. Its primary akta.pro industry code is BPAGADAC, After-School, Tutoring & Academic Enrichment Nonprofits, with a secondary code of THAAAOAD, School, University & NGO Outdoor Programs (Curriculum/Program Delivery). Its NAICS code is 813410 and its SIC code is 8300.