Vallaste ja Partnerid

What Vallaste ja Partnerid does

Vallaste ja Partnerid OÜ is an Estonian accounting and business advisory firm headquartered in Tallinn with a branch office in Pärnu. Founded in 1986 as KVE Mainor Konsultant and billed as the first professional management advisory firm in Eastern Europe, the company provides outsourced bookkeeping, tax planning and representation, business formation and dissolution, management accounting, company valuation, reorganisation, legal aid, conciliation, and revision services. Its primary customer segments are Estonian small and medium enterprises, startups, non-profit organizations and housing associations, and foreign companies and non-residents entering Estonia. The firm has held a non-resident tax representative license from the Estonian Ministry of Finance since 2005, making it one of only a few authorized to represent non-EU operators' tax obligations, and delivers service in Estonian, Russian, English, Finnish, and Spanish.

The company operates a proprietary in-house accounting platform called Joosep, in continuous development since 1994, currently distributed as Joosep5 via local installation, remote desktop, or web browser through online.vjap.ee. Joosep is a multi-user, multi-company Windows-based system with a SQL Server edition (since 2007) and integrated modules covering financial management, payroll (with e-tax submission to the Estonian Tax Office), fixed assets, inventory/warehouse (up to 999 warehouses, weighted average cost method), and utility billing. The platform includes digital document archiving, built-in backup/restore, custom report designer with export to PDF/Excel/Word/HTML, and an optional Telema EDI module for electronic document exchange. The 12-person staff includes two founders, Vello Vallaste (Chairman) and Kristi Viiding (Board member), who have been with the firm since its inception.

Vallaste ja Partnerid's revenue model is anchored in recurring monthly accounting subscriptions (personalized per client by volume and complexity, with a startup special of 75 EUR/month for the first three months and a 10% loyalty discount from year three) supplemented by hourly business consulting at 76 EUR/hour, one-time annual report preparation fees, formation/dissolution services, and tax representation engagements. Pricing is not transparently published for ongoing engagements but is set through direct consultation. Go-to-market is sales-led and trust-driven: word-of-mouth referrals, content marketing through a multilingual tax-and-accounting blog, and the firm's founding-member status in the Estonian Small Business Association (EVEA) and Estonian Taxpayers Association. The firm was recognized as an Äripäev TOP Company 2023, placing it in the top 1% of Estonian companies.

Name

Vallaste ja Partnerid

Legal name

VALLASTE JA PARTNERID OÜ

Website

https://vjap.ee

Company type

Private

Founded year

1986

Operating status

Operating

Headcount range

11–50 employees

Short description

Vallaste ja Partnerid is an Estonian accounting, tax, and business advisory firm serving SMEs, startups, non-profits, and foreign companies entering Estonia, supported by its proprietary Joosep accounting platform and a non-resident tax representative license.

Ownership category

akta.pro rank

Product category

Accounting and Business Advisory Services

NAICS

Accounting, Tax Preparation, Bookkeeping, and Payroll Services (54121), Other Accounting Services (541219)

akta.pro primary industry

Accounting & Bookkeeping Services (BPAHABAC)

Keywords

• Outsourced bookkeeping
• Tax consulting services
• Business advisory services
• Accounting software
• Company formation services

Headquarters

HQ city

Tallinn

HQ country

Estonia

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Accounting/Bookkeeping Services: Monthly recurring accounting service fees based on business volume and complexity. Pricing is personalized per client. Annual report preparation is typically equal to one month of accounting service fee. Core recurring revenue stream.
2. Business Consulting: Hourly-based consulting at 76 EUR/hour (+ VAT). Includes tax advisory, business planning, management accounting, company evaluation, formation, and dissolution services.
3. Joosep Accounting Software Licensing: The Joosep software can be used via web browser (online.vjap.ee) or installed client. Revenue from software access/usage fees embedded within the accounting service offering.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Outsourced bookkeeping, tax planning, and business advisory services for Estonian small and medium enterprises, startups, foreign companies entering Estonia, and non-profit organizations, delivered using the proprietary Joosep5 multi-company accounting software that is accessible via web browser, remote desktop, or local installation. The portfolio spans monthly accounting, annual financial statements, tax declarations, non-resident tax representation, company formation and dissolution, business planning, management accounting, company valuation, reorganisation, conciliation, and revision services.

Product overview

Vallaste ja Partnerid OU operates as an accounting and business advisory firm offering a unified portfolio of professional services supported by its proprietary accounting software platform, Joosep5. The core offering combines outsourced bookkeeping and tax services (delivered using Joosep) with a broader suite of advisory services including business formation, tax planning and representation, management accounting, company valuation, reorganisation, legal aid, and conciliation. The Joosep5 accounting program serves as the central technology platform, available via browser, remote desktop, or local installation, with integrated modules for financial management, payroll, fixed assets, warehouse/inventory, and utility billing. Services are primarily targeted at Estonian small and medium enterprises, with special support for foreign entrepreneurs entering Estonia.

Differentiator

Problem solved

Functional benefit

Brands

• Joosep: Accounting software developed by Vallaste ja Partnerid since 1994
• Welcome to Estonia

Products and services

• Bookkeeping Services Outsourced bookkeeping services for Estonian businesses, including document verification, transaction recording, VAT and tax accounting, financial statement preparation, statistical reporting, and declarations to relevant authorities, delivered using the Joosep software platform with a personalised accountant assigned to each client.
• Tax Planning Services Tax planning and tax representation for individuals and companies, including tax return preparation, risk assessment, contract analysis, and tax audit assistance.
• Non-Resident Tax Representative Services Non-resident tax representation services for foreign companies conducting taxable transactions in Estonia, including required representation for non-EU operators, delivered under the firm's Ministry of Finance license.
• Formation and Business Setup Services Company formation (electronic or notarial registration), mergers and divisions, business dissolution and liquidation, and concern group formation services for Estonian and foreign clients.
• Business Planning Services Strategy development including SWOT analysis, feasibility studies, and business plan preparation for startups and existing businesses seeking investment or grants.
• Management Accounting Services Internal cost accounting system setup, business planning, decision support, performance evaluation, and financial management including market, operational, and financial risk assessment.
• Company Evaluation Services Company valuation services for buying, selling, or merging businesses, based on international valuation standards and financial/legal due diligence.
• Reorganisation Services Reorganisation consulting under Estonia's Reorganisation Act for companies in financial difficulty, including financial projections, explanatory letters, and creditor claim management.
• Conciliation Services

Quantifiable outcome

• Top 1% of Estonian companies – Äripäev TOP Company 2023
• +2 more outcomes

Named customers13 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature9 records

Partnerships

Two partnerships are on record, tiered core.

• Estonian Small Business Association (Eesti Väikeettevõtluse Assotsiatsioon / EVEA)coreOthersFounding member of EVEA. The company participated in founding the association as a key advocate for small business interests in Estonia. EVEA was established to protect small business rights, including lobbying against tax increases on small enterprises.
• Estonian Taxpayers Association (Eesti Maksumaksjate Liit)coreOthersFounding member of the Estonian Taxpayers Association. The firm helped establish the association which advocates for taxpayer rights and fair taxation in Estonia.

Scale indicators6 records

Recent moves6 records

Expansion highlights4 records

Emerging players

• 1Office Estonia: Estonian all-in-one business platform that bundles accounting, payroll, document management, and e-services for SMBs. Comparable because it targets the same Estonian SME buyer with a modern cloud experience, applying direct pressure on Joosep's installed base.

Direct peers

• Directo: Estonian e-invoicing and accounting software platform that already integrates with Telema EDI — the same e-document standard offered as an optional module inside Joosep5. Comparable because it competes head-on with Joosep for Estonian SMB bookkeeping and e-invoice workflows.
• Merit Tarkvara: Estonian-developed accounting, payroll, and business management software sold as a SaaS to Estonian SMBs — the closest direct competitor to Vallaste's Joosep platform in both functional scope and Estonian-market focus. Comparable because it bundles similar bookkeeping, payroll, and tax modules targeted at the same SME customer base.

Broad incumbents

• BDO Eesti: Estonian member of the global BDO accounting, audit, and advisory network. Comparable because it competes with Vallaste's bookkeeping, tax, and business advisory services for the upper end of the Estonian SME and foreign-company market.
• Xero: Global cloud accounting SaaS with active growth across Northern Europe. Comparable because it is a credible substitute product for Vallaste's Joosep onboarding path, particularly for foreign-company clients who may already use Xero in their home market.
• Fortnox: Swedish cloud accounting, payroll, and ERP SaaS dominating the Swedish SMB market. Comparable because it represents the modern cloud-native standard that a Windows/SQL Joosep ultimately must compete against for renewals and new logos.
• e-conomic: Danish-origin cloud accounting SaaS (now part of Visma) widely sold to Nordic and Northern European SMBs. Comparable because it directly replaces the bookkeeping and tax workflow currently delivered via Joosep for small businesses.
• Visma: Pan-Nordic business and accounting software conglomerate (owns e-conomic, Visma Net, Procountor, Tripletex among others). Comparable because it offers overlapping accounting/ERP and tax functionality across the Nordics and increasingly Estonia, threatening the same SME buyer with deeper R&D budgets and cross-border consolidation.

Regional players

• Procountor: Finnish cloud accounting and ERP SaaS, now part of Visma, widely used by Finnish SMBs and accountants. Comparable because it offers a comparable, modernized SMB accounting stack to the same type of SME buyer Vallaste targets.
• Lemonsoft: Finnish SMB-focused accounting and ERP SaaS. Comparable because it shows the regional "services-plus-software" play that Vallaste is positioned in, and represents a credible cloud-native benchmark that could expand into Estonia or the wider Nordics.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/vjap.ee

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Vallaste ja Partnerid