Vasa

What Vasa does

Vasa SRL is an Italian consumer products company headquartered in Turin (Torso), Italy, founded by Lisa Lee Benjamin and registered as a private limited company (SRL) under Companies' Register of Torino no. 13292900019. The company designs, manufactures, and sells a single product — a 100% natural rubber menstrual cup handcrafted in Italy in partnership with a third-generation natural rubber producer. Available in three sizes (Small, Medium, Large) at a flat €40.00 price point, the cup is marketed as silicone-free, toxin-free, and biodegradable, with a stated 4-year reusable lifespan and up to 10 hours of wear time per cycle. The product is delivered with a linen storage bag and is non-returnable unless damaged or faulty.

Vasa operates a direct-to-consumer business model, selling exclusively through its own e-commerce storefront at vasawomen.com and currently shipping only within Europe. Customers outside Europe are routed into a waitlist funnel for future geographic expansion. Marketing is concentrated on owned channels — the brand website, an Instagram account (@vasawomen), a LinkedIn company page, and an email newsletter — with content centered on testimonials, founder narrative, and natural-living positioning. No retail, marketplace, or wholesale distribution is disclosed.

The company's customer base consists of individual consumers, primarily women seeking natural and sustainable period care, plus a secondary segment of younger or first-time menstrual cup users targeted via the Small size. Vasa is founder-owned with no disclosed external institutional investment, no headcount figures, no app or API, and no disclosed revenue. The operating footprint is single-geography (Europe) and single-product, making the business structurally a single-SKU, single-market DTC venture at an early stage.

Name

Vasa

Legal name

Vasa SRL

Website

https://vasawomen.com

Company type

Private

Founded year

2023

Operating status

Operating

Headcount range

1–10 employees

Short description

Vasa SRL is an Italian direct-to-consumer company selling a 100% natural rubber menstrual cup handcrafted in Italy, priced at €40 across three sizes. The company serves European women seeking natural, reusable, sustainable period care alternatives.

Ownership category

akta.pro rank

Product category

Menstrual Care Products

NAICS

Rubber Product Manufacturing (3262)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro primary industry

Menstrual Cups (CRABAIAE)

Keywords

• Menstrual cup products
• Natural rubber cups
• Reusable period care
• Feminine hygiene products
• Sustainable menstrual products

Headquarters

HQ city

Torino

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel

Revenue model

1. Menstrual Cup Sales: Vasa generates revenue through direct one-time sales of its menstrual cup product. The product is sold in three sizes (Small, Medium, Large) at a single price point of €40.00 per unit. Each purchase includes the cup and a linen bag for storage. The reusable nature of the product (4-year lifespan) means revenue is transactional rather than recurring per cycle.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Vasa designs and sells a single-product menstrual cup made from 100% natural rubber, handcrafted in Italy by a third-generation natural rubber producer. The cup is silicone-free, toxin-free, biodegradable, reusable for up to 4 years, and available in three sizes (Small, Medium, Large) priced at €40.00 per unit. The company sells directly to individual female consumers via its own e-commerce website and currently ships within Europe.

Product overview

Vasa offers a single core product — the Vasa Menstrual Cup — made entirely from 100% natural rubber sourced from a third-generation natural rubber producer in Italy. The menstrual cup is available in three sizes (Small, Medium, Large) to accommodate different anatomies and flow levels, priced at €40.00. The product is marketed as a natural, reusable alternative to tampons and pads, with a lifespan of up to 4 years.

Differentiator

Problem solved

Functional benefit

Products and services

• Vasa Menstrual Cup A 100% natural rubber menstrual cup handcrafted in Italy with a third-generation natural rubber producer, sold to individual female consumers in three sizes (Small for young girls/first-time users, Medium for normal flow and small-to-medium anatomy, Large for heavy flow). The cup is silicone-free, toxin-free, biodegradable, reusable for up to 4 years, and provides up to 10 hours of wear time per use. Each unit is priced at €40.00 and ships within Europe.

Quantifiable outcome

• Reusable for up to 4 years
• +2 more outcomes

Named customers4 records

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators1 record

Recent moves3 records

Expansion highlights3 records

Direct peers

• Lena Cup: US-based silicone menstrual cup brand focused on softness and comfort, a position closely analogous to Vasa's comfort-and-softness differentiator. Directly comparable in reusable cup category and consumer pain points addressed; differs on silicone material and US-led distribution.
• Ruby Cup: Menstrual cup brand with a social mission (one cup donated per purchase) and strong European DTC presence. Comparable to Vasa in reusable cup category, European GTM, and direct-to-consumer model; differs on silicone material and giving-back positioning.
• Saalt: US-based DTC menstrual cup and period care brand with a strong sustainability narrative and multi-product line. Directly comparable in reusable cup category and consumer positioning; differs on geography (US-first) and silicone material.
• Mooncup: UK-based established silicone menstrual cup brand with strong European distribution. Closely comparable to Vasa in product format, customer profile, and single-category focus, though it differs on material (silicone) and is more established in retail pharmacy channels.
• Diva International (DivaCup): One of the original and most recognized silicone menstrual cup brands globally. Directly comparable to Vasa in product category (reusable menstrual cup), target customer (women seeking sustainable period care), and DTC/e-commerce GTM, though it uses silicone rather than natural rubber.
• Lunette: Finnish menstrual cup brand sold globally, also positioned on sustainability and body-safe materials. Directly comparable to Vasa in reusable menstrual cup category and DTC model; differs on material (silicone) and broader international footprint.
• OrganiCup (Organic Basics): Medical-grade silicone menstrual cup brand now part of Organic Basics, focused on sustainable period care. Comparable to Vasa in reusable cup category and DTC sustainability positioning; differs on silicone material and broader apparel/essentials portfolio.

Broad incumbents

• Cora: Broader feminine care brand spanning organic pads, tampons, and menstrual cups with subscription DTC model. Comparable to Vasa in target customer and sustainability-led positioning; broader incumbent that overlaps in menstrual cup category and competes for the same natural-period-care consumer.

Emerging players

• Rael: Clean period care brand offering organic pads, tampons, and cups with a DTC/subscription model. Comparable to Vasa in natural and reusable period care positioning and digital-first consumer marketing; broader portfolio across multiple product formats.
• The Flex Company: US-based period care company known for the menstrual disc, a different but adjacent product format. Comparable to Vasa in reusable period care category and direct-to-consumer GTM targeting women seeking disposable alternatives; differs on product format (disc vs. cup) and material.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks7 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/vasa-women
• Instagraminstagram.com/vasawomen

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Vasa