What BlueGPS does

BlueGPS, operated by Synapses S.r.l. (legal entity Synapses Srls, headquartered in Milan, Italy with an operations office near Catania), is a software-first Real-Time Location System (RTLS) platform founded in 2012 and serving customers in 17 or more countries. Its platform aggregates location data from multiple radio and identification technologies — Bluetooth Low Energy AoA, BLE Mesh, BLE RSSI, Ultra-Wideband, GPS/GNSS, RFID and barcodes/QR codes — into a single location intelligence layer with maps, asset data, operational rules, workflows and analytics. The platform runs on a cloud-native microservices architecture (Docker containers, Kubernetes orchestration, event-driven processing, Redis for low-latency operations and MongoDB for analytics) supporting on-premises, cloud-native and hybrid deployments with sub-second latency and capacity to track 10,000 or more concurrent assets at up to 30 cm spatial accuracy.

The product portfolio comprises the core BlueGPS platform plus specialized modules (Asset Manager and mobile app, Pool Manager, Picking List and Workflow Manager, Workplace Explorer, Easy Planner, Room Panels, TouchX, E-Patient SDK and a Real-Time Location SDK), as well as industry solutions for aerospace MRO and pharmaceutical manufacturing. BlueGPS is certified to ISO 27001:2024 and ISO 22301:2019 and is a Wiredscore-accredited solution.

BlueGPS generates revenue primarily through subscription licensing of its RTLS platform (multi-year enterprise contracts starting at €48,000 per bay for aerospace MRO), SDK licensing on an annual basis, professional services for integration with ERP, MES, CMMS and BMS systems, and facilitating hardware sales (tags, anchors, readers) as part of complete deployments. Go-to-market combines enterprise field sales targeting Fortune 500, large hospitals and aerospace MRO facilities, with a 'Book a Demo' entry point and a channel network of 25+ global partners — most notably Siemens (for smart-building co-deployments including Chorus Life and SNAM), Quuppa (for BLE AoA technology) and the Microsoft Azure Marketplace. Named customers span four verticals: aerospace MRO (a global helicopter manufacturer across three sites, Cogne in coil manufacturing), smart buildings (Siemens Chorus Life, SNAM, Angelini, Enlighted, Fondazione Agnelli), healthcare (hospitals in Italy, Switzerland and Turkey, KSB) and museums (Museum of the Future).

Name

BlueGPS

Legal name

Synapses Srls

Website

https://bluegps.it

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

BlueGPS, operated by Synapses S.r.l. in Milan, provides a software-first Real-Time Location System platform that unifies BLE, UWB, GPS, RFID and barcode tracking into a single location intelligence layer for aerospace MRO, pharmaceutical manufacturing, healthcare and smart-building enterprises, distributed through 25+ global partners.

Ownership category

akta.pro rank

Product category

Real-Time Location Systems (RTLS) Software

NAICS

Software Publishers (51321), Computer Systems Design and Related Services (54151), Custom Computer Programming Services (541511)

SIC

Services-Computer Programming, Data Processing, Etc. (7370), Services-Computer Processing & Data Preparation (7374)

akta.pro primary industry

iBPMS (Intelligent BPM Suites) & Process Automation Suites (HDAEAHAG)

akta.pro secondary industry

Mapping & Basemap Platforms (Tiles/SDKs) (BPAMANAB)

Keywords

• Real-time location systems
• Indoor positioning platform
• Asset tracking software
• Location intelligence platform
• RTLS software platform

Headquarters

HQ city

Milano

HQ country

Italy

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. RTLS Platform Licensing: BlueGPS generates revenue through licensing its RTLS software platform. The platform supports on-premises, cloud-native, and hybrid deployment configurations. Pricing starts from €48,000 per bay for MRO deployments. The software-first model allows customers to use BlueGPS with existing or new location hardware, reducing overall TCO by 20% compared to multi-vendor solutions.
2. SDK Licensing: Revenue from the BlueGPS SDK which helps developers add location functions to apps and platforms. The SDK reduces integration costs by 35% and offers predictable licensing models, providing an additional revenue stream from developer/embedded use cases.
3. Professional Services: Implementation services including system design, integration with ERP/MES/CMMS/BMS systems, installation, calibration, and deployment support. The company also offers demo-driven engagement, with a 'Book a Demo' CTA serving as the primary entry point.
4. Hardware Sales (Tags, Anchors, Readers): While BlueGPS is software-first, the company facilitates sales of location hardware (tags, anchors, sensors) as part of complete RTLS deployments. BLE tags for tool-level tracking typically cost €5–30 per unit. Battery-powered mesh anchors enable cable-less deployment.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

BlueGPS is a software-first Real-Time Location System (RTLS) and location intelligence platform that aggregates location data from multiple radio and identification technologies (BLE AoA, BLE Mesh, UWB, GPS/GNSS, RFID, barcodes/QR) into a unified software layer. The platform combines these location streams with maps, zones, asset records, operational rules, workflows, analytics, and enterprise system integrations (ERP, MES, CMMS, BMS, WMS, LIMS, QMS). It is sold with professional services for deployment and integration, plus access to a developer SDK for embedding location into customer applications.

Product overview

BlueGPS is a software-first real-time location system and location intelligence platform built on a cloud-native microservices architecture (Docker/Kubernetes). The platform combines location data from multiple technologies (BLE, UWB, GPS, GNSS, RFID, barcode, QR code) with maps, asset data, operational rules, workflows, analytics, and enterprise integrations. The core BlueGPS platform is augmented by specialized modules including Asset Manager (asset registry and tracking), Asset Manager Mobile App (mobile access), Pool Manager (asset pool monitoring), Picking List and Workflow Manager (task coordination), Workplace Explorer (workplace management framework), Easy Planner (workplace scheduling), Room Panels (meeting room displays), TouchX (NFC-based building controls), and E-Patient SDK (healthcare navigation). The Real-Time Location SDK enables developers to embed location capabilities into custom applications. Industry-specific solutions cover aerospace MRO and pharmaceutical manufacturing. Technical specifications include tracking 10,000+ concurrent assets, sub-second latency, and 30cm positioning accuracy, with horizontal scaling and self-healing infrastructure.

Differentiator

Problem solved

Functional benefit

Brands

• BlueGPS SDK: Software Development Kit for developers to add real-time location tracking into mobile apps, web applications, and 3D environments.
• Asset Manager
• Easy Planner
• Room Panels
• TouchX
• Pool Manager
• Picking List and Workflow Manager
• Workplace Explorer

Products and services

• BlueGPS RTLS Platform Software-first Real-Time Location System (RTLS) and location intelligence platform that unifies location data from Bluetooth Low Energy, UWB, GPS/GNSS, RFID, and barcode/QR technologies with maps, zones, asset data, operational rules, workflows, analytics, and enterprise integrations; sold to enterprise customers in industrial, aerospace MRO, pharmaceutical manufacturing, healthcare, and smart building environments, deployable on-premises, cloud-native, or hybrid.
• BlueGPS Real-Time Location SDK Software Development Kit that enables developers to add real-time location tracking into mobile apps, web applications, and 3D environments; provides documented APIs, pre-built modules, and hardware integration support for connecting assets, people, equipment, and operational data across indoor and outdoor spaces; positioned for solution integrators and in-house product teams.
• BlueGPS for Aerospace MRO Vertical RTLS solution for aerospace maintenance, repair, and overhaul operations covering heavy maintenance (C-check, D-check), line maintenance, and engine/component MRO; provides unified tracking of technicians, tools, equipment, parts, and ground support equipment with work package execution visibility, FOD prevention, tool and calibration compliance, and turnaround time optimization.
• BlueGPS for Pharmaceutical Manufacturing Vertical RTLS solution for pharmaceutical manufacturing providing batch execution visibility, GxP compliance and audit trails, asset and cold chain control, cleanroom zone control, equipment calibration and instrument compliance, personnel safety, and WIP monitoring and bottleneck detection across production, warehousing, and quality operations.

Quantifiable outcome

• Up to €709k/year in total savings across five improvements (coil tracking case study)
• +6 more outcomes

Named customers13 records

Segments4 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

AI capability4 records

Feature15 records

Partnerships

Three partnerships are on record, tiered core.

• SiemenscoreTechnology or IntegrationSiemens is a strategic technology and GTM partner for BlueGPS. BlueGPS is featured on Siemens' official product page (siemens.com/en-gb/products/synapses-bluegps/) indicating formal product integration. Joint deployments include the Chorus Life smart district project (150,000 m² multi-building campus, deployed 2020) and SNAM smart building digitization project across multiple campuses. The partnership positions BlueGPS as part of Siemens' smart building and digital infrastructure ecosystem.
• QuuppacoreTechnology or IntegrationQuuppa is a technology partner providing indoor positioning hardware and AoA technology that integrates with BlueGPS. BlueGPS is listed on Quuppa's official offering page (quuppa.com/offering/software-suite/quuppa-rules-engine/). Quuppa provides the explorer/simulation tool on BlueGPS's website that allows prospective customers to simulate RTLS scenarios. The partnership enables BlueGPS to offer high-accuracy BLE AoA positioning as part of its multi-technology platform.
• MicrosoftcoreTechnology or IntegrationBlueGPS is listed on Microsoft Azure Marketplace (synapsessrls1655721330649.bluegps), enabling enterprise customers to discover, evaluate, and procure BlueGPS RTLS solutions through the Azure commercial platform. Azure Marketplace listing provides cloud infrastructure integration and enterprise procurement pathway.

Scale indicators14 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Inpixon: Indoor intelligence and RTLS vendor combining Wi-Fi, BLE and sensor data into maps and analytics — comparable positioning to BlueGPS' location intelligence and digital twin stack across smart buildings and industry.
• Stanley Healthcare (Securitas Healthcare): Established RTLS platform for hospitals (asset tracking, patient flow, staff safety) — directly comparable to BlueGPS' healthcare vertical and a more entrenched incumbent with installed base.
• CenTrak: Specialist RTLS vendor focused on healthcare (and increasingly other verticals) with BLE, UWB and Wi-Fi options — directly overlaps with BlueGPS' healthcare, asset tracking and digital twin offerings.
• Kontakt.io: BLE-based RTLS and IoT platform with hardware, software and cloud offerings for healthcare and smart buildings; similar software-first approach and overlaps with BlueGPS' healthcare and smart building go-to-market.
• Sewio Networks: UWB-based RTLS platform with strong presence in European manufacturing, logistics and sports — competes head-to-head with BlueGPS' UWB offering for industrial and MRO use cases.
• Quuppa: BLE AoA indoor positioning vendor that is simultaneously a BlueGPS technology partner and a direct competitor; comparable hardware-anchored positioning platform serving industrial and smart building use cases.
• AiRISTA Flow: RTLS and BLE-based asset tracking vendor covering healthcare, manufacturing and logistics; overlaps with BlueGPS' multi-technology positioning engine and enterprise workflow automation.

Broad incumbents

• Aruba (HPE): Wi-Fi-based indoor location services and asset tracking bundled with Aruba networking infrastructure; targets the same smart building and enterprise campus buyers as BlueGPS, often via the same channel partners.
• Zebra Technologies: Global enterprise asset intelligence and RTLS player (MotionWorks, Savanna platform) with far greater scale, channel and breadth across healthcare, manufacturing and retail — directly competes for the same enterprise RTLS and location intelligence budgets that BlueGPS targets.
• Cisco (DNA Spaces / Catalyst Center): Enterprise networking incumbent with indoor location services (DNA Spaces) and IoT offerings — competes for smart building and enterprise campus budgets and shares several large customers with BlueGPS.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• GitHubgithub.com/synapseslab
• LinkedInlinkedin.com/company/synapses-s.r.l

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BlueGPS