Valgeranna Veinitall

What Valgeranna Veinitall does

Valgeranna Veinitall (legal entity: Mamm&Frukt OÜ) is a family-owned Estonian craft winery founded in 2015 and headquartered in a 140-year-old horse stable within the historic Audru manor complex in Pärnu, Estonia. The company produces artisan berry wines — still wines from white currant, blackcurrant, aronia, raspberry, sea buckthorn, cherry, and lingonberry; sparkling wines via a dedicated carbonation tank; mulled wine; and premium distillates (an Estonian-style ginger grappa and a juniper gin produced in collaboration with Atla Distillery). Production is complemented by a single-product retail-distribution footprint: an owned e-commerce store (veinitall.ee), a Pärnu city-center pickup point, and on-site sales at the Audru winery.

The business operates a multi-revenue venue model spanning six streams: DTC craft wine sales, a seasonal stone-oven pizza restaurant and summer terrace, wine tastings and pizza workshops, event venue hosting for weddings, corporate events, seminars and birthdays, hourly seminar room rental, and B2B corporate gifting with custom-label and private-label services. Pricing is unit-based with tiers ranging from €14-€34 per wine bottle, €22-€37 per person for experiences, €75/hour for seminar rental, and up to €630 for private hall rental, with a wine club (veinisõber) offering 10-30% recurring discounts. Customers are primarily individual wine enthusiasts and tourists in the Pärnu region, SMBs and corporates for events and gifting, and wedding/celebration clients — with no disclosed anchor enterprise customer. Distribution is single-country (Estonia) and channel mix is predominantly organic (Facebook, Instagram, blog, email newsletter, local tourism partnerships). The company has received non-dilutive public funding (€105,610.89 from the European Regional Development Fund/EAS plus Rural Development Programme support) for venue renovation and equipment, but reports no external institutional investment.

Name

Valgeranna Veinitall

Legal name

Mamm&Frukt OÜ

Website

https://veinitall.ee

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

Valgeranna Veinitall (Mamm&Frukt OÜ) is a family-owned Estonian craft winery producing berry wines, sparkling wines, and distillates from a historic Audru manor venue, serving individual consumers, tourists, and corporate clients via on-site experiences, e-commerce, and event hosting.

Ownership category

akta.pro rank

Product category

Craft Winery and Event Venue

NAICS

Wineries (312130), Distilleries (312140), Beer, Wine, and Liquor Retailers (445320)

akta.pro primary industry

Wine Production & Winemaking (AFAFAAAB)

akta.pro secondary industries

Wineries & Vineyards (Tasting Rooms) (THAFALAE), Spirits Distilling & Brands (CRADAIAC), Distilleries (Tasting Rooms) (THAFALAG), Fine Wine & Luxury Spirits Retail (CRANABAE)

Keywords

• Craft berry wines
• Winemaking and tastings
• Event venue hosting
• Corporate gift packages
• Wine tourism experiences

Headquarters

HQ city

Pärnu

HQ country

Estonia

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Craft Wine Sales: Sale of handcrafted Estonian berry wines (still wines, sparkling wines/gaseeritud wines, and distillates) through e-commerce and at the winery location
2. Restaurant & Pizza: Summer terrace pizza restaurant operation serving stone oven pizzas, house wines, and other beverages. Seasonal operation open Wednesday through Sunday during summer season.
3. Event Hosting: Venue rental and catering services for weddings, corporate events, birthday celebrations, seminars, and team events. Includes wine tasting experiences, pizza workshops, and mansion tours.
4. Wine Experiences: Wine tasting sessions (degustatsioonid) with 5 wines and snacks, wine & walk manor tours, pizza workshops with wine pairing
5. Seminar Room Rental: Hourly rental of seminar room with AV equipment for corporate training and seminars
6. Corporate Gift Packages: Custom gift packages with wines, truffles, mulled wine, and custom-branded products for B2B corporate gifting

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels6 records

Core offering

Valgeranna Veinitall is a family-owned craft winery operating under the Mamm&Frukt brand from a historic 140-year-old Audru manor horse stable in Estonia. It produces and sells handcrafted berry wines (still, sparkling, mulled) and distillates, while also operating a hospitality venue offering stone-oven pizza restaurant, wine tastings, pizza workshops, wedding and corporate event hosting, and seminar room rentals.

Product overview

Valgeranna Veinitall operates as a craft winery (Mamm&Frukt) combined with an event venue located in a 140-year-old horse stable within the Audru manor complex. The company produces artisan berry wines under the Mamm&Frukt brand, including still wines (Valge Sõstar, Punane, Vaarikas, Ingver Astelpajuga, Magus kirss, Metsik Pohl, Family Reserve), sparkling wines (Valgeranna Vahukas, bublé, Fuuria), mulled wine (Mustsõstra hõõgvein), and distillates (Nr1 Destillaat Ingveriga, Nr2 Destillaat Kadakamarjaga). The product portfolio also includes wine pairing dinners (2-course, 3-course), gift bundles (Veinipidu, Mullipidu), and gift packaging (Kinkekott). The event venue services include wine tastings, pizza workshops, wedding celebrations, birthday parties, corporate events, seminar room rental, and Christmas parties. The Pärnumaa wine series pays tribute to the local region through themed labels featuring iconic local landmarks.

Differentiator

Problem solved

Functional benefit

Products and services

• Valgeranna Vahukas rabarberi gaseeritud vein
• bublé rabarberi-vaarika gaseeritud vein
• Fuuria pohla gaseeritud vein
• Valge Sõstar
• Punane – Mustsõstar&Aroonia
• Vaarikas
• Ingver Astelpajuga
• Magus kirss
• Metsik Pohl
• Family Reserve Mustsõstar Arooniaga – 2018
• Mustsõstra hõõgvein
• Nr1 Destillaat Ingveriga
• Nr2 Destillaat Kadakamarjaga
• Veinipidu (Gift Bundle)
• Mullipidu – 4 (Sparkling Wine Combo)
• Mullipidu – Oliver, bublé & Fuuria
• 2-käiguline õhtusöök (2-course dinner)
• 3-käiguline õhtusöök (3-course dinner)
• Veinisõber (Wine Tasting Experience)
• Pizza Workshop (Pitsa töötuba)
• Wedding and Celebration Venue Hosting
• Corporate Event Hosting
• Seminar Room Rental
• Summer Terrace Pizza Restaurant
• Corporate Gift Packages and Private Label
• Kinkekott veinile (Wine Gift Bag)

Quantifiable outcome

• Wines have won multiple awards at Eesti Parim Jook competitions (2020, 2023)
• +1 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• Valgeranna SeiklusparkcoreStrategic or Co-development PartnerAdventure park partnership for team building and summer day activities. Located 2km from Veinitall. Offers adventure courses, disc golf, and photo scavenger hunts as complementary activities.
• Villa AndropoffminorStrategic or Co-development PartnerAccommodation partner located in Audru for event guests requiring overnight stays.
• Villa BachminorStrategic or Co-development PartnerAccommodation partner in Audru area for event guests.
• Valgeranna PuhkekeskusminorStrategic or Co-development PartnerHoliday center accommodation option near Valgeranna for event attendees.
• Põhjala CateringcoreChannel Partner/ Reseller/ DistributorRecommended catering partner for wedding events at Valgeranna Veinitall.
• PruutpaarminorChannel Partner/ Reseller/ DistributorWedding planning and decoration services recommended for wedding events.
• DJ Gert Meos (Techmann)minorGTM or Marketing PartnerRecommended DJ partner for corporate events and parties.
• Atla DistilleryminorStrategic or Co-development PartnerCollaboration with Atla Distillery masters for producing Nr2 Destillaat Kadakamarjaga (modern gin-style distillate) from Mamm&Frukt berry wines.
• Elina KasesaluminorStrategic or Co-development PartnerDesigner of Pärnumaa wine series labels, creating artistic labels featuring local landmarks.

Scale indicators4 records

Recent moves8 records

Expansion highlights6 records

Broad incumbents

• A. Le Coq: One of Estonia's largest breweries with a broad beverage portfolio and national distribution. Comparable as an incumbent Estonian alcoholic beverage producer that dominates retail and on-premise channels where craft producers like Valgeranna seek listings and corporate accounts.
• Liviko: Estonia's largest spirits producer (Vana Tallinn, etc.) operating broadly across alcoholic beverage categories. Comparable as the dominant incumbent in the Estonian alcohol market against which craft producers like Valgeranna compete for shelf, HoReCa, and gifting share.

Direct peers

• Pühaste Brewery: Small Estonian craft brewery producing premium beers for direct-to-consumer and HoReCa channels. Comparable as a fellow small-scale Estonian craft beverage producer with a similar DTC, events, and tourism-driven commercial model to Valgeranna Veinitall.
• Nopri: Small Estonian craft winery offering wine tastings, tours, and on-site hospitality in a rural farm setting. Comparable as a fellow Estonian small-scale craft berry/fruit wine producer with destination tasting and event experiences.
• Jaanihanso: Estonian family-owned craft winery producing fruit and berry wines with on-site tastings and direct-to-consumer sales. Closely comparable to Valgeranna Veinitall in scale, craft positioning, berry-wine focus, and DTC tourism-driven model within Estonia.
• Château Noir: Estonian boutique winery producing small-batch wines with a tasting room and direct sales. Directly comparable as a peer Estonian craft winery targeting similar wine-enthusiast and tourism customers through DTC channels.

Emerging players

• Põhjala Brewery: Estonian craft brewery with a taproom, brewery tours, and direct-to-consumer sales of premium beers. Comparable as an Estonian craft beverage brand that has successfully built a destination hospitality model, exporting, and brand equity — a relevant aspirational peer for Valgeranna's winery-plus-experiences playbook.

Regional players

• Ästad Vingård: Swedish small estate winery combining vineyard production with a hotel, restaurant, and tasting/experience tourism. Comparable as a Nordic small family-run winery operating a winery-plus-hospitality destination model in a similar cold-climate context to Valgeranna's Estonian estate.

Market position

Strengths1 record

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/valgerannaveinitall
• Instagraminstagram.com/valgeranna_veinitall
• LinkedInlinkedin.com/company/veinitall

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Valgeranna Veinitall