Victoria Garland Creative

What Victoria Garland Creative does

Victoria Garland Creative Inc. is a privately held, founder-owned Shopify-exclusive development agency founded in 2012 and headquartered in Fergus, Ontario, with a small team of designers and developers (1-10 employees) led by co-founder and CTO Alex Massaad, who previously spent over a decade on Shopify's own engineering teams building merchant tools used by millions of stores. The firm designs, develops, and optimizes Shopify stores, custom Shopify applications, and growth campaigns for direct-to-consumer ecommerce brands, with a stated track record of 150+ clients and 195+ completed projects across Canada, the United States, the United Kingdom, and beyond.

Core capabilities span custom theme design and development, custom Shopify app development on the Gadget.dev platform (both private apps for individual merchants and public apps shipped to the Shopify App Store), platform migrations from WooCommerce, Magento, BigCommerce, and custom carts into Shopify, paid acquisition management across Google, Meta, Reddit, and the Shopify App Store, Klaviyo email and retention automation, Shopify SEO, headless Hydrogen storefronts, Shopify Plus and B2B implementations, maintenance and support retainers, and fractional CTO engagements. The firm also operates five in-house Shopify App Store products: JourneyGlow (product journey transparency), PriceGlow (CSV product importer), StockGlow (low-stock notifications), CrowdShop (dynamic pricing and tiered cashback, built for CrowdCom Technologies), and CartCapture (exit-intent cart recovery, built for AppSumo).

The business model blends one-time project fees for builds, migrations, and custom apps (theme customization typically $3,000-$8,000; fully custom builds $10,000-$30,000; enterprise migrations in mid-to-high five figures) with recurring monthly revenue from maintenance and support retainers, Klaviyo email management, fractional CTO engagements, and tiered Shopify app subscriptions (PriceGlow free to $29/month, StockGlow free to $11.99/month). Go-to-market is sales-led through a free discovery call as the primary conversion mechanism, supported by content marketing (a substantial technical blog), location-specific SEO landing pages across thirteen Ontario and Canadian cities, a public portfolio, and Shopify App Store listings that double as both a self-serve distribution channel and a credibility signal. Notable customers include Swiss Water (multi-roaster fulfillment automation), AppSumo (fractional CTO for CartCapture), City of Ottawa, Newy, Underscored, OYM Sportswear, Waste Free Celebrations, and CrowdCom Technologies. The company has no disclosed external funding, no parent, and no subsidiaries.

Name

Victoria Garland Creative

Legal name

Victoria Garland Creative Inc.

Website

https://victoriagarland.ca

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

1–10 employees

Short description

Victoria Garland Creative is a founder-owned Shopify-exclusive development agency based in Fergus, Ontario, that designs, builds, and grows Shopify stores, custom Shopify apps, and retention campaigns for direct-to-consumer ecommerce brands across Canada, the US, and the UK.

Ownership category

akta.pro rank

Product category

Shopify Ecommerce Development Services

akta.pro primary industry

Shopper/Commerce Creative Agencies (Retail & Marketplace Creative) (MPAAAAAH)

Keywords

• Shopify development services
• Shopify app development
• Ecommerce migration services
• Shopify theme customization
• Shopify growth marketing

Headquarters

HQ city

Fergus

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Custom Theme Design & Development: Custom Shopify theme builds, theme customization, and UX optimization. Quoted per project after a discovery call. Theme customization typically $3,000–$8,000; fully custom builds $10,000–$30,000.
2. Custom Shopify App Development: Private apps for individual stores and public apps that ship to the Shopify App Store. Built on Gadget.dev. Quoted per project.
3. Paid Ads Management: End-to-end paid acquisition management across Google, Meta, Reddit, and the Shopify App Store.
4. Klaviyo Email Marketing & Retention: Flow setup (welcome, abandoned cart, browse abandonment, win-back) and ongoing campaign management on a monthly retainer. Sized to sending volume and campaign cadence.
5. Platform Migrations: Migration services from WooCommerce, Magento, BigCommerce, and custom platforms to Shopify. Quoted per project after audit. Typically five figures.
6. Fractional CTO Engagements: Part-time senior technical leadership scoped to a set number of days or hours per month. Covers architecture decisions, build-vs-buy calls, hiring oversight, and roadmap prioritization.
7. Maintenance & Support Retainers: Ongoing store updates, ad-hoc development, monitoring, and the Backup & Safeguard program after launch. Monthly retainer.
8. Shopify App Store Revenue: Revenue from four published Shopify apps: JourneyGlow, PriceGlow, StockGlow, and CrowdShop. Priced with Starter (free), Bronze ($7/mo), Silver ($29/mo), and Basic/Pro tiers.
9. Maintenance & Support: Ongoing updates plus ad-hoc development after launch, with same-county response. Backup & Safeguard program included.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels6 records

Core offering

Victoria Garland Creative is a Shopify-exclusive agency that designs, develops, and grows Shopify stores for ecommerce brands. The firm offers custom theme builds, private and public Shopify app development on the Gadget.dev platform, platform migrations from WooCommerce, Magento, and BigCommerce to Shopify, paid ads management, Klaviyo email/retention automation, headless Hydrogen storefronts, and fractional CTO services. They also publish and monetize their own Shopify apps (JourneyGlow, PriceGlow, StockGlow, CrowdShop, CartCapture) through the Shopify App Store.

Product overview

Victoria Garland Creative is a Shopify-focused agency offering a portfolio of services and in-house products. Core services include custom Shopify store design and development, Shopify app development (built on Gadget.dev), paid ads management across Google/Meta/Reddit/Shopify App Store, platform migrations (from Magento, WooCommerce, BigCommerce), headless Shopify builds using Hydrogen, Klaviyo email marketing and retention, Shopify SEO, Shopify Plus/B2B implementations, maintenance and support, and fractional CTO services led by ex-Shopify engineer Alex Massaad. Their in-house product suite includes four published Shopify App Store apps: JourneyGlow (product journey transparency), PriceGlow (CSV product importer with tiered pricing from free to $29/month), StockGlow (low-stock notifications with tiered pricing from free to $11.99/month), and CrowdShop (dynamic pricing and tiered cashback built for CrowdCom Technologies). The agency also provides free resources including a Shopify Launch Checklist PDF. All services are exclusively focused on the Shopify platform, which they have worked on for 14+ years.

Differentiator

Problem solved

Functional benefit

Products and services

• Shopify Design & Development

Quantifiable outcome

• Swiss Water eliminated 100% of manual order routing and label generation through custom multi-vendor Shopify app
• +3 more outcomes

Named customers11 records

Segments5 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature6 records

Partnerships

Three partnerships are on record, tiered core and minor.

• ShopifycoreTechnology or IntegrationOfficial Shopify Partner. The agency's primary platform of specialization — 14+ years exclusively on Shopify. Co-founder/CTO Alex Massaad previously spent over a decade at Shopify building merchant tools. The agency builds custom themes, apps, and migrations exclusively on Shopify.
• Gadget.devcoreTechnology or IntegrationGadget is the development platform used for building Shopify apps. The agency has shipped five Shopify apps to the Shopify App Store using Gadget, including JourneyGlow, PriceGlow, StockGlow, and CrowdShop. Gadget provides OAuth, webhook handling, billing integration, database, hosting, and deployment pipelines out of the box.
• CrowdCom TechnologiesminorStrategic or Co-development PartnerCrowdCom Technologies commissioned the agency to build CrowdShop, a custom dynamic pricing and tiered cashback Shopify app from concept to App Store launch. The app went live in approximately three months.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Eastside Co: UK-based Shopify Plus agency offering custom design, development, and migration services — a near-identical boutique agency model with similar premium pricing and a comparable enterprise merchant focus.
• WeMakeWebsites: Shopify Plus Partner agency focused on design, development, and growth services for Shopify merchants — direct overlap in service offering, customer segment, and pricing tier.
• OuterBox: US ecommerce design and development agency specializing in Magento-to-Shopify migrations and custom builds; competes for the same enterprise migration and replatform engagements.
• The Brains: Shopify-focused agency in the UK providing custom builds, theme development, and CRO services — similar boutique-agency positioning and Shopify specialization.
• Bold Commerce: Shopify-focused checkout extensibility and app development company building products for enterprise merchants — comparable in Shopify app development capability and enterprise customer focus.
• Space Between: UK Shopify design and development agency known for premium custom builds on Shopify Plus — comparable premium positioning and Shopify-exclusive focus.
• Pixel Union: Shopify theme and app developer with a published library of themes and apps in the Shopify App Store — comparable as a Shopify-exclusive product builder with both themes and apps as revenue lines.
• Limesharp: Shopify Plus agency in the UK delivering custom theme builds, migrations, and CRO services — closely aligned service mix and merchant segment.
• TheeCommerce: Shopify Plus agency offering custom development, migration, and growth services for enterprise merchants — overlaps directly on migrations and Shopify Plus implementations.

Broad incumbents

• TA Digital: Large digital transformation agency with a Shopify Plus practice — competes for enterprise migration and replatform work as part of a much broader service portfolio rather than a Shopify-exclusive offering.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/victoriagarland

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Victoria Garland Creative