Labeau
Labeau breeds and propagates Phalaenopsis orchid young plants, alongside Helleborus and Gloxinia, for commercial orchid growers worldwide via B2B direct sales from facilities in the Netherlands and Turkey.
- Company typePrivate
- Founded1904
- HeadquartersDe Lier, Netherlands
- Headcount501–1,000
- GTM typeB2B
- OfferingHardware or Manufacturing
What Labeau does
Labeau is a privately held Dutch horticulture and biotechnology company specializing in the breeding and propagation of Phalaenopsis orchid young plants, with additional product lines in Helleborus and Gloxinia. Headquartered in De Lier within the Westland horticultural cluster of the Netherlands, the company operates laboratory-based tissue-culture propagation and a continuous breeding program that produces proprietary varieties such as Beaution, Brazilian Fever, Caribbean Dream, and Chelsion. It also distributes licensed varieties from a curated network of partner breeders including Brighten Orchid, CJ Orchids, Clone, Hark/Bremkens, Piko Breeding, Roenbaek, and Ter Laak Orchids, offering growers a comprehensive assortment across pot sizes (Mini P9, Midi P12, Grandi P15, Multi P9/P12) and color segments (Yellow, Orange, Purple, Redlip, Red, Special, White).
Labeau firmographics
Firmographics- Name
- Labeau
- Legal name
- Labeau
- Website
- https://sion.eu
- Company type
- Private
- Founded year
- 1904
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- Labeau breeds and propagates Phalaenopsis orchid young plants, alongside Helleborus and Gloxinia, for commercial orchid growers worldwide via B2B direct sales from facilities in the Netherlands and Turkey.
- Ownership category
- akta.pro rank
Labeau industry classification
Industry- Product category
- Ornamental Plant Breeding & Propagation
- NAICS
- Greenhouse, Nursery, and Floriculture Production (1114)
- akta.pro primary industry
- Protected Cultivation of Specialty Crops (Orchids, Bonsai, Exotics) (AFAGAHAH)
- akta.pro secondary industries
- Vegetative Propagation (Cuttings, Clonal Forestry, Tissue Culture) (AFAMADAE), Plant Breeding & Variety Development (Conventional) (AFAGAIAF)
Keywords
Where Labeau is headquartered
LocationHeadquarters
- HQ city
- De Lier
- HQ country
- Netherlands
- HQ region
- Europe
Offices2 records
Markets served
Labeau business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Operations, Supply Chain, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Phalaenopsis Young Plant Sales: Labeau generates revenue through breeding and selling young Phalaenopsis orchid plants to commercial growers worldwide. The company develops proprietary varieties and offers an assortment including their own varieties plus varieties from partner breeders.
- Licensed Variety Distribution: Distribution of licensed varieties from partner breeders (Brighten Orchid, CJ Orchids, Clone, Hark/Bremkens, Piko Breeding, Roenbaek, Ter Laak Orchids) to the global grower network.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels6 records
Labeau product offering
Product offeringCore offering
Labeau breeds and propagates Phalaenopsis orchid young plants for commercial greenhouse growers worldwide. Using laboratory-based plant tissue culture, the company develops proprietary varieties (e.g., Beaution, Brazilian Fever, Caribbean Dream, Chelsion) and distributes complementary varieties from partner breeders, alongside Helleborus and Gloxinia, categorized by pot size and color segment.
Product overview
Labeau is an international breeder and propagator specializing in Phalaenopsis orchid young plants. Their product portfolio includes proprietary varieties (Beaution, Brazilian Fever, Caribbean Dream, Chelsion) alongside products from partner breeders including Brighten Orchid, CJ Orchids, Clone, Hark/Bremkens, Piko Breeding, Roenbaek, and Ter Laak Orchids. They also offer Helleborus and Gloxinia. Products are categorized by pot size (Mini P9, Midi P12, Grandi P15, Multi P9/P12) and color (Yellow, Orange, Purple, Redlip, Red, Special, White). The company positions itself as providing expert advice and product range across all market segments to growers worldwide.
Differentiator
Problem solved
Functional benefit
Products and services
- Beaution A proprietary Phalaenopsis orchid variety bred by Labeau, featured in the spotlight section of their assortment. Sold as young plants to commercial orchid growers.
- Brazilian Fever
- Caribbean Dream
- Chelsion
- Phalaenopsis Young Plants
- Helleborus Young Plants
- Gloxinia Young Plants
- Licensed Partner Breeder Varieties
Companies that use Labeau
Customer profileSegments1 record
Ideal customer profiles1 record
Labeau technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Labeau partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core.
- Brighten OrchidcorePartner breeder whose varieties are presented alongside Labeau's own varieties in their comprehensive assortment, offering growers a complete range of options.
- CJ OrchidscorePartner breeder contributing varieties to Labeau's complete assortment, expanding the color and variety options available to commercial growers.
- ClonecorePartner breeder represented in Labeau's portfolio, providing complementary varieties to their own breeding program.
- Hark/BremkenscorePartner breeder whose varieties are included in Labeau's unique and complete assortment offering to the global grower market.
- Piko BreedingcorePartner breeder providing varieties for Labeau's assortment, contributing to their comprehensive portfolio from standard to specialty varieties.
- RoenbaekcorePartner breeder whose orchid varieties are presented in Labeau's complete assortment for commercial growers worldwide.
- Ter Laak OrchidscorePartner breeder whose varieties complement Labeau's own breeding program, offering growers a unique and complete assortment from standard to specialty selections.
Scale indicators2 records
Recent moves1 record
Expansion highlights5 records
Labeau competitors and assessment
Company assessmentDirect peers
- Royal Van Zanten: Established Dutch ornamental plant breeder with a global B2B distribution model. Comparable to Labeau in breeding-driven propagation of potted and cut flowers, though broader across multiple species beyond orchids.
- Anthura: Dutch-based specialist breeder and propagator of Phalaenopsis orchids and Anthurium. Closest direct competitor to Labeau, operating the same B2B young-plant model with proprietary breeding programs targeting commercial growers globally.
- Floricultura: Dutch Phalaenopsis orchid breeder and young-plant producer with international propagation sites. Directly comparable to Labeau in product (young Phalaenopsis plants), customer base (commercial growers), and business model (proprietary varieties + partner distribution).
- Hilverda Florist: Dutch breeder and propagator of cut flowers, potted plants, and lisianthus. Comparable to Labeau in its proprietary-variety-plus-partner-network model serving commercial growers worldwide.
- Ter Laak Orchids: Dutch Phalaenopsis orchid breeder and propagator currently listed as one of Labeau's partner breeders. Operates a comparable breeding-plus-young-plant model and competes directly with Labeau for global grower accounts.
Broad incumbents
- Koppert Cress: Dutch horticulture company producing specialty microgreens and cresses under proprietary varieties. Comparable as a Dutch-based, breeding-led ornamental/culinary plant propagator serving B2B customers globally, though distinct category.
- Syngenta Flowers: Global flower seed and cutting business within Syngenta Group. Comparable B2B commercial-grower model and breeding IP-driven value proposition, though broader portfolio spans seeds, cuttings, and potted plants rather than Phalaenopsis specialization.
- Dümmen Orange: Global leader in ornamental plant breeding and propagation across potted plants, cut flowers, and bedding plants. Overlaps with Labeau in B2B young-plant distribution but operates at significantly broader scale and species coverage.
- Van den Bos Flowerbulbs: Dutch breeder and global supplier of flower bulbs and cut flowers. Comparable international B2B grower-distribution model but focuses on bulbs/lilies rather than orchids.
- Beekenkamp Plants: Dutch breeder and producer of ornamental plants across multiple categories. Comparable in B2B young-plant model and international grower distribution, though wider species coverage than Labeau's orchid focus.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Labeau social profiles
Digital presenceLabeau financial estimates
Financial estimateRevenue estimate
Valuation estimate
Labeau leadership team
Management profileNumber of profiles
Labeau funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Labeau M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Labeau
What does Labeau do?
Labeau breeds and propagates Phalaenopsis orchid young plants for commercial greenhouse growers worldwide. Using laboratory-based plant tissue culture, the company develops proprietary varieties (e.g., Beaution, Brazilian Fever, Caribbean Dream, Chelsion) and distributes complementary varieties from partner breeders, alongside Helleborus and Gloxinia, categorized by pot size and color segment.
Is Labeau a public or private company?
Labeau is a private company. It is classified as unknown and is currently operating.
When was Labeau founded?
Labeau was founded in 1904. It employs 501 to 1,000 people.
Where is Labeau based?
Labeau is headquartered in De Lier, Netherlands, in the Europe region.
How does Labeau make money?
Two revenue lines are on record. Phalaenopsis Young Plant Sales are the primary driver. The others are licensed Variety Distribution.
Who are Labeau's main competitors?
Direct peers on record are Royal Van Zanten, Anthura, Floricultura, Hilverda Florist and Ter Laak Orchids. Broad incumbents are Koppert Cress, Syngenta Flowers, Dümmen Orange, Van den Bos Flowerbulbs and Beekenkamp Plants.
Does Labeau have an API?
No public API is recorded for Labeau.
What industry is Labeau in?
Labeau's product category is Ornamental Plant Breeding & Propagation. Its primary akta.pro industry code is AFAGAHAH, Protected Cultivation of Specialty Crops (Orchids, Bonsai, Exotics), with a secondary code of AFAMADAE, Vegetative Propagation (Cuttings, Clonal Forestry, Tissue Culture). Its NAICS code is 1114.