Go RV
Go RV is a Canadian recreational vehicle dealership operating three retail locations across the Prairies (Nisku, Edmonton, Winnipeg). It sells new and used RVs from multiple manufacturers and offers financing, insurance, service, parts, and loyalty programs to retail consumers.
- Company typePrivate
- Founded-
- HeadquartersNisku, Canada
- Headcount—
- GTM typeB2C
- OfferingServices
What Go RV does
Go RV is a Canadian recreational vehicle dealership group operating three physical retail locations across the Prairies region: Nisku (Leduc) and Edmonton in Alberta, plus Winnipeg in Manitoba. The company is part of the larger Go Auto family of automotive dealerships and sells new and used RVs including travel trailers, fifth wheels, tent trailers, toy haulers, and motorhomes sourced from manufacturers such as Forest River, Keystone, Jayco, Dutchmen, Winnebago, Highland Ridge, Heartland, Crossroads, Coachmen, and Starcraft. Go RV holds an inventory of 600+ travel trailers and positions itself as a one-stop shop for the RV ownership lifecycle.
The business is built around an integrated retail-plus-services model. Revenue is generated from five streams: (1) new and used RV unit sales, (2) parts and accessories (with Go Card members receiving 10-15% discounts), (3) year-round service and maintenance performed by certified technicians across all locations plus a mobile service unit, (4) financing arranged through more than a dozen lending partners with bad-credit options and approximately 7.99% APR advertised, and (5) insurance products offered through the affiliated Go Insurance agency. Customer-facing technology is limited to a content website (gorv.ca), online inventory browsing, digital pre-approval forms, and a trade-in valuation tool; no proprietary AI, data platform, or differentiated technology stack is disclosed.
Go-to-market is direct-to-consumer through the three physical showrooms supported by content marketing, promotions such as the Clear The Lot Sale, and the Go Card loyalty/referral program that links purchases to discounts, cash back, $500 referral bonuses, and bundled insurance savings. The customer base is split across multiple consumer personas (Weekenders, RV Families, Golden Agers, Adventurers, Beginners, Nomads/Full-Timers, Escape Artists), with primary emphasis on Weekenders and RV Families. Pricing is per-unit and varies widely from used inventory at the low end to new fifth wheels above $79,555 CAD, with financing structured over 240-month amortizations on short-term contracts.
Go RV firmographics
Firmographics- Name
- Go RV
- Legal name
- Go RV
- Website
- https://gorv.ca
- Company type
- Private
- Operating status
- Operating
- Short description
- Go RV is a Canadian recreational vehicle dealership operating three retail locations across the Prairies (Nisku, Edmonton, Winnipeg). It sells new and used RVs from multiple manufacturers and offers financing, insurance, service, parts, and loyalty programs to retail consumers.
- Ownership category
- akta.pro rank
Where Go RV is headquartered
LocationHeadquarters
- HQ city
- Nisku
- HQ country
- Canada
- HQ region
- North America
Offices3 records
Markets served
Go RV business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Inventory or Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- RV Sales: Sale of new and used recreational vehicles including travel trailers, fifth wheels, tent trailers, toy haulers, and motorhomes. Revenue generated from vehicle sales with financing options available.
- Parts & Accessories: Sale of RV parts, accessories, and camping supplies. Go Card members receive 10% discount and earn 5% back on parts and service purchases.
- Service & Maintenance: Year-round service including summerization, winterization, warranty work, general maintenance, and custom installations (air conditioners, refrigerators, awnings). Certified technicians provide service at physical locations or via mobile service units.
- Insurance: Insurance products offered through Go Insurance affiliate for RVs, ATVs, boats, and other recreational vehicles. Commission-based revenue from insurance partnerships.
- Financing: RV financing services with partnerships across multiple lenders. Revenue generated through financing arrangements and loan origination.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Monthly | New RVs - Full retail pricing with financing options |
| Unit Pricing | Monthly | Used RVs - Varying pricing based on age and condition |
| Hybrid | Pay-as-you-go | Go Card Rewards Program |
| Unit Pricing | Pay-as-you-go | Parts & Accessories |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels6 records
Go RV product offering
Product offeringCore offering
Go RV is a recreational vehicle dealership that sells new and used RVs including travel trailers, fifth wheels, tent trailers, toy haulers, and motorhomes from multiple manufacturers. The company provides integrated RV ownership services including in-house financing, insurance through affiliated Go Insurance, year-round service and maintenance, OEM parts and accessories, mobile service units, and the Adventure Club membership supplying weekly camping essentials.
Product overview
Go RV is a recreational vehicle dealership operating as part of the Go Auto family, offering a comprehensive one-stop shop for RV purchases and ownership. The core product is new and used RVs including travel trailers, fifth wheels, tent trailers, toy haulers, and motorhomes from manufacturers such as Cherokee, Keystone, Forest River, Dutchmen, Starcraft, Winnebago, Highland Ridge, Heartland, Crossroads, Coachmen, and Jayco. The company provides integrated add-on services including in-house financing with multiple lender partnerships, RV insurance through Go Insurance, year-round service and maintenance at multiple locations, OEM parts and accessories with online ordering, mobile service units, the Adventure Club membership for camping supplies, and the Go Card rewards program. This vertically integrated approach allows customers to purchase, finance, insure, and service their RVs at the same location.
Differentiator
Problem solved
Functional benefit
Brands
- Adventure Club: Membership program offering camping supplies included with RV purchase, including weekly refills of firewood, propane, toilet paper & sani-chemicals
- Go Card
Products and services
- New RVs New recreational vehicles available for purchase from multiple manufacturers, sold at Go RV's three dealership locations in Leduc, Edmonton, and Winnipeg.
- Used RVs
Companies that use Go RV
Customer profileNamed customers3 records
Segments7 records
Ideal customer profiles6 records
Go RV technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Go RV partnerships and signals
Strategic signalPartnerships
18 partnerships are on record, tiered minor and core.
- Thrive FoundationminorOngoing grant donation to Thrive Foundation supporting Thrive Elementary School as part of Go Auto's children's charity focus.
- Kids With Cancer Societycore$3M commitment to the Kids With Cancer Society as part of Go Auto's community giving program.
- Fresh Hoops (Edmonton Public Schools Foundation / Edmonton Stingers)minorUp to $1M donation to Fresh Hoops initiative to refurbish basketball courts across Edmonton in partnership with Edmonton Public Schools Foundation and Edmonton Stingers.
- Hay River Sports Complexminor$1M donation to the Hay River Sports Complex in the Northwest Territories.
- Go InsurancecoreAffiliated insurance provider offering RV, home, auto, travel, and business insurance. Go RV customers receive preferred discounted pricing on policies. Revenue sharing or referral arrangement.
- Go Auto DealershipscoreParent company and sister dealerships within Go Auto family. Shared Go Card rewards program, management systems, and brand association. Go RV is part of Go Auto's diversified automotive retail network.
- Forest RivercoreAuthorized dealer for Forest River RV products including Cherokee, Wildwood, Flagstaff, Salem, Wolf Pup, Tracer, Arctic Wolf, and other Forest River brands.
- Keystone RV CompanycoreAuthorized dealer for Keystone RV products including Springdale, Cougar, Bullet, Hideout, Outback, Sprinter, Impact, and Fuzion lines.
- JaycocoreAuthorized dealer for Jayco products including Jay Flight, Eagle, White Hawk, Jay Feather, and Jay Series.
- Dutchmen RVminorAuthorized dealer for Dutchmen RV products including Aspen Trail, Denali, Lantern, and Coleman lines.
- WinnebagominorAuthorized dealer for Winnebago RV products including Minnie and Micro Minnie lines.
- Highland Ridge RVminorAuthorized dealer for Highland Ridge RV products including Open Range and Range Lite lines.
- HeartlandminorAuthorized dealer for Heartland RV products including North Trail, Prowler, Trail Runner, Cyclone, and Pioneer lines.
- Coachmen RVminorAuthorized dealer for Coachmen RV products including Catalina, Freedom Express, Clipper, and Spirit lines.
- Crossroads Recreational VehiclesminorAuthorized dealer for Crossroads RV products including Zinger, Sunset Trail, Cruiser, and Rezerve lines.
- StarcraftminorAuthorized dealer for Starcraft RV products including Autumn Ridge, Autumn Ridge Outfitter, and Super Lite lines.
- Multiple Insurance CarrierscoreGo Insurance works with dozens of insurance companies to find customers competitive rates and flexible policies. Partnership enables bundling options for RV, home, auto, and other coverage types.
- Multiple LenderscoreFinance team works with more than a dozen lenders to secure RV financing for customers including those with bad credit or no credit history.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Go RV competitors and assessment
Company assessmentBroad incumbents
- Camping World Holdings: Largest US-based RV retailer and related goods/services provider with a national dealership footprint and Good Sam membership ecosystem. Comparable as a broad incumbent in the same RV retail category, though US-focused and substantially larger than Go RV.
- General RV Center: One of the largest US family-owned RV dealership groups with superstore locations across multiple states. Comparable as a broad incumbent multi-store RV retailer, though operating at materially larger scale and in the US market.
Direct peers
- Great Canadian RV: Multi-location Canadian RV dealer offering new and used RVs, parts, service, and financing across Western Canada. Directly comparable as a regional full-service RV retailer competing for the same Prairies customer base.
- Bucars RV Centre: Alberta-based RV dealership group with multiple locations across Western Canada selling new and used RVs from major manufacturers. Directly comparable as a regional multi-store RV retailer competing in the same Alberta market with overlapping manufacturer partnerships.
- McKenzie RV: Canadian RV dealer specializing in new and used travel trailers and motorhomes with sales, service, and parts. Comparable as a regional RV retailer serving a similar customer base with a similar one-stop dealer model.
- Vellner Leisure Products: Western Canadian RV dealer group operating multiple locations selling major RV brands with service and parts. Comparable as a regional multi-store Prairies/Western Canada RV dealer competing for the same buyer segments.
- Fraserway RV: Western Canadian RV dealer and rental operator with multiple locations across BC, Alberta, and beyond. Directly comparable as a vertically integrated RV retailer in overlapping Prairies and Western Canada markets, though with a larger rental component.
- Happy Holidays RV: Western Canadian RV dealer offering new and used recreational vehicles with financing and service. Comparable as a regional RV retailer operating in overlapping Prairies and BC markets.
Others
- Go Auto: Parent conglomerate and diversified automotive dealership group operating multiple car and RV dealerships across Western Canada. Comparable as the parent operating entity that owns Go RV and provides shared infrastructure, the Go Card platform, and Go Insurance affiliate referenced throughout Go RV's offering.
Regional players
- CanaDream: Canadian RV rental and sales company focused on Western Canada tourism with a fleet-based rental model. Comparable as a Canada-based RV company operating in adjacent parts of the value chain (rental/sales), though primarily a rental operator rather than a sales-focused dealer.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Go RV social profiles
Digital presenceGo RV financial estimates
Financial estimateRevenue estimate
Valuation estimate
Go RV leadership team
Management profileNumber of profiles
Profiles9 records
Go RV funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Go RV M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Go RV
What does Go RV do?
Go RV is a recreational vehicle dealership that sells new and used RVs including travel trailers, fifth wheels, tent trailers, toy haulers, and motorhomes from multiple manufacturers. The company provides integrated RV ownership services including in-house financing, insurance through affiliated Go Insurance, year-round service and maintenance, OEM parts and accessories, mobile service units, and the Adventure Club membership supplying weekly camping essentials.
Is Go RV a public or private company?
Go RV is a private company. It is classified as corporate owned and is currently operating.
When was Go RV founded?
Go RV was founded in -1.
Where is Go RV based?
Go RV is headquartered in Nisku, Canada, in the North America region.
How does Go RV make money?
Five revenue lines are on record. RV Sales are the primary driver. The others are parts & Accessories, service & Maintenance, insurance and financing.
Who are Go RV's main competitors?
Broad incumbents on record are Camping World Holdings and General RV Center. Direct peers are Great Canadian RV, Bucars RV Centre, McKenzie RV, Vellner Leisure Products, Fraserway RV and Happy Holidays RV. Go Auto is listed as an others. CanaDream is listed as a regional player.
Does Go RV have an API?
No public API is recorded for Go RV.