What Highland Ridge RV does

Highland Ridge RV, Inc. is a privately held Indiana-incorporated manufacturer of travel trailers and fifth wheels, operating as a subsidiary of Jayco, Inc. within the Thor Industries (NYSE: THO) corporate family. Established in 2014 when Jayco acquired the assets of Open Range RV, the company sells under the Open Range brand and produces a diversified eight-model lineup spanning entry-level single-axle units (Colt from $15,818; Range Lite LW from $19,043) through mid-tier family trailers (Range Lite, Roamer) to luxury fifth wheels (Open Range 3X from $124,230). Manufacturing occurs across the Jayco Family's Indiana campus (Middlebury, Shipshewana) and Plant 55 in Twin Falls, Idaho, which employs approximately 400 workers and was recently equipped with a 1,760-panel rooftop solar array producing roughly 930,000 kWh annually.

The company's product platform rests on a "more room, less weight" design philosophy enabled by proprietary technologies including the Xtend Solar Power Management System (factory-integrated solar with MPPT controllers and inverters for boondocking), the ACCU-SLIDE 42-inch compression slide system on a 102-inch wide-body frame, TuffShell vacuum-bonded laminated construction with welded aluminum frames, the TravelLINK Bluetooth smart-RV platform, the VoiceLINK voice-control system, and 2.625-inch thermal-barrier sidewalls rated for zero-degree use. All units pass through Jayco Family's 100% Pre-Delivery Inspection process before shipment to dealers.

Highland Ridge RV operates an exclusively indirect go-to-market model, distributing through a captive network of nearly 300 authorized Jayco Family dealers across the United States and Canada and reaching end customers via the highlandridgerv.com website, an ambassador program (Pathfinders), RV trade shows including the Florida RV SuperShow, and a dealer marketing hub with Aimbase lead management. Revenue is generated entirely through one-time hardware sales of towable RVs; pricing is publicly listed per model. The company serves three primary personas: RV-focused families needing spacious layouts for extended camping, couples seeking lightweight towable trailers, and full-time RVers requiring residential-grade amenities and off-grid capability. Revenue figures are not separately disclosed, and corporate financial data is reported only at the Thor Industries consolidated level.

Name

Highland Ridge RV

Legal name

Open Range RV

Website

https://highlandridgerv.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

Highland Ridge RV is a privately held Indiana-based manufacturer of travel trailers and fifth wheels, operating as a Jayco subsidiary within Thor Industries and selling exclusively through a 300-dealer network across the US and Canada. The company serves families, couples, and full-time RVers across price points from $15,818 to $124,230.

Ownership category

akta.pro rank

Product category

Recreational Vehicles

NAICS

Travel Trailer and Camper Manufacturing (336214)

akta.pro primary industry

Towable RV Rentals (Travel Trailers, Fifth Wheels, Pop-Up Campers) (THADAIAC)

Keywords

• Travel trailers
• Fifth wheels
• Recreational vehicles
• Towable RVs
• RV manufacturing

Headquarters

HQ city

Shipshewana

HQ country

United States

HQ region

North America

Offices5 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. RV Sales (Travel Trailers & Fifth Wheels): One-time sale of recreational vehicles including travel trailers and fifth wheels. Products are sold at various price points ranging from entry-level to luxury models. Revenue is generated from vehicle sales through the dealer network.

Pricing tiers

Go-to-market motion3 records

Distribution channels1 record

Marketing channels7 records

Core offering

Highland Ridge RV manufactures and sells travel trailers and fifth wheels under the Open Range brand. The product lineup spans entry-level to luxury models, emphasizing a "more room, less weight" design philosophy with proprietary construction technologies such as TuffShell vacuum-bonded walls, ACCU-SLIDE slide systems, and Xtend Solar Power Management Systems for off-grid boondocking.

Product overview

Highland Ridge RV operates under the Open Range RV brand, offering a diverse lineup of travel trailers and fifth wheels. The product portfolio includes budget-friendly options like the Colt and Range Lite LW, mid-range choices like the Range Lite and Roamer series, and luxury models such as the Open Range 3X Travel Trailer and Open Range 3X Fifth Wheel. The company emphasizes 'more room, less weight' design philosophy with features like TuffShell™ vacuum bonded construction, ACCU-SLIDE™ slide systems, and PVC roofing membranes. Technology offerings include VoiceLINK™ voice command system, TravelLINK® Bluetooth control, Jaycommand smartphone app, and Xtend Solar Power Systems. All products are backed by the Jayco Family of Companies manufacturing infrastructure.

Differentiator

Problem solved

Functional benefit

Products and services

• 2027 Colt Travel Trailer Entry-level travel trailer with multiple floorplans, the most affordable option in the lineup with practical features for camping families. Starting at $15,818, sleeps up to 12.
• 2027 Range Lite LW Travel Trailer Ultra-lightweight travel trailer designed for easy towing with minimal weight impact on the tow vehicle. Starting at $19,043, sleeps up to 2.
• 2027 Range Lite Travel Trailer Lightweight travel trailer with multiple floorplans featuring residential amenities while maintaining lower weight for easier towing. Starting at $37,403, sleeps up to 10.
• 2027 Roamer Travel Trailer Versatile mid-range travel trailer available in multiple floorplans suitable for various camping needs and family sizes. Starting at $64,868, sleeps up to 10.
• 2027 Open Range 3X Travel Trailer Premium luxury travel trailer featuring residential living and superior build quality with 102-inch wide body, maximized interior layout, 84-inch tall main sliderooms, 42-inch deep main slide room, and 2.625-inch thermal barrier sidewalls. Starting at $85,425, sleeps up to 6.
• 2027 Roamer Light Duty Fifth Wheel Light duty fifth wheel designed for easier towing with lighter weights while maintaining residential comfort features; designed for half-ton towable applications. Starting at $49,575, sleeps up to 10.
• 2027 Roamer Fifth Wheel Feature-rich mid-range fifth wheel available in multiple floorplans designed for comfortable travel and camping with family-friendly layouts. Starting at $70,838, sleeps up to 8.
• 2027 Open Range 3X Fifth Wheel Luxury fifth wheel offering residential living with superior build quality. Features 102-inch wide body, 84-inch tall sliderooms, 42-inch deep main slide, 2.625-inch thermal barrier sidewalls 50% thicker than competitors, 3 whisper quiet 15,000 BTU air conditioners, GE Profile kitchen appliance package, and VoiceLINK command system. Starting at $124,230, sleeps up to 10.
• Xtend Solar Power Systems Factory-installed solar power packages offered across all product lines providing boondocking capabilities. Xtend Solar I includes 200-watt solar panel with 30-amp controller; Xtend Solar II adds second 200-watt panel, MPPT controller, and 1800-watt inverter for extended off-grid camping without shore power.

Quantifiable outcome

• 100% of all Jayco, Entegra Coach, Starcraft RV, and Highland Ridge RV products are Pre Delivery Inspected before being shipped to dealers (as of November 2022)
• +1 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

AI capability2 records

Feature8 records

Partnerships

Four partnerships are on record, tiered minor and core.

• Solscient Energy LLCminorStrategic or Co-development Partner · 22 September 2025Jayco Family of Companies partnered with Solscient Energy LLC to complete a large-scale rooftop solar system at the Plant 55 facility in Twin Falls, Idaho. The installation features 1,760 high-efficiency solar panels producing approximately 930,000 kWh of renewable energy annually.
• Xtend Solar Power System SupplierscoreTechnology or Integration · 13 February 2023Xtend Solar I Package includes 200-watt solar panel and 30-amp Digital PWM Solar Controller. Xtend Solar II Package adds 30-amp MPPT RV-C Solar Controller and 1800-watt RC-C Inverter. Multiple suppliers support these proprietary solar systems.
• Goshen HealthminorStrategic or Co-development Partner · 4 January 2023Partnership to provide primary and preventative health care for Jayco employees and their families. Goshen Health provides doctors and nurses for the Occupational Health Clinic and Family Care Clinic within Jayco's nearly 10,000 square foot health care facility.
• National RV Training Academy (NRVTA)minorStrategic or Co-development PartnerPartnership to provide Open Range University - an online curriculum of over 76 lessons and 3 hours of video content for RV owners, provided free of charge.

Scale indicators4 records

Recent moves7 records

Expansion highlights4 records

Emerging players

• East To West: East To West manufactures travel trailers and fifth wheels targeted at entry-level and mid-range buyers, with products positioned to compete with Highland Ridge's Colt and Range Lite lines at accessible price points.
• Alliance RV: Alliance RV is a relatively newer entrant focused on luxury fifth wheels targeting full-time RVers, competing most directly with Highland Ridge's premium Open Range 3X fifth wheel line with comparable residential features and price points.

Direct peers

• CrossRoads RV: CrossRoads RV manufactures travel trailers and fifth wheels under multiple brand names targeting similar family and couple RV customer segments, with product offerings and price points that overlap meaningfully with Highland Ridge's portfolio.
• Grand Design RV: Grand Design RV manufactures travel trailers and fifth wheels in direct competition with Highland Ridge's Open Range product lines, targeting similar family and full-time RV customer segments with comparable price points and construction features.
• Keystone RV: Keystone RV is one of the largest travel trailer and fifth wheel manufacturers in North America, competing with Highland Ridge across multiple price tiers and targeting overlapping dealer and customer bases with comparable product portfolios.
• Coachmen RV: Coachmen RV manufactures travel trailers, fifth wheels, and other RVs that overlap with Highland Ridge's product portfolio, competing for similar family-oriented and entry-to-mid-tier RV customers across overlapping dealer networks.
• Palomino RV: Palomino RV manufactures travel trailers, fifth wheels, and truck campers across price tiers that overlap with Highland Ridge's product range, particularly competing in the entry-level and mid-range travel trailer segments.
• Heartland RV: Heartland RV is a sibling company within the Jayco Family of Companies that manufactures fifth wheels and travel trailers targeting similar customer segments, making it the closest internal comparable for Highland Ridge's product strategy.

Broad incumbents

• Forest River: Forest River is a Berkshire Hathaway-owned manufacturer offering a broad portfolio of towable and motorized RVs across many brands, including travel trailers and fifth wheels that directly overlap with Highland Ridge's product categories.
• Winnebago: Winnebago is a publicly traded incumbent RV manufacturer with towable product lines (including travel trailers) that compete with Highland Ridge, while also offering motorized RVs that give it broader category exposure.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@OpenRangeRVs
• Xx.com/highlandridgerv

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Highland Ridge RV