PORT WEB

What PORT WEB does

Port Web (legal name Port Washington Web Design LLC) is a privately held, bootstrapped web services company founded around 2018 by Eric Dyken and headquartered at 208 Antoine Dr, Port Washington, Wisconsin. It operates as an owner-operated micro-business (1-5 employees) targeting small businesses, solopreneurs, and local merchants primarily in the Midwest United States, with an explicit value proposition of delivering "agency-quality" websites without agency pricing.

The company's core offering is managed website design, development, and hosting delivered on a proprietary, closed-source cloud-based SaaS platform. Standard deliverables are 5-page websites built to WCAG 2.2 / GDPR / ADA standards, with Core Web Vitals optimization, mobile responsiveness, SSL, DDoS protection, and CDN-backed hosting. Differentiating capabilities include an unlimited-edits service, the proprietary "Four D's" design process (Discover, Design, Develop, Deploy), and a Shopify Technology Partner relationship that supports custom ecommerce builds. Adjacent services include visual identity and branding, copywriting, video and photography, custom banner ads, and monthly SEO.

The revenue model combines one-time project fees and recurring subscriptions. The Port Plan charges $2,500 plus $25/month hosting, the Starboard Plan is $150/month with a 6-month minimum (month-to-month thereafter), the Marina Express tier is $50/month for a 1-page site, Merchant Plan Shopify builds start at $6,500, SEO is $120/month, and custom hourly work is billed at $50/hour ($95/hour for copywriting). Go-to-market is direct-to-customer through the company website, phone, email, and organic social/content channels, with no resellers, marketplace listings, or external capital involved.

Name

PORT WEB

Legal name

Port Washington Web Design LLC

Website

https://port-webdesign.com

Company type

Private

Founded year

2018

Operating status

Operating

Short description

Port Web is a bootstrapped, owner-operated web design, development, and hosting firm based in Port Washington, Wisconsin, serving small businesses and solopreneurs with managed websites, Shopify ecommerce builds, and recurring SEO services on a proprietary cloud SaaS platform.

Ownership category

akta.pro rank

Headquarters

HQ city

Port Washington

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Supply Chain

Revenue model

1. Website Design & Development - Lump Sum: One-time payment for website design and development services. Includes standard 5-page website with unlimited edits add-on available for $50/month or $50/hour for ad-hoc edits.
2. Monthly Subscription - Starboard Plan: Recurring monthly subscription at $150/month for 5-page website with hosting included. 6-month minimum contract, then month-to-month. Includes unlimited edits and 24/7 support.
3. Ecommerce - Shopify Development: One-time fee starting at $6500 for custom Shopify store development including products, categories, shipping integration, and tutorial. Plus Shopify's own monthly subscription fees.
4. SEO Services: Monthly SEO service at $120/month providing keyword research, site audits, on-page SEO recommendations, backlink analysis, position tracking, and competitor analysis.
5. Custom Work & Hourly Services: Hourly rate of $50/hour for custom front-end web work, edits, SEO improvements, and technical work. Copywriting at $95/hour.
6. Hosting Services: Monthly hosting at $25/month (included free with Starboard subscription). Annual domain fee at $25/year.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels8 records

Core offering

Port Web provides full-service web design, development, hosting, ecommerce, branding, copywriting, video/photography, and SEO services for small businesses and solopreneurs. Deliverables are built on a cloud-based SaaS platform and include ongoing content edits, 24/7 support, accessibility compliance, and Core Web Vitals optimization so clients do not have to manage the site themselves.

Product overview

Port Web is a managed web design and hosting service offering a cloud-based SaaS platform. Their core product portfolio centers on custom website design and development with integrated hosting, complemented by Shopify ecommerce builds, visual identity services, copywriting, video/photography, custom banner ads, and monthly SEO services. The offering is structured around tiered pricing plans (Port Plan lump sum, Starboard subscription, and Merchant Plan for Shopify) with unlimited content edits as a key differentiator. All services are delivered as managed offerings rather than self-service software.

Differentiator

Problem solved

Functional benefit

Products and services

• Web Design & Development
• Ecommerce (Shopify)
• Visual Identity & Strategy
• Copywriting
• Video & Photography
• Custom Banner Ads
• SEO Services
• Custom Work
• Web Design & Development
• Ecommerce (Shopify)
• Visual Identity & Strategy
• Copywriting
• Video & Photography
• Custom Banner Ads
• SEO Services
• Custom Work

Quantifiable outcome

• Fast loading times guaranteed even on 4G networks
• +1 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature5 records

Partnerships

One partnership is on record.

• ShopifycoreTechnology or IntegrationPort Web is a Shopify Technology Partner. They build custom Shopify ecommerce stores for clients, including custom themes, product setup, shipping integration, and app configuration. The partnership allows them to offer enterprise-level ecommerce solutions to small businesses at accessible price points.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• SmartSites: SmartSites is a full-service web design and digital marketing agency serving small to mid-sized businesses with website design, SEO, and ecommerce services. It directly parallels Port Web's managed service model for the SMB segment.
• Blue Fountain Media: Blue Fountain Media is a digital agency providing web design, branding, and development services to SMB and mid-market clients. It competes in the same website design, development, and ecommerce service category as Port Web.
• Big Drop Inc: Big Drop is a digital agency offering web design, development, branding, and digital marketing services. While it skews toward larger clients, it competes in the same web design + branding + SEO service category as Port Web.
• Lounge Lizard: Lounge Lizard is a web design and digital marketing agency offering website design, branding, SEO, and ecommerce services. It competes in the same full-service agency category as Port Web, though typically at higher price points targeting larger SMB clients.
• Thrive Internet Marketing Agency: Thrive is a digital marketing agency offering web design, SEO, and hosting services to small and mid-sized businesses. It competes directly with Port Web in the managed website + SEO + ecommerce service category for SMB customers.

Broad incumbents

• Shopify: Shopify is Port Web's core technology partner and the underlying ecommerce platform for their Merchant Plan. While not a direct competitor in services, Shopify's Partner ecosystem positions Port Web alongside hundreds of other Shopify-focused agencies serving the same SMB ecommerce segment.
• GoDaddy: GoDaddy offers website builder, hosting, and managed web services targeted at the same small business and solopreneur customer that Port Web serves. It represents a direct alternative for budget-conscious SMBs seeking integrated domain, hosting, and basic site capabilities.
• Wix: Wix is a leading DIY website builder platform that Port Web explicitly migrates clients away from (e.g., CK Hess Design). It targets the same small business segment with self-service tools, while Port Web delivers fully managed design, hosting, and unlimited edits as an alternative.
• Web.com: Web.com provides website design, hosting, and digital marketing services to small businesses, directly competing with Port Web's full-service offering. It serves a comparable SMB segment with both DIY tools and managed design services at accessible price points.
• Squarespace: Squarespace is the dominant DIY website builder explicitly named by Port Web as the alternative they position against. It serves the same small business and solopreneur segment with self-service site building, ecommerce, and templates, though Port Web offers a fully managed alternative rather than self-service software.

Market position

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xfacebook.com/portwebdesign
• YouTubeyoutube.com/@PortWashingtonWebDesign
• Facebookfacebook.com/portwebdesign
• LinkedInlinkedin.com/in/port-washington-web-design-llc-b97611343
• Instagraminstagram.com/portwebdesign

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PORT WEB