Calhoun Farms

What Calhoun Farms does

Calhoun Produce, Inc. is a family-owned diversified agricultural business headquartered at 5075 Hawpond Road in Ashburn, Georgia, founded in 1982 by Gerald and Joyce Calhoun and now operated by their children Brad Calhoun and Sheila Rice. The company operates two retail points: its flagship farm in Ashburn and a seasonal Cordele Farmers Market location at 1901 Hwy 41 North. Core operations combine cultivation of fresh produce with agritourism experiences — u-pick strawberries in spring, fresh-shelled butterbeans and peas from June through October, and a broad assortment of seasonal vegetables. Educational programming for Pre K-2nd grade students is a primary customer use case, alongside family recreation and corporate gifting.

The business generates revenue across five streams. Fresh produce sales include $38/bushel shelled butterbeans and peas, plus seasonal items sold on-site and at the Cordele market. Agritourism is driven by transactional admission fees ($12/student field trips, $12-$15 per person for Spring and Fall Fun events, $175 Bronze and $350 Gold birthday party packages) and a recurring-revenue annual pass product ($60 individual, $250 family) that admits unlimited farm activities January-December. An on-site deli operates 11AM-2PM Monday-Saturday serving sandwiches ($4.95-$10.50), soups, ice cream, and specialty beverages. Gift baskets of Georgia-grown jams, sauces, dressings, and candies are shipped nationwide for consumer and corporate use with custom branding available. The cost structure is dominated by agriculture production labor, on-site processing (shelling, blanching, freezing), and seasonal staffing tied to event throughput.

Calhoun Produce holds Georgia Farm Bureau-certified Farm Market status and is a founding member of the Georgia Agritourism Association and the North American Direct Farm Market Association. There are no external investors, funding rounds, parent companies, or disclosed subsidiaries. Distribution is regional (two Georgia locations) augmented by direct-to-consumer mail order nationally. The technology stack is conventional, with no proprietary software, no mobile app, no API, no integrations, and no AI/ML capabilities disclosed; marketing relies on the company website, Facebook, Instagram, Twitter, and email newsletter capture. Operational data is not publicly reported.

Name

Calhoun Farms

Legal name

Calhoun Produce, Inc.

Website

https://calhounproduce.com

Company type

Private

Founded year

1982

Operating status

Operating

Headcount range

1–10 employees

Short description

Calhoun Produce is a family-owned Georgia agricultural business founded in 1982, operating an Ashburn farm plus a seasonal Cordele Farmers Market. It serves families, Pre K-2nd grade schools, corporate buyers, and local consumers through u-pick strawberries, fresh-shelled peas and butterbeans, agritourism activities, an on-site deli, and nationwide-shipped gift baskets.

Ownership category

akta.pro rank

Product category

Agritourism and Farm Market

NAICS

Other Crop Farming (1119)

SIC

Agricultural Production-Crops (100)

akta.pro primary industry

Farmers’ Markets & Farm Stands (Fresh Food) (CRAHAHAE)

akta.pro secondary industries

Berry Farming (Strawberries, Blueberries, Raspberries, Blackberries, Cranberries) (AFAGACAD), Dry Bean Farming (Kidney, Pinto, Navy, Black, etc.) (AFAGABAF)

Keywords

• U-pick strawberries
• Fresh produce farming
• Agritourism activities
• Farm field trips
• Gift basket retail

Headquarters

HQ city

Leavittsburg

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Fresh Produce Sales: The farm grows and sells fresh produce including strawberries, butterbeans, peas, and seasonal vegetables directly from the farm and at local farmers markets. Main crop is fresh-shelled butterbeans and peas from June-October. Produce is grown on-site and sourced from local producers.
2. Agritourism Activities: Revenue from admission fees to farm activities including spring fun (pig races, wagon tours, playground, duck races), fall fun (corn maze, pumpkin patch, flashlight nights), and seasonal events. Field trips priced at $12/student with educational programming.
3. Deli Food Service: On-site deli serving sandwiches, soups, salads, ice cream, and specialty beverages including strawberry lemonade. Open Monday-Saturday 11AM-2PM during operating season.
4. Gift Baskets and Corporate Gifting: Custom and premade gift baskets containing Georgia-grown items including jams, sauces, dressings, candies, crackers. Corporate gift services with custom branding options and US shipping capability. Christmas season specialty.
5. Annual Passes: Individual passes at $60/year and Family passes at $250/year provide unlimited farm activity admission for one year (January-December), encouraging repeat visits and customer loyalty.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

Calhoun Farms is a family-owned farm that grows and sells fresh seasonal produce (strawberries, butterbeans, peas, and assorted vegetables) directly to consumers at its Ashburn farm and Cordele Farmers Market. The business also operates agritourism experiences including u-pick fields, an 8-acre corn maze, pig races, wagon rides, spring and fall fun activities, birthday party packages, educational field trips for schools, an on-farm deli, a retail store, and Georgia-grown gift baskets shipped nationwide.

Product overview

Calhoun Produce is a diversified agricultural business operating as a seasonal agritourism destination and farm market. The company offers a unified portfolio combining fresh produce (strawberries, butterbeans, peas, and seasonal vegetables) with experiential offerings (farm activities, field trips, birthday parties, and seasonal events). Core products include U-pick and pre-picked strawberries in spring, and fresh-shelled or blanched butterbeans and peas from June through October. The business operates a farm store, deli, and offers gift baskets for retail and corporate gifting. Membership programs include Individual ($60) and Family ($250) annual passes for unlimited farm activity access. Educational field trips serve Pre K-2nd grade students in spring and fall seasons. Birthday party packages (Bronze $175, Gold $350) and seasonal activities like Fall Fun and Spring Fun events round out the agritourism offerings.

Differentiator

Problem solved

Functional benefit

Products and services

• Strawberries Fresh strawberries available for u-pick and pre-picked options during the spring season, sold by the pint or as a u-pick field experience requiring armband purchase.
• Butterbeans and Peas Main crop including fresh-shelled butterbeans, butter-peas, cream peas, pink eye peas, zipper peas, lady finger peas, and elite peas. Available fresh-shelled or blanched and frozen from June through October, sold by the bushel ($38) or in 1lb to 8lb bags.
• Seasonal Produce Wide variety of seasonal produce available March through October including Calhoun sweet onions, blueberries, blackberries, squash, cucumbers, peppers, cabbage, okra, sweet potatoes, red potatoes, corn, peaches, watermelon, pecans, peanuts, green beans, apples, and eggplant.
• Gift Baskets Pre-made and custom gift baskets filled with Georgia Grown items including jams, sauces, dressings, candies, and crackers. Corporate gifting options available with customizable items and direct shipping anywhere in the United States.
• Deli Menu On-farm deli serving sandwiches, soups, salads, ice cream, strawberry lemonade, and slushies, including items such as Cluckin' Chicken Salad, Pimento Cheese, The Hambone, Tom The Turkey, Grilled Cheese, and assorted wraps. Open Monday-Saturday 11AM-2PM during operating season.
• Annual Pass Annual admission pass granting unlimited farm activity access for one calendar year. Individual Pass ($60) for one person age 3+; Family Pass ($250) for up to six family members at one time.
• Birthday Party Packages Spring and fall birthday party packages for groups. Bronze Package ($175) for 10 guests includes wagon ride, pig races, playground, duck races, strawberry containers, ice cream, and lemonade. Gold Package ($350) for 20 guests adds 8-acre corn maze and mini pumpkins.
• Fall Field Trips Educational farm tours for Pre K-2nd grade students running September 28th through October 30th. Includes farm tour, pig races, corn maze, wagon rides, and animal viewing at $12 per student, with lunch available from the on-farm deli.
• Spring Field Trips Educational strawberry experience for Pre K-2nd grade students. Includes strawberry picking (each child gets a pint), honey bee encounter, wagon farm tour, animal encounters, giant playground, and strawberry lemonade at $12 per child.
• Fall Fun Activities Autumn farm activities including 8-acre corn maze, wagon rides, pig races, pumpkins, duck race, farm animals, honey bee house, and giant playground. Saturday events from 11AM-4PM with evening Flashlight Night experiences also available.
• Spring Fun Activities Springtime farm activities including pig races, wagon farm tours, large playground, duck race, farm animals, honey bee house, and strawberry field access. Operates Saturdays from 11AM-4PM at $12 per person.
• Easter Egg Hunt Annual Easter egg hunt event held on April 4th with two hunt times at 11:00 AM and 2:00 PM. Open family-friendly event welcoming all visitors.
• Calhoun Store On-farm retail store offering ice cream, strawberry lemonade, T-shirts, pig noses, jams, jellies, honey, toys, dressings, sauces, salsas, relishes, and other Georgia Grown products.

Quantifiable outcome

• Serving thousands of students annually through field trip programs
• +1 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered core and minor.

• Georgia Farm BureaucoreOthersCalhoun Produce is a Georgia Farm Bureau-certified Farm Market, representing official recognition of their farm market operations and quality standards.
• Georgia Agritourism AssociationcoreOthersFounding members of the Georgia Agritourism Association, demonstrating leadership and early involvement in developing the state's agritourism industry.
• Georgia Fruit and Vegetable Growers AssociationcoreOthersMember association supporting fruit and vegetable growers in Georgia, providing networking and industry advocacy.
• Georgia Strawberry Growers AssociationcoreOthersMember association for strawberry producers in Georgia, supporting the spring strawberry picking operations.
• North American Direct Farm Market AssociationcoreOthersFounding members of this national association supporting direct farm markets and farm stands across North America.
• Ashburn – Turner County Chamber of CommerceminorOthersActive member of local chamber supporting business community in Ashburn and Turner County.
• Cordele and Crisp County Chamber of CommerceminorOthersMember of chamber supporting business community in Cordele and Crisp County region.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Washington Farms: Watkinsville, GA family farm offering U-pick strawberries, corn maze, pumpkin patch, and farm activities with on-site market. Comparable Georgia regional agritourism operation.
• Hillcrest Orchards: Travelers Rest, SC family farm with U-pick apples, strawberries, school field trips, and farm market. Comparable multi-crop U-pick + agritourism + educational program offering.
• Burt's Farm: Maxeys, GA pumpkin farm and agritourism destination with hayrides, corn maze, and produce. Directly comparable fall agritourism model in Georgia.
• Lane Southern Orchards: Fort Valley, GA peach farm with farm store, gift baskets shipped nationwide, and on-site cafe. Closely comparable peach/produce farm with retail store and corporate gifting channel.
• Southern Belle Farm: McDonough, GA family farm with U-pick strawberries/blueberries, corn maze, farm animals, bakery, and school field trips. Closest direct peer given overlap in strawberry U-pick, fall agritourism, and educational programming.
• Red Apple Barn: Ellijay, GA farm with U-pick apples, pumpkins, corn maze, school field trips, and farm market. Comparable North Georgia agritourism + farm store model.
• Jaemor Farms: Georgia agritourism farm with corn maze, U-pick strawberries, farm market, bakery, and seasonal events. Direct competitor offering the same diversified produce + agritourism + retail model Calhoun Produce operates.
• Mercier Orchards: Blue Ridge, GA multi-generation family farm with U-pick fruit, farm store, bakery, and gift baskets including online shipping. Comparable diversified family-farm direct-to-consumer business in Georgia.

Regional players

• Long & Scott Farms: Mount Dora, FL family farm with corn maze, U-pick, farm market, and agritourism events. Comparable agritourism-and-retail model operating in the broader Southeast.

Others

• Georgia Grown Program: State agricultural marketing program under the Georgia Department of Agriculture that promotes Georgia-grown products. Not a competitor but Calhoun's certification partner and adjacent ecosystem participant.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/CalhounProduce
• Facebookfacebook.com/calhounproduceinc
• Instagraminstagram.com/calhounproduce87
• LinkedInlinkedin.com/company/calhoun-farms

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Calhoun Farms